Archive for the ‘Social Media’ Category

How I turned March Madness into Sysomos #MAPMadness

As a Social Media Specialist on the Agency team here at Sysomos, I have spent A LOT of time utilizing our software for many different verticals and unique use cases. As an avid sports fan, I have spent A LOT of time following many different professional and amateur sports leagues and events.

As any avid sports fan knows, the NCAA basketball tournament known as March Madness is a huge event. It is also a very popular topic within social media. The overall mentions of “March Madness” dating from the beginning of the year until March 18th (the day before the madness begins) is shown below.

Sysomos MAP - March Madness Social Media Activity Summary Pre-Tournament

This is a ton of conversations!

So when it came time to enter our Sysomos March Madness pool and build my bracket, it only felt natural to combine this incredible pool of data with my direct problem of selecting the winning bracket.

So that’s exactly what I did…

Using the Compare tool in our Sysomos MAP platform I selected my entire bracket based on share of voice.

By running simple queries such as “Wisconsin Badgers” AND basketball vs. “Duke Blue Devils” AND basketball, I made my picks from each of the 64 matchups by selecting whichever team received more Share of Voice with regards to mentions in the social sphere.

Sysomos MAP - Share of Voice Comparison

I had some concerns around the software selecting only the favourites in each matchup but after some review I noticed that the results pulled from MAP had selected the underdog in 11 different matchups; most notably predicting that the Michigan State Spartans would make it to the final eight.

Looking at the “Popular Picks Bracket” on Yahoo (my fantasy sports host site of choice) the Michigan State Spartans were not, on average, selected past the Round of 32.

My finalized bracket can be seen below.

Pre-Tournament Bracket Picks Based on Sysomos MAP Data

Upon tournament completion my bracket (shown below), selected entirely by our MAP platform, finished with 45 correct picks out of a possible 63 to output a 71% Winning Pick Percentage (WPP).

To be fair, this was slightly under Yahoo’s average of 47 correct picks delivering a 76% WPP and further still from Yahoo’s top finisher, who selected 54 correct picks with a WPP of 86%.

This was however, enough correct picks to win the Sysomos pool and have a year’s worth of bragging rights over my colleagues.

Post Tournament Bracket Results

For a round by round breakdown feel free to follow me on Twitter (@TylerWatson9293).

Now this is a very “outside of the box” use case for our platform but an excellent example of the many creative ways our software can be used to achieve success. Through creative Boolean strings and a broad knowledge of the different features within MAP and Heartbeat the sky is essentially the limit to the different insights we can extract from Sysomos’s extensive database of social content.

For any and all Fantasy Sports inquiries please feel free to e-mail me directly (twatson@sysomos.com). I have a Heartbeat built specifically for capturing mentions of Fantasy Football, Hockey, and Baseball and avidly use it for advice on starting line-ups, waiver pick-ups, and potential sleepers.

For information on other use cases and creative methods of using our software please feel free to contact us or reach out to your dedicated Social Media Specialist.

Change Your Listening Strategy To Listen For Real Insights

Listen in social media to answers for your questionsBy now, social media monitoring is table stakes for just about any company. Many companies know that people are out there talking about their brand across any multiple of social networks. They’re saying what they like about your brand, what they don’t like, what they’re doing with your products, asking questions and much more.

Monitoring for your company or brand is great and allows you to be reactive around what the social world is talking about in terms of your brand. But what can you do if you want to answer questions about your business beyond “what are people saying about us?”

Last week, Amber wrote a great post outlining what true social intelligence is. Social intelligence goes beyond just monitoring for your brand (but you should keep doing this as well) to help you really understand your audience and make accurate predictions to what they need in the future, both in terms of content you provide and what they want from your products or services or how to make them better.

So, the big question then becomes, how do you monitor differently to get true social intelligence out of the social data that you’re collecting?

The trick to doing this is to not go in to social monitoring thinking that if we listen to everything the answers will just show themselves. Instead, what you need to be doing is going in to your monitoring strategy with specific questions in mind already and then base how you’re listening on finding the answers to those questions.

