Archive for the ‘Samples’ Category

The Social Media World Is Calling For Spring To Come

Spring or Winter?

For some people it feels like spring will never come. It’s been a long winter for a lot of people and if you live in Canada or the Northwestern part of the United States you thought it was gone, but it came back with a vengeance this week.

For fun, we thought it would be interesting to see how people were talking about these confused seasons in social media using MAP, our social media monitoring and analytics software.

We stared by asking how many times have people mentioned either winter of fall through social channels in the past two weeks. First, the season that everyone hopes to never hear from again, winter. In the past two weeks we found winter mentioned 1.9 million times. Winter is still being talked about in 85,031 blog posts, 173,035 online news articles, 127,810 forum posts and 1,537,737 tweets.

Sysomos MAP - Activity Summary

On the other hand, the want for spring became evident when we searched the same time frame for mentions of spring. Here we found that spring has been mentioned 7.3 million times in the past two weeks. Spring has come up in 172,515blog posts, 260,097 online news articles, 183,915 forum postings and 6,743,403 tweets.

Sysomos MAP - Activity Summary

That’s quite the difference. When we look at the two side-by-side in a share of voice comparison, spring accounts for 79% of the conversation while winter makes up the remaining 21%.

Sysomos MAP - Share Of Voice Comparison

In fact, when we look at those mentions compared over time, in the last two weeks talk of spring has been constantly dominating over talk of winter. Even on Sunday’s when everyone watches Game of Thrones and feels the need to mention that “winter is coming.”

Sysomos MAP - Popularity Comparison

So, what are people talking about when they talk about spring? Well, according to our buzzgraph it appears that people are hoping for spring to come and winter to go away. There’s a lot of talk around the snow that people have been seeing  despite the fact that it should be spring. We also see a lot of calls for “warm” and “warmer” weather.

Sysomos MAP - Buzzgraph

We’re pretty sure that these conversations in social media are likely representative of how people now talking about the seasons in social media feel as well. So, here’s hoping that everyone gets their spring soon.

An Interesting Real-Time Social Aspect To The London Marathon

london marathon

This past Sunday the London Marathon was run. The annual event brought out out thousands of runners from across the UK and other parts of the world. While this race happens every year, there was something a little extra special happening this year.

Was it the number of people using social media? Not really. However, there was quite a large amount of social activity around the race. Using MAP, our social media monitoring and analytics platform, we found that on Sunday alone the marathon garnered over 214,000 mentions through social channels. Most of these happened on Twitter as 211,779 tweets were sent by people participating in the marathon, watching it, or just wishing people good luck.

Sysomos MAP - Activity Summary

Was it the number of countries talking about the London Marathon? Again, not really. But it is interesting to note that while the race was being run in London, only 49.3% of the social media mentions of it came from the UK. People around the world seemed to be interested in the marathon. 14.2% of social media mentions about it came from the Netherlands. Another 11.9% came from the USA and 4.8% of the mentions came from Kenya (likely because Wilson Kipsang, a Kenyan, won the marathon and set a new course record by 11 seconds).

Sysomos MAP -  Country Breakdown

Was it because of a gender bias? Not in the slightest. A look at who was tweeting about the London Marathon showed us that both men and women were tweeting almost equally about the event. Men accounted for 51% of the tweets about the London Marathon while women made up 49% of the tweets.

Sysomos MAP - Twitter Gender Demographics

What made the London Marathon exceptionally interesting this year was how many people set new world records during the race. And The Guinness World Records team was on hand to personaly verify records in almost real-time.

When we looked for people talking about all these records we found that both serious records and records that seemed a little more “interesting” seemed to be catching the eye of the social media world. Below is a look at some of the most retweeted tweets about these records. As you can see, the serious record of fastest time held by Wilson Kipsang was the most retweeted tweet about a world record. However, the second most retweeted tweet was about a man that ran the course in a fireman’s uniform (and set a new record for the fastest person to do it).

Sysomos MAP - Most Retweeted Tweets

Here’s some more of the interesting records set during this year’s London Marathon:

 

 

 

 

 

 

This presents a new and interesting realm for social media in real-time. Having the Guinness World Records team on hand to verify records and then share these new world records with the world instantly opens up a whole new world for people. It’s one thing to try to set a world record, but with people now always using social media for instant gratification, people are now going to want to know right away and want the world to know as well. It makes you wonder how many events will now invite the Guinness World Records team out to be there first-hand when records are trying to be set and get people talking about them right away.

