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Experts say a customer retained is 2-3 times more valuable than a newly acquired one. Whether you sell a product or service, keeping your customers happy post-purchase is a huge and important task. With the advent of social media and Internet savvy, socially active consumers, there’s a huge opportunity to strengthen your customer retention strategies….

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Yesterday on the blog we introduced you to one of or new exciting team members, Amber Naslund. While Amber has been a big name in the world of social media for years, we realize that not everyone knows who she is or what she’s accomplished. So, we thought that we’d shed a little more light…

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The Group Play round of the FIFA World Cup is officially over and we’re about to head into the Round Of 16, also known as the Knock-Out Stage today. The tournament has already been generating a ton of buzz from soccer (excuse us, football) fans from around the globe. While half of the teams that…

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If you’re a basketball fan you’ve likely heard about LeBron James over the past few days. Even if you’re not a basketball fan you’ve likely heard that as of July 1st LeBron will officially become a free agent. Earlier this week, James made the announcement that he would not be optioning the final two years…

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Easter weekend is here. Whether you celebrate or not, there’s one thing that everyone seems to get excited about around this time of year; all of the candy. But we’ve noticed that when it comes to candy every person has their own personal favourite. Some people can’t wait to open a giant chocolate bunny, while…

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Just over two weeks ago, the city of Calgary thought that for the first time in 101 years there would be no Stampede. The Calgary Stampede is a yearly event for the city that brings in thousands of tourists and brings the residents to life to celebrate the cowboy ways of the Canadian prairies. However, this…

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A few weeks back the SEC (The Securities and Exchange Commission) ruled that public companies were now free to release their important information though social media channels. Since this ruling there has been a debate in the investment community as to what this means for the future of the industry. Some welcome the use of social…

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Today we have some great product updates and a big announcement In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy….

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Monitor, analyze and publish all from within Heartbeat When we first started, Sysomos focused primarily on monitoring and analyzing everything that is said in social media. Over the years, the social media landscape has evolved beyond simply listening to conversations – people are actively participating in discussions with their customers, peers and influencers. Our users…

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