Who Social Media Thinks Will Take Home Best Picture This Weekend

By Sheldon Levine - February 20th, 2015

The 87th Academy AwardsThis Sunday evening millions of people around the world will tune in to watch the 87th Annual Academy Awards, more commonly known as The Oscars.

Movies are a big part of a lot of people’s lives. They love to see good movies, but then they also love to discuss them. And we’ve seen a lot of discussion about this year’s Best Picture nominations happening in social media.

So, we decided to use MAP, our social media monitoring and analytics software, to see if we could predict which film is going to win Best Picture this Sunday based on social media chatter over the past year. Here’s what we found:

While all 8 of the nominated films were discussed quite a bit through social media, Birdman was by far the one that came up the most in social media. In fact, when we look at the share of voice pie chart below we see that Birdman owned a full quarter of the conversation around all 8 movies. American Sniper was a close second and owned 21% of the conversation, while Selma came in third with 20%. Of all 8 movies, The Theory of Everything was talked about the least through social channels, but that doesn’t necessarily make it a worse movie.

Sysomos MAP - Comparison Share of Voice

What’s interesting is that when we broke down the mentions of these movies by networks we found that Selma was actually the most talked about movie through blogs, forums and online news outlets. However, Twitter produced the most chatter around all of these movies and on Twitter Birdman was mentioned the most, which drove it to the top spot overall. Boyhood was a close second in mentions in both blogs and online news (only coming in less than 200 mentions behind Selma on news sites), but was fourth in Twitter mentions.  As well, American Sniper was talked about a lot through Twitter and forums, but not nearly as much in blogs and news.

Sysomos MAP - Comparison by Source

We also looked at mentions of these films in terms of when they were mentioned over the past year. It’s interesting here to note that Birdman seemed to have been generating conversations over the entire year despite the fact that it didn’t get a full theatrical release until the late summer of 2014. Most of the other films that were nominated in this category had releases towards the end of the year, so we didn’t see large spikes in conversations about them until around December and then again in January when the Golden Globes happened.

Sysomos MAP - Compare Popularity Chart

Lastly, we looked at the sentiment around each of the 8 nominations. While each movie was talked about positively, The Grand Budapest hotel had the most positive talk around it with 71%. The next closest film in terms of positive mentions was Boyhood with 52% of it’s mentions being scored positively and Selma coming in third with 48% positive mentions.

Sysomos MAP - Comparison of Sentment

While all of the movies nominated for Best Picture were great in their own right, there can be only one winner of the Oscar. Looking at this data above it’s still hard to tell which one the social world liked the best, but we’re going to make our prediction for a winner to be Selma. Selma was talked about the most across most social media channels and also had a great positive sentiment score.

Which film do you think is going to take home the Oscar this Sunday? And is your choice based on the data above or just your own instinct to pick a great film. Let us know in the comments.

We’ll be back next week with a full report about how the Oscars plays out in social media, so come back to check that out.

Sysomos Reports: A Twitter Breakdown of The 2015 Grammys

By Sheldon Levine - February 11th, 2015

The GrammysSunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards.

The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are wearing as they walk down the red carpet.

As like every award show these days, people also love to tweet along as they watch everything play out live on TV. This year, tweets around the Grammys surpassed 10.8 million. That’s a 28% increase in tweets compared to the 2014 Grammys.

Our Sysomos Reports team saw all this action and took a deeper dive into those more than 10.8 million tweets to see what all the action was about. We found that tweets seemed to fall mostly into three categories, which our team then explored in depth; overall Grammy tweets, tweets about nominated artists and tweets about who was the best and worst dressed at the awards. We then put together a report to share our findings around each of these categories to share with you.

In the Sysomos Report below you’ll find information like:

  • Re-tweets accounted for 64% of Twitter content, while 33% were regular tweets and 3% were replies
  • Online activity peaked at 11 PM, when Sam Smith won the Record of the Year award
  • The live performances during the award show generated over 326K mentions and were the most popular theme of the night as well as the key driver of positive conversations (33% of the overall positive content)
  • Winners of the award categories we examined were generally the most tweeted about predictions, except for the album of the year category (which apparently Kanye West didn’t agree with either)
  • People thought that Taylor Swift was the best dressed of the evening while they also thought that Madonna was the worst dressed

Take a look at the full Sysomos Report below:

Newly Independent Sysomos Announces Big Plans for 2015

By Lindsay Sparks - February 10th, 2015

Sysomos 2015 Kick-Off Event

As of January, Sysomos and Marketwired have officially separated to become two distinct, independent businesses. In the four and a half years of our partnership, Sysomos grew more than 1,500% to serve over 1,300 of the world’s most influential brands, including Ketchum, Boeing, W2O Group, and Genentech.

