Archive for the ‘Tips & Help’ Category

B2B Social Media: Who, What, When, Where, How and Why [Infographic]

Social media isn’t just for consumer brands. In fact, more and more B2B brands are waking up to the power that comes from being able to connect with their customers and potential customers through social media. More importantly, they’re seeing results from it.

Did you know that 83% of business marketers say that they’re using social media? Or that 75% of customers of B2B business customers plan on using social media to connect with and learn more about vendors? With numbers like that, it’s hard to ignore.

So where does one start when using social media for the B2B space? Well, lucky for you, we’ve put together an infographic to help you get started.

Below you’ll find our infographic with three tips to get get started in B2B social media, along with some pretty interesting facts about the space.

But if this was just enough to wet your whistle, don’t worry, we have more for you in our latest white paper. If you want to learn how to use social media for B2B effectively, check out B2B Social Media: A Roadmap To Revenue.

Your Social Media Guide To The Super Bowl [Infographic]

This weekend marks the most watched event on television every year; the Super Bowl. Millions of people will be tuning in to watch the Baltimore Ravens take on the San Francisco 49ers. Millions more will tune in to watch Beyonce at the half time show and, of course, the commercials.

With the rise of the second screen though, the TV isn’t going to be the only thing people have their eyes on. Over the past few years the Super Bowl has continuously gone more social. In 2011 there was over 3 million Super Bowl related tweets and then almost 14 million in 2012. On Sunday, Super Bowl 47 promises to see the most social interaction yet. That’s why we’ve created The Social Media Guide To Super Bowl XLVII.

Below you can find an infographic that highlights the top Twitter fans for both the 49ers and the Ravens, top players to follow on Twitter as well as top football reporters and bloggers. It also shows that the Ravens had 3 million more social media mentions than the 49ers over the season. However, San Francisco has a higher favourable rating than Baltimore.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

Happy Community Manager Appreciation Day! We Come Bearing Gifts

Happy Community Manager Appreciation Day!

What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any given time you can find a community manager acting as the PR, marketing, sales, customer service and voice of a brand all at the same time. Today is the day we give them thanks.

Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing. Presents aren’t required (although I’m sure they also wouldn’t be turned away), but your thanks and appreciation is welcome.

Now, when I said that presents aren’t required, I meant it, but we have two for all the community managers out there anyways.

First, we have the ebook “A Collection Of Community Management Advice.” We teamed up with and issued an open survey of seven questions to community managers around the world. We got some great responses and put them together for anyone that’s interested in learning what it takes to be a successful community manager. Inside, you can find advice from community managers from EventBrite, Sony Computer Entertainment America, Syracuse University, Edelman, The Community Roundtable, The U.S. Department of State and more.

You can click here to download and keep A Collection Of Community Management Advice.

Our second present is also packed with useful advice for community managers, but comes in the form of a video. We had a few friends at New Media Expo a few weeks ago answer a couple of community management questions. We asked some social media professionals “What makes a great community manager?” and who some of their favourite community managers were. Check out their answers:

So to all those community managers out there making their companies better 24/7, we say thank you!

Calling All Community Managers – We Need Your Help

This post originally appeared on the Marketwire Blog, but we could use all the help we can get, so we’re reposting it here for a different audience.

Community managers are becoming a big part of most brands’ communication and marketing teams. Over the years we’ve seen this role expand from just a few companies to almost any company that has an online presence. Not that online dealings are the only thing a community manager is charged with, but in today’s online economy, the online aspect does play a huge role.

But don’t let me tell you what a community manager should or shouldn’t be (even though I’ve been doing it for a few years myself). We actually want to know your thoughts on being a community manager.

Today we’re happy to tell you that we’ve teamed up with in preparation for Community Manager Appreciation Day (which is coming up on January 28th). On Community Manager Appreciation Day (#CMAD) we want to release an ebook on thoughts, tips and advice about being a community manager and we want your help to populate it.

Below is a link to a survey that we’re asking community managers to fill out so we can highlight you and your thoughts on being a great community manager. It’s not long, only about 7 questions, and would greatly help us, and your fellow community of community managers. So, if you’re a community manager, please take a few mins to fill out the survey.

Even if you’re not a community manager but you know one (maybe a friend, a colleague, a person behind a brand’s Twitter profile that you love talking to) please pass this along to them.



Thank you in advance and we’re really looking forward to seeing your responses!

We’ll also be sure to alert you when we release the ebook on Community Manager Appreciation Day.

The deadline to complete the survey is by the end of Wednesday January 23rd, so if you’re planning to fill out the survey we ask that you please do it sooner than later. Thanks!

Learning Boolean with Sysomos

 Do you know how to search using boolean searches? Do you even know why you would want to? Well, the reason you’d want to is because it will help you get much better results when you search. If you don’t know how to do a boolean search though, don’t worry, you’re not alone. In order to help our subscribers (and the general public) understand how we focus your searches to only pull in relevant information, we put together this great new video to help teach you.

