Posts Tagged ‘analytics’

Interesting Moments Beat Out Actual Awards At The 72nd Golden Globes [Infographics]

72nd Annual Golden GlobesLast Sunday night we started our way into “Awards Season” for 2015 with the airing of the 72nd annual Golden Globes.

As is the new norm, award shows generate a large audience interested in seeing their favourite celebrities and how their favourite TV shows and movies fare, but also those who want to be part of the global conversation around a large event through social media.

A lot of people are taking notice of this phenomenon and are interested in seeing how the social conversation around events like this play out. Especially when it’s compared to what is actually happening at the events and who is taking home the awards.

Our friends over at Way To Blue, a global digital communications agency, were keeping an eye on what was happening at the Golden Globes and on the social media activity around it. Using Sysomos to analyze the social media action and compare it to what was happening at the awards, Way To Blue put together two great infographics that we wanted to share you with you all today.

The team at Way To Blue broke down the Golden Globes into two categories; TV shows and movies, and produced an infographic around each.

The team started by looking at the movies and film actors that were up for nomination at 2015 Golden Globes. Some interesting things to note from their findings was that in most cases, the winner of a category also managed to garner the largest amount of social media chatter during the Golden Globes. However, there were a few anomalies that cause this to not always be the case.

Michael Keaton won the award for Best Actor in a Comedy Film for his part in Birdman. Keaton gave a moving speech while accepting his award and it caused mentions of his film Birdman to spike to a greater level than the movie that beat it for Best Comedy, The Grand Budapest Hotel.

Another actor who stole the spotlight was Benedict Cumberbatch. Cumberbatch was up for Best Actor in a Drama Film, but lost to Eddie Redmayne. However, Cumberbatch was caught photobombing others at the awards show, which people are now dubbing “The CumberBomb.” Being caught doing this led the actor to be mentioned more through social media than anyone else in the Best Actor in a Drama category, but also stole the evening as being the most mentioned event from the entire show.

Way To Blue - Golden Globes Social Media Analysis for Films [infographic]

 

Way To Blue also produced a separate infographic around the television awards side of the Golden Globes. Again, most of their findings found that social media chatter largely mirrored the winners of the evening in terms of actors or what films were being mentioned the most. However, there were a few exceptions to the rule again.

The most notable difference in television categories came from the Best Drama Television Series category. At the Golden Globes, The Affair took home the award, but it’s competitor House of Cards saw more social media talk around it as after it’s lead actor, Kevin Spacey, took the award for Best Actor in a Drama series got followed by a network commercial for season 3 of the show. House of Cards is wildly popular and the announcement of the new season had fans excited and talking about it.

Way To Blue - Golden Globes Social Media Analysis for TV [infographic]

The anomalies in what was being talked about compared to the actual winners at the 72nd Golden Globes shows that while the awards and their winners are a very important to the audience trying to be involved from where ever they are though social media, but interesting moments are still the attention grabbers. You don’t always have to come out on top to produce the attention that you want.

The #NBABallot Campaign Is Seeing Great Numbers From Engaged Fans

#NBABallotIt wasn’t too long ago when to vote your favourite player into an All-Star Game for any sport you had to go to a game and try to poke out those little holes in a ballot card. But gone are those days.

As social media becomes more prevalent throughout almost everything we do, sport leagues have taken it as an opportunity to keep all of their fans involved, regardless of if they physically attend a game or not.

The NBA is currently doing this by inviting fans to vote for their favourite players to appear in the All-Star Game this year via Twitter, Facebook and Instagram.

The NBA is asking fans to post on one of these social networks with the hashtag “#NBABallot” along with the player they want to vote in. The NBA is then monitoring these channels and adding the results to their website voting and text message votes. They’re also allowing you to vote once a day, so some

And basketball fans around the world seem to be loving it.

As of right now, there’s still six days left for people to cast their votes. However, the NBA is already seeing a great response to this campaign. We used MAP, our social media monitoring and analytics software, to see just how well this campaign has been doing so far.

