Boosting Engagement Through Influencer Amplification

Working with influencers through a dedicated marketing program yields many opportunities to work together. One positive method to collaborate is to boost content on social channels in a mutually beneficial way. Influencers provide a fantastic channel for boosting engagement because when your organization produces great content, influencers and their fans can help bring undiscovered audiences to it. Whether…

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Sysomos Awarded PC Mag Editors’ Choice

In the last year, we’ve been hard at work, building a comprehensive tool set that arms digital marketing departments with the capabilities to deliver actionable insights informed by social data and trends. Early on, we recognized that ‘listening’ on social media was just part of a brand or agencies’ social playbook. To put it frankly,…

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How to Write for Social Media

Wherever you publish your content, it’s important to consider the needs and preferences of your audience. Writing for social media is not the same as writing for your blog, website or print publication. Not all social media sites are the same, of course. Each has its own particular rules and idiosyncrasies. There are, however, certain…

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A Dynamic Duo: Survey & Social Media Analytics

Editor’s note: This guest post is written by Donna Smith, a professor at the Ted Rogers School of Retail Management at Ryerson University in Toronto, Ontario. Professor Smith uses Sysomos as a part of our ‘Sysomos In The Classroom’ program. This is a two-part series around research Professor Smith is conducting alongside her colleagues using…

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How Many People Use Social Media?

You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media…

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Is Newsjacking Right For Your Brand?

In the past few years, many brands have tried to find ways to insert themselves into breaking or trending news. Sometimes these efforts returned great results; other times attempts were met with outright rejection from the public. The official term for doing this is called “newsjacking,” and it’s become a fairly common practice, especially in…

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