Social Media

Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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Why Paid Social Is More Important Than Ever

The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a Twitter, LinkedIn, or Facebook account for your business and it’s easy to publish links or original content out via your earned properties. Getting your message into the streams, timelines, and inboxes of those who matter to your…

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Brand Monitoring: Why Text Is No Longer Enough

Building your brand is now more complicated than ever before. You have practically endless options for promoting your business. There’s blogging, pay-per-click advertising, social media, videos, SEO and traditional offline advertising, to name just a few of your options. Deciding which platforms and strategies to focus on requires a great deal of research, brand monitoring…

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Social Data Through An Academic Lens

It’s always interesting to see how different groups of practitioners use social data. In my world as a marketer, we constantly discuss how brands can use social data to satisfy a business need, provide insights and/or gain buy-in and prove ROI. This last week in London, The Social Media and Society conference convened academic researchers from…

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How Euro 2016 Played Out On Twitter

The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football tournament has come to a close with Portugal crowned champions. During the event itself, which began on June 10th and ended on July 10th, the contest was mentioned a massive 24 million times on Twitter. The…

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