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Xbox One Gets Gamers Talking

It’s been 8 years since Microsoft released their Xbox 360 console to the world. Technology, games and even gamers have changed a lot in those years. That’s why on Tuesday the company unveiled their next generation gaming console, the Xbox One to the world. But this is not just a mere gaming console. The latest edition of Xbox looks to be your all-in-one entertainment console.

Microsoft gave the world their first peak at the new Xbox One console at a large event earlier this week and the gaming community went nuts talking about it through social channels. While the company promised more details about the Xbox One at the Electronic Entertainment Expo (commonly known as E3) next month, they still gave people enough information to get them all excited this week.

So what about the new Xbox One are people talking about? I took to MAP, our social media monitoring and analytics platform, to see.

It’s been less than two full days since that Xbox One was revealed to the world, but it’s already been mentioned in over 2 million social media conversations. I found “Xbox One” or “#XboxReveal”, the hashtag people were using for the event, mentioned in 18,216 blog posts, 24,791 online news articles, 65,869 forum postings and 1,914,33 tweets in this short time.

On top of those mentions across social media, I also found that a whopping 106,259 videos have also hit the web and have been tagged to have something to do with the Xbox One in that same amount of time.

Gamers all around the world watched the event and immediately took to social channels to talk about what they saw and what they thought of the new console. A look at the country distribution across all social channels shows that there’s a gamer in almost every corner of the world. The most talk about the Xbox One was coming out of the United States (38.7%), but we also saw people talking about it in the United Kingdom (12.7%), Germany (4.9%), Canada (3.4%), France (3.2%) and many more places.

The heat map below shows us where people were tweeting about the new Xbox from, and we can see that no corner of the world doesn’t have at least a few gamers that were eager to talk about this next generation console.

While people around the world were talking, there was a bit of gender divide between who was actually talking about the Xbox One. There’s no question that video games were once seen as a “boy thing”, but there has been a significant rise in the amount of women that love to play video games. However, when I looked into who was talking through social media about the new Xbox it was men that dominated the conversation. Males accounted for 89% of the Xbox One conversations while women only made up the other 11%.

So what did people have to say upon getting a first look at the Xbox One? The first thing I noticed was all the comparisons to it’s predecessor, the “Xbox” “360″. Of course, people also immediately took to also comparing the new console to it’s rival that was also revealed earlier this year, the “PS4″. As well, you can never have a conversation about a new gaming console without talking about the “games” that you’ll be able to play on it. The word “game” also came up a lot as people were talking about the portability of games between consoles, which it looks like Xbox is trying to stop (as in making it harder for people to buy used games). Finally, there is going to be a lot of integration on this new console with Xbox’s “Kinect” wich is a motion and voice capture device that allows people to interact with games and other console operations without the use of a controller.

While the portability of games between consoles may have had some people up in arms, the general overall sense of sentiment around the Xbox One’s reveal seems to be mostly positive. 48% of all conversations I found were positive, while only 12% were negative. This gives the conversations about the Xbox One an overall favourable rating of 88%.

Will the Xbox One stay so favourable? We’ll have to wait until later in the year when the console becomes available to purchase (probably just in time for the holidays) to find out what people really think about it.

By Sheldon Levine - May 23rd, 2013 - No Comments »
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Posted in Samples, Social Media, Technology

This Is Social Media To Commander Hadfield

On Monday night the crew of Expedition 35 at the International Space Station touched back down on Earth for the first time in five months. Among the crew was Commander Chris Hadfield, the Canadian astronaut that some call “the first man to master social media in space.”

Five months ago Chris Hadfield headed to the ISS, but never really lost contact with us here back on terra firma. Commander Hadfield kept in touch by using social media to wow the world with the things he was doing up in space. Whether it was his tweets, his pictures from space, his YouTube videos and anything else he sent back down to Earth, the world was enthralled by it.