The social space has never been more exciting. Today, over 2.4 billion people use the internet and 175 million users check Facebook every minute. Sysomos alone looks at 500 billion conversations around the globe, totalling more than 2 petabytes of data — that’s the best social data set in the industry.

Now that we’re independent we plan to grow even faster, deepening our focus on innovation, capitalizing on the current explosion of social data, and expanding our teams in San Francisco, Toronto, and around the world. We’re also making major investments in building world-class data science and research teams, and are planning many exciting product innovations for the next year.

As our customer, you can expect the same high caliber of service you’ve come to expect from Sysomos. You won’t see any changes to your contract or the account team that you know and love. If anything, we will be able to improve and expand the ways we can be of service.

We couldn’t have done this without you, our customers. Thank you for your years of support, input, and innovation. Now let’s take over the world together.

Welcoming Jason Harris to Sysomos

By Amber Naslund - February 4th, 2015

Jason HarrisIt’s always fun when you get to work with someone you like, respect, and who is generally just a great human.

I’m incredibly excited today to announce that Jason Harris will be joining the Sysomos family as Senior Manager, Community and Evangelism.

I’ve known Jason for a few years now, mostly through our shared professional circles and many mutual friends in social and technology. And I had the pleasure of working with him just this past year as part of his recent work with Republic Publishing and the influencer programs they’ve built with Microsoft and Nokia.

Jason comes to us with a rich background in tech and community, which makes him the perfect fit to help Sysomos level up our community engagement and produce some outstanding content. Jason will also be out and about as a key member of our evangelism team, speaking at events, meeting with customers and prospects and representing their voice within the company, and sharing Sysomos’ exciting vision for the future with the industry.

You’ll all certainly be hearing more from him here on the blog as well, so stay tuned for that.

In today’s fast-moving technology landscape, community and evangelism are no longer just “nice to have” functions but essential components to a smart, engaged and innovative business. I couldn’t be more excited to add Jason’s smarts, personality and skills to our growing community team here at Sysomos.

He’s going to have to get used to visiting Canada occasionally in the winter (he’s based in lovely Oregon where it’s much warmer than Toronto this week), and we’ll get him loving poutine and toques soon enough.

Please join me in welcoming Jason, and if you’ll be at SXSW Interactive, don’t forget to register for his unofficial Mobile Meetup here.

More to come!

A Social Media Wrap-Up of Super Bowl XLIX

By Sheldon Levine - February 3rd, 2015

Super Bowl XLIXThe big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually predicted this would happen last week).

Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and the half-time show). But not only were people tuning in on their TV’s, they were also tuning in though social media to see what others were saying about the event and chime in themselves. The Super Bowl has become one of the largest events that people collectively talk through social media about (especially in North America).

Our fantastic Sysomos Reports team was also tuned into the Super Bowl action on social media and recorded everything that they were seeing. The result is a great report on the social media activity that you can view below.

For this report, our team focused on the events of the game and the half-time show, but left out the commercials (which have already been wrapped up many times over across the web).

Some of the highlights you can find in our report include:

  • Super Bowl XLIX, the halftime show and the two competing teams generated a total of 16.7 million tweets on February 1
  • This is about 8% lower compared to the number of tweets accumulated during the Super Bowl XLVIII on February 2, 2014
  • 56% of all tweets this year were retweeted posts, while 41% were original user tweets
  • The social battle between the New England Patriots and the Seattle Seahawks ended with a close win for the Patriots by 14,000 tweets; The quarterbacks’ share of voice was split in 82% for Tom Brady and 18% for Russell Wilson
  • Focusing on two of the more notable issues this year, the brawl that occurred during the last moments of the game (43,574 tweets) was a more dominant topic compared to mentions about the #deflategate issue (32,545 tweets)
  • Sentiment of tweets about the Super Bowl this year was generally favorable, with 58% of all posts (excluding neutral content) being positive
  • Mentions about the Halftime Show were close to 3 million tweets; Katy Perry appeared in 39% of all halftime mentions, compared to 2% for Lenny Kravitz and 8% for Missy Elliott
  • In comparison, Bruno Mars and his SBXLVIII Halftime Show surfaced in 580,700 tweets on February 2, 2014
  • Viewers’ sentiment about the Halftime Show was quite favorable, with 55% of conversations being positive

Take a look at the full report below and let us know what you think stands out the most to you in the comments:

A Season Of Social To Predict A Super Bowl Champion

By Sheldon Levine - January 30th, 2015

Super Bowl XLIXThis weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year.

