Tag Archives: analytics

How Euro 2016 Played Out On Twitter

The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football tournament has come to a close with Portugal crowned champions. During the event itself, which began on June 10th and ended on July 10th, the contest was mentioned a massive 24 million times on Twitter. The…

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The Importance of Social Media Analytics

Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of…

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YOUTUBERS: ENTRETENIMIENTO Y NEGOCIO

El blog post de hoy es por parte de Mindshare Colombia, multinacional experta en medios. Mindshare recopiló algunas de las cifras más significativas de los YouTubers y su evidente aceptación dentro del público joven.  Las temáticas cotidianas y cercanas a estos jóvenes dedicados a subir videos genera más cercanía con sus audiencias, convirtiéndolos en autoridades y…

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A Lesson from Drake and “The 6”: The Connection Between OOH Advertising and Social Media

Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. People from the city of Toronto starting sharing pictures of the billboard…

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