Archive for the ‘Technology’ Category

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to http://hb.sysomos.com/mhb and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

Many CEOs Still Resist Social Media

According to a new study, it seems that 70% of Fortune 500 CEOs are still not engaging with or, in a sense, believing in social media. 

This is obviously causing a world of problems for digital marketers.

The article duly notes that the 30% who are engaged seem to apply most of their efforts to LinkedIn.

This is something that needs to change going forward. CEOs have to be part of the digital brand. Your online audience wants it that way, and you need to deliver.

The days of nameless, faceless CEOs and senior-level management is gone. Social media is an avenue to open up an organization. Your job is let your audience know who is on the other end.

From a more personal standpoint, it is in the best professional interest of CEOs to figure social media out and use it to their advantage. The more your accomplishments can be searched and found, the more your reputation can be built.

If you are a CEO who is a public figure (as most who run Fortune 500 companies are), than you are most likely being discussed in in the digital world. If this is the case, then you are not managing your reputation which can be disastrous.

Regardless of where you rank in your organization, use social media to its fullest potential. If you are a digital marketer, than get in the ear of your CEO and get them to be the face of the online brand just like they are the offline component.

Trust in social media mail

Here’s an unexpected finding: social media email messages are among the safest out there. So found a report from Agari.

The company ranks sectors based on how much users receive fraudulent emails claiming to be from that sector and how much each sector is making efforts to reduce fraud and fake emails. It does so under its TrustScore and FraudScore ranking system.

According to the 2013 Email TrustIndex for Q2, messages sent via social media are the least vulnerable to email attacks compared to the financial services, e-commerce, travel, logistics and gaming sectors.

Social media got a TrustScore of 73.1 out of a possible 100. Social media portals have been increasing their efforts to deflect fraud.

E-commerce sites have also increased their security features and have landed a score of 43.5, up nine percent from the previous quarter.

Who’s faring poorly? Financial services. Agari gave that sector a 39.7 TrustScore, up seven percent — that sector has long been a target for fraudulent emails. Travel did the worst, however, with a 17.2 score. No surprise here: these sectors collect the most valuable personal information from clients.

But there’s an irony to these findings: social media users are often concerned about security features on the portals they use and worry that privacy and other aspects of their online experience are at risk. The fact that fraud remains somewhat at bay in social media is not well known by the general public.

Meanwhile, the growing complexity of social sites — more ads, more features — could well put an end to this relatively safe era.

Consumer education about fraud and fake emails has not been largely successful. People still click on fake emails all the time and send private information to criminals. Social media marketers would do well to keep putting the word out there about online safety, promoting the safety features of the portals they use, and hope that technology will keep up with fraud in future so conversations between businesses and consumers can continue to happen in a safe and open way.

Regrets — online users have a few

Almost all social media users have typed out a snide comment or careless insult they regret. It’s worse for young people.

According to a new survey of 1,000 American adults, by FindLaw.com, a legal information website, these regrets are real. Among adults ages 18 to 34, 29 percent say they’ve posted words or images on social media sites such as Twitter, Facebook, Instagram, Pinterest and Tumblr that could have compromised their current or future job prospects.

The result is people are removing content. The survey found 74 percent of young adults have removed something on social media to avoid problems from bosses and future employers. Only 36 percent of adults 35 to 64 have taken down content for that reason, according to the survey.

Venting, inappropriate pictures, confessions of slacking off — it’s temping when everyone on social media is being so open about every minute, every emotion. Particularly when you have a clever crack about a hangover or how much you hate your boss, it’s easy to share.

This kind of poor social media protocol says something about the rashness of youth, for sure. But it also reveals how new this mode of communication truly is. Phenoms such as cyber bullying are just now working their way into school curriculums. Parents are now realizing just how potent the online world is for young people and are just starting to talk about do’s and don’t's with their kids.

Our sophistication as social media users is bound to evolve. Marketers would do well to keep watch: as online users get more sophisticated, they’ll make fewer mistakes that upset their persona lives. They’ll also become more perceptive about the techniques businesses use while speaking to them online.

Until then, everyone online should remember: the boss is always watching.

 

Superman and Batman Movie Announced; Comic Fans Around the World Squeal

On Saturday a collective squeal started in San Diego, California and spread across the entire globe. It may not have caught the attention of everyone, but comic fans were all rejoicing as director Zack Snyder announced at San Diego Comic Con that in 2015 Superman and Batman would be appearing in a new movie together.