As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, our social media monitoring and analytics software, over the course of their season. Usually we would look at the buzz around the teams from the start of the season up until today. However, due a little controversy surrounding one of the playoff games from this season (you may have heard of something called “deflategate” going around) we thought that one team would for sure get an unfair advantage in terms of mention volume, while the other team would get one because of the negativity around their opponent. So, for the analysis below we only looked at the regular NFL season which ran between September 4 to December 28, 2014.

We searched for both teams names, nicknames and Twitter handles over the course of the season and found a staggering difference in the amount of social conversations around each team. In terms of overall mentions, the Patriots were in 7,177,831 social conversations over the season. The Seahawks, however, were only part of 4,285,927 social conversations.

Sysomos MAP - Compare Overall Mentions

Even when we broke it down to look at the mentions over individual channels, the Patriots always came out on top. The Seahawks got beat out in mentions across blogs, online news, forums and tweets.

Sysomos MAP - Compare By Source

It becomes more evident when we look at the mentions of both teams plotted out over time. A look at our popularity chart gives a good visualization of just how much more the Patriots were talked about than the Seahawks. Especially on game days, which are all the spikes in conversation you see below.

Sysomos MAP - Comparison Popularity Chart

When we pulled up the sentiment around the two Super Bowl combatants we once again found that the Seahawks had come up short compared to the Patriots. The talk around the Seahawks was only 27% positive while also being 30% negative. In the meantime, the talk around the Patriots was 47% positive and only 19% negative.

Sysomos MAP - Sentiment Comparison

If social media talk could predict a Super Bowl winner, it’s probably safe to say that New England Patriots are guaranteed a win on Sunday. However, fan popularity doesn’t win games, so we’ll just have to wait and see what happens. Who do you think’s going to win?

Just for fun, we also wanted to compare the two teams on Twitter to see how the stats swayed so far in  the Patriots favour since Twitter saw the most action. When we compared the fan bases of the two teams we found something interesting about the loyalty of football fans. The Seahawks have 797,000 followers while the Patriots have 1.1 million and out of all those fans, only 9.7 of them overlap. When people have a team, they only care about what’s going on with that team.

Sysomos MAP - Twitter Follower Comparison

While that’s not a huge revolution, it does also help to explain this next piece of data we found that probably explains how the Patriots got so far ahead.

When we compared where people were tweeting about the Patriots and the Seahawks from, we found that New England has a very spread out fan base, while Seattle’s is more local. Looking at the states where mentions of the teams were coming from, you can see that Seahawk tweets were coming the most from Washington State, which makes sense. But when you look at where mentions of the Patriots were coming from, Massachusetts only makes up some of the tweets, while their “other” bar on the chart is through the roof, meaning that Patriots have fans spread out much more across the US than the Seahawks did.

Sysomos MAP - US States Tweets Comparison

So, in case you missed it above, the Patriots are obviously a more popular team. But again, popularity doesn’t necessarily win Super Bowls…

Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report

By Sheldon Levine - January 29th, 2015

Sysomos MAP - Geo Location Heat Map of Community Manager Appreciation Day Tweets

Did you hug a community manager on Monday? Even virtually?

If you did, you weren’t alone.

This Monday was the 5th annual Community Manager Appreciation Day. A day to celebrate the tireless people that work hard (probably harder than you think) to make sure that their brand’s communities and audiences are constantly informed, entertained and engaged. And celebrated they were.

We had the fine folks on the Sysomos Reports team take a look at the social media activity around Community Manager Appreciation Day and wanted to share their results with you.

