Archive for the ‘Social Media’ Category

Can’t Make SXSW? Sysomos & Tickr Have You Covered

It’s that time of year again when thousands of tech, marketing, music and film people head down to Austin, Texas for the giant gathering known as SXSW (that’s South by South West, just in case you didn’t know).

While a lot of people head to Austin for this big event, not everyone can make it. And we feel your pain. We know how badly you want to come down to learn, network, see some great films and hear a ton of music for almost two weeks straight.

Well, we don’t want you to miss out on all the action just because you’re stuck at home. That’s why we’ve teamed up with our friends at Tickr to create the SXSW Social Tracker. This way, you can watch all of the great stuff happening at SXSW that people are talking about in social right from the comfort of… where ever you are.

We’ve used our Sysomos software to track all mentions of SXSW, including some category breakdowns, and fed that data through one of Tickr’s fantastic dashboards so that no one has to miss a thing.

We’ve split this dashboard into two separate pages that you can navigate between on your own to see what’s happening down in Austin.

The first page is Live Conversations. Here you’ll find all the SXSW action streaming up your screen in beautiful bubbles in real-time. As long as someone mentions SXSW (or one of it’s many variations) in social media, we’ll capture it and show it to you.

The Sysomos & Tickr SXSW Social Tracker - Live Conversations

The second page will allow you to really focus in on what you’re interested in at SXSW. On this page you’ll find four boxes of categories that you can change as you see fit. Inside the boxes you’ll see the latest social conversations from SXSW related to the topic you’re interested in. Right below that category’s box you can see levels of conversation around that topic and some of the key words that are driving the conversation for that specific topic. Topics that you can flip back and forth between using the box’s drop-down menu include:

  • Film
  • Music
  • Celebrities
  • Tech
  • Marketing
  • Social
  • Keynotes
  • Food
  • Parties
  • and Transportation

The Sysomos & Tickr SXSW Social Tracker - Trending Topcs

Whether you’re actually at SXSW or somewhere else, you can always know what’s happening in Austin with this live dashboard. Ready to see it?

Click To View The Sysomos & Tickr SXSW Social Tracker

And if you do happen to be in Austin for SXSW, keep an eye out for our Sysomos teammates who will be down there. They’re dying to meet as many people as they can, so stop them on the street and say hi.

Also, keep an eye out for people riding around town on our #SysomosSmart bikes.

Customize Your Dashboard To Deliver The Most Value

Last week we were ecstatic to show the world the brand new Sysomos Heartbeat. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better.

One of the best features that we added to the new Sysomos Heartbeat was the ability for every user to create their very own dashboard. That means that every user can see the information that they need to know most at a quick glance as soon as they enter Heartbeat and they can configure that information in any way they see as a best fit for them.

But what setup would be best for you?

Only you really know the answer. Only you would know what information from the world of social is most important to you and what you need to always have ready to go. But thanks to the new Sysomos Heartbeat dashboards you can try different setups and keep modifying them until you have something that you absolutely love and can’t live without.

Today, we wanted to show you a few examples to get you thinking about how you could arrange your own dashboards inside the new Sysomos Heartbeat.

Executive Overview Dashboard

Now, every company is going to have their own goals they’re trying to achieve in social media and your dashboard should reflect those goals, but we’re going to pretend for this example that the executives at our company want to be able to quickly peak in and see what’s happening around our brand on social media. They want to be able to quickly see what people are saying about us so that they can be connected to the consumers voice. So, in this example dashboard below we’ve set it up to do just that.

The dashboard starts by showing our executives what the conversation levels around our brand have been like over the past 7 days.  Below that we’ve included a share of voice chart so they can see how we’re doing compared to some of our competitors in terms of conversation levels. We then start moving into overviews of what people are saying us by showing our executives what hashtags are being used most in conversations about us and word cloud of the terms around our brand. We then give them a large and interactive buzzgraph so they can see how people are connecting to our brand in their conversations. We follow that up with a snapshot of where in the world people are talking about us and what the sentiment around our brand is. Finally, we have the latest mentions coming in to Heartbeat around our brand so they can see what people are talking about right at the time they are looking at this dashboard.

A setup like this would allow any executive at our company to take a quick look and see what the world is saying about our brand at any time. They may not have the time to manually go through all of the social channels that you’re active in to figure this out, but this dashboard allows them to get that information super quickly and whenever they’d like.

Sysomos Heartbeat - Executive Overview Sample Dashboard

 

The World At A Glance 

In this next example dashboard we’re a world-wide brand and we need to know all the time what key markets think about our brand. For us, it’s important to keep an eye on how much conversation is coming out of these key markets and to make sure that we’re still in favor with the people that live there.