For example, let’s say that you’re a large coffee chain and you want to know how you can make your customer’s experience with your employees even better. Listening for just your chain’s name will likely give you some conversations around your customers’ experience, but it will be mixed in with every other conversation about your brand. Instead, try setting up your social media monitoring to look for specific cues from your customers about their experience with your staff. Using a monitoring software like Sysomos that allows your to narrow your search down using complex searches and organizing tags will make this much easier.

If you’re setting up your monitoring to know how your customers’ experience is, you’ll want to monitor for mentions of your brand name and customer experience related words. Searches like Starbucks AND (barista OR employee OR “behind the counter”) will help you to narrow down on the conversations just about your staff and your customers. From there, you can look through these posts or use text analytic tools to surface the key things that people are talking about. You can see what people like and don’t like, or what they wish you would do in the future. You can even get more specific to find things to fix by just focusing in on the conversations from this bucket that are negative in sentiment. What are the negative things people are saying about your staff? Now, what can you do to fix those things?

Sysomos MAP - Negative Word Cloud Around Starbucks Employees

But social intelligence can go way beyond just monitoring for your brand. Also think about your products and services in a more general sense. Think about what kind of questions to ask to make your specific products or service better than your competitors.

For this example, let’s say that you’re a smartphone manufacturer and you need your next phone to be a big hit. How do you know what consumers want from their phones? In order to get your answer, think about how your audience in social media would answer that question. You can try monitoring social media with a query like “I wish” AND (phone OR smartphone) to find conversations about what people wish any phone would do. Look for the trends in what people are saying they wish for. You can then take their answers over to your R&D department and say “This is what people want, how can we make this happen?”

Sysomos MAP - Buzzgraph of Smartphone Wishes

These are just two examples for how you can approach social intelligence through monitoring.

The important thing to remember here is to not just jump into social media monitoring so you can only react. Think about what questions you’re interested in answering and then approach your monitoring with queries that will help you find those specific answers.

And if you ever need some help, remember that Sysomos can help you with your monitoring to find the answers to your most important questions. Request a demo today to find out how.

Listen To The Top Content Marketers On The Content Pros Podcast

Content Pros

When you work in any field, it’s hard to stay connected to the thought leaders and advanced topics that you typically have to go to a conference to be exposed to.

A new podcast for content marketers has been launched by our own Amber Naslund, SVP of Marketing for Sysomos and Chris Moody from Oracle Marketing Cloud.

Rather than focusing only on theory and high level thinking, Content Pros is twice-monthly podcast that features interviews with heavyweights in the content marketing answering the questions you want answers to.

Content Pros is 8 episodes in and has featured amazing shows with the likes of Jason Falls, Ann Handley, Jason Miller and many other luminaries. The shows are about 30-40 minutes long and a fantastic mix of fun conversation and hard hitting tips and topics that will enlighten you with every episode.

Also, for each Content Pros episode, the website features a visual note taker for every episode! They’ve partnered with Chrysallis Studios to create videos capturing the key points of Content Pros episodes.

Here’s an example:

Personally, I love podcasts because I can listen to them while on a bike ride, driving or walking to work.

Content Pros is available in iTunes, on Stitcher and via your favorite podcasting app. Sysomos is a proud sponsor of the podcast series we hope you subscribe today!

What Exactly Is Social Intelligence?

It’s not uncommon for people in the tech world to create a new term when they feel like an old one has lost its lustre.

But in the case of “social intelligence”, we really are referring to the next generation of how social data informs your enterprise far beyond “brand watching”, listening or monitoring.

The Social Intelligence Continuum

What’s so different?

We all know how social media has revolutionized the web. In fact, you could argue that social media now is the web, since the construct of social pervades nearly every corner. The static web is all but extinct.

So we’ve taken the unfiltered, dynamic voices of the web and amplified them exponentially.

The difference between “now” and “then” is a function of two important things: 1) scale; and 2) customer relevance.

