Posts Tagged ‘ashleigh mcivor’

The Olympics’ Social Media Stars

The Vancouver Winter Olympics ended Sunday, and by all accounts, it was a huge success from beginning to end.

Within the social media landscape, the Vancouver Olympics had a 91% positive sentiment rating according to Sysomos MAP, while attracting four million tweets and 300,000 blog posts.

Given the terrific performances by the more than 2,600 athletes, we wanted to focus on some of the high-profile medal winners to see how much social media attention they attracted.

Using Sysomos MAP, we did a query using the athlete’s name and olympics OR olympic OR vancouver OR games. We then looked at overall sentiment and the number of tweets.

In terms of sentiment, Canadian Ashleigh McIvor had the most positive sentiment (67%). McIvor, above left, won the gold medal in the women’s ski cross, while her model-like looks attracted a lot of attention.

Another Canadian, Alex Bilodeau, had the second-highest positive sentiment (63%). Bilodeau won the men’s mogul event, making him the first Canadian to take home a gold medal in Canada. During the Olympics in Montreal (1976) and Calgary (1988), Canada was only able to win silver medals.

U.S. snowboarder Shaun White was the Twitter “star” with 27,896 tweets during the Olympics, nearly double the 14,333 tweets that mentioned U.S. alpine racer Lindsey Vonn. White, an international superstar, defended his Olympic halfpipe title with a near-perfect performance.

One of the most surprising things was the lack of attention paid to Norwegian curler Thomas Ulsrud, whose team attracted a huge amount of attention for their colorful checkered pants. While Ulsrud attracted only 33 tweets, a Facebook Page – The Norwegian Olympic Curling Team’s Pants – now has more than 580,000 fans.