With the year coming to a close tomorrow we know that you’re all looking forward to what 2015 is going to bring.
Here at Sysomos, we’re no different. We got some great things planned for 2015, but we also look forward to what surprises may come. And just like all of you, we’ve been trying to figure out as much of the year ahead that we can before it actually happens.
It’s not just our marketing department though that’s thinking about what’s going to happen in the world of social media for 2015, it’s our entire company. Everyone from our account management departments to our product and labs teams has an idea of what they think is going to happen next year.
We thought it would be fun to ask them what they think is going to happen in social media in 2015 and they were more than happy to share their predictions.
So, in no particular order, here’s some of our Sysomos team members’ social media predictions for 2015:
Candy Casillas (Enterprise CSM): Image and video content will dominate networks. The industry will be focused on providing analytics around image recognition. Clients will expect more predictive analytics. Modelling social data along with more traditional forms of data will also be very hot in 2015.
Alex DiRenzo (Social Media Specialist): I think influencer identification will continue to be a hot topic for businesses invested in social. Finding your influencers, listening to your influencers and being heard by your influencers is becoming increasingly important in social monitoring and is starting to trump just straight mention collecting and static reporting. I also feel that the big social channels (Facebook, Twitter, Instagram, Tumblr, etc.) will continue to find new ways to monetize their platforms by making them more attractive to advertisers.
Lisa Kamitakahara (Product Manager): Companies will focus on improving social ROI from paid marketing and advertising programs and will leverage real-time location and mobile friendly video formats to drive this. Location based technologies like Beacon, NFC and BLE will become essential to delivering the right content at the right time to the right audience. TV will get smarter and more targeted – TV metadata, household billing/service purchase history and location provides a goldmine of addressable advertising inventory (think political advertising in key states/provinces, hyper targeted regional advertising eg. Car Dealerships, etc).
Nick Somers (Account Executive): Facebook will continue to frustrate companies (the pay to play model is a lit stick of dynamite), Instagram will boom in 2015 & everyone will scramble to find a way handle it. At least 2 major social brands will get hacked & have a crisis on their hands. And Apple will develop their own social channel for their fanboys.
Kristina Pyziak (Enterprise Account Manager): Image based social media listening is going to be huge in our industry in 2015.
Brendan Macdonald (Account Executive – Agencies): I believe big things are coming for Twitters Mobile platform (ironically also called MAP) in 2015. Twitter has a full team dedicated to this product and I believe the success of their Advertising revenues rests in the success of MAP. With smartphones basically becoming mini laptops, consumers are doing everything from this one device and this means they are also doing it faster. If Twitter can successfully optimize the mobile offering then I think they will start to rival Facebook in successful advertising and their product/platform in general. Marketers are starting to realize the power of paid campaigns on Twitter and if they can measure the ROI back to Mobile activations then this will be a big thing in the marketplace. Further to the above I think mobile payments and e-commerce will be huge developments within social. With Snapchat releasing Snapcash and Apple releasing Apple Pay I think e-commerce and mobile payments through any platforms (including social sites such as Facebook and Twitter) will become very real as well. The potential to measure successful engagements with promoted tweets by giving the consumer the ability to purchase will be very powerful data for marketers and easier access to the consumer.
Nick Patsiopoulos (Director, Product Management): I predict that 2015 will show the emergence of at least two new social networks that present the first real threats to Facebook’s dominance.
Hayley Neal (Social Media Specialist): The rapid growth of social media took numerous people, groups and industries by surprise- but was also expected by many. I believe that what happens in the social space in 2015 will play an even bigger part in a business’s creation of content, how they identify brand advocates and the search for influencers, as well as reporting around how people are connecting to the social space. Content will be very important for a company to find trends, key words and even aid in crisis management. My overall prediction for 2015 is “There’s an app for that” will have an even greater meaning to us as the mobile world is found to be exploding. Having the ability to connect on a PC, as well as on a mobile device, gives people the resources to connect to their business of choice whenever and wherever they like. Businesses will respond to this and we will see a spread of their message through the digital mobile world even more than in 2014.
Marta Montero (Social Media Specialist): Under the guidance of Twitter’s new leadership team and ever-changing landscape of ad targeting, Twitter will finally “get” advertising on their platform and profits will soar as a result.
Tracy Ruggles (Director, Product Management): Someone will figure out how to analyze a network for virality, apply social engineering principles, and produce viral hits at will. This will, in turn, wizen up the general populace and undermine the mathematical models behind virality, e.g., a self-aware network that will resist its own autonomic behaviours.
Anastasia Kedrova (Social Media Specialist): 2015 will be the year of images and image analytics.
Gustavo Chavez (Enterprise Social Media Specialist): I predict that 2015 will truly become the year of the Influencer. I see an increasing amount of forward-thinking enterprises, agencies and advertisers incorporating more formal strategies to transform peer influence into peer advocacy. B2C brand will be focusing more on consumers or external fans, while B2B organizations may emphasize on the successful execution of internal efforts such as Employee Engagement programs.
Mike Downing (EVP, Sales): Companies will force the issue….how will social drive revenue or increase customer satisfaction which results in revenue for my business. It will become a requirement and companies will begin to measure how they implement with very strict KPIs.
Nate Pallen (Social Media Specialist): More buy-in and spend on social media content will be followed by a huge increase in spend on paid amplification. Brands/advertisers will be looking at new ways of targeting, engaging, and measuring users.Social media networks will continue to shift focus to mobile experiences. Potential breakout sites will focus on images, images, images.
Me, Sheldon Levine (Community Manager): On top of agreeing with most of my colleagues’ predictions above, I think that even though we see a lot of maturity coming in the social media space, a lot of people are just at the beginning. Even some of the ones we think are advanced. That’s why I think 2015 is going to be the year of experimentation in the social media space. I think that this coming year we’re going to see a lot of companies trying new and strange things, some of which will work and a lot that won’t. However, the big commonality in the failed and successful ones will be that professionals will be really smart about how they measure the outcomes of every interesting new thing they try.
Well, if you read through all of those predictions, thank you. We hope that you and yours have a fantastic new years and an amazing 2015, both in business and your home life.
We also want to know what you think is going to happen in the social media world in 2015, so leave us a comment below and let us know YOUR social media predictions for 2015.