Using MAP, our social media monitoring and analytics platform, I took a look at the impact that Chris Hadfield had on the social media world.

I started by looking for all mentions of Hadfield by name or his Twitter screen name for the past 6 months. In that time I found him mentioned over 1.7 million times across social media. There were 14,956 blog posts, 29,689 online news articles, 11,921 forum postings and 1,680,939 tweets about, to or from Hadfield.

On average, people were mentioning or talking to Commander Hadfield about 10,000 times per day while he was up in space. The giant spike we can see at the end of the six month period below was people watching and tweeting along with Hadfield and the other two crew members as they descended back to Earth.

While Hadfield was up there, he managed to capture the attention of the world through his social media communications from space. A look at where tweets about the Commander came from shows that people around the world were talking to and about him over his five month stay at the space station. Below is a pie chart that shows where mentions of Hadfield were coming from. And below that is a world map plotting out where tweets about him were coming from.

What’s most amazing about most of this is that Chris Hadfield just got into social media right before his trip thanks to some convincing from his kids. Now the astronaut boasts over 842,000 followers on Twitter. With all of the tweets he sent back to the planet he wowed and amassed his large following over his five months in space.

His Twitter handle, @Cmdr_Hadfield, was mentioned 1.5 million times during his trip as well.

I also looked up some of the most retweeted tweets either from or aimed at Commander Hadfield.Five of the top six tweets were sent from Hadfield himself. Most of them were amazing videos and pictures (like the one below) that he beamed down for us from space. The fifth most RT’d tweet was the first one he sent once he had touched back down on Earth.

 

Not only did Commander Hadfield mange to rack up an impressive Twitter following, but he also did the same on YouTube. The Commander started a YouTube channel where he would beam back videos of things he was doing up in space including answering questions that us common folks had about things worked in space. His most popular video though was his last one from the station where he gives us one last look at the station while singing David Bowie’s “Space Oddity.” The video was only posted a few days ago and has already racked up over 11 million views.

Commander Hadfield utilized social media to capture the attention of the entire world while he wasn’t even on it. He gave us all a chance to experience something that most of us will never get a chance to do ourselves (although I hope that’s not true). He truly was the first man to master social media in space. But let’s hope he wasn’t the last.

By Sheldon Levine - May 16th, 2013 - No Comments »
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Posted in Samples, Social Media, Technology

It’s NHL Playoff Time

On Tuesday night the NHL playoffs started. 16 teams are vying for the chance to lift the great Stanley Cup high above their heads and proclaim themselves the 2013 NHL champions. But it’s a long way to owning the Cup soon. And just who will be the teams to play for the Stanley Cup is still yet to be seen. But today, I’m going to use social media data to determine which two teams will be playing in the Stanley Cup finals.

To do this, I used MAP, our social media monitoring and analytics software, to look at talk about all 16 teams in the playoffs. To do this, I looked for mentions of the team name only, not nicknames or abbreviated versions. I broke them down by division and compared all the teams against each other. I pulled up information on the number of mentions that each team received overall, mentions by individual channel and sentiment to compare from the entire (albiet short) regular season.

The following is my findings:

NHL Eastern Division


NHL Western Division

 

Looking st the data above, it’s not very clear to call a winner from either division.

In the Eastern Division it looks like the Ottawa Senators dominated in terms of volume of conversations. They were mentioned over 5 million times in the 101 days of regular season play. The second place team in terms of mentions from the East was the Toronto Maple Leafs, who had just under 2.5 million mentions. However, when I then looked at the sentiment around the teams, Ottawa was tied for the most amount of negative talk about them (20%). They also had the second highest amount of positive talk though (59%). The Washington Capitals, however, had the greatest amount of positive talk surrounding them, with an astounding 69%. But the Capitals also garnered the least amount of mentions over the season.