Starting from December 10th up until yesterday (voting started on the 11th), we found the #NBABallot hashtag used across 1.8 million tweets.  That means that people have been voting for their favourite players at an average speed of 2,210 an hour over the past 33 days. Those are some pretty engaged fans.

Sysomos MAP - Twitter Activity Summary

What’s more is that it’s not only engaging people in the United States. The United States only accounts for 57.3% of all the votes cast so far. Votes are coming in from around the world. A look at our heat map of where tweets are originating from shows that people around the world are interested in the NBA and are casting their votes.

Sysomos MAP - Geo Location Heat Map of Tweets

Over on Instagram the hype is quite large as well. A search for the #NBABallot hashtag on Instagram shows us that it’s been used their 207,670 times.

Sysomos MAP - Instagram Activity Summary

In a great move by the NBA and all of the teams around the league, we can see some examples above of pictures to help go with fans votes to make it as easy as possible to cast a vote on the network. All a fan needs to do if they don’t have a picture of their favourite player is download a pre-made picture, which are designed to grab attention and encourage more people to vote and use the hashtag, and upload it to their own account.

Unfortunately, due to Facebook’s privacy settings we couldn’t get a great amount of data behind how many people are posting the #NBABallot hashtag, but if Twitter and Instagram are any indication, we think it’s safe to assume that they’re seeing large numbers as well. You may even have some basketball friend’s of your own who are making posts like these:

Facebook Voting for #NBABallot 1

 

Adding the social voting component to the All-Star Game voting process a few years ago was a great move by the NBA. They realized that their fan base extended past the people that could come into the arena and punch the little holes. It even extended past the United States. By giving fans around the world a chance to participate in this event and making it easy as possible for them, the NBA is solidifying their global audience.

And for those of you wondering which players are being voted for the most, only the NBA knows for sure as they are the only ones with access to all of the numbers. However, according to their last count on January 8, Lebron James of the Cleveland Cavaliers and Steph Curry of the Golden State Warriors are leading the league in total votes respectively in first and second place. We thought it would be interesting to see how they faired against each other on Twitter. So we searched for mentions of their names along side the #NBABallot hashtag and found that Twitter mimics the NBA’s count with James leading the way 105,727 tweets, but Curry isn’t far behind with 89,132 tweets of his own.

Sysomos MAP - Twitter Comparison

 

Best of 2014: John Oliver Gets Spreading Information In The Social Age

A little over a month ago we set out to write a blog post about the popularity of Last Week Tonight with John Oliver. However, along the way, we learned that John Oliver and his team are really masters of content in a social media world.

The team at Last Week Tonight has managed to get long form content shared more than almost any outlet we’ve ever seen and it showed us that content can come in many forms and lengths, but the key to getting it shared is really what’s inside the content.

Check out the lesson we learned from Last Week Tonight with John Oliver that quickly became one of our staff favourites of the year.

This post was first published on November 11, 2014:
Last Week Tonight with John OliverYou can debate back and forth for days on whether Last Week Tonight is a news program or a comedy and entertainment show… or even both. But one thing you can’t debate is that John Oliver has been instrumental in opening the eyes of his viewers to subjects that they should probably know more about.

And when we say viewers, we don’t just mean the people who watch his show live on HBO, we mean everyone that has seen the numerous clips from John Oliver’s Last Week Tonight since it debuted at the end of April this year.

Yes, the show we’re talking about is an HBO program, which means that viewers need to subscribe to HBO through their cable company to see the show live as it airs on Sunday nights. However, what John Oliver’s show has done that not many other shows do, especially ones on premium cable subscription channels, is found a way to make his interesting content very sharable by putting all of his segments up on YouTube.

And this is why we say that John Oliver gets it. He knows that if you want your content to spread it has to be three things; interesting, entertaining and sharable. Last Week Tonight is all three of these, which is why it got so popular so fast.