We started this dashboard by showing a heat map of where conversations around our brand are coming from. Underneath we’ve broken down the languages that people are using when they talk about our brand to help us understand how we should be talking to these people. In the next section we’ve broken out how many mentions are coming from some of our key markets so we can keep a close eye on what the conversation levels are like in those markets. Under each market’s mention level we’ve placed a sentiment  chart so that we can also have a snapshot of how our brand is perceived in each of those key markets.

A dashboard like this will allow us to get a quick glimpse at how we’re performing in countries that are important to our company, and if we ever want to know more about any of those markets we can click on the dashboard widget and be taken to the Monitor section of Heartbeat with the filters for that region already set up so we can further explore what’s going on there.

Sysomos Heartbeat - World-Wide Brand Sample Dashboard

 

Demographic Research

In this last dashboard example we want to do some demographic research to find out who’s talking about our brand so that we can make sure that we’re aiming our efforts to better speak to those people most interested in our brand.

In the first line of this dashboard we have a few widgets that show us how much people are talking about our brand and what some of the key things driving that conversation are. Next, we’ve set up widgets that tell us more about our audience like age groups, gender breakdown, what languages they’re using to talk about us and what countries are talking the most about us. We rounded out this dashboard by looking at who the most authoritative sources are that are talking about us and what hashtags people are using most when they mention us, so we can be sure to be part of that conversation.

A dashboard such as this will allow a brand to keep a close eye on who we should be targeting our marketing messages at most and give us an idea of what they’re interested in when it comes to our brand.

Sysomos Heartbeat - Demographic Research Sample Dashboard

These are just a couple of quick example dashboards that we’ve put together to get you thinking about all the ways that you can customize your own Sysomos Heartbeat dashboards. If you have some great ideas on how to set up a dashboard, let us know in the comments or even send us a screen shot of your dashboard. We’d love to know how you’re using the all new Sysomos Heartbeat.

Not using Sysomos Heartbeat yet? Contact us and we’ll be happy to help you get your very own customized dashboard and a whole lot more.

Introducing The Brand New Sysomos Heartbeat

Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future.

Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.

Brand New Look and Feel

We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:

Sysomos Heartbeat - Brand New Ui

Incredibly Customizable Dashboards

Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.

Sysomos Heartbeat - Customize Your Dashboard

Share Dashboards

Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.

Sysomos Heartbeat - Share Your Dashboard

Subscribe To Your Own Data

Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.

Sysomos Heartbeat - Subscribe To A Dasdhboard

Dive Even Deeper

Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.

Combine tags and filters in a whole new way

Filtering the content that you want to see most has become even easier than before. It’s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.

Sysomos Heartbeat - Combine Tags and Filters

Interactive graphs and charts

Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.

Sysomos Heartbeat - Interactive Buzzgraph

There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.


Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.

Finding The True Impact Of A Tweet Using Tweet Life

Last week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article The Unbearable Lightness Of Tweeting, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn’t draw the engagement he anticipated.

As a journalist Thompson wanted to spread the word about his story and generate traffic to The Atlantic’s website. However, a little less than a week later, in his own words, here’s what he found:

“By Friday morning, it had about 155,260 impressions. According to the new Tweet activity dashboard, 2.9 percent of those users clicked the image, and 1.1 percent retweeted or favored it… but just 1 percent clicked on the link to actually read my story. One percent.”

At first glance, Mr. Thompson is right – a 1% engagement rate is rather low. But, 1,553 clicks isn’t that bad, but it might seem that way when there was the chance for over 155,000 clicks. But does it really mean that there’s no real value to a tweet?

It turns out – you just need to look at the bigger picture. You see, Thompson was using Twitter’s analytics tool and while it’s fantastic at showing a reporting snapshot, a reporting suite such as Sysomos MAP tells a more complete story.

We weren’t the only people that contemplated this question. Our friends over at SKDKnickerbocker thought that there is also a lot more value to a tweet and decided to investigate further into Thompson’s tweet. In the blog post where they did this, they start by pointing out that, “Twitter is a social media platform and the most valuable takeaway, in our view, is the way the message is shared beyond Derek’s 27.8k followers.”

SKDKnickerbocker pulled up Thompson’s tweet to explore its real value using Sysomos MAP‘s Tweet Life function. Tweet Life was able to show that this particular tweet actually seemed to perform quite well. They used Tweet Life to follow the chain of the tweet, meaning how many followers of followers retweeted Thompson’s tweet. In this case the chain went to a level of 10. Looking at this graphic to illustrate the chain, the tweet actually traveled quite far from Thompson’s initial following.

