Earlier this week Apple released it’s latest earnings report. In the report the company said that they did better than expected in bringing in revenue. Despite the good Q2 report, the Apple stock had been going down lately. In fact, it hit the lowest it had in years. This intrigued me, so I wanted to know what people were saying about this and it turns out the dropping stock didn’t stop people from loving the company.
Using MAP, our social media monitoring and analytics software, I looked for talk about Apple in the past week. In that time period I found 1.7 million mentions. There were 83,638 blog posts, 88,658 online news articles, 335,307 forum postings and 1,250,667 tweets.
Looking at the talk about apple spread out over time shows that when the company released their earning results talk about them rose. The numbers were made public on Tuesday and we can clearly see the talk rise from then on in blogs, news and Twitter. For some reason, the report had the opposite effect on forums.
While all this talk was on the rise, a look at some of the key conversations from blogs going on at the time were indeed talking about Apple’s stock price.
Despite this talk about the fallen Apple stock, it didn’t seem to have much of an effect on the greater public. When I looked up sentiment across all channels, Apple was still getting a lot of positive talk. In fact, they have an overall 87% favourable rating. The company is seeing 47% of the conversation about it being positive and only 13% negative.
So, despite what investors are thinking about Apple by selling off their shares, it seems that the company is doing well according to their earnings report, but even better in the publics’ eye.