We used MAP, our social media monitoring and analytics software, to dig a little deeper on the social phenomenon that is is John Oliver’s brand of entertaining news.

Since Last Week Tonight debuted at the end of April this year, the show’s name or John Oliver have appeared in over 818,000 social media posts.  Mentions have appeared in 14,496 blog posts, 17,346 online news articles, 26,152 forum postings and 760,222 tweets.

Sysomos MAP - Activity Summary

There has also been, over the same time period, 11,973 videos posted that have John Oliver or Last Week Tonight mentioned in their titles or descriptions. And, to add to that, only 83 of those videos come from the show’s own YouTube channel.

Sysomos MAP - Video Activity Summary

While the number of mentions that John Oliver and Last Week Tonight have received since their show debuted is by no means an astronomical number, it’s really what was in those posts and how many people saw them that mattered. And what was in them, was videos from their YouTube channel.

You see, John Oliver and Last Week Tonight knew that not everyone has an HBO subscription. So they made their content easy to find and share somewhere else, the world’s second largest search engine, YouTube. And it’s been working for them.

We pulled up some of the stats from the Last Week Tonight YouTube page. What we found that the channel has over a million subscribers. Even better though is that the 83 videos posted to the channel have amassed over 150 million views. That’s not bad since the channel has only existed for just about 6 months.

Sysomos MAP - YouTube Channel Analysis

Even more impressive is when we looked at which of his videos were the most popular. The top five most popular videos from the channel weren’t the short funny little two minute videos. All five of them were the show’s longer form feature stories that average around 14 minutes in runtime.

Sysomos MAP - Most Viewed Videos On Last Week Tonight's YouTube Channel

Even more interesting though is when we go back to the social mentions of John Oliver and Last Week Tonight we started talking about. When we look at those mentions on our popularity chart, which plots out the mentions over time, we can see a bunch of large spikes in conversation. All of them, including the largest spike on August 18th, happen on Mondays, the day after the show airs on HBO. People would literally be waiting for the videos to go up the next morning so they could see them and share them.

Sysomos MAP - Popularity Chart

So, what can you learn from John Oliver and Last Week Tonight?

The main take-aways we see here is that there is no magic length for how long a blog post or a video should be to optimize how much your content gets shared through social media. Your content should be as long as it needs to, as long as you can keep it interesting, entertaining and make it easily sharable. If you can do that, people will be anxiously waiting for your content so they can see it and share it.

And now, just for fun and so those of you not familiar with the show can understand what we’re talking about, here’s one of our favourite clips from the first season of Last Week Tonight (of course it has to do with the internet):

 

Best of 2014: Who Goes First In The NFL Social Draft? [Infographic]

Sporting events are always a big draw for people to jump on Twitter. To that end, football fans in America start getting excited for their season way before the first kick-off. They start getting excited months before when the NFL does it’s yearly draft.

We tried to predict the order that players would get drafted in based on the chatter around top seeded college players. As it turns out, online popularity doesn’t always make you the best athlete. In this year’s official draft the player that went first was Jadeveon Clowney, however, we had him ranked to go second. Our number pick based on online buzz actually got drafted 22nd.

However, this was still one of our most popular posts of 2014, so feel free to check out our picks based on buzz below and compare them to the actual draft order.

This post was first published on May 8, 2014:
It’s draft day in the NFL.

For many football fans, this is one of the most exciting days of the year. Today we find out which of the top college football players get to see their dreams come true as they get selected to play for NFL teams.

Analysts have been speculating over which players will go to which teams in which round of the draft for weeks. Maybe even months. But analysts aren’t the only ones who think they know what they’re talking about. There’s a lot of football fans out there and a lot of them think they know better than the analysts.

Today, before the draft kicks off (get it?), we want to put those fans’ voices to the test.

We took the top 10 ranked players on CBS Sports’ NFL Draft Prospects list and ran their names and Twitter handles through our MAP software to see how many times they were mentioned and their sentiment in the past month along side the word “draft.” The results of new ranking are in the infographic below.