Tweet Life Chain - Created by SKDKnickerbocker

In a report that we did back in 2010 we looked at 1.2 billion tweets and found that the average tweet gets the majority of it’s retweets within the first hour before dying off. Tweet Life can also show you the full life of a tweet. Many studies have shown that tweets barely live on past 10 minutes. In the case of Thompson’s tweet, its half-life was at 10 hours and 13 minutes. That means that his tweet was still going strong over 10 hours later and wasn’t finished yet. The 80% life of this tweet came 2 days and 6 hours after it was tweeted out. This, my friends, is a tweet with legs and a half-life that extended well beyond most twitter activity.

Tweet Life Half-Life - Created by SKDKnickerbocker

There’s many reasons that could explain why Thompson’s tweet didn’t get as many click-throughs to The Atlantic as he had hoped. Perhaps people didn’t find the topic as interesting as he did. It could also be, as Bianca Prade from SKDKnickerbocker told us on the phone, that “sometimes people go to a social network to get their news on the platform that they’re on,” meaning that they could have got enough interesting information for themselves from Thompson’s tweet alone.

Twitter’s analytics dashboard can give you some interesting information about your tweets. But it also only shows you part of the story. This is why many brands and agencies turn to using Sysomos. With tools such as Tweet Life and many others in our software you can get a more complete picture of how well your Twitter and other social media efforts are performing.

If you want a more complete story of how your social is performing, contact us. We’d be more than happy to help you see the full picture.

What Drove Twitter During The Oscars; A Sysomos Report

The Oscars 2015Last week we made a prediction on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong.

However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter.

As they say, hindsight is always 20/20. So with clear eyes we’ve created a Sysomos Report looking back at how the evening at The Oscars played out on Twitter.

The first interesting thing that we found was that this year’s Oscars only 8.48 million mentions across social media, which was 39% less than the 2014 Oscars. 99.5% of all of those mentions came from Twitter, which is why we examined Twitter heavily for this report.

Aside from just analyzing the overall theme of The Oscars, we’ve dug deeper into three categories that stood out to our team during the awards. The first is how people were talking about the host. This year’s show was hosted by Neil Patrick Harris and while a lot of people liked him, people seemed to have liked Ellen DeGeneres, who hosted last year, even more. When we compared the two years together we found that NPH was only mentioned in one Oscars related tweet to every 10 that Ellen was mentioned in the previous year. We also looked into who people were tweeting that they’d like to see host next year.

Second, we looked at which of the acceptance speeches was tweeted about the most. Here we found that Patricia Arquette’s acceptance speech for her Best Supporting Actress win in which she spoke about equality for women. This stirred up a lot of talk from the Twitter world, some good and some bad, but was by far the most tweeted about speech.

Lastly, we looked at the #AskHerMore hashtag, which was being used to imply that women have a lot more to talk about than just who they’re wearing as they walk down the red carpet and that reporters covering it should care more. While this hashtag was actually started in 2014, our report finds that 59% of the total times the hashtag has been tweeted was done on Sunday night.

Take a look at the full Sysomos report below:

Who Social Media Thinks Will Take Home Best Picture This Weekend

The 87th Academy AwardsThis Sunday evening millions of people around the world will tune in to watch the 87th Annual Academy Awards, more commonly known as The Oscars.

Movies are a big part of a lot of people’s lives. They love to see good movies, but then they also love to discuss them. And we’ve seen a lot of discussion about this year’s Best Picture nominations happening in social media.

So, we decided to use MAP, our social media monitoring and analytics software, to see if we could predict which film is going to win Best Picture this Sunday based on social media chatter over the past year. Here’s what we found:

While all 8 of the nominated films were discussed quite a bit through social media, Birdman was by far the one that came up the most in social media. In fact, when we look at the share of voice pie chart below we see that Birdman owned a full quarter of the conversation around all 8 movies. American Sniper was a close second and owned 21% of the conversation, while Selma came in third with 20%. Of all 8 movies, The Theory of Everything was talked about the least through social channels, but that doesn’t necessarily make it a worse movie.

Sysomos MAP - Comparison Share of Voice

What’s interesting is that when we broke down the mentions of these movies by networks we found that Selma was actually the most talked about movie through blogs, forums and online news outlets. However, Twitter produced the most chatter around all of these movies and on Twitter Birdman was mentioned the most, which drove it to the top spot overall. Boyhood was a close second in mentions in both blogs and online news (only coming in less than 200 mentions behind Selma on news sites), but was fourth in Twitter mentions.  As well, American Sniper was talked about a lot through Twitter and forums, but not nearly as much in blogs and news.