How Data Has Grown Up

When people talk “Big Data”, what they’re really referring to is the huge masses of unstructured data that comes from the complex social interactions that make up the web today. It’s impossible to just run that kind of data through a spreadsheet.

Sysomos processes several terabytes of data in a day, and that adds up to several petabytes of data in a year, and it is ever-increasing as the universe of the web continues to expand.

Applying the sophisticated math and science to make sense of that data and deliver something meaningful and actionable in a dashboard is no small feat, and Sysomos is one of the few companies in the world that is working with data at this scale.

So when we talk about Intelligence, we truly mean moving the needle from simply finding “hits” on a mention of a keyword to understanding the historic patterns in the data and using that information to not only predict what could happen next through predictive analytics, but get in front of future events.

Why is being predictive so darned important?

Customer needs have evolved far beyond just needing a response to a tweet (though we still have work to do to make that a mainstream best practice, but that’s for another post).

Frankly, the real promise of social – the one we all talked about back in 2006 or so – hasn’t really been fulfilled.

We promised that social would create for customers a more personalized, relevant, real-time world.

Now, data science like we’re doing at Sysomos is finally allowing us to deliver on that promise by observing and analyzing patterns in information, behaviours, preferences…and helping companies deliver exactly the right content, offer, or product in the moment when someone needs it, where it’s most appropriate.

It’s not just about listening anymore.

Social intelligence brings about an age of understanding influence, measuring community dynamics, predicting future outcomes, and applying those learnings to create mass relevance through products, experiences, and business operations in real-time.

We can not only become the early warning system for business threats and opportunities, but the engine for customer advocacy inside the business.

We can pinpoint the trends AND use that information to help access the “dark” side of social, including the silent majority of people that never publish content but use the web to inform their buying decisions and lifestyles.

And most importantly of all, delivering this level of customer experience and relevance means that we help future-proof companies. We are arming them with the information they need to constantly skate to where the puck is moving, make smart pivots, stay the course when warranted, and shape a business dynamically around the ever-more sophisticated and connected consumer.

That’s a heck of a lot more than the “show me when someone mentions my brand” stuff we started with.

The future is here, and it’s a socially intelligent one.

Are you ready to meet it?

If you’d like to get a taste of what Sysomos’ social intelligence solutions like MAP and Heartbeat can do to move beyond brand mentions and create relevance for your customers, sign up for a demo of the smart, new Sysomos today

Live From Stubbs: An Interview With Amber Naslund

Live From Stubb'sWhile our team was down in Austin for SXSW we had the pleasure of getting to meet and speak with a ton of great people from clients to friends to new friends we made on the street. The conversations that happen during SXSW is one of the greatest pleasures we get from attending. One of the conversations that was had down in Austin was recorded for your viewing pleasure though.

Amber Naslund, our SVP of Marketing, was invited to speak with Aaron Strout and Kyle Flaherty as part of their ongoing Live From Stubb’s interview series.

During the interview Amber speaks about the evolution of the social media space. She notes how the social intelligence space has changed from being about listening and reporting on what’s already happened to also include a shift towards predictive social intelligence; what’s going to happen and what are the things your company needs to get in front of. The interview also hits on the topics of big data and small data and what companies need to be doing with all of that information they have at their fingertips, what today’s marketers need to be successful and her book, The Now Revolution, and how it may be more relevant today than it was when her and Jay Baer wrote it in 2011.

On top of all the great business talk Amber has with Aaron and Kyle, we also get to learn a little bit more about what Amber does outside of work, like her love of rescuing pit bulls and that she plays the flute (which we didn’t even know until we saw this).

Watch the whole interview below:

A Social St. Patrick’s Day [Infographic]

St. Patrick’s Day is the day where the whole world gets to be Irish. It’s long been a day when friends get together, dress in green and go out for a few drinks. But, like almost everything these days, it’s now become a day where the world celebrates as a collective whole by sharing their celebrations through social media.

We thought it would be fun to take a look at how St. Patrick’s Day was celebrated this year through social media.

