Another week and another brand feels the not so gentle lash of social media outrage.
This time the brand in question is Subway, who recently ran a series of ads about how Subway sandwiches can help women fit into their halloween costumes.
Both men and women took to Twitter and Facebook to label the commercials as sexist and old fashioned. Now, this post is in no way to pass judgement on Subway, it is merely to look at the swift hand of justice that belongs to social media.
The ads were slammed. There’s no way to sugarcoat that. Whether you think they were sexist or not, the social media activity reflected a very negative tone.
Many users were not kind to Subway, wondering what was going through the minds of those who produced the ads.
Social media reflects the pulse of our times. We are currently in a zeitgeist of questioning gender equality. This is a constant streaming conversation on many social media platforms.
like any brand that has encountered this trial by digital fire, Subway will rebound from this and best of all they will learn many valuable lessons.
One of these lessons is that regardless of the medium in which it airs, social media will judge your content. In 2014 and going forward, mediums are interlocked with social media. Even billboards are not a safe haven.
Another lesson is that you have to be aware of the important topics that are being discussed in the world. Before brainstorming ideas, check out social media and see what users are interested in and figure out what to put forward and what to avoid.
Social media expects brands to be modern and conscientious, respectful of both customers and non-customers. It’s not an easy job but it’s now the cost of doing business.