Tag Archives: B2B

Social media isn’t just for consumer brands. In fact, more and more B2B brands are waking up to the power that comes from being able to connect with their customers and potential customers through social media. More importantly, they’re seeing results from it. Did you know that 83% of business marketers say that they’re using…

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Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog headline “Social Media is a Waste of Time for B-to-B,” then your company may miss an a significant opportunity to create communication that leads to valuable business outcomes.  Given the nascent nature of the Social…

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Ever since social media emerged as a useful and valuable corporate marketing and sales vehicle, most of the attention has been on the business-to-consumer (B2C) market. Companies such as Dell, Starbucks, Naked Pizza and Comcast have been celebrated for their success in leveraging social media to connect with consumers, offer better customer service and drive…

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For most, if not all, consumer-facing companies, social media makes complete sense, which is why there’s so much attention on what high-profile companies such as Dell, Comcast and Starbucks have been doing. But what about the world of B2B? Does social media have a place within the marketing, communications and sales activity of businesses trying…

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