Some of the highlights you’ll see in the report include:

  • Community Manager Appreciation Day and the #CMAD hashtag were used over 18,000 times
  • Over 17,000 of those mentions came from Twitter
  • All of those tweets had an potential reach of 154 million eyeballs
  • Community Manager Appreciation Day was celebrated across all 7 continents
  • And this was the most retweeted tweet about Community Manager Appreciation Day:

 

 

Check out the whole report for yourself here:

We want to hear about your Community Manager Appreciation Day in the comments. Did you thank a community manager for their hard work? Who was it? Are you a community manager that got an awesome surprise on Monday? What was it? Let us know below.
BONUS: I took part in the 24 hours of community management panels that happened on Community Manager Appreciation Day with a panel on “community management services,” and if you missed it (because it was at 5amEST) you can see the recording on the My Community Manager YouTube page.

Happy Community Manager Appreciation Day! #CMAD

By Sheldon Levine - January 26th, 2015

Community Manager Appreciation Day

Today is Community Manager Appreciation Day, a day to thank the many community managers out there that work tirelessly (and sometimes at insane hours) to make sure that brands and their audiences are always getting the best experiences possible.

Over the past few years the role of a community manager has become more prominent as more and more companies see the value in having one. However, what’s interesting about the role is how it’s defined differently for every company that has one.

In pretty much every organization the day-to-day activities of a community manager will vary, but one thing will always remain constant; the community manager is a connection between a company and their audience. They act to help both the inside and the outside of their organizations and usually have a great handle on what’s going on on both sides of the fence.

This is so important in our modern world where everyone with an internet connection has a voice. Someone needs to listen to all of those voices and make sure they’re being heard. This means relaying what’s going on in the world to people inside their organization as well as letting their external audience know what’s happening inside the organization.

The community manager is sometimes overlooked as just the person that “plays on Twitter all day.” But this is hardly true. A community manager needs to be a wealth of information with their finger always on the pulse of pretty much everything going on in the world and find ways to relate that information to further the happiness of their many communities (the internal and external ones).

There’s also many ways that people can go about performing community management. Below is a presentation that I gave to open CM1, a community manager focused conference in Toronto, about a year ago. Inside you’ll find a few ways to look at how you can go about managing your community and I also give some insight into how I go about being a community manager.

So, if you work for a company that has a community manager or if you know one out there in the world, let them know you appreciate them today. Presents are always welcome, but even a heartfelt “thank you” will surely warm their heart.

To all my fellow community managers out there, thank you for being awesome and furthering our profession. On behalf of the entire Sysomos team, we salute you all.

Interesting Moments Beat Out Actual Awards At The 72nd Golden Globes [Infographics]

By Sheldon Levine - January 19th, 2015

72nd Annual Golden GlobesLast Sunday night we started our way into “Awards Season” for 2015 with the airing of the 72nd annual Golden Globes.

As is the new norm, award shows generate a large audience interested in seeing their favourite celebrities and how their favourite TV shows and movies fare, but also those who want to be part of the global conversation around a large event through social media.

A lot of people are taking notice of this phenomenon and are interested in seeing how the social conversation around events like this play out. Especially when it’s compared to what is actually happening at the events and who is taking home the awards.

Our friends over at Way To Blue, a global digital communications agency, were keeping an eye on what was happening at the Golden Globes and on the social media activity around it. Using Sysomos to analyze the social media action and compare it to what was happening at the awards, Way To Blue put together two great infographics that we wanted to share you with you all today.

The team at Way To Blue broke down the Golden Globes into two categories; TV shows and movies, and produced an infographic around each.

The team started by looking at the movies and film actors that were up for nomination at 2015 Golden Globes. Some interesting things to note from their findings was that in most cases, the winner of a category also managed to garner the largest amount of social media chatter during the Golden Globes. However, there were a few anomalies that cause this to not always be the case.

Michael Keaton won the award for Best Actor in a Comedy Film for his part in Birdman. Keaton gave a moving speech while accepting his award and it caused mentions of his film Birdman to spike to a greater level than the movie that beat it for Best Comedy, The Grand Budapest Hotel.

Another actor who stole the spotlight was Benedict Cumberbatch. Cumberbatch was up for Best Actor in a Drama Film, but lost to Eddie Redmayne. However, Cumberbatch was caught photobombing others at the awards show, which people are now dubbing “The CumberBomb.” Being caught doing this led the actor to be mentioned more through social media than anyone else in the Best Actor in a Drama category, but also stole the evening as being the most mentioned event from the entire show.

