Cannes at the Speed of Data

Cannes Lions was in full force again last week. Featuring some of the top advertisers and marketers from across the globe, it’s an event I look forward to every year. And while it’s taken me a little longer than usual to type out my thoughts, they’re worth sharing nonetheless. Key Takeaways: Empathy & Movement It…

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The Importance of Social Media Analytics

Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of…

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