Sysomos MAP - Comparison by Source

We also looked at mentions of these films in terms of when they were mentioned over the past year. It’s interesting here to note that Birdman seemed to have been generating conversations over the entire year despite the fact that it didn’t get a full theatrical release until the late summer of 2014. Most of the other films that were nominated in this category had releases towards the end of the year, so we didn’t see large spikes in conversations about them until around December and then again in January when the Golden Globes happened.

Sysomos MAP - Compare Popularity Chart

Lastly, we looked at the sentiment around each of the 8 nominations. While each movie was talked about positively, The Grand Budapest hotel had the most positive talk around it with 71%. The next closest film in terms of positive mentions was Boyhood with 52% of it’s mentions being scored positively and Selma coming in third with 48% positive mentions.

Sysomos MAP - Comparison of Sentment

While all of the movies nominated for Best Picture were great in their own right, there can be only one winner of the Oscar. Looking at this data above it’s still hard to tell which one the social world liked the best, but we’re going to make our prediction for a winner to be Selma. Selma was talked about the most across most social media channels and also had a great positive sentiment score.

Which film do you think is going to take home the Oscar this Sunday? And is your choice based on the data above or just your own instinct to pick a great film. Let us know in the comments.

We’ll be back next week with a full report about how the Oscars plays out in social media, so come back to check that out.

Sysomos Reports: A Twitter Breakdown of The 2015 Grammys

The GrammysSunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards.

The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are wearing as they walk down the red carpet.

As like every award show these days, people also love to tweet along as they watch everything play out live on TV. This year, tweets around the Grammys surpassed 10.8 million. That’s a 28% increase in tweets compared to the 2014 Grammys.

Our Sysomos Reports team saw all this action and took a deeper dive into those more than 10.8 million tweets to see what all the action was about. We found that tweets seemed to fall mostly into three categories, which our team then explored in depth; overall Grammy tweets, tweets about nominated artists and tweets about who was the best and worst dressed at the awards. We then put together a report to share our findings around each of these categories to share with you.

In the Sysomos Report below you’ll find information like:

  • Re-tweets accounted for 64% of Twitter content, while 33% were regular tweets and 3% were replies
  • Online activity peaked at 11 PM, when Sam Smith won the Record of the Year award
  • The live performances during the award show generated over 326K mentions and were the most popular theme of the night as well as the key driver of positive conversations (33% of the overall positive content)
  • Winners of the award categories we examined were generally the most tweeted about predictions, except for the album of the year category (which apparently Kanye West didn’t agree with either)
  • People thought that Taylor Swift was the best dressed of the evening while they also thought that Madonna was the worst dressed

Take a look at the full Sysomos Report below:

Welcoming Jason Harris to Sysomos

Jason HarrisIt’s always fun when you get to work with someone you like, respect, and who is generally just a great human.

I’m incredibly excited today to announce that Jason Harris will be joining the Sysomos family as Senior Manager, Community and Evangelism.

I’ve known Jason for a few years now, mostly through our shared professional circles and many mutual friends in social and technology. And I had the pleasure of working with him just this past year as part of his recent work with Republic Publishing and the influencer programs they’ve built with Microsoft and Nokia.

Jason comes to us with a rich background in tech and community, which makes him the perfect fit to help Sysomos level up our community engagement and produce some outstanding content. Jason will also be out and about as a key member of our evangelism team, speaking at events, meeting with customers and prospects and representing their voice within the company, and sharing Sysomos’ exciting vision for the future with the industry.

You’ll all certainly be hearing more from him here on the blog as well, so stay tuned for that.

In today’s fast-moving technology landscape, community and evangelism are no longer just “nice to have” functions but essential components to a smart, engaged and innovative business. I couldn’t be more excited to add Jason’s smarts, personality and skills to our growing community team here at Sysomos.

He’s going to have to get used to visiting Canada occasionally in the winter (he’s based in lovely Oregon where it’s much warmer than Toronto this week), and we’ll get him loving poutine and toques soon enough.

Please join me in welcoming Jason, and if you’ll be at SXSW Interactive, don’t forget to register for his unofficial Mobile Meetup here.

More to come!

A Social Media Wrap-Up of Super Bowl XLIX

Super Bowl XLIXThe big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually predicted this would happen last week).

Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and the half-time show). But not only were people tuning in on their TV’s, they were also tuning in though social media to see what others were saying about the event and chime in themselves. The Super Bowl has become one of the largest events that people collectively talk through social media about (especially in North America).