Is the order different than the analyst rankings? Very.

Sysomos NFL Draft 2014 Social Prospect Rankings Infographic

 

Do you think the fans can know more collectively than the official rankings? Let us know in the comments before the actual draft takes place.

Giving Tuesday Gets Bigger In 2014

Giving TuesdayOn Tuesday we took a look at some of the social numbers behind the people talking about Black Friday and Cyber Monday this year. But there’s one other important day that has come in to play to help kick off the holiday season in the past few years; Giving Tuesday.

Last year, we wrote about Giving Tuesday on the Marketwired blog, which was only in it’s second year of existence. While 2013 was just the second year that Giving Tuesday existed, it was only the first year we had heard about it. The idea of Giving Tuesday was born from the idea that after Americans have spent a weekend on buying things for themselves and loved ones on Black Friday through Cyber Monday, there should be a day where people can help others, which is also in line with the holiday spirit of giving.

Since last year was only the second year of Giving Tuesday’s existence, we looked at how much spread the idea had got through social media. Well, now that Giving Tuesday has had it’s third year of doing good for others, we thought it would be interesting to use MAP, our social media monitoring and analytics software, to see how it grew in 2014.

In 2013, “Giving Tuesday” or the hashtag “#GivingTuesday” appeared in about 472,000 social conversations across blogs, online news, forums and tweets. This year we saw the number of mentions rise by over 100,000. This year we found Giving Tuesday being talked about in 1,218 blog posts, 7,649 online news articles, 259 forum postings and 570,016 tweets on just December 2nd. Interestingly, most of that jump of 100,000 mentions happened on Twitter as the other three channels we looked at actually dropped.

Sysomos MAP - Activity Summary

Since Twitter was the main driver of conversation this year, we dug a little bit deeper into what happened there. As it turns out, the number of tweets about Giving Tuesday jumped from about 19,000 mentions an hour last year to almost 24,000 mentions an hour this year. Also interesting was that we found who was tweeting about it also changed. Last year women tweeted more about Giving Tuesday than men at 52% to 48%. This year that gap widened though. In 2014 even more women were talking about Giving Tuesday and the gap grew to 54% vs 46%.

Sysomos MAP - Twitter Activity Summary

Last year we also found that 74.7% of the Giving Tuesday tweets came from the United States. This year, that number grew to 75.3% of all the tweets. But just because the United States seems to be the most involved in Giving Tuesday doesn’t make them the only ones. When we pulled up our geo-location heat map of where tweets were originating from we can actually see that people from around the world were tweeting and taking part in Giving Tuesday.

Sysomos MAP - Geo Location Heat Map of Tweets

Last year we also looked at how popular the #GivingTuesday hashtag was on Instagram. Last year we found 17,630 pictures tagged with the hashtag. This year though, that number rose to 70,708… which is a fantastic rise for a great event.

Sysomos MAP - Instagram Activity Summary

The best rise in activity that we found this year though was through the sentiment around Giving Tuesday in social channels. Last year 40% of the conversation was positive, while 13% was negative. However, this year, positive sentiment around Giving Tuesday rose to 57% and negative sentiment shrunk to 2%.

Sysomos MAP - Overall Sentiment

We were really happy to see that Giving Tuesday has seen a rise in awareness in the social sphere. We hope that it goes up even more for next year.

We’re curious to know how charities saw a rise on Giving Tuesday though. If you work for or with a charity, please leave us a comment and let us know what you saw happen on Giving Tuesday and how it changed from last year.

Black Friday by the Social Numbers

Black Friday SaleNumbers vary on depending on where you look, but a lot of people seem to think that Black Friday this year didn’t generate the sales numbers that retailers were looking for. In fact, a lot of outlets are claiming that Black Friday sales numbers this year went down when compared to last year.

But sales numbers aside, Black Friday was still event that people were talking about. And a lot of that talk and sharing of sales and deals was happening though social media.