Using our Sysomos social intelligence software, we analyzed talk of St. Patrick’s Day on March 17th, 2015 to see just how much people were celebrating on social media and put our findings into an infographic for you.

Some of our findings include that St. Patrick’s Day (and various iterations of it) were mentioned over 2.3 million times across blogs, forums, online news and Twitter. Most of those mentions came from Twitter, which averaged 97,010 tweets an hour about St. Patrick’s Day on Tuesday.

We also found that women were more interested in sharing their St. Patrick’s Day experience on Twitter than men. Women accounted for 54% of the St Patty’s tweets, while men made up the other 46%.

On Instagram, the hashtag #StPatricksDay was used in 1.7 million photos this year.

And for fun, we decided to also look for people who admitted in public on March 18th that they may have had a bit too much fun on St. Patrick’s Day.

Take a look at all this info and more in our Social St. Patrick’s Day infographic below.

A Social St. Patrick's Day - Presented By Sysomos

So, how was your St. Patrick’s Day? Did you tweet about it?

Can’t Make SXSW? Sysomos & Tickr Have You Covered

It’s that time of year again when thousands of tech, marketing, music and film people head down to Austin, Texas for the giant gathering known as SXSW (that’s South by South West, just in case you didn’t know).

While a lot of people head to Austin for this big event, not everyone can make it. And we feel your pain. We know how badly you want to come down to learn, network, see some great films and hear a ton of music for almost two weeks straight.

Well, we don’t want you to miss out on all the action just because you’re stuck at home. That’s why we’ve teamed up with our friends at Tickr to create the SXSW Social Tracker. This way, you can watch all of the great stuff happening at SXSW that people are talking about in social right from the comfort of… where ever you are.

We’ve used our Sysomos software to track all mentions of SXSW, including some category breakdowns, and fed that data through one of Tickr’s fantastic dashboards so that no one has to miss a thing.

We’ve split this dashboard into two separate pages that you can navigate between on your own to see what’s happening down in Austin.

The first page is Live Conversations. Here you’ll find all the SXSW action streaming up your screen in beautiful bubbles in real-time. As long as someone mentions SXSW (or one of it’s many variations) in social media, we’ll capture it and show it to you.

The Sysomos & Tickr SXSW Social Tracker - Live Conversations

The second page will allow you to really focus in on what you’re interested in at SXSW. On this page you’ll find four boxes of categories that you can change as you see fit. Inside the boxes you’ll see the latest social conversations from SXSW related to the topic you’re interested in. Right below that category’s box you can see levels of conversation around that topic and some of the key words that are driving the conversation for that specific topic. Topics that you can flip back and forth between using the box’s drop-down menu include:

  • Film
  • Music
  • Celebrities
  • Tech
  • Marketing
  • Social
  • Keynotes
  • Food
  • Parties
  • and Transportation

The Sysomos & Tickr SXSW Social Tracker - Trending Topcs

Whether you’re actually at SXSW or somewhere else, you can always know what’s happening in Austin with this live dashboard. Ready to see it?

Click To View The Sysomos & Tickr SXSW Social Tracker

And if you do happen to be in Austin for SXSW, keep an eye out for our Sysomos teammates who will be down there. They’re dying to meet as many people as they can, so stop them on the street and say hi.

Also, keep an eye out for people riding around town on our #SysomosSmart bikes.

Customize Your Dashboard To Deliver The Most Value

Last week we were ecstatic to show the world the brand new Sysomos Heartbeat. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better.

One of the best features that we added to the new Sysomos Heartbeat was the ability for every user to create their very own dashboard. That means that every user can see the information that they need to know most at a quick glance as soon as they enter Heartbeat and they can configure that information in any way they see as a best fit for them.

But what setup would be best for you?

Only you really know the answer. Only you would know what information from the world of social is most important to you and what you need to always have ready to go. But thanks to the new Sysomos Heartbeat dashboards you can try different setups and keep modifying them until you have something that you absolutely love and can’t live without.

