Social Media

[Infographic] The Value of Influencer Marketing

Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources. However, for those with early…

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A Guide to Sponsored Twitter Cards

Given the recent adoption of algorithm based timelines vs chronological timelines by many of the social channels, highly focused ad targeting and top notch sponsored content are critical to ensure that the right messages are being seen by the right audiences. With social ad budgets taking up a greater share of marketing dollars it’s important to…

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