We decided to take a quick look to see just how many conversation were happening about Black Friday this year using MAP, our social media monitoring and analytics software.

Looking for mentions of “Black Friday” or the “#BlackFriday” hashtag on Friday November 28th, we found over 3.5 million social mentions on just that single day. That was 17,330 blog posts, 31,221 online news articles, 51,741 forum postings and 3,426,440 tweets.

Sysomos MAP - Activity Summary for Black Friday

While shopping is sometimes seen as something women prefer to do over men, when we looked a little bit deeper into those Black Friday tweets on Nov. 28th, we actually found that men were tweeting more about it than women by just barely more at 52% vs 48%.

Sysomos MAP - Twitter Activity Summary for Black Friday

Now, if you think that 3.5 million conversations about shopping sales in a single day is a lot, you’re probably right. In fact, when we looked at the mentions of Black Friday for the week culminating on the 28th, we actually found that mentions on the day were half of all the mentions. From November 22nd through the 28th the total mentions of Black Friday across social channels was just over 7 million.

Sysomos MAP - Activity Summary for the Week of Black Friday

When we trend those numbers out across the week, we can actually see just how much the mentions of Black Friday rise until the day actually hits. Most of the week before seems to have a few mentions happening each day, but we can really see people starting to prepare and talk about Black Friday on the 27th (which is the American Thanksgiving). But then on the 28th, when Black Friday hits, the numbers just skyrocket.

Sysomos MAP - Popularity Chart for the Week of Black Friday

When we dug deeper into Twitter mentions for the whole week, we found that men and women equaled out in their shares of mentions. What’s more interesting though, is the actual number of tweets that occurred. Even if we minus the number of tweets we showed above that happened on Black Friday (3,426,440) we still have 3.3 million tweets that mentioned Black Friday leading up to the actual day. This is very different than we saw in a post that we did back in 2012 that showed only 1.1 million tweets in the two weeks leading up to Black Friday. That means talk of Black Friday has tripled in those two years.

Sysomos MAP - Twitter Activity Summary of the Week of Black Friday

Now, just to be fair, since yesterday was “Cyber Monday,” we thought it would be interesting to also compare the mentions of that to Black Friday. We were really surprised with what we found here.

Many financial publications speculated over the weekend that Black Friday sales weren’t as high this year because people were waiting buy their stuff online instead on Cyber Monday. However, when we looked at how many times “Cyber Monday” or the hashtag “#CyberMonday” was used yesterday we were very surprised. Mentions of Cyber Monday didn’t even hit the 1 million mark yesterday. There was only 7,099 blog posts, 13,065 online news articles, 10,703 forum postings and 806,668 tweets yesterday containing our key terms.

Sysomos MAP - Activity Summary for Cyber Monday

Now none of these mentions have any real effect on what sales were like, but we were surprised to see the low number of mentions of Cyber Monday yesterday.

What do you think is happening here? Are people done with the big shopping sales day? Or people just not talking about it as much through social media? Let us know what you think in the comments.

The World Watches #Ferguson Through Social Media

Ferguson Police (image via Reuters)Last night most of North America and people around the world were glued to the televisions as they awaited the the Grand Jury’s decision on indictment charges of an officer in Ferguson, Missouri who shot and killed 18 year-old Michael Brown in August.

The build-up to last night’s decision was a long time in the making as people believed that Michael Brown’s death was unnecessary and the cause of poor race-relations not just in Ferguson, but across the United States. Claims that Brown had surrendered before the officer opened fire, led the general public to believe that race was the real issue at hand and not the crime the young man may have committed just before the shooting. This has led to protests, sometimes violent, and lots of talk about the situation both in Ferguson and around the world since the shooting on August 9th.

We were also watching and waiting to hear the decision last night. We were also tracking talk of Ferguson through social channels using MAP, our social media monitoring and analytics software.

Just before the press conference to announce the Grand jury’s decision, at 8:20pm(EST), mentions of “Ferguson” or the hashtag “#Ferguson,” which has become the official hashtag people have been using to talk about this topic, were above 613,000 across blogs, forums, online news and Twitter.

