Posts Tagged ‘baseball’

A Focus On: The World Series

With the start of the World Series tonight between the New York Yankees and Philadelphia Phillies, we thought it might be interesting to use MAP to take a look at what’s happening within the blogosphere.

Not surprisingly, the most active conversations are focused on the Yankees, which have the highest payroll in baseball, and feature superstars such as Alex Rodriguez, Derek Jeter and CC Sabathia.

There’s also active chatter about Sabathia, the Yankees’ starting pitcher, and Cliff Lee, who will be starting for the Phillies. As well, bloggers are talking about the Yankees’ new stadium in the Bronx, which hosts the first game tonight.

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In general, the World Series is attracting far more interest from males (81%) than females (19%), while the most interest (52.5%) is coming from the 21-to-35-year-old demographic.

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baseball demographics

Focus On: Toronto Blue Jay Roy Halladay

Over the past three weeks, one of the biggest stories within major league baseball has been whether the Toronto Blue Jays will trade Roy Halladay, who is widely regarded as one of the game’s best pitchers.

The 32-year-old Halladay, who has spent his entire career with Toronto, has expressed an interest in playing with a a winning team – something unlikely to happen in Toronto in the next few years.

With his contract expiring next year, there’s rampant speculation the Blue Jays could trade their best player before the July 30 trading deadline.

To get a better handle of the conversations happening about Halladay within the social media universe, where they are happening, and who’s driving the conversations, we used MAP using a search for “Roy Halladay AND toronto blue jays”.

Not surprisingly, the conversation is being dominated by males:


…with nearly 60% of the conversations happening within the 21-to-35-year-old demographic.


MAP’s BuzzGraph shows the major keyword being “ricciardi” (Blue Jays’ general managerJ.P. Ricciardi, who started the chatter about Halladay’s future after talking to a reporter in New York).

The words with the strongest association are “j.p.”, “pitchers” and “drabek”, which refers to Kyle Drabek, one of the top prospects for the Philadelphia Phillies, who have been mentioned as the leader contender for Halladay.


Finally, we looked at the key conversation topics, which include other teams rumored to be interested in Halladay (New York Yankees, Los Angeles Dodgers and Tampa Bay Devil Rays), as well some players who could come to Toronto for Halladay (Dominic Brown and J.A. Happ)