Then, in the Western Division, the Chicago Blackhawks had the most amount of mentions for the year. When it came to sentiment around them though, they just faired average (which I find strange considering the amazing run they had). The LA kings, who won the Stanley Cup last year, showed an amazing amount of positive chatter about them this season (70%), but fell somewhere in trhe middle of the pack in terms of mentions. I also found it interesting that the San Jose Sharks (who are a decent team in my opinion) got talked about the least over the regular season in the Western Division, but also managed to get the most amount of negative talk (34%) of any team in either division.

As you can see, looking at this data doesn’t make for an easy prediction on which two teams will meet in the finals. So instead of making the prediction myself, I’m going to leave it up to you.

Take a look at the data above and let us know in the comments which two teams (one from each division) you think we are going to see in the 2013 Stanley Cup Finals. Also, feel free to tell us what parts of that data lead to that conculsion.

We’re looking to forward to hearing your thoughts.

By Sheldon Levine - May 2nd, 2013 - 1 Comment »
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Posted in Social Media

Lots Of Positive Sentiment For Jason Collins

Yesterday the latest issue of Sports Illustrated hit the shelves. The cover story featured NBA veteran Jason Collins in an interview where he told the magazine that he was gay. Collins is now being dubbed the first openly gay man in a professional sport. Of course, something like this has gotten people talking.

Using MAP, our social media monitoring and analytics software, I took a look at the talk around Jason Collins and his announcement in social media yesterday. Yesterday, mentions of Jason Collins reached almost half a million. I found that 2,869 blog posts, 7,010 online news articles, 2,799 forum postings and 467,743 tweets mentions Collins or his Twitter handle.

What’s interesting is that before yesterday, there wasn’t much chatter at all about Collins. I looked at his name or Twitter handle in terms of mentions over the past week, and there was virtually nothing before his issue of Sports Illustrated came out yesterday.

The best part about all the talk about Jason Collins is that almost all of it was supportive or neutral. A look at the sentiment of yesterday’s conversation shows an overall 93% favourable rating. 55% of all the conversations I found were deemed to be positive in nature.

And positive the comments were. Many athletes (and everyone else) tweeted out their support behind Collins and his decision to come out in a very public way. The CBC put together a great Storify of athletes and other celebrities, from Steve Nash and Dwayne Wade to Russell Simmons and Dwyane “The Rock” Johnson, sending public praise to Collins. I looked at the most retweeted tweets about him yesterday. The number one was from Kobe Bryant showing support to his fellow basketball player. Funny enough that Jason Collins himself sent out a tweet to thank people for their support, but his tweet came in at the second most retweeted behind Kobe. Also, the 6th most retweeted tweet of the day was from Twitter new comer, Bill Clinton, who says Jason Collins is a friend of his.

By Sheldon Levine - April 30th, 2013 - 1 Comment »
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Posted in Samples, Social Media

Apple’s Stock Not Affecting What People Are Saying

Earlier this week Apple released it’s latest earnings report. In the report the company said that they did better than expected in bringing in revenue. Despite the good Q2 report, the Apple stock had been going down lately. In fact, it hit the lowest it had in years. This intrigued me, so I wanted to know what people were saying about this and it turns out the dropping stock didn’t stop people from loving the company.

Using MAP, our social media monitoring and analytics software, I looked for talk about Apple in the past week. In that time period I found 1.7 million mentions. There were 83,638 blog posts, 88,658 online news articles, 335,307 forum postings and 1,250,667 tweets.

Looking at the talk about apple spread out over time shows that when the company released their earning results talk about them rose. The numbers were made public on Tuesday and we can clearly see the talk rise from then on in blogs, news and Twitter. For some reason, the report had the opposite effect on forums.

While all this talk was on the rise, a look at some of the key conversations from blogs going on at the time were indeed talking about Apple’s stock price.

Despite this talk about the fallen Apple stock, it didn’t seem to have much of an effect on the greater public. When I looked up sentiment across all channels, Apple was still getting a lot of positive talk. In fact, they have an overall 87% favourable rating. The company is seeing 47% of the conversation about it being positive and only 13% negative.