This also enters an interesting realm of real-time marketing. But is it marketing for the London Marathon? The Guinness World Records Book? Or both?

What do you think about setting records and having them verified and shared in real-time with the world? Will we see digital marketers trying to jump on to this bandwagon anytime soon?

Also, for a full list of all the records set at the London Marathon on Sunday, check out Guinness World Records blog post about the event.

Honouring Nelson Mandela Through Social Media

Nelson MandelaLast week the world lost a true hero. A man that stood for human equality and justice for all. A man who brought democracy to everyone in South Africa. Nelson Mandela.

Mandela’s life story is quite incredible. He spent the majority of it fighting to make sure that everyone in his home of South Africa got a fair say in politics and fair chance in life. Some of his actions to help make this happen were not taken lightly by the government and led to his imprisonment for 27 years. But that never stopped his campaign for equality. After being released from jail, Mandela went on to become the President of South Africa in the first ever multiracial election that allowed blacks and whites to vote evenly. This triumph also made him the first black man to hold office in South Africa. After stepping down as President he devoted the rest of his life to philanthropy and awareness to further human rights for everyone around the world.

He continued this revolution almost right up until he passed away at the age of 95 on Thursday.

Since the world learned of Mandela’s death there has been an astounding 14.9 million mentions of his name or tribute hashtags such as #RIPNelsonMandela across social channels. We found these mentions in 90,465 blog posts, 179,827 online news articles, 50,353 forum postings and 14,678,311 tweets. There has also been incredible 18,064 videos that have mentioned Mandela in their title or description since Thursday.

MAP, Powered by Sysomos - Activity Summary

Looking at these mentions plotted out over the past five days we can see that there was a collective of mourning tweets on Thursday when the news broke. These Twitter mentions continued at a high level over the following days overshadowing all other social channels.

MAP, Powered by Sysomos - Popularity Chart

When we remove Twitter from the popularity chart though, we can see that Mandela was being mentioned quite a lot through other channels. The difference here being that while Twitter was able to spread the news in real-time on Thursday, most news sites and blogs took the time to write lengthy pieces about the man that got published the following day.

MAP, Powered by Sysomos - Popularity Chart for Blogs, Forums and Online News

Mandela’s fame and influence had spread across the world throughout his lifetime, and this shows when we explored where mentions of him were coming from. The pie chart below shows where mentions about Nelson Mandela were coming from with all social media channels combined.

MAP, Powered by Sysomos - Country Distribution

However, to get a better sense of how Mandela’s influence spread across the globe, a look at the geo location heat map of tweets shows that no corner of the Earth was not saddened by the news of his passing.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And people across all channels had nothing but fantastic things to say about Mandela’s incredible life. The most retweeted tweets about Nelson Mandela come from a range of sources from One Direction’s Harry Styles and Justin Bieber to Barack Obama to trusted news sources like ABC News and the BBC to The Nelson Mandela Foundation.

MAP, Powered by Sysomos - Most Retweeted Tweets

Key conversations from blogs show that people were telling the story of his life and mentioning his many accomplishments in furthering a just society for everyone.

MAP, Powered by Sysomos - Key Conversations from Blogs

These same of conversations were also coming from online news sources.

MAP, Powered by Sysomos - Key Conversations for Online News

Now that all of these stories of a great man’s life through struggle and triumph have been brought to major attention, let us hope that the world never forgets what Nelson Mandela stood for and what he taught us all.

Rest in peace Nelson Mandela.

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

Black Friday Fever [Infographic]

Black Friday is widely known as the busiest shopping day of the year. So much so that not just retailers, but also shoppers start preparing for it weeks in advance. And what better way is there to find and share the best Black Friday deals in the modern age than on Twitter?

We took to Twitter to find all the chatter leading up to Black Friday between November 1 – 27th and put together the following infographic. See who’s talking about Black Friday and what products and brands are being talked about the most.

Black Friday has been mentioned well over 2 million times through the month of November world-wide. While we expected to see that the most Black Friday mentions were coming from retailers’ accounts tweeting about the great deals they’ll have going on, it turns out only one retailer showed up in our top 5; WalMart. The other four accounts are actually aggregators who have found some of the best Black Friday deals and are sharing them with anyone following. So, if you’re looking for some good deals this Black Friday, try checking out these accounts to see where to go.