Our fantastic Sysomos Reports team was also tuned into the Super Bowl action on social media and recorded everything that they were seeing. The result is a great report on the social media activity that you can view below.

For this report, our team focused on the events of the game and the half-time show, but left out the commercials (which have already been wrapped up many times over across the web).

Some of the highlights you can find in our report include:

  • Super Bowl XLIX, the halftime show and the two competing teams generated a total of 16.7 million tweets on February 1
  • This is about 8% lower compared to the number of tweets accumulated during the Super Bowl XLVIII on February 2, 2014
  • 56% of all tweets this year were retweeted posts, while 41% were original user tweets
  • The social battle between the New England Patriots and the Seattle Seahawks ended with a close win for the Patriots by 14,000 tweets; The quarterbacks’ share of voice was split in 82% for Tom Brady and 18% for Russell Wilson
  • Focusing on two of the more notable issues this year, the brawl that occurred during the last moments of the game (43,574 tweets) was a more dominant topic compared to mentions about the #deflategate issue (32,545 tweets)
  • Sentiment of tweets about the Super Bowl this year was generally favorable, with 58% of all posts (excluding neutral content) being positive
  • Mentions about the Halftime Show were close to 3 million tweets; Katy Perry appeared in 39% of all halftime mentions, compared to 2% for Lenny Kravitz and 8% for Missy Elliott
  • In comparison, Bruno Mars and his SBXLVIII Halftime Show surfaced in 580,700 tweets on February 2, 2014
  • Viewers’ sentiment about the Halftime Show was quite favorable, with 55% of conversations being positive

Take a look at the full report below and let us know what you think stands out the most to you in the comments:

A Season Of Social To Predict A Super Bowl Champion

Super Bowl XLIXThis weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year.

As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, our social media monitoring and analytics software, over the course of their season. Usually we would look at the buzz around the teams from the start of the season up until today. However, due a little controversy surrounding one of the playoff games from this season (you may have heard of something called “deflategate” going around) we thought that one team would for sure get an unfair advantage in terms of mention volume, while the other team would get one because of the negativity around their opponent. So, for the analysis below we only looked at the regular NFL season which ran between September 4 to December 28, 2014.

We searched for both teams names, nicknames and Twitter handles over the course of the season and found a staggering difference in the amount of social conversations around each team. In terms of overall mentions, the Patriots were in 7,177,831 social conversations over the season. The Seahawks, however, were only part of 4,285,927 social conversations.

Sysomos MAP - Compare Overall Mentions

Even when we broke it down to look at the mentions over individual channels, the Patriots always came out on top. The Seahawks got beat out in mentions across blogs, online news, forums and tweets.

Sysomos MAP - Compare By Source

It becomes more evident when we look at the mentions of both teams plotted out over time. A look at our popularity chart gives a good visualization of just how much more the Patriots were talked about than the Seahawks. Especially on game days, which are all the spikes in conversation you see below.

Sysomos MAP - Comparison Popularity Chart

When we pulled up the sentiment around the two Super Bowl combatants we once again found that the Seahawks had come up short compared to the Patriots. The talk around the Seahawks was only 27% positive while also being 30% negative. In the meantime, the talk around the Patriots was 47% positive and only 19% negative.

Sysomos MAP - Sentiment Comparison

If social media talk could predict a Super Bowl winner, it’s probably safe to say that New England Patriots are guaranteed a win on Sunday. However, fan popularity doesn’t win games, so we’ll just have to wait and see what happens. Who do you think’s going to win?

Just for fun, we also wanted to compare the two teams on Twitter to see how the stats swayed so far in  the Patriots favour since Twitter saw the most action. When we compared the fan bases of the two teams we found something interesting about the loyalty of football fans. The Seahawks have 797,000 followers while the Patriots have 1.1 million and out of all those fans, only 9.7 of them overlap. When people have a team, they only care about what’s going on with that team.

Sysomos MAP - Twitter Follower Comparison

While that’s not a huge revolution, it does also help to explain this next piece of data we found that probably explains how the Patriots got so far ahead.

When we compared where people were tweeting about the Patriots and the Seahawks from, we found that New England has a very spread out fan base, while Seattle’s is more local. Looking at the states where mentions of the teams were coming from, you can see that Seahawk tweets were coming the most from Washington State, which makes sense. But when you look at where mentions of the Patriots were coming from, Massachusetts only makes up some of the tweets, while their “other” bar on the chart is through the roof, meaning that Patriots have fans spread out much more across the US than the Seahawks did.

Sysomos MAP - US States Tweets Comparison

So, in case you missed it above, the Patriots are obviously a more popular team. But again, popularity doesn’t necessarily win Super Bowls…