So, despite what investors are thinking about Apple by selling off their shares, it seems that the company is doing well according to their earnings report, but even better in the publics’ eye.

By Sheldon Levine - April 25th, 2013 - 2 Comments »
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Posted in Samples, Social Media

Anticipation and Expectations Build For A New Daft Punk Album

I can’t remember the last time I was so excited about a album. And I feel like I’m not the one that feels this way.

Yesterday, it was reported that when Daft Punk released their first single from their forthcoming album, Random Access Memories, it set a record for being the most streamed song in a single day ever on Spotify. But this is just the recent hype. There’s been a lot of hype around both Daft Punk and their new album for quite some time now.Rumours about them playing at Coachella started almost right after last year’s Coachella ended. Near the beginning of March they released a 15 second commercial during Saturday Night Live, and another one last weekend. There’s also a series being done by The Creators Project, a venture between Vice and Intel, of interviews with people Daft Punk collaborated with on their upcoming album. All of this has got many music fans very excited.

Even though Daft Punk was not on this year’s Coachella line up, it was still rumoured that they would come out during another artists set. They didn’t. But it got me thinking about all the people that probably tweeted their disappointment. Then I saw the article about their single breaking the Spotify record and knew that if I kept talking about Daft Punk, other people must be also. So, I used MAP, our social media monitoring and analytics software, to see if I was right.

I looked back at a month’s worth of talk about Daft Punk. In that time I found the french robot duo mentioned just under 927,000 times. Daft Punk was mentioned in 11,343 blog posts, 6,135 online news articles, 20,283 forum postings and 889,117 tweets.

In that same time, there has also been over 26,000 videos uploaded about Daft Punk.

When I looked at these mentions spread out over time we can see that talk of Daft Punk was going quite strong at the beginning of the month. It then slowly rose the closer it got to the first weekend of Coachella, April 12-14. We then see a small spike in activity on the 13th and 14th as the 13th was the day Daft Punk was rumoured to make a guest appearance at the music festival, however, since it was after midnight by the time people knew they weren’t coming out, the mentions appear to have happened more on the 14th. As well, that evening was the night their second SNL commercial played on TV. Then, the large spike we can see towards the end of the chart corresponds with the release of their single last Friday and became the most streamed song on Spotify in a single day.

While Coachella happened and SNL aired in the United States, it didn’t stop the rest of the world from talking. The single, Get Lucky, was also released world wide and had everyone talking. A look at where all the mentions of Daft Punk have been coming from over the past month show that their much anticipated album has people talking in all corners of the world. The United States leads the conversation with 26.7%, but are followed by France (where Daft Punk come from) with 12.8% and the United Kingdom with 11.4%.

A look at our heat map that shows where tweets about Daft Punk were originating from shows visually that the entire globe has these dance music making robots on their mind.

All of this hype about the band has certainly got people talking, even though their album doesn’t come out for almost a month still. The hype has also got people’s hopes (including my own) quite high. The sentiment around Daft Punk in the past month has a favourable rating of 88%. 47% of the conversation has been rated positive while only 12% rated negative. Most of the negative talk was also due to Daft Punk not actually appearing at Coachella despite them saying many times that they would not be there.

There’s a lot of hype and expectation for Daft Punk’s new album. Let’s hope that it lives up to all this hype.

By Sheldon Levine - April 23rd, 2013 - 1 Comment »
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Posted in Samples, Social Media

Everyone Gets Writers Block

Coming up with blog topics and content isn’t easy. Especially if you’re blogging a lot. We have posts five days a week on this blog and it’s not an easy task always having something to say that we think you would enjoy. We manage to pull it off though (in my opinion anyways), but it can sometimes be a struggle.

Do you ever get writers block when trying to come up with something to blog about? Well, don’t worry because you’re not alone. I had a bad case of it while trying to come up with a topic to blog about today, but luckily it wound up serving as my inspiration as well.

