On Friday, Tiger Woods emerged out of hiding to issue an apology for his well-publicized series of affairs. It was a 13-minute, well-rehearsed and tightly-scripted performance that left many people unimpressed, and many questions still unanswered.

Before his apology on Friday morning, we used MAP to get a sense of how the social media ecosystem had been talking about Woods since his now-famous late-night car accident in late-November that led to revelations of his affairs. We discovered that since the accident, negative sentiment within the blogosphere had fallen from 32% to 20%, while positive sentiment has climbed to 29% from 22%.

To see how Tiger’s apology went over, we used MAP for get another social media snapshot. Positive sentiment dropped slightly to 28% from 29%, while negative sentiment jumped to 25% from 20%. This suggests Woods’ apology wasn’t embraced and that it gave many people another reason to offer critical comment.

Overall, there have been 19,524 blog posts that have mentioned “Tiger Woods” since Friday, 15,142 news articles and 345,119 tweets.