How Brands Can Plan for Large-Scale Social

What are the challenges of scaling social media efforts? We sat down with Sysomos Expion’s EMEA Director of Client Strategy, Alex Smith, to discuss advice for brands that face the challenge of managing a global social media footprint. In the video below, Alex lays out five key pillars of social transformation that businesses will need to address in…

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What is Social Media Overuse?

Everyone knows that it’s important for businesses to be active on social media. After all, your customers are almost certainly on sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram. While most discussions surrounding social media marketing focus on establishing a strong presence, getting more followers, advertising, creating content and other such ways to connect with…

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Cheat Sheet: 2016 Social Media Video Length

Instagram recently announced that video length is being extended from 15 seconds to 60 seconds. What does this mean for businesses who run campaigns? This move creates a new option for advertising across Facebook and Instagram. Although video publishing on Instagram has been slow to adopt (due to the nature of the channel and user behavior,…

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