In the comic book world, Batman and Superman have met many times. But, aside from many rumours of a possible Justice League movie, these two heros have never met on the silver screen.

As a comic book fan myself, I took to social media see what people were saying about this exciting news. Using MAP, our social media monitoring and analytics software, I looked up mentions in social media that both Superman and Batman appeared in.

Over the past week I found the two heros mentioned together in over 226,000 conversations. Superman and Batman were mentioned together in 5,305 blog posts, 6,622 online news articles, 7,508 forum postings and 206,818 tweets.

Even more impressive is the amount of videos that have already been made that mention both of the superheroes. In the past week there has been over 22,000 videos already created that talk about Batman and Superman together.

Now, Batman and Superman are quite popular all the time. It’s not even uncommon to hear their names mentioned together. So, when I looked at those mentions from the past week spread out over time I wasn’t surprised to see that they were already being talked about together. However, we can clearly see that on Saturday, when Snyder made the announcement, those mentions went way up.

As I said earlier, while the news came out of San Diego, it quickly spread. Both Superman and Batman are known internationally and it didn’t take long for their fans around the world to hear and then pass on the news. A look at our heat map of tweets shows that people on every continent went nuts for the news.

And what do people think about this upcoming on-screen superhero collaboration? Well, sentiment from across social channels shows a 86% favourable sentiment rating. 14% of conversations I found about the new movie was negative, but 39% was outright positive.

Lastly, just out of pure curiosity, I decided to look at both superheroes to see which one is more popular with fans. To do so, I compared mentions of Superman to mentions of Batman over the past year. Both heroes have had a movie come out in that time period, so I thought that would make for a fair fight. Not surprising to me, Batman is the more popular of the two. What was surprising was how much more popular he was. A look at the popularity comparison chart below shows that Batman’s latest movie generated a lot more buzz than Superman’s. The gigantic spike at the beginning of the chart for Batman was the opening weekend of last year’s The Dark Knight Rises. Superman’s largest spike falls in line with the opening of Man Of Steel, but doesn’t rack up nearly the same amount of mentions. We can also see that both received a large spike at the end of the chart, which coincides with Snyder’s movie announcement.

A ‘Sharknado’ Blows Over Social Media

The best place to watch a B movie is at home on your couch with friends. Why? Because the best part of watching a B movie is being able to laugh and make jokes about it with your friends without worrying about disturbing other people trying to watch the movie.

Now what happens when you’re able to sit at home and watch a “good” B movie that’s debuting on TV to millions at a time? It allows you and millions of your “friends” to make jokes about the movie at the same time via Twitter. It’s kind of a perfect storm… like a Sharknado.

Unless you have been completely disconnected from reality for the past week, you’ve likely heard of Sharknado, the made-for-TV B movie that premiered on the SyFy network in the United States last week. The movie looks to have the perfect combination of a crazy premise,  cheesiness, actors we haven’t seen in years and an incredibly fantastic title. But just in case you haven’t seen it, here’s the trailer for Sharknado so you know what I mean:

Yes, that was a trailer for a movie about a tornado that picks up man eating sharks and flings them at unsuspecting town folks.

I’m a bit of a B movie nut myself. So as soon as I saw the trailer for Sharknado I was instantly hooked in. But apparently I wasn’t the only one. It seems that Sharknado seemed to have taken over the internet last week when the movie debut on Thursday and then had everyone following up on it Friday. Today I decided to use MAP, our social media monitoring and analytics software, to look at just how much of an impact Sharknado had on the world of social media.

Doing a search from Monday to Monday I was able to find Sharknado mentioned almost 721,000 times across social channels. There has been 3,687 blog posts, 4,001 online news articles, 5,685 forum postings and 707,440 tweets mentioning the made-for-TV movie.

While some people saw the trailer making its rounds on the internet earlier in the week, the bulk of the Sharknado social media storm didn’t come until the day of the airing. A look at our popularity chart, which shows the mentions from above spread out over time, shows that there was virtually no mention of a Sharknado until July 11th when the movie played on SyFy. From then on, we can see that the movie has had a lasting effect and people still aren’t able to stop talking (or making jokes) about it.

As I mentioned earlier, one of the best things about watching a B movie is being able to make jokes about it as you watch. A look at the Twitter mentions of Sharknado for the day it aired (July 11th) shows that it was mentioned over 313,000 times that day alone. If we break that down, it means that Sharknado was mentioned over 13,000 times an hour throughout that day.

