Over the past three weeks, one of the biggest stories within major league baseball has been whether the Toronto Blue Jays will trade Roy Halladay, who is widely regarded as one of the game’s best pitchers.

The 32-year-old Halladay, who has spent his entire career with Toronto, has expressed an interest in playing with a a winning team – something unlikely to happen in Toronto in the next few years.

With his contract expiring next year, there’s rampant speculation the Blue Jays could trade their best player before the July 30 trading deadline.

To get a better handle of the conversations happening about Halladay within the social media universe, where they are happening, and who’s driving the conversations, we used MAP using a search for “Roy Halladay AND toronto blue jays”.

Not surprisingly, the conversation is being dominated by males:

…with nearly 60% of the conversations happening within the 21-to-35-year-old demographic.

MAP’s BuzzGraph shows the major keyword being “ricciardi” (Blue Jays’ general managerJ.P. Ricciardi, who started the chatter about Halladay’s future after talking to a reporter in New York).

The words with the strongest association are “j.p.”, “pitchers” and “drabek”, which refers to Kyle Drabek, one of the top prospects for the Philadelphia Phillies, who have been mentioned as the leader contender for Halladay.

Finally, we looked at the key conversation topics, which include other teams rumored to be interested in Halladay (New York Yankees, Los Angeles Dodgers and Tampa Bay Devil Rays), as well some players who could come to Toronto for Halladay (Dominic Brown and J.A. Happ)