I started thinking that I couldn’t be the only person who suffers from contant bouts of writers block, so I decided to see if anyone else was talking about it as well. Using MAP, our social media monitoring and analytics platform, I searched for other people talking about having writers block. Since January 1st of this year I found almost 130,000 mentions of writers block through social channels. While not an insanely large amount of of people were saying they had it, it’s also not a small amount for the past 100 days. In that time I found “writers block” mentioned in 5,299 blog posts, 285 online news articles, 4,681 forum postings and 119,461 tweets.

I then looked at those mentions over time to see if I could find a pettern in when people were talking the most about having writers block. For instance, I thought that we might see a spike in mentions around the middle of February when students were coming up on mid-term papers. While I did see a slight increase higher than most weeks towards the end of February, it wasn’t that signifficat of a mention spike. One interesting thing I did notice though was how bouts of writers block seem to fall away on the weekends. Looking at the chart below we can see that mentions of writers block rises during the weekdays and then falls significantly every weekend. Perhaps people get more creative on the weekend. Or maybe they’re just not writing then.

I then searched to see if certain areas of the world were more prone to writers block than others, and it turns out there is. The writers in the United States seem to get more writers block than anyone else (or at least they’re more prone to actually admitting it through social media than others). Of the 100 days I looked at, 54.7% of all the social mentions of writers block that I found came from the United States. People in China seemed to suffer from writers block the second most, but they only accounted for 17.9% of the conversation. Something interesting to point out is that the other countries that had a significant amount of chatter about writers block were also “Westernized” countries like the UK (8.5%), Canada (3.8%) and Australia (3.5%).

Do people in these countries actually suffer from writers block more often than people in other countries? Or are they just more prone to admitting it?

Another interesting fact I found was that women tended to admit to suffering from writers block more than men did. When I looked at the gender divide of those talking about writers block, women accounted for 59% of those mentions while men were the other 41%.

Again, this begs the question, do women suffer from writers block more often than men, or do they just admit it more often?

So, what do you do when you suffer from writers block and can’t think of something to write for your blog?

Everyone seems to have different ways to deal with this. Marcus Sheridan, also known as The Sales Lion, who we’ve talked about previously on the blog, comes up with content for his blog by writing about questions he gets from his customers. I personally take to Twitter when I have writers block to see if someone or something there inspires me towards a topic. I also talk to people like you who read this blog and will just directly ask people what they think would be an interesting topic to see on this blog. In fact, by talking to a Twitter friend yesterday was how I came up with the idea to write about writers block today.

Those are just a few ways you can get ideas for blog topics. We want to know what works for you. Leave us a comment and let us know how you get inspiration for blog post ideas when you seem to be suffering from writers block.

I’ll leave you with this little quote I found when I looked up the most retweeted tweet about writers block, which comes from the very talented singer/songwriter Erykah Badu:

By Sheldon Levine - April 11th, 2013 - 2 Comments »
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Posted in Samples, Social Media

People Pay Tribute To Thatcher (And Some To Cher) Through Social Media

Baroness Margaret Thatcher, the woman that changed British politics, sadly died yesterday. Thatcher was the Prime Minister of the United Kingdom from 1979 to 1990 and was well known for her tough attitude, which earned her the nickname “The Iron Lady.” While Thatcher was well known around the world during her time in office, she came back in to the spotlight a few years ago when Meryl Streep portrayed her in the critically acclaimed movie Iron Lady.

Because of Thatcher’s popularity, the entire world had something to say, both good and bad, when they learned about her death. Using MAP, our social media and analytics platform, I looked up mentions of Margaret Thatcher yesterday and found her name mentioned in about 2.1 million social media posts. I found 14.641 blog posts, 33,653 online news articles, 16,986 forum postings and 2,086,003 tweets mentioning her name.