Way To Blue - Golden Globes Social Media Analysis for Films [infographic]

 

Way To Blue also produced a separate infographic around the television awards side of the Golden Globes. Again, most of their findings found that social media chatter largely mirrored the winners of the evening in terms of actors or what films were being mentioned the most. However, there were a few exceptions to the rule again.

The most notable difference in television categories came from the Best Drama Television Series category. At the Golden Globes, The Affair took home the award, but it’s competitor House of Cards saw more social media talk around it as after it’s lead actor, Kevin Spacey, took the award for Best Actor in a Drama series got followed by a network commercial for season 3 of the show. House of Cards is wildly popular and the announcement of the new season had fans excited and talking about it.

Way To Blue - Golden Globes Social Media Analysis for TV [infographic]

The anomalies in what was being talked about compared to the actual winners at the 72nd Golden Globes shows that while the awards and their winners are a very important to the audience trying to be involved from where ever they are though social media, but interesting moments are still the attention grabbers. You don’t always have to come out on top to produce the attention that you want.

The #NBABallot Campaign Is Seeing Great Numbers From Engaged Fans

By Sheldon Levine - January 13th, 2015

#NBABallotIt wasn’t too long ago when to vote your favourite player into an All-Star Game for any sport you had to go to a game and try to poke out those little holes in a ballot card. But gone are those days.

As social media becomes more prevalent throughout almost everything we do, sport leagues have taken it as an opportunity to keep all of their fans involved, regardless of if they physically attend a game or not.

The NBA is currently doing this by inviting fans to vote for their favourite players to appear in the All-Star Game this year via Twitter, Facebook and Instagram.

The NBA is asking fans to post on one of these social networks with the hashtag “#NBABallot” along with the player they want to vote in. The NBA is then monitoring these channels and adding the results to their website voting and text message votes. They’re also allowing you to vote once a day, so some

And basketball fans around the world seem to be loving it.

As of right now, there’s still six days left for people to cast their votes. However, the NBA is already seeing a great response to this campaign. We used MAP, our social media monitoring and analytics software, to see just how well this campaign has been doing so far.

Starting from December 10th up until yesterday (voting started on the 11th), we found the #NBABallot hashtag used across 1.8 million tweets.  That means that people have been voting for their favourite players at an average speed of 2,210 an hour over the past 33 days. Those are some pretty engaged fans.

Sysomos MAP - Twitter Activity Summary

What’s more is that it’s not only engaging people in the United States. The United States only accounts for 57.3% of all the votes cast so far. Votes are coming in from around the world. A look at our heat map of where tweets are originating from shows that people around the world are interested in the NBA and are casting their votes.

Sysomos MAP - Geo Location Heat Map of Tweets

Over on Instagram the hype is quite large as well. A search for the #NBABallot hashtag on Instagram shows us that it’s been used their 207,670 times.

Sysomos MAP - Instagram Activity Summary

In a great move by the NBA and all of the teams around the league, we can see some examples above of pictures to help go with fans votes to make it as easy as possible to cast a vote on the network. All a fan needs to do if they don’t have a picture of their favourite player is download a pre-made picture, which are designed to grab attention and encourage more people to vote and use the hashtag, and upload it to their own account.

Unfortunately, due to Facebook’s privacy settings we couldn’t get a great amount of data behind how many people are posting the #NBABallot hashtag, but if Twitter and Instagram are any indication, we think it’s safe to assume that they’re seeing large numbers as well. You may even have some basketball friend’s of your own who are making posts like these:

Facebook Voting for #NBABallot 1

 

Adding the social voting component to the All-Star Game voting process a few years ago was a great move by the NBA. They realized that their fan base extended past the people that could come into the arena and punch the little holes. It even extended past the United States. By giving fans around the world a chance to participate in this event and making it easy as possible for them, the NBA is solidifying their global audience.

And for those of you wondering which players are being voted for the most, only the NBA knows for sure as they are the only ones with access to all of the numbers. However, according to their last count on January 8, Lebron James of the Cleveland Cavaliers and Steph Curry of the Golden State Warriors are leading the league in total votes respectively in first and second place. We thought it would be interesting to see how they faired against each other on Twitter. So we searched for mentions of their names along side the #NBABallot hashtag and found that Twitter mimics the NBA’s count with James leading the way 105,727 tweets, but Curry isn’t far behind with 89,132 tweets of his own.

Sysomos MAP - Twitter Comparison