Category

Social Media

Cannes at the Speed of Data

Cannes Lions was in full force again last week. Featuring some of the top advertisers and marketers from across the globe, it’s an event I look forward to every year. And while it’s taken me a little longer than usual to type out my thoughts, they’re worth sharing nonetheless. Key Takeaways: Empathy & Movement It…

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The Importance of Social Media Analytics

Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of…

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Sysomos Scout (and Facebook Topic Data) Are Here

Facebook provides businesses with an amazing opportunity. With a global audience of over 1.6 billion, covering every region and demographic, it provides more data every minute than anyone could possibly process. The social platform long recognized the need to provide tools to help advertisers and marketers sift through this data, and recently made Facebook topic…

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