Just over two weeks ago, the city of Calgary thought that for the first time in 101 years there would be no Stampede. The Calgary Stampede is a yearly event for the city that brings in thousands of tourists and brings the residents to life to celebrate the cowboy ways of the Canadian prairies. However, this year, severe flooding in the city and other areas in southern Alberta had the city wondering if the Stampede was actually going to happen this year.
In wake of this tragedy for the province of Alberta, we created a Marketwired Report around the social media chatter that happened during and after the flooding. Inside, we took a look at how the province stayed strong during the crisis despite major cities being entirely evacuated, how the Calgary mayor kept his city safe and informed and how Calgary anxiously awaited the fate of the beloved Stampede all through social media.
For a quick snapshot of what’s in the report, we also created this infographic around Stampede related social mentions as the city of Calgary was unsure if there would be one this year.
From June 20th, the day the flooding started, to June 30th the Calgary Stampede was mentioned in social media 21,992 times. First, they started by wondering if the Stampede was going to be called off this year. They later became conversations of joy as it was announced that there would be a Stampede despite the damage to the city. The mentions also went on to praise this year’s fitting slogan, “Come Hell Or High Water.”
If you’d like to read the full report around social chatter during the Alberta floods and get a feel for what kind of Marketwired Reports are possible, click here to view the entire report for free.
As for our friends in Alberta, we want to help them in their relief efforts. To do so, we’ve set up a donation page to help fund The Canadian Red Cross Alberta Floods Fund and ask for your help as well. We’re going to match donations up to $5,000 to give to the Red Cross so that Alberta can stay strong and rebuild. Please consider helping us by donating here.