Boolean is the use of the words AND, OR and NOT (as well as a few other things) within a search to really help you focus in on what’s actually important to you when you search. Boolean is a key player in how our Sysomos software, both MAP and Heartbeat, helps you to weed out the bad or unintended information you get when searching. OR helps you expand your search to include more information., AND helps to focus your search and NOT tells your search to stay away from certain information.

In order to help you understand these concepts better, we’ve put together this handy tutorial video that explains what a boolean search is and how to use it effectively. We used our Sysomos software for the purpose of this tutorial, but the lesson learned can be applied other places as well.

As an added bonus lesson for today, we wanted to show you how our Sysomos software helps sort all of this relevant information you just brought in using a boolean query. The following video shows how the use of queries and tags in our Heartbeat software bring in and make sense of information. Queries go out into the social world and bring the information back into our system. Using a boolean query (as we just learned how to do) will help to bring in the best quality information. Tags then help you to sort and make sense of all that information by placing it into the “buckets” that make the most sense for your purposes. Watch the video below to get a much better explaination.

A big thank you to the team at Think 33 for helping us to make these great videos.

So, are you feeling smarter yet?

New Webinar: Going Back to the Future: Reading the Market’s Memory for Product Development Initiatives

For those unfamiliar with the Sysomos Business Library for Social Media, it is a resource center we’ve filled with content to help your entire business really succeed at implementing and using social media. Currently you can find reports, white papers and past webinars focused on how different parts of an organization can effectively use social media. As part of our ongoing efforts at the Business Library for Social Media we are proud to announce our next free webinar.

Join us on September 21 when Paul Gillin, principal independent content management consultant and writer, with co-host Nygel Weishar, Sysomos’ social media and community relations specialist, will present “Going Back to the Future: Reading the Market’s Memory for Product Development Initiatives,” a free one-hour webinar. This webinar will take a look at how you and your business can use social media monitoring to successfully develop new and exciting products for your customers.

Product development is one of the most costly, time-consuming, and risky aspects of a business. Bringing the wrong product to market can mean millions in lost time, revenue and human resources. Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. This webinar, together with Sysomos’ September featured white paper, “The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative,” will equip organizations with practical applications for using long-term social media monitoring as a form of market research to track industry trends to drive successful product development. Attendees will learn more about how to:

  • Identify trends and target markets as they evolve to help you bring new products and product features to market at the right time and to the right audience
  • Track the evolution of public perception of your product and brand
  • Spot seasonal shopping and buying trends
  • Establish benchmarks for how long it will take for a new product to catch on and begin generating buzz on the social web

Webinar details:

  • What: Free webinar “Going Back to the Future: Reading the Market’s Memory for Product Development Initiatives” (#blsm)
  • When: Wednesday, September 21, 2011, 10 a.m. PDT / 1 p.m. EDT
    Note: The session is 60 minutes in length and is archived for later viewing. All registrants receive access to the archived webinars.
  • Who: Paul Gillin (@pgillin) principal independent content management consultant and writer, and co-host Nygel Weishar (@nweishar) Sysomos’ social media & community relations specialist

Free Webinar: The Search For Social Media Synergy

Tomorrow, May 26th, we at Sysomos are proud to be teaming up with Marketing Sherpa to present The Search For Social Media Synergy.

Many organizations are now able to measure the direct financial value gained from social marketing by strategically integrating it with search engine optimization to increase the volume and quality of leads. As a result, these marketers are not only projecting ROI, they are proving it. In this free webinar we will be exploring how social media and search can work together to benefit your business.

Some other things you will learn in this webinar include:

  • Why social media marketers are using SEO to improve inbound marketing performance
  • Five key trends in social media and search engine optimization integration
  • Why a social marketing architecture is critical to generating B2B leads
  • The CMO priorities and perceptions that are driving social marketing ROI
  • How to calculate the ROI from B2B social marketing campaigns
  • Identify what to measure, why and how
  • The key relationship metrics for tracking

Don’t delay as spots are limited. Click here to sign up now for this free webinar.

Title: The Search for Social Media Synergy
Date: Thursday, May 26, 2011
Time: 1:00-2:00 p.m. EDT
Presenters: Sergio Balegno, Director of Research, MECLABS/MarketingSherpa
Melinda E. Van Patter, Account Executive, Marketwire

Extreme Savings Through Social Media

I don’t watch a lot of reality TV. In fact, I don’t really watch any, but thanks to my roommate, earlier this week I was introduced to TLC’s Extreme Couponing. For those of you unfamiliar with the show, it’s a series that follows a shopping trip by the kings/queens of savings as they turn large purchases into pocket change. These people stack coupons on top of in-store savings on top of other deals to get the best deals I have ever seen in my life. In the episode I watched I saw a woman go to the grocery store and purchase over $1,900 worth of items for only $103. It was one of the most incredible things I had ever seen.

The show got me thinking though. Not everyone is as extreme as the people featured on this show, but everyone loves a good deal if they can find one. Not only do people like to find a good sale, but they usually like to share it as well. What better place to do that than via social media? So, I decided to a little investigating using MAP, our social media monitoring and analytic software.

