Facebook isn’t shy about how badly it wants to crush its competitors. They’re willing to spend big bucks to make sure they own the social media throne. This aggressive approach has done them wonders, but it does backfire sometimes.
A few weeks ago, Facebook released Slingshot, a new app they’ve created to take on Snapchat.
The only problem is Facebook didn’t intend to launch it, and the app wasn’t quite ready.
Slingshot is now widely known, so the question is: what is it exactly?
The app is designed to let users connect with other users by taking a photo crafting a message or drawing something, but only after another user connects with you.
You can also write or draw on images and photos, similar to Snapchat. What isn’t clear is whether you can place a time limit before a “message” automatically deletes.
Slingshot has a lot of the same elements of Snapchat, and it doesn’t appear bashful about acknowledging these features aren’t meant to sink the popular network.
There are schools of thought that believe Facebook has lost many of its teenage and younger audience to Snapchat.
It’s not surprising they want to reclaim that demographic, which helped propelled them to social media stardom as they succeeded with colleges and universities.
The confusing part is how did Facebook accidentally launch an app? It’s not like you just press a button and suddenly it appears on the app store.
While it was only briefly available, could this have been part of a greater PR plan to build buzz?
Let’s just say it wouldn’t be shocking if this was true, and can you blame them? Lots of people and tech sites and forums have been talking about it, which aligns with Facebook’s strategy for social media domination.
What do you think? Was Slingshot “accidentally” released?