These mentions of Thatcher were coming from around the world. While Thatcher was most well known in the UK where she had her political career, the most mentions of her name actually came from the United States with 26.6%. The United Kingdom actually mentioned her the second most yesterday at 25.1%. If we also look at the heat map of where tweets about Thatcher came from, we can see that people all over the world had something to say about her death.

When I usually look up the most retweeted tweets around a world-wide public event, I usually find jokes being made and retweeted. However, when I looked at the most retweeted tweets around Thatcher I found that most of them were people spreading news stories about her and saying kind words. Even the last tweet from the RT’d below is paying tribute to Thatcher, albiet in a funny manner.

However, not everyone was a fan of Thatcher. Because of her strong views, she managed to make some enemies in her day. People seemed to be split when they talked about Thatcher yesterday. A look at the sentiment around her name shows that 33% of the mentions of Thatcher were positive, but 27% were negative.

I then looked at the hashtags being used when people were talking about Thatcher on Twitter and found a few interesting things. The first four hashtags aren’t that interesting as they are her name, RIP and her Iron Lady nickname. However the fifth most popular hashtag I found was #JFT96. I had to look up what this meant and found out that it relates to a football (or soccer as North Americans say) match in which too many people got into the stadium and 96 died, mostly of being crushed, and another 766 were injured. The people always blamed the police and the government (wich was under Thatcher’s rule at the time) and have since been trying to seek justice for their deaths.

Another interesting hashtag was the #NoStateFuneral hashtag. As I said, not everyone was a fan of Thatcher and when it was announced they would have a public state funeral for her some people were against the idea. Thatcher was known for trying to privatize state owned businesses and the public who didn’t like this think that her funeral should be private to keep in line with her policies.

The last hashtag, #NowThatchersDead is also an interesting one, but for a very different reason.

There was a bit of confusion around the #nowthatchersdead hashtag yesterday. While people meant for it read with capital letters like #NowThatchersDead, some folks read the hashtag as #NowThatChersDead and thought Cher, the famous singer, had died. Cher doesn’t necessarily get talked about a lot in social media on a daily basis, but yesterday she received almost 252,000 mentions.

It was actually kind of a funny thing to see the reactions around the hashtag.

 

By Sheldon Levine - April 9th, 2013 - No Comments »
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Posted in Samples, Social Media

Kids DO Use Twitter

Well, at least the ones that love Justin Bieber and One Direction do.

On Tuesday I looked at a week worth of Twitter data to celebrate Twitter’s birthday. When I did that, one of the interesting things that I found was that the hashtag #KCA was the most used hashtag in that period. The #KCA hashtag was for the Nickelodeon Kids Choice Awards which happened on Saturday. So, today I thought it would be interesting to dive a little bit deeper into the talk around the Kids Choice Awards.

For this, I decided to look at social media chatter about the Kids Choice Awards on Saturday using MAP, our social media monitoring and analytics software. On this day I found 1,425 blog posts, 655 online news articles, 435 forum postings and an astounding 8,699,352 tweets.

Yes, that’s correct. I said that on Saturday there were over 8.5 million tweets mentioning the Kids Choice Awards or the #KCA hashtag. While the Kids Choice Awards is an American event, it seemed to have people all around the world tweeting. The most tweets came from the United States (27.1%), but we can also see that a lot of tweets were coming from places like the UK (11.5%), Brazil (5.3%) and Canada (4.6%). This look at the Twitter activity also shows that females were much more likely to tweet about the Kids Choice Awards than males at 68% to 32%.

Something that I found interesting about this event on Twitter was that kids were voting for their favourite songs, actors, movies, and such. When I looked at the hashtags surrounding the event I found that all of the hashtags being used that weren’t the official #KCA were voting ones. And, of course, the top hashtags from the group were votes for Justin Bieber and One Direction. The top three hashtags past #KCA were #VoteWhatMakesYouBeautiful (a One Direction Song), #Vote1D (the short form for One Direction) and #VoteBieber (no explanation needed).