 Black Friday Fever - Infographic, Powered by Sysomos

What Are You Thankful For? – A Thanksgiving Infographic

When you think of Thanksgiving, what are the first words that come to mind? We’re guessing that “turkey,” “football” and “Black Friday” are at the top of the list. While these things have become an integral part of the atmosphere of Thanksgiving, they’re far from the core meaning of the holiday – being thankful.

Make no mistake, we love delicious food, holiday sales and touchdowns, but we were more interested in how people are showing thanks this time of year. We turned to our social media monitoring and analytics software to analyze the conversations on social media and found some noteworthy Thanksgiving stats, including the Top Ten Most Thankful States. It turns out there are plenty of people remembering the reason for the season and giving thanks online around the globe.

Take a look at the infographic below to see exactly how grateful social media users are (by using the words “thank you,” “thanks” or “thankful”) and share with us in the comments what you’re most thankful for this year. (Click the image to see a larger version.)

What Are You Thankful For? Infographic - Powered by Sysomos

SFBatKid Won The Internet (And Our Hearts)

SFBatKidLast Friday something trueley amazing happened in downtown San Francisco. For one full day, the Bay Area city ceased to be San Francisco and was transformed into Gotham City.

When one thinks of Gotham (the city where Batman fights crime) they usually compare it it to New York City, but this time the location was on the west coast of the United States to help make the wish of one little boy come true.

Miles Scott is a five year old boy who has dreams much like other children his age to become a real super hero. However, Miles also battles something much worse than the Joker and Bane; Miles is currently battling leukaemia. While this is quite sad to see a boy so young have to deal with something like this, for one day last week he got to forget about it for a day as the Make-A-Wish Foundation helped to make Miles’s dream come true. Miles spent a full day helping Batman fight crime around San Francisco as the caped crusaders sidekick, BatKid.

With the help of the city of San Francisco and a ton of volunteers who heard about Miles’s dream and wanted to help out, SFBatKid was born. And not only did BatKid concur the villans of this fake Gotham city, but he also concurred the hearts of thousands around the globe who were watching the days events unfold around Miles in real-time via social media.

Using MAP, our social media monitoring and analytics software, we pulled up some stats around just how popular the SFBatKid was.

On Friday alone, we found that the #SFBatKid hashtag was used in 305,603 tweets from around the world.

MAP, Powered by Sysomos - Twitter Activity Summary

However, not everyone was using the #SFBatKid hashtag. Some were also using just #BatKid or some outlets that don’t rely on hashtags were just referring to him as BatKid. When we took that into account we found that BatKid was actually mentioned 490,180 times across social channels on Friday. There was 1,144blog posts, 2,462 online news articles, 1,636 forum postings and 484,938 tweets in total about BatKid.

MAP, Powered by Sysomos - Activity Summary

But, as we all know, stories like this don’t just stop there. There was a ton of residual talk about the SFBatKid throughout the weekend. So, we expanded our search to look for mentions of him Friday through Sunday and sound that SFBatKid talk had risen to 662,703 mentions by the end of the weekend.

MAP, Powered by Sysomos - Activity Summary

While the story of SFBatKid sounds cool on it’s own, it looks even cooler. Throughout the day volunteers who helped with Miles’s big day and onlookers were documenting the little caped crusaders adventure. When we looked up tags for #SFBatKid on Instagram we found an astounding 16,059 pictures with that tag. Not to mention all the related tags about SFBatKid that followed in tandem.

MAP, Powered by Sysomos - Instagram Activity

As we mentioned earlier, Miles’s amazing day as SFBatKid managed to capture attention and hearts around the world. A heatmap of where tweets about SFBatKid were coming from show us that people from every corner of the globe were cheering on this tiny hero.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

Heck, even the President of the United States thanked Miles personally through Vine for his help in foiling the plans of some dastardly criminals and saving Gotham.