Sysomos MAP - Activity Summary at  8:20pm

At the time that the press conference started, around 9:10pm(EST), the number of mentions of Ferguson had risen by over 200,000 to 838,695 mentions across those same channels.

Sysomos MAP - Activity Summary at 9:10pm

The full press conference, including the question period, in which they announced that they would not be indicting Officer Darren Wilson took about an hour. At 10:10pm mentions of Ferguson had risen to over 2 million for the day. Many of these started to come in as soon as the news of the no charges was said, but we waited until the entire press conference was over to check these numbers.

Sysomos MAP - Activity Summary at 10:05pm

After the press conference, protesters started to voice their anger at the decision. Many people in Ferguson started to riot and others around the United States who stood in support started their own protests. Many people sat at home and watched these events unfold through their televisions and online. At 11:10pm(EST) the number of mentions of Ferguson had risen by another million to over 3 million.

Sysomos MAP - Activity Summary at 11:10pm

The rioting and demonstrations continued long into the night. We looked back at all of the mentions of Ferguson that accumulated over the entire day (Novemeber 24th). Over the entire day, mentions of Ferguson surpassed 3.9 million mentions across blogs, forums, online news and Twitter.

Sysomos MAP - Activity Summary for November 24th

While yesterday created a lot of social media action around Ferguson, as expected, this is an issue that has been bubbling for quite some time. The hashtag “#Ferguson” and references to the whole situation have been happening since August 9th, the day that Michael Brown was shot. We pulled up some data from August 9th up until today to help illustrate this.

Since August 9th to today, Ferguson has been the topic of over 29.7 million social conversations. Ferguson has been mentioned in 168,200 blog posts, 452,673 online news articles, 376,132 forum postings and 28,767,440 tweets.

Sysomos MAP - Activity Summary

In that same time, we’ve also found 120,086 videos posted across various video sites that contain “Ferguson” in either their titles or descriptions.

Sysomos MAP - Video Activity

On Tumblr, there have been 6,685,980 different posts about Ferguson since August 9th.

Sysomos MAP - Tumblr Activity

And even on Instagram, we were able to find 566,760 photos that have been tagged with the #Ferguson hashtag.

Sysomos MAP - Instagram Activity

All of these mentions across various social media channels has been building up to yesterday. We plotted the mentions out over time and found that mentions were high towards the beginning of the whole ordeal as riots and protests were happening in Ferguson and police were retaliating with military grade weapons and tactics. After those initial protests calmed down, so did the talk, but not completely. There was a steady stream of conversation around Ferguson that occurred over the next 3 months, but they were all overshadowed in our graph by the spike that came after last night’s announcement.

Sysomos MAP - Popularity Chart

And while this issue stemmed from the United States, the whole world has been watching and joining in on the conversation over the past 3 months. A look at where mentions of Ferguson were coming from shows that the majority of the conversation was coming from the United States (72.8%), but a look at our geo location heat map of where tweets were originating from shows that people across the globe had an eye on what was going on and something to say about it.

Sysomos MAP - Country Distribution

Sysomos MAP - Geo Location Heat Map of Tweets

While the trial of Officer Darren Wilson may be over, we have a feeling that the conversation around this will continue for quite some time and that “Ferguson” will still be used not as a hub for activity, but as a hashtag and theme that will bring people together to connect and talk.

John Oliver Gets Spreading Information In The Social Age

Last Week Tonight with John OliverYou can debate back and forth for days on whether Last Week Tonight is a news program or a comedy and entertainment show… or even both. But one thing you can’t debate is that John Oliver has been instrumental in opening the eyes of his viewers to subjects that they should probably know more about.

And when we say viewers, we don’t just mean the people who watch his show live on HBO, we mean everyone that has seen the numerous clips from John Oliver’s Last Week Tonight since it debuted at the end of April this year.

