A recent CBC article proposed and bandied about the idea that social media ultimately acts as a magnet for narcissists, and in some ways its purpose is mere vanity.
Upon further inspection, the article effectively breaks down what age groups gravitate to which network, and it offers reasons to explain why.
Right off the bat, it’s easy to see why someone would think social media has evolved into a digital mouthpiece for people to speak their minds and trump their own causes.
All of this is important for a digital marketer or PR practitioner to understand and come to their own conclusions.
The article points to statistics that suggest teens enjoy spending time on Twitter and “adults” are more present on Facebook. Obviously, this is valuable knowledge for any brand to keep in their back pocket.
To say social media is for vanity, misses the point in my opinion. It’s an aggregator for thought and opinion. A place to connect and share. It can come across a certain way, but that is not what it is primarily about.
Like anything, ego will come into play but that is not where social media’s true power lies. It isn’t even a primary driver.
It’s an interesting read and an even better debate, that’s for sure.