Category

Social Media

Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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