The Power of Social Gravity

This post originally appeared on iMedia Connection. There’s an irony inherent in modern marketing — when you’ve done your job well, it actually becomes less necessary. You are no longer initiating tons of interactions with your customers, because they’re initiating them instead. This is the concept of social gravity, and you can see it exemplified…

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By now, being active in social media is pretty much table stakes for most modern companies and brands. But just being in social media isn’t enough. You have to learn from what you’re doing in social media so that you can continuously grow and get better. And the best way to learn is from reporting on…

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In my years of generating content, building communities and corporate storytelling, I’ve worked with companies large and small on various projects, campaigns and initiatives. One common trait I’ve seen repeated over and over again is a lack of reporting and constructive learnings shared within organizations. I’m writing this post in hopes to start a dialogue with you,…

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Every day, we get to see our amazing clients use Sysomos in amazing ways. But no matter how smart our clients are (and they’re pretty smart), not everyone can possibly know everything. Especially with software like ours that’s always full of fun surprises for our clients. While you can’t know everything, we thought it would be great…

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Creating content isn’t an easy job. Believe me, I know because it’s a big part of my role here at Sysomos. Luckily, I don’t have to do it all by myself because I’m surrounded by a ton of smart people both inside and outside our company and make sure I use their smarts whenever possible….

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It’s such an exciting time to be at Sysomos. After announcing our independence in February, we’ve fast-tracked innovation like no other time in our history. Today we’re happy to announce our most recent executive level hires that will help us across our organization to deliver innovative, data-science solutions for our current and future client base. Our latest…

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