Doing a search for the terms “sale” or “coupon” showed me that for the past six months there has been 13.2 million blogs, 10.3 million tweets and 9.3 million forum postings mentioning these two words. Granted, not all of them may be using them in the context that I was looking for, but I was searching out of sheer curiosity and not exact  scientific proof.

What was most interesting about my findings was that different mediums seemed to peak in their sale and coupon talk at different times, and not all around Christmas as I had initially thought they would have.

I broke the mediums down to get a better idea of just when the sale and coupon talk was happening. On Twitter I found that the most talk about sales and coupons happened right around American Thanksgiving. This is most likely due to all the sales that happen the day after, known as “Black Friday”, the day that everyone starts their Christmas shopping. People were talking about all the deals they had found and were sharing with others where to go to get these savings.

Over in forums, I found a large spike around the same time as on Twitter. However, it’s interesting to note that there was continuous talk about sales and coupons almost all the time, so the Black Friday spike doesn’t look as large as it does on Twitter.

I found looking at blogs to be the most interesting though. I expanded this chart to show a year’s worth of activity to show you what I mean. During the year there is a build up of talk about sales and coupons that one would think would peak around the same time that Twitter and forums do, but instead blog talk peaks in January.

Just to be sure that this peak wasn’t due to the sale of a large company, I dug deeper into the January spikes. Looking at the analysis from our buzzgraph though, it shows that most of the words being used had to do with actual sales and coupons and not some big sale of a large company. Perhaps this is due to retailers having to clear out leftover stock from the holidays.

Something else interesting I found while investigating this was who was actually talking about these deals. In blogs I found that women were talking about sales and coupons most by holding 70% of the blog conversations.

However, over in the forums, males were the dominent conversation drivers at 74% of the conversation. I couldn’t find any real explanation for this other than a guess that males are more likely to post in a forum than females (but again, that’s just a guess).

Lastly, I decided to do all of you loyal readers a favour. I decided to help you find the best deals through social media by putting together some lists of the top Twitter accounts and forums that talk about coupons and sales.

Top Twitter Accounts Talking About Sales and Coupons:

Top Twitter Accounts Talking About Sales and Coupons:

Do you know of any great places to find deals and coupons online? Do us a favour and share them with us and our readers in the comments.

Happy shopping!

Introducing Our New Resource Center

Our goal here at Sysomos is to continuously help you and your company make the most of social media. Be it by constantly updating our product line to better suit the ever-changing needs of our customers, providing interesting and relevant blog posts and by constantly educating our community through webinars and speaking engagements.

With that in mind, we are proud to announce the launch of our new Resources Center on our website. In this section of our website you will be able to find information that can help you and your brand make the most out of using social media. This section will be continuously updated with new content designed for people just starting out with social media all the way to the more advanced social media professionals.

Our first addition to the Resource Center is the presentation Different Types of Social Media Channels. Inside you will find introductions to some of the most popular social media channels; blogs, Twitter, YouTube, Facebook, forums and message boards. As well, the presentation points out different ways in which each of these channels can be used along with some real life examples of how existing companies are using them.

In the blogs section we explore different kinds of blogs and how they can be used. For example, will your blog be done to shed insight on what is happening within your company? Will it be insight from someone like your CEO? Will it focus on your industry? Will it show that your brand is a thought leader in your industry? Or, will your blog be used internally for your employees only? Will you have one or many blogs? With explanations and examples of each style you will be more informed to make the right decision for how your company will approach social media.

Please take a look at our new Social Media Resource Center and keep checking back for new and updated content. Also, please leave your comments on the content and what you would like to see in this section in the future.

Please Join Us For #smmeasure

I’m pleased to announce that starting this Thursday, July 29th, Sysomos will be co-hosting a chat with Marketwire called #smmeasure. Every week at noon (EST) we want to discuss everything to do with social media measurement.

I hope that you will participate in this chat where everyone can share their ideas, experiences, and personal and best practices in this area. In a world where we are still learning, our best tool is to share information with each other. That’s why I’m very excited to hear some of your thoughts and share some of my own.

Here are the official details:

Who: Nick Shin, social media specialist, Marketwire
Sheldon Levine, community manager, Sysomos

What:  social media measurement Twitter chat focusing on social media and analytics.

When: Weekly one-hour chats every Thursday

9:00 am PST
11:00 am CST
12:00 pm EST

Why: To initiate ongoing discussions about social media and analytics surrounding it. Hopefully, we’ll all learn a thing or two.

Hashtag: #smmeasure

This week’s topic:

  1. Most important elements to measure in social media
  2. Tools to measure social media

How to participate:

  • Use hashtag #smmeasure.  I recommend using Tweetchat or Tweetgrid.
  • Tweet @smmeasure for topics or questions you’d like discussed or answered.  We’ll take these into consideration for our next chat session!
  • Please tell a friend to tell a friend.

Can’t wait to chat,