While the movie debuted on a United States cable network and was mainly viewed by just Americans (to the disappointment of people like myself located outside of the U.S.) it didn’t stop the world from talking. The trailer was just that good that it captured the imagination of the entire world. A look at our geo heat map of where Sharnado tweets originated from shows that while the concentration was in the United States, people around the world wanted in on the action. We can see that people from every corner of the world were fascinated by the Sharknado.

In fact, Sharknado didn’t just attract the attention of B movie buffs like myself. It actually had credible mainstream media getting in on the Sharknado action. I pulled up a list of 12 blogs with high authority scores that were also talking about Sharknado and was surprised by some of the results I found. Not surprising was that sites like Buzzfeed, Mashable or The Verge were talking about the flick. They feed off of pop culture phenomenons. However, I was quite surprised to see sites like CNN, Time and even Politico, a politics focused blog, talking about the Sharknado.

But the mainstream media talking about Sharknado was just a side-effect of what happened during the actual airing. As I said above, the best part about a good B movie is the jokes you’re able to make about it. Below, I’ve pulled up the most retweeted tweets about Sharknado and, of course, most of them are jokes. It seemed like everyone was trying to get a good Sharknado joke out to the world. Some of the most retweeted ones come from God (of course he’s getting in on the action), Conan O’Brien, Paton Oswald, Wil Wheaton and (my personal favourite from the list) B.J. Novak.

Were you part of the Sharknado online storm? Why do you think it got so popular so quickly? Let us know in the comments.

Also, if you have some great Sharnado content to share (your own or that you’ve seen) feel free to leave it in the comments section as I (and I’m sure many others) would love to see it.

What The Social World Is Saying About PRISM

As long as the internet has been in the mainstream there has been talk about what information people have on it can be seen by others. About 11 days ago this talk hit a new high as a United States NSA (National Security Agency) intelligence program, PRISM, came to light in the public.

Like many people, the PRISM program intrigued me. More so, I was intrigued by the world was saying about PRISM. Using MAP, our social media monitoring and analytics software, I looked into some social media statistics and analytics around the PRISM chatter.

But what exactly is PRISM? According to what we know, it’s a program that the NSA implemented with some of the worlds largest internet companies to gather large amounts of data for security information. The program came into the public light on June 6th when a former NSA contract worker leaked information about PRISM to the press, specifically to The Guardian and The Washington Post. The document sent to these sources named many large companies that we all know and use on a daily basis as sources of the NSA’s information. Since then, many of the companies named to be part of the PRISM program have come out and said that they are not feeding all of their data to the NSA, but rather they take proper legal steps to only hand over data required by them by specific court documents. For more detailed information about PRISM, check out the Wikipedia article which is constantly being updated as new information comes out.

While the United States government has openly admitted that the program exists, but that they cannot and are not using to keep tabs on their own citizens beyond national security issues. However, There is still a lot of people wondering what information is being seen, from where and by whom?

I decided to not add any real commentary on the PRISM chatter, but rather just present you some of the facts that I found doing this search.

Looking for the word “PRISM” mentioned through social media over the past two weeks comes up with a number just under 1 million. In that time 35,121 blog posts, 59,833 online news articles, 37,035 forum postings and 833,190 tweets mentioning PRISM.

Looking at the mentions of PRISM over time, I looked back a month so we could see when the news broke. As you can see, before June 5th there was almost no mentions of the word PRISM (however there were a few as a prism is an actual thing). Then the information came out to The Guardian and Washington Post and you can see on June 6th the initial reports start to hit, but the real spike in mentions comes on June 7th as every one else became aware the next day when daily publications also helped to spread the news.

I then looked up who around the world was talking about PRISM. Because PRISM has to do with the United States government and companies which operate there, it’s no surprise that they accounted for exactly half of the conversation. The second most chatter about PRISM came from the UK (7.4%) followed by Germany (6.7%), France (3%) and Australia (2.8%).

For a more visual representation of all the people around the world who are talking about PRISM, see the heat map of Twitter mentions below.

I was also curious as to who was talking about PRISM. I started by looking at top sources coming from Twitter (users with a high authority rank who are mentioning PRISM the most). The results here are quite interesting. The top three Twitter sources are all ones that have been known to publicly fight for privacy, especially from the government, online; Anonymous (hacker activist network), Kim Dotcom (founder of Mega Upload which was taken down by the government a few years ago) and Netz4ktivisten (a privacy advocate group from Denmark).

