Category

Influencer Marketing

Algorithms and Ad-Blocking: Why Influencer Marketing Is As Important As Ever

The tides of social marketing are an ocean of constant change. Between constant buzzwords being thrown out such as artificial intelligence, content marketing, influencer marketing, customer service, there’s so much that keeps marketers on their toes. In March, Instagram made headlines by telling the world that the uber-popular social network based on images was going to ‘go…

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Boosting Engagement Through Influencer Amplification

Working with influencers through a dedicated marketing program yields many opportunities to work together. One positive method to collaborate is to boost content on social channels in a mutually beneficial way. Influencers provide a fantastic channel for boosting engagement because when your organization produces great content, influencers and their fans can help bring undiscovered audiences to it. Whether…

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