Yes, the show we’re talking about is an HBO program, which means that viewers need to subscribe to HBO through their cable company to see the show live as it airs on Sunday nights. However, what John Oliver’s show has done that not many other shows do, especially ones on premium cable subscription channels, is found a way to make his interesting content very sharable by putting all of his segments up on YouTube.

And this is why we say that John Oliver gets it. He knows that if you want your content to spread it has to be three things; interesting, entertaining and sharable. Last Week Tonight is all three of these, which is why it got so popular so fast.

We used MAP, our social media monitoring and analytics software, to dig a little deeper on the social phenomenon that is is John Oliver’s brand of entertaining news.

Since Last Week Tonight debuted at the end of April this year, the show’s name or John Oliver have appeared in over 818,000 social media posts.  Mentions have appeared in 14,496 blog posts, 17,346 online news articles, 26,152 forum postings and 760,222 tweets.

Sysomos MAP - Activity Summary

There has also been, over the same time period, 11,973 videos posted that have John Oliver or Last Week Tonight mentioned in their titles or descriptions. And, to add to that, only 83 of those videos come from the show’s own YouTube channel.

Sysomos MAP - Video Activity Summary

While the number of mentions that John Oliver and Last Week Tonight have received since their show debuted is by no means an astronomical number, it’s really what was in those posts and how many people saw them that mattered. And what was in them, was videos from their YouTube channel.

You see, John Oliver and Last Week Tonight knew that not everyone has an HBO subscription. So they made their content easy to find and share somewhere else, the world’s second largest search engine, YouTube. And it’s been working for them.

We pulled up some of the stats from the Last Week Tonight YouTube page. What we found that the channel has over a million subscribers. Even better though is that the 83 videos posted to the channel have amassed over 150 million views. That’s not bad since the channel has only existed for just about 6 months.

Sysomos MAP - YouTube Channel Analysis

Even more impressive is when we looked at which of his videos were the most popular. The top five most popular videos from the channel weren’t the short funny little two minute videos. All five of them were the show’s longer form feature stories that average around 14 minutes in runtime.

Sysomos MAP - Most Viewed Videos On Last Week Tonight's YouTube Channel

Even more interesting though is when we go back to the social mentions of John Oliver and Last Week Tonight we started talking about. When we look at those mentions on our popularity chart, which plots out the mentions over time, we can see a bunch of large spikes in conversation. All of them, including the largest spike on August 18th, happen on Mondays, the day after the show airs on HBO. People would literally be waiting for the videos to go up the next morning so they could see them and share them.

Sysomos MAP - Popularity Chart

So, what can you learn from John Oliver and Last Week Tonight?

The main take-aways we see here is that there is no magic length for how long a blog post or a video should be to optimize how much your content gets shared through social media. Your content should be as long as it needs to, as long as you can keep it interesting, entertaining and make it easily sharable. If you can do that, people will be anxiously waiting for your content so they can see it and share it.

And now, just for fun and so those of you not familiar with the show can understand what we’re talking about, here’s one of our favourite clips from the first season of Last Week Tonight (of course it has to do with the internet):

 

Taylor Swift vs Spotify

Taylor Swift - 1989There can be little debate that Taylor Swift is the hottest thing in music today (I mean, come on. That “Shake it off” song is so just happy and catchy).

There’s also little room for debate that the music industry is very different today than a decade ago, with streaming services being favoured more and more over actually buying albums.

If both of these things are true, then why has Taylor Swift decided to remove all of her music from Spotify, the largest of the streaming music services?

Last week, Swift released her latest album, 1989. However, users of streaming services like Spotify noticed that the album wasn’t on any of the streaming services on the release date. While disappointing, this isn’t very uncommon. A bunch of artists have chose to hold off on adding their albums to streaming services for a few weeks after release to drive initial album sales. And this tactic worked for Swift, as she saw over 1.3 million album sales in the first week, making 1989 the biggest first week for an album since Eminem’s 2002 The Eminem Show.