I then looked into which online news sources around the world are talking about PRISM the most. The leader of the pack here was Yahoo, but likely because they aggregate news from all over the web. The only two American based news organizations I see on this list are Reuters and The Washington Post.

Lastly, I pulled up some text analytics to show you just what everyone is talking about in relation to PRISM. Below you will find a buzzgraph and word cloud around PRISM. In them we can see a lot of the key things that the public already knows about PRISM. We can see words like “NSA,” “privacy,” “data,” “surveillance,” “security” and “intelligence.” There are also many of the companies and government officials that were named as being part of PRISM present.

One interesting thing I found was the correlation of mentions of the NSA with those of PRISM. I actually thought there would be a lot more chatter about PRISM, but it may just be that people don’t know the name of the program, but they are aware of what’s been going on. When I looked up mentions of the NSA over the same period fo time I found over double the amount of mentions than PRISM. There was 2.4 million mentions of the NSA. However, if you look at the popularity graph of when talk about the NSA spiked, you can see that it looks very similar to the popularity graph around PRISM.

What do you think about these stats? What do they say to you about the world’s knowledge about PRISM? We’d love to hear your thoughts in the comments.

200 Billion And Counting

Everyday the world of social media grows exponentially. New people get online. More people discover a social network that they love. People upload more and more media. And of course, the flow of content, whether it’s a tweet, an article, a blog post, a status update or a video, never stops.

You may remember that a mere 8 months ago our social media monitoring and analytics software powered by the powerful Sysomos engine indexed its 100 billionth piece of content. Well, if only to highlight to the world the quick and massive growth of social media use, on Tuesday we indexed our 200 billionth piece of content. That’s 200,000,000,000 written out in numbers.

This means that our customers now have access to over 200 billion social media conversations that they can analyze in mere seconds.

To demonstrate how quickly the rate of social media content grows I decided to conduct a little experiment. I took a bunch of common words (it, its, and, the, what, why, I, a, to, too, or, if, you, your) and looked them up in our MAP software to see how many times they appeared yesterday (May 29, 2013), a year ago (May 30, 2012) and the date we hit 100 billion (September 19, 2012).

The results I found were actually quite interesting and help to demonstrate my point quite nicely.

One year ago, I found 125 million conversations between blogs, online news, forums and Twitter containing my list of common words. By the time September 19th rolled around those same words generated 127 million results. That’s an increase of 2 million posts per day in almost 4 months. Then 8 months later, yesterday, those same words appeared in an astounding 139 million posts. That’s a jump in 12 million pieces of content.

May 30, 2012

September 19, 2012

May 29, 2013

Granted, my list of common words is far from covering the full gambit of what’s out there in social media and the use of these specific words could vary from day to day. However, for illustration purposes, it works well.

As time goes on, more social networks and channels will appear and more people will realize the magic of social media and being able to connect with people around the world. And as that happens, we’re going to keep on capturing and indexing all those conversations to give our customers the largest and most complete sets of social media data.

The Social Anticipation For Arrested Development Explodes

Heeeeeey brother!

After years of waiting, hoping and praying, one of my favourite shows was finally brought back to life. On Sunday, Netflix exclusively debuted 15 new Arrested Development episodes.

Arrested Development originally ran three seasons between 2003-2006. Despite the hilarious nature of the show and the many awards that it garnered over those three years the show couldn’t seem to bring in viewers. However, the show also found a second life in peoples’ homes on DVD. The DVD popularity along with a loyal fan base inspired to Netflix to buy the rights to the series from Fox, who originally ran the show on cable television. They spent the next few years getting the cast bac together and putting together 15 new episodes that were all released at once.

I wasn’t the only person who was super excited for Arrested Development to make its triumphant return, so I took to MAP, our social media monitoring and analytics platform, to see what people had been saying in social media. Over the past week I found over 431,000 conversations mentioning Arrested Development. In the past seven days I found 4,775 blog posts, 4,086 online news articles, 7,811 forum postings and 414,731 tweets about Arrested Development.

A look at those mentions charted out over time shows that as Sunday approached, anticipation for Arrested Development grew. All week long we can see that there was more and more mentions happening each day. It finally cumulated in a giant explosion of mentions on Sunday when the entirely new 15 episode season became available for public consumption.

