All digital marketers are looking for the perfect 140 characters – 140 characters that effectively and succinctly promote your brand, communicate your cause and attract enough attention that readers will take the next step by engaging with you or clicking on a link.
Like most things within the social media realm, a tweet is a fascinating and mysterious combination of art and science. Doing well means embracing best practices, good timing, being opportunistic and agile, and having a knack for communicating the right things at the right time.
So what makes a “perfect” tweet – if such a thing actually exists- and what should digital marketers make sure they do when crafting one?
First, the general definition of the perfect tweet needs to be defined. For the sake of argument, let’s assume the perfect tweet is retweeted, an embedded link gets a lot of clicks, and, ideally, it is discussed on other social media forums.
t2 Marketing International believes the perfect tweet involves a link at the beginning of the message, includes one to two hashtags, and asks a question. They also think a tweet has to be as short as possible based on Web user behaviours.
In other words, make it short, snappy and appealing so it generates a reaction and can be easily shared/retweeted.
This is a fairly strategic way to go about creating a “smart” tweet. While it may not be the perfect approach, it is probably a much better way to do things than simply continually pumping out tweets, and hoping something sticks – aka the throwing spaghetti at the wall approach.
There may not be such thing as a perfect tweet, but the more you follow the rules and consider your target audiences, the more likely your tweet will have some kind of impact – whatever the impact you’re seeking.
What’s your idea of a perfect tweet? Have you ever pulled one off? If so, what were the results?
More: For some other thoughts on the “perfect” tweet, check out this post by Mad Lemmings.