Even when I looked at the most retweeted tweets around the Kids Choice Awards I found that they were pretty much all about One Direction and Justin Bieber. In fact, the only one that wasn’t was a snarky remark about the Kids Choice Awards that was likely retweeted by people just past their tween age or parents who were likely forced to watch the show.

After looking at the top hashtags used and the most retweeted tweets, I figured it was safe to say that a lot of the tweets around the event were votes being RT’d. When I dug a little deeper into that suspicion I actually found that there was more retweets around the Kids Choice Awards than people tweeting for themselves. 63% of all the tweets I found on Saturday around the show were retweets. 33% of the tweets were regular tweets and only 3% were people talking to each other about the awards.

If this little endeavour has taught me anything it’s that young kids are actually using Twitter, despite what some people may say. Also, if you need to really spread the word about something, make sure it has something to do with One Direction or Justin Bieber.

By Sheldon Levine - March 28th, 2013 - No Comments »
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Posted in Samples, Social Media

7 Stats About The Last 7 Days On Twitter

Last week Twitter celebrated its 7th birthday. Yesterday Mark wrote about 7 things that make Twitter remarkable. To keep on the theme, I decided to celebrate Twitter’s birthday by showing the world 7 days of interesting Twitter data.

Using MAP, our social media monitoring and analytics software, I did a little tinkering with queries to look at all the tweets for the past 7 days. Since we access the Twitter Firehose and get every single tweet produced, I found that over 2 billion tweets were produced in the past week. The exact number is 2,147,483,647 tweets. That translates into 306,783,392 tweets per day and 12,782,641 tweets per hour.

This overall scan also showed me which countries are tweeting the most. The United States of America produced the most tweets in the past 7 days by a whopping amount. They accounted for 29.5% of all tweets. The second most tweets came from Indonesia, but they only accounted for 9.4% of tweets. Third was the United Kingdom (5.8%) followed by Brazil (5.4%), Spain (3.3%), Argentina (2.9%) and Canada (2.8%).

I also wanted to highlight that while the gender of those people tweeting was fairly close to even, females tweeted more than males 51% to 49%.

Now, I want to quickly go back to where tweets were originating from. I pulled up a heat map to visually show where 7 days of tweets come from. If we look closely, you can actually notice a signifficant amount of tweets coming from those countries listed above like the United States, United Kingdom and Indonesia.

I then wanted to see what kind of tweets people had been sending in the past 7 days. In order to do this though I had to create a query of some sorts. What I came up with was a query of a string of very common words. The query I used was “a OR the OR is OR which OR as OR at OR on OR an OR for OR to“. While this query won’t access all 2 billion tweets I found above I thought that it would get me a very decent sample size. When I looked at the tweets from this sample I found that 52% of them were regular tweets. 31% of tweets in the past week retweets and only 17% were @ replies.

I then went back to my blank query to try and figure out what got people talking on Twitter over these past 7 days. I started by looking at the top hashtags used. The number one hashtag from the past week was #KCA, which is the hashtag from Nickelodeon’s Kids Choice Awards that happened on Sunday night (and not a March Madness team’s abbreviation as I had originally thought). After a bit of research I also out that #VoteWhatMakesYouBeautiful was also related to #KCA and was One Direction fans voting for their song “What Makes You Beautiful” to be the Favourite Song (and it was). Something I found interesting was the number of hashtags that people were using to collect new followers like #teamfollowback, #followback and even #90sbabyfollowtrain.

Lastly I looked at a word cloud of what people were tweeting about. While there’s no clear conversations to be pulled out of this word cloud, there are some interesting words in it. However, we can see that the most common english words I found being used were (in no particular order) “don’t,” “good,” “love,” “people,” and “follow.”

By Sheldon Levine - March 26th, 2013 - No Comments »
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Posted in Samples, Social Media

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