How Social Media Affects Politics

The political landscape has changed quite a bit in the last couple of decades. The internet has played a large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues. Candidates and their supporters constantly post their views on Facebook and…

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Sysomos and IAB Canada: Social Marketing 360 Session

This past weekend, September 23rd and 24th, Sysomos had the opportunity and pleasure to host the second session of IAB Canada’s inaugural 360° social marketing certificate, as part of their 360° program. After two days at the IAB Canada offices, that included engaging social media discussions, hands-on Sysomos training, and classroom activities, we sat down with IAB…

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