However, not releasing her new album to the streaming services was just the first step. On Monday, Taylor Swift pulled her entire catalogue of music off of Spotify. A move that many are questioning and talking about.

We decided to look at the conversation around this topic using MAP, our social media monitoring and analytics software, by searching for mentions of Taylor Swift and Spotify that have appeared together in the past 3 days. In that time we found just under 80,000 mentions across social channels like Twitter, blogs, forums and online news sites. By no means is this a large amount, but it does start to show that the topic is on people’s minds.

Sysomos MAP - Activity Summary

There’s also been 249 videos created over the past 3 days that mention both Swift and Spotify in their title or descriptions. Many of these videos question why the artist would do such a thing and many more plead for Taylor to put her music back up so they can listen to it.

Sysomos MAP - Video Activity Summary

This cry is being heard around the world. When we looked at where all of the talk was coming from we found that the United States was making the most noise about the subject (over 52% of it), but a lot of other countries were also talking about. Under the pie chart is a heat map of where tweets mentioning T-Swift and Spotify were coming from and you can see that Twitter users across the globe are talking about this.

Sysomos MAP - Country Distribution

Sysomos MAP - Geo Location Heat Map of Tweets

We also looked at some of these tweets that were happening. The most retweeted tweet that we’ve found on the subject comes from Spotify’s own Twitter account. Spotify made a very clever tweet of a playlist they put together trying to get Taylor Swift to come back to them.

 

While the numbers that we’re seeing right now around this subject aren’t earth shattering, they do make us start to think about this new world we’ve embraced.

With so many companies these days seeing the value in being social, sharing and streaming their content, why has the biggest artist in the world right now decided to go the opposite route? Let us know your thoughts on this in the comments.

Will this be a permanent thing? And if so, will Spotify be able to shake it off? (See what I did there?)

Sysomos Data Being Used By Bloomberg Politics To Show Issues Driving The Midterm Election

We always love when we come across clients using Sysomos to do amazing things. Here’s one of the latest:

 

With the United States having their midterm elections today, you can be sure that a lot of people have been voicing their opinions on the issues via social media for the past few weeks, probably even months. But how can you tell which ones are at the forefront people’s minds?

Well, if you’re Bloomberg Politics, you decide to start looking for the signs in what people are saying, reading and seeing. And that’s exactly what they did when Bloomberg Politics launched their “What’s Driving The Week?” site.

Bloomberg Politics Issue Tracker

On this site, Bloomberg Politics has taken what they believed to be the 10 most important issues on the American public’s mind and then ranked them according to their mentions across Twitter, the news, and campaign ads. Bloomberg says that the rankings of issues are based on:

  • “Twitter served to gauge the public’s interest in the issues. Using Sysomos, a [social] media monitoring company, we made complex search queries to find tweets that were relevant to the campaign or public policy–and tried to weed out those that weren’t.
  • To measure how much attention the issues have received in the news media, we searched a database of 55,000 mainstream news sources from Sysomos.
  • Campaign ads served as a proxy for how much attention candidates have paid to the 10 issues. Using data from Kantar Media’s Campaign Media Analysis Group, which tracks political ads on national and local broadcast television and national cable networks, we counted how many times ads aired that included mentions of the issues.”

The team over at Bloomberg Politics then takes each category and scores it out of 100, with a 0 being the issue being talked about least in a medium, 100 for the most and the others scored proportionately in between. The three categories are then added together for each issue, averaged out and then the issues are ranked in order.

Not only are the issues ranked by the talk they’ve received across the United States, but Bloomberg Politics also breaks the them down by state. Clicking on an issue reveals a visual representation of how much each issue is being discussed in each of the 50 states by the size of a states bubble. The colour of each bubble also reveals if the issue has grown or decreased in talk from the week before.

Bloomberg Politics Issue Tracker - State View

So, if you’re American, before you go vote today why not see what issues are most important in your state.

 

Are you doing something cool with Sysomos data you think we should feature? Let us know by reaching out to community@sysomos.com.