One of the world’s most active and popular social networks is trying to venture into digital regions that most other networks have been slow to set foot within.
News emerged recently that Twitter was testing a button which would appear on tweets and allow a user to instantly buy something. The button would be embedded and ideally relevant to the post.
Some reports claimed that a non-operational Buy button appeared for some users earlier this year.
The testing involves a small amount of U.S. users who will see and have access to the Buy Button and its functionality. The number will grow as time goes on.
This is a huge development not just for Twitter but for all of social media. The immediacy of learning about products and services both from brands and their fans, then being able to buy is a radical shift.
This is certainly one way to bolster the economy along with the bottom line of many online retailers. The biggest winner in all of this will be Twitter, which would naturally grow from influencing buying decisions to being a shopping mecca.
If successfully deployed, it has the potential to shift Twitter from a social network to a leader in e-commerce. It has the potential to even be the leader in both.
The initial rollout of the button didn’t require the button to be part of an advertisement or appear as a sponsored tweet. Businesses won’t have to pay for the service of the button which means even more businesses will look to Twitter as the place they need to invest their time.
The ease of purchasing will drive users to see Twitter as the ultimate newsfeed and shopping mall meaning the potential is through the roof on many fronts.
The Buy Button should drive advertising dollars, user engagement and most likely a slew of imitators.