Social Media

Social Media Trends in Sports Marketing

Just like any other consumer-facing industry, the world of professional sports has seen a lot of disruption from the rise of social media. This has had an impact on everybody involved in sport, including the fans and individual athletes, as well as teams, sponsors, governing bodies and venues, from the grass-roots all the way to…

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Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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