Unless you live under a rock you are probably aware that yesterday Apple made a couple of big announcements at their Worldwide Developers Conference (WWDC).
As we’ve shown in the past, whenever Apple makes an announcement a lot of people take notice. And a lot of people talk about it through social channels as well. Yesterday’s event was no different.
Using MAP, our social media monitoring and analytics, we took a look at some of the talk that happened online around the WWDC and found that in true Apple fashion, everyone seemed pretty excited about it.
First, we started by taking a very general look at the event. Searching the social web on just June 2nd we found over 1.2 million social mentions of Apple, WWDC or WWDC14 (the official hashtag being used for the event). These mentions were spread across 15,429 blog posts, 25,122 online news articles, 16,972 forum postings and 1,215,627 tweets.
While Apple is based in the United States and the event took place during the morning in a US timezone, it seemed to have no affect on getting the whole world a buzz. A look at the geographic breakdown of where all of these mentions were coming from shows that 39.3% of all the mentions came from within the United States. They were followed though by countries like the United Kingdom (6.6%), France (5.1%), Germany (4.7%) and the Netherlands (4.4%).
However, for a better visual of the impact of mentions about Apple’s big day, see the heat map below that plots out where those 1.2 million tweets were coming from. It appears that almost everyone around the world was interested in talking about Apple yesterday.
All of those people from around the world also seemed to be fairly impressed with what Tim Cook showed off at the event yesterday as well. A look at overall sentiment around Apple and the WWDC came in with a 90% favourable rating.
But what was everyone talking about? A look at our buzz graph and word cloud around Apple and the WWDC shows that people seemed to be most interested in the new features for their latest mobile operating system, iOS 8, as illustrated by the words “iPhone” and “iOS” standing out significantly in our word cloud. As well, you can see “iPhone” and “iPads” having strong connections to a lot of the other words in our buzz graph. As well, “Yosemite” appears quite significantly in both text analytics images, as it’s the name of the updated operating system for their Mac computers that was also announced yesterday.
Next we decided to take a bit of a dive into the conversations around each of these big announcements.
Apple said that they tried to name their new computer operating system after a location in California. They eventually settled on calling this latest update Yosemite after the famous national park.
Before we get in to the social media talk around the Yosemite OS, we have to give a big hat tip to the real Yosemite National Park for taking the great opportunity of having their name so out in the public that day by sending this gem of a tweet right after the Apple keynote:
We invite you to check out Yosemite’s natural operating system. We’re good on a computer, but unmatched in person! pic.twitter.com/ZjTJO74tdQ
— Yosemite National Pk (@YosemiteNPS) June 2, 2014
As for the name Yosemite being out in the public yesterday, we weren’t joking, because we found it or OSX mentioned in over 275,000 social conversations yesterday. They appeared in 4,424 blog posts, 9,163 online news articles, 7,042 forum postings and 256,040 tweets.
Not only that, but they were also mentioned in 886 online videos just yesterday alone.
We found that this new operating system was met with great favour by everyone that was talking about. When we looked at the sentiment around OSX Yosemite, we found that only 5% of all the conversations had a negative tone, giving the new OS a 95% favourable rating across social media.
In order to determine what people were saying about Yosemite we took a look at the most retweeted tweets and popular phrases in the social conversations. From what we can see, it appears that people were just generally impressed with the overall look and feel of the new OS. Some of the most popular phrases seemed to include people talking about the “new toolbars,” “new Spotlight” and the overall look as a “great new interface.” As well, one of the most retweeted tweets was about a great new feature that allows users to send and receive SMS messages right from their computer. Also, people seem to be just mentioning the name Yosemite as the new OS name as there was a lot of speculation over what the official name would be.
While the new operating system for actual Apple computers seemed to get a lot of talk yesterday, the real excitement seemed to be around the debut look at their latest mobile operating system, iOS 8. When we searched for social talk around iOS 8 we found it mentioned in 1.2 million conversations. The new iOS was mentioned in 8,272 blog posts, 17,901 online news articles, 10,006 forum postings and 1,180,904 tweets.
Again, it didn’t take long to see some videos about iOS 8 either. By the end of yesterday there was already 6,154 videos posted about it in a single day.
iOS 8 also seemed to be a big hit with those that were paying attention. When we looked at the sentiment around iOS 8 we found that it had a 94% favourable rating, meaning that only 6% of all conversations about it had a negative tone.
So, what most caught the attention of people interested in the mobile OS? It appears that a huge pain-point from previous iterations that has been fixed in iOS 8 is the ability to get yourself out of a group chat. It turns out this was really a big issue for some people. You can see that this hit home because most of the more popular phrases we found in the conversations and 4 out of the 6 most retweeted tweets about iOS 8 made mention of it.
We highlighted just some of the most popular things we saw come out of yesterday’s WWDC keynote, but there was a ton of other great and interesting things talk about and shown off. Did it surprise you that one of your favourite announcements from yesterday didn’t show up in our analysis? Which feature(s) or announcements do you think more people should have been talking about? Let us know in the comments.