But Obama wasn’t the only one helping to cheer Miles on. A look at the most retweeted tweets around SFBatKid show that people were genuinely enthralled by this awesome deed for a child in need. Obama and the White House made tweets that were amongst the most retweeted, but the number one most retweeted tweet came from the Make-A-Wish Bay Area account as people just wanted to see SFBatKid in action (see the tweet below). Also making the list was an amazing one from Ben Affleck who has been tapped to play Batman in an upcoming Batman Vs Superman film. Many had questioned Affleck’s ability to be a good Batman, so he ran with it and openly admitted that Miles makes a much better Batman than him. MAP, Powered by Sysomos - Most Retweeted Tweets

 

All in all, the event that was designed to make a young boy happy wound making people all over the world smile. A look at the sentiment around SFBatKid shows at 91% favourable. And don’t worry about that 9% negative talk you see. Most of it was people talking about the bad guys that Miles fought, and of course bad guys get branded as negative.

MAP, Powered by Sysomos - Overall Sentiment

ALCS vs NLCS: Social Talk About The MLB Playoffs

American League vs National LeagueA few weeks ago as the baseball playoffs were just starting we did a post over on the Marketwired blog showing off the social chatter around all eight teams that were heading into the post-season.

Now, the playoffs are done and we’re heading into the World Series. Starting tomorrow the Boston Red Sox will be playing the St Louis Cardinals for the rights to be the 2013 MLB champions. We’ll have some more about these two teams when we put out our Social Media Guide to The World Series.

Today, we wanted to explore which series attracted more social media attention, the American League Championship Series (ALCS) or the National League Championship Series (NLCS). To do so, we looked up the two terms using MAP, our social media monitoring and analytics software. For this search we decided to leave out the names of the teams playing and just focus on the actual series themselves.

Between the two terms we found over 1 million mentions. However, when we split the two we found that the ALCS was mentioned just slightly more than the NLCS. The NCLS was mentioned 427,406 times across social channels making up 47% of the conversation, while the ALCS was mentioned 490,473 times making up the other 53%.

MAP Powered By Sysomos - Comparison Chart

In fact, when we looked at the social channels broken down we found that the ALCS was talked about more everywhere except for in the news. We found that online news articles seem to have more to say when it came to the National League. And by quite a bit. On blogs, in forums and on Twitter the ALCS was talked about more by up to 10%, but in the news where the NLCS was mentioned more often it was by 16%. It appears there was more “news” to cover on the National League side.

MAP Powered By Sysomos - Compare By Source

We looked at the mentions spread out over the post season as well. What we found here was something interesting. The accronyms didn’t appear the most when each championship was actually won. Instead they appeared the most on the first games of the final rounds of the ALCS and NLCS playoffs. On the first night of the ALCS, the Detroit Tigers almost went an entire night without giving up a hit (they let a single get hit with one out in the 9th). That obviously garnered a lot of attention. The first NLCS game was also an interesting one as it went into 13 innings before the St Louis Cardinals won.

MAP Powered By Sysomos - Popularity Comparison

Finally, we compared the sentiment between the two series. While the ALCS may have been talked about more than the NLCS, they both attracted an equal amount of negative talk. Both the ALCS and the NLCS had 24% of the talk about them show as negative. However, the NLCS had 28% of its conversations show as positive while the ALCS had 24%.

MAP Powered By Sysomos - Sentiment Comparison

A Week Worth Of US Government Shutdown Social Chatter

ClosedIt’s been over a week now since the United States government has shutdown.

For those unaware of what’s going on in the United States, the government has shutdown a bunch of services that Americans rely on because they couldn’t agree to vote to fund all of these programs. The debate over the funding actually has nothing to do with funding these government programs, but instead a bill that was tacked on to the funding about The Affordable Care act, more commonly known as ObamaCare. ObamaCare is something that the Republicans and Democrats have been at ends with each other about for years, but this is the worst the fight has gotten.

Anyways, this post is not about our opinion of what’s going on, but rather to show the world the reaction to the government shutdown through social media. Using MAP, our social media monitoring and analytics software, we took a look at mentions of the shutdown since it began on October 1st.

In the week since the United States government shutdown, we found the shutdown mentioned over 5.4 million times in the social world. Shutdown was mentioned in 110,934 blog posts, 241,450 online news articles, 132,370 forum postings and 4,933,160 tweets.

MAP - Activity Summary

When we took those mentions and trended them out over time we found something interesting. It seems that the first day of the shutdown, it was all anyone could talk about. But then as time went on, people were talking less and less and about it. The talk hit a low over the weekend, but rose a bit again yesterday as the work week began and it looked as if the shutdown was about to head into it’s second week.