So what were people talking about? Well, it turns out that people are obsessed with the amazing characters from the show, the Bluth family. A look at our buzzgraph of conversations shows that most of the chatter was people talking about their favourite “Bluth” or the actors that played them. Hilarious characters such as “Gob,” “Maeby,” “Lucille” (although I’m not sure if they meant Lucille 1 or 2), “Buster” and my personal favourite character “Tobias.” We can also see a lot of names of the actors that portray the dysfunctional Bluths like “Jason” “Bateman,” Jeffrey “Tambor,” Will “Arnett” and Michael “Cera.”

Our word cloud shows more talk about the actual return of the show. We can see that people were talking about the show once aired by “Fox” but now has “original” “episodes” being made by “Netflix” after “years” of anticipation.

Lastly I decided to look at the most retweeted tweets around Arrested Developments triumphant return. It turns out that almost all of them are people being told when the show actually starts. We can see that these announcements came from official accounts such as the official Arrested Development twitter account, Netflix and show star Jeffrey Tambor. The others were just from highly followed tribute accounts like the Bluth Quotes accounts.

It’s clear that I wasn’t the only person that was super excited about the return of Arrested Development. Did you help contribute to the hype as well? And, if you’ve seen the new season already, let us know what you thought (without giving too much away please as I’m trying not to binge and spread the episodes out over at least a week for myself).

Xbox One Gets Gamers Talking

It’s been 8 years since Microsoft released their Xbox 360 console to the world. Technology, games and even gamers have changed a lot in those years. That’s why on Tuesday the company unveiled their next generation gaming console, the Xbox One to the world. But this is not just a mere gaming console. The latest edition of Xbox looks to be your all-in-one entertainment console.

Microsoft gave the world their first peak at the new Xbox One console at a large event earlier this week and the gaming community went nuts talking about it through social channels. While the company promised more details about the Xbox One at the Electronic Entertainment Expo (commonly known as E3) next month, they still gave people enough information to get them all excited this week.

So what about the new Xbox One are people talking about? I took to MAP, our social media monitoring and analytics platform, to see.

It’s been less than two full days since that Xbox One was revealed to the world, but it’s already been mentioned in over 2 million social media conversations. I found “Xbox One” or “#XboxReveal”, the hashtag people were using for the event, mentioned in 18,216 blog posts, 24,791 online news articles, 65,869 forum postings and 1,914,33 tweets in this short time.

On top of those mentions across social media, I also found that a whopping 106,259 videos have also hit the web and have been tagged to have something to do with the Xbox One in that same amount of time.

Gamers all around the world watched the event and immediately took to social channels to talk about what they saw and what they thought of the new console. A look at the country distribution across all social channels shows that there’s a gamer in almost every corner of the world. The most talk about the Xbox One was coming out of the United States (38.7%), but we also saw people talking about it in the United Kingdom (12.7%), Germany (4.9%), Canada (3.4%), France (3.2%) and many more places.

The heat map below shows us where people were tweeting about the new Xbox from, and we can see that no corner of the world doesn’t have at least a few gamers that were eager to talk about this next generation console.

While people around the world were talking, there was a bit of gender divide between who was actually talking about the Xbox One. There’s no question that video games were once seen as a “boy thing”, but there has been a significant rise in the amount of women that love to play video games. However, when I looked into who was talking through social media about the new Xbox it was men that dominated the conversation. Males accounted for 89% of the Xbox One conversations while women only made up the other 11%.

So what did people have to say upon getting a first look at the Xbox One? The first thing I noticed was all the comparisons to it’s predecessor, the “Xbox” “360″. Of course, people also immediately took to also comparing the new console to it’s rival that was also revealed earlier this year, the “PS4″. As well, you can never have a conversation about a new gaming console without talking about the “games” that you’ll be able to play on it. The word “game” also came up a lot as people were talking about the portability of games between consoles, which it looks like Xbox is trying to stop (as in making it harder for people to buy used games). Finally, there is going to be a lot of integration on this new console with Xbox’s “Kinect” wich is a motion and voice capture device that allows people to interact with games and other console operations without the use of a controller.

While the portability of games between consoles may have had some people up in arms, the general overall sense of sentiment around the Xbox One’s reveal seems to be mostly positive. 48% of all conversations I found were positive, while only 12% were negative. This gives the conversations about the Xbox One an overall favourable rating of 88%.

Will the Xbox One stay so favourable? We’ll have to wait until later in the year when the console becomes available to purchase (probably just in time for the holidays) to find out what people really think about it.