Today, we wanted to show you a few examples to get you thinking about how you could arrange your own dashboards inside the new Sysomos Heartbeat.

Executive Overview Dashboard

Now, every company is going to have their own goals they’re trying to achieve in social media and your dashboard should reflect those goals, but we’re going to pretend for this example that the executives at our company want to be able to quickly peak in and see what’s happening around our brand on social media. They want to be able to quickly see what people are saying about us so that they can be connected to the consumers voice. So, in this example dashboard below we’ve set it up to do just that.

The dashboard starts by showing our executives what the conversation levels around our brand have been like over the past 7 days.  Below that we’ve included a share of voice chart so they can see how we’re doing compared to some of our competitors in terms of conversation levels. We then start moving into overviews of what people are saying us by showing our executives what hashtags are being used most in conversations about us and word cloud of the terms around our brand. We then give them a large and interactive buzzgraph so they can see how people are connecting to our brand in their conversations. We follow that up with a snapshot of where in the world people are talking about us and what the sentiment around our brand is. Finally, we have the latest mentions coming in to Heartbeat around our brand so they can see what people are talking about right at the time they are looking at this dashboard.

A setup like this would allow any executive at our company to take a quick look and see what the world is saying about our brand at any time. They may not have the time to manually go through all of the social channels that you’re active in to figure this out, but this dashboard allows them to get that information super quickly and whenever they’d like.

Sysomos Heartbeat - Executive Overview Sample Dashboard

 

The World At A Glance 

In this next example dashboard we’re a world-wide brand and we need to know all the time what key markets think about our brand. For us, it’s important to keep an eye on how much conversation is coming out of these key markets and to make sure that we’re still in favor with the people that live there.

We started this dashboard by showing a heat map of where conversations around our brand are coming from. Underneath we’ve broken down the languages that people are using when they talk about our brand to help us understand how we should be talking to these people. In the next section we’ve broken out how many mentions are coming from some of our key markets so we can keep a close eye on what the conversation levels are like in those markets. Under each market’s mention level we’ve placed a sentiment  chart so that we can also have a snapshot of how our brand is perceived in each of those key markets.

A dashboard like this will allow us to get a quick glimpse at how we’re performing in countries that are important to our company, and if we ever want to know more about any of those markets we can click on the dashboard widget and be taken to the Monitor section of Heartbeat with the filters for that region already set up so we can further explore what’s going on there.

Sysomos Heartbeat - World-Wide Brand Sample Dashboard

 

Demographic Research

In this last dashboard example we want to do some demographic research to find out who’s talking about our brand so that we can make sure that we’re aiming our efforts to better speak to those people most interested in our brand.

In the first line of this dashboard we have a few widgets that show us how much people are talking about our brand and what some of the key things driving that conversation are. Next, we’ve set up widgets that tell us more about our audience like age groups, gender breakdown, what languages they’re using to talk about us and what countries are talking the most about us. We rounded out this dashboard by looking at who the most authoritative sources are that are talking about us and what hashtags people are using most when they mention us, so we can be sure to be part of that conversation.

A dashboard such as this will allow a brand to keep a close eye on who we should be targeting our marketing messages at most and give us an idea of what they’re interested in when it comes to our brand.

Sysomos Heartbeat - Demographic Research Sample Dashboard

These are just a couple of quick example dashboards that we’ve put together to get you thinking about all the ways that you can customize your own Sysomos Heartbeat dashboards. If you have some great ideas on how to set up a dashboard, let us know in the comments or even send us a screen shot of your dashboard. We’d love to know how you’re using the all new Sysomos Heartbeat.

Not using Sysomos Heartbeat yet? Contact us and we’ll be happy to help you get your very own customized dashboard and a whole lot more.

Introducing The Brand New Sysomos Heartbeat

Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future.

Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.

Brand New Look and Feel

We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:

Sysomos Heartbeat - Brand New Ui

Incredibly Customizable Dashboards

Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.

