Tag Archives: analytics

How Did The UK React To #iLookLikeAnEngineer?

Over the past couple of weeks the hashtag #iLookLikeAnEngineer has encouraged women in engineering to share photos of themselves, to challenge stereotypes about the traditionally male dominated profession. Female engineers in America, where the hashtag originated, embraced the idea with gusto. But in the UK we have a serious skills shortage in many engineering related…

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Analysing The Corbyn Effect In Social Media

The Labour Party leadership contest is dominating headlines in the UK, and the sudden success of the previously unknown Jeremy Corbyn has caught everybody by surprise. We analysed online discussions about Corbyn using our Sysomos MAP tool to see if we could learn anything about how he’s leapt from obscurity to become the favourite candidate….

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Yesterday at Social Media Week LA (#SMWLA) we had the distinct honor of presenting to a packed room of eager social media folks on how they can use social intelligence to make their businesses better. Our very own Jason Harris, Nicolette Martin and Josh Graham spoke to an attentive audience about the theory of what…

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Tonight is a big night if you’re a hockey fan. At 8pm(EST) the Stanley Cup finals start where we’ll see the Chicago Blackhawks face off against the Tampa Bay Lightning to see which team will take home The Cup this year. Both teams have had an exciting season and an even more exciting post-season. In…

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Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase “content is king.” People are addicted to content, whether its writing, pictures, videos or more, people love sharing content, so it’s imperative to produce amazing pieces that resonate with your audience. Companies need to almost be…

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