MAP - Popularity Chart

This problem is one that mainly affects people within the United States, but because they’re such a powerful force around the world, the shutdown is being talked about in all corners of the globe. A look at the breakdown of countries talking show that 75.5% of the social chatter about the shutdown has come from within the United States. The country that seems to be the next most interested in the shutdown are their neighbours to the north, Canada, with 3.3% of the shutdown conversation, followed by the UK (2.9%) and Australia (2.3%). Beyond these countries, our geo location heat map shows that tweets about the shutdown are being made around the world.

MAP - Country Distribution

MAP - Twitter Geo Location Heat Map

A look at our buzzgraph and word clouds show that people seem to have a general interest in what is actually going on. In both of these text analytics tools we can see words that help to explain the story of what’s happening like “senators” and “congress” “delays” “funding” over “ObamaCare”. We can also pick out some of the key players being talked about like the “republicans”, “Obama” and “Boehner”, the Speaker in the House of Representatives.

MAP - Buzzgraph

MAP - Word Cloud

When we looked at the most retweeted tweets about the shutdown we found that three of the top six came from President Obama himself who is trying to end the shutdown and get congress going again and funding to those government programs that are currently not operating and not funded. Of course, there is also a few jokes snuck in among the top retweets too.

MAP - Most Retweeted Tweets

Lastly, we pulled up the sentiment surrounding talk about the shutdown. Here we found that only 16% of the conversation had positive sentiment around it. However, there was a lot more negative talk about the shutdown, which accounted for 31% of the conversation.

MAP - Overall Sentiment

The Breaking Bad Finale By The Social Numbers (No Spoilers)

Breaking BadThis Sunday millions of people tuned in to watch the series finale of the critically acclaimed and fan loved show Breaking Bad. According to The Verge, the final episode of the show brought in a total of 10.3 million viewers who watched the show live and also spawned an incredible 500,000 downloads in the first 12 hours.

Now, not everyone has seen the episode yet (myself included), so there’s no need to talk about what actually happened in it. However, with the rise of people wanting to be part of the action while they watch, there was also an incredible number of social media conversations going on around the program. Using MAP, our social media monitoring and analytics software, we decided to take a look at some of those number and share them with you.

Looking at social chatter on Sunday and Monday (because people love to talk about events like this the day after as well) we found that Breaking Bad was mentioned over 2.2 million times online. In those two days alone we found Breaking Bad mentioned in 8,138 blog posts, 9,490 online news articles, 15,364 forum postings and 2,215686 tweets. As well, while not pictured below, we also found that a whopping 8,589 YouTube videos were also created in those two days that were tagged or titled with Breaking Bad.

MAP - Activity Summary

Looking at those mentions actually spread out over that two day period we can see that the majority of social media mentions were made the day of the airing. This is likely because people were talking about it all day as they awaited the airing of the show and then tweeted along with it as they watched.

MAP - Popularity Chart for All Media

While the show did not air around the world for everyone, that didn’t stop everyone from getting in on the action. The article from The Verge mentioned above stated that 18% of the pirated downloads of the episode came from Australia, while the UK and the United States also made up the top three countries that were downloading it. This shouldn’t be a big surprise as the show is behind in both Australia and the UK, but that hasn’t stopped viewers from trying to keep up to date with it anyways. A look at where mentions of Breaking Bad were coming from show that the United States talked the most about it, accounting for 60.4% of the conversation. The next country with the most amount of mentions was Canada at 7.6%, but they also got to watch the show live as it aired. The UK and Australia came in to the count next though with 4.9% and 3.8% of the total Breaking Bad mentions respectively.

MAP - Country Distribution

To put that in perspective, we pulled up a heat map to show where all the tweets about Breaking Bad were coming from over Sunday and Monday. In the map below we can see that North America was completely blanketed by people talking about the show. However, we can also see that the UK, while smaller, is also completely covered by mentions and the same goes for Eastern Australia (where the majority of their population lives).

MAP - Geo Location Heat Map of Tweets

Did you watch the Breaking Bad finale? Do you think it was worth all the hype it received? Let us know in the comments (but no spoilers for those of us that haven’t seen it yet please).