Tag Archives: analytics

Evitemos la epidemia que aqueja a las agencias

Reportitis – Palabra compuesta (e inventada) de Reportes y el sufijo Itis. Condición de la que llegan a sufrir ejecutivos de cuenta, media planners y analistas en las agencias tras monitorear y analizar los resultados de campañas en social media. Síntomas incluyen ojos rojos al mirar decenas de filas de datos, dedos inflamados de hacer…

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Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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How Euro 2016 Played Out On Twitter

The vin rouge has stopped flowing and the international fans have made their way home, as the Euro 2016 football tournament has come to a close with Portugal crowned champions. During the event itself, which began on June 10th and ended on July 10th, the contest was mentioned a massive 24 million times on Twitter. The…

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The Importance of Social Media Analytics

Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of…

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YOUTUBERS: ENTRETENIMIENTO Y NEGOCIO

El blog post de hoy es por parte de Mindshare Colombia, multinacional experta en medios. Mindshare recopiló algunas de las cifras más significativas de los YouTubers y su evidente aceptación dentro del público joven.  Las temáticas cotidianas y cercanas a estos jóvenes dedicados a subir videos genera más cercanía con sus audiencias, convirtiéndolos en autoridades y…

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