Sysomos Heartbeat - Customize Your Dashboard

Share Dashboards

Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.

Sysomos Heartbeat - Share Your Dashboard

Subscribe To Your Own Data

Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.

Sysomos Heartbeat - Subscribe To A Dasdhboard

Dive Even Deeper

Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.

Combine tags and filters in a whole new way

Filtering the content that you want to see most has become even easier than before. It’s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.

Sysomos Heartbeat - Combine Tags and Filters

Interactive graphs and charts

Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.

Sysomos Heartbeat - Interactive Buzzgraph

There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.


Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.

Finding The True Impact Of A Tweet Using Tweet Life

Last week Derek Thompson, a writer for The Atlantic, wrote an article in which he questioned the real value of a tweet. In his article The Unbearable Lightness Of Tweeting, Thompson expressed disappointment because a tweet he was sure was going to get a lot of attention, both on Twitter and with click throughs to the actual article, didn’t draw the engagement he anticipated.

As a journalist Thompson wanted to spread the word about his story and generate traffic to The Atlantic’s website. However, a little less than a week later, in his own words, here’s what he found:

“By Friday morning, it had about 155,260 impressions. According to the new Tweet activity dashboard, 2.9 percent of those users clicked the image, and 1.1 percent retweeted or favored it… but just 1 percent clicked on the link to actually read my story. One percent.”

At first glance, Mr. Thompson is right – a 1% engagement rate is rather low. But, 1,553 clicks isn’t that bad, but it might seem that way when there was the chance for over 155,000 clicks. But does it really mean that there’s no real value to a tweet?

It turns out – you just need to look at the bigger picture. You see, Thompson was using Twitter’s analytics tool and while it’s fantastic at showing a reporting snapshot, a reporting suite such as Sysomos MAP tells a more complete story.

We weren’t the only people that contemplated this question. Our friends over at SKDKnickerbocker thought that there is also a lot more value to a tweet and decided to investigate further into Thompson’s tweet. In the blog post where they did this, they start by pointing out that, “Twitter is a social media platform and the most valuable takeaway, in our view, is the way the message is shared beyond Derek’s 27.8k followers.”

SKDKnickerbocker pulled up Thompson’s tweet to explore its real value using Sysomos MAP‘s Tweet Life function. Tweet Life was able to show that this particular tweet actually seemed to perform quite well. They used Tweet Life to follow the chain of the tweet, meaning how many followers of followers retweeted Thompson’s tweet. In this case the chain went to a level of 10. Looking at this graphic to illustrate the chain, the tweet actually traveled quite far from Thompson’s initial following.

Tweet Life Chain - Created by SKDKnickerbocker

In a report that we did back in 2010 we looked at 1.2 billion tweets and found that the average tweet gets the majority of it’s retweets within the first hour before dying off. Tweet Life can also show you the full life of a tweet. Many studies have shown that tweets barely live on past 10 minutes. In the case of Thompson’s tweet, its half-life was at 10 hours and 13 minutes. That means that his tweet was still going strong over 10 hours later and wasn’t finished yet. The 80% life of this tweet came 2 days and 6 hours after it was tweeted out. This, my friends, is a tweet with legs and a half-life that extended well beyond most twitter activity.

Tweet Life Half-Life - Created by SKDKnickerbocker

There’s many reasons that could explain why Thompson’s tweet didn’t get as many click-throughs to The Atlantic as he had hoped. Perhaps people didn’t find the topic as interesting as he did. It could also be, as Bianca Prade from SKDKnickerbocker told us on the phone, that “sometimes people go to a social network to get their news on the platform that they’re on,” meaning that they could have got enough interesting information for themselves from Thompson’s tweet alone.

Twitter’s analytics dashboard can give you some interesting information about your tweets. But it also only shows you part of the story. This is why many brands and agencies turn to using Sysomos. With tools such as Tweet Life and many others in our software you can get a more complete picture of how well your Twitter and other social media efforts are performing.

If you want a more complete story of how your social is performing, contact us. We’d be more than happy to help you see the full picture.