For many people, the Super Bowl isn’t about the game – although yesterday’s match-up between the New Orleans Saints and the Indianapolis Colts was thrilling – but the dozens of commercials that appear throughout the four-hour event. For advertisers, there is a lot on the line with some 30-second spots costing as much as $3-million.
With so much interest, we were curious about whether the ads seen as the best attracted the most buzz within the social media landscape. So, we used our MAP to get a lay of the land.
Within our BuzzGraph, the most discussed keyword is “commercial”. The strongest links are XLIV (aka Super Bowl 44), “Dockers”, which ran an ad entitled “Men Without Pants” that featured a group of men walking through a field without pants; “Dorito’s”, which ran four different ads, and “Parisian”, an ad from Google (the first time it has done a Super Bowl ad) that featured search results of someone traveling to Paris and meeting a Parisian.
What’s interesting is the ads by Dorito’s, Dockers or Google were not seen as among the best, according to the Los Angeles Times. The Times’ top-five ads were from Snickers, Bridgestone, Coca-Cola, Budweiser and CBS.
As well, there was little chatter about a controversial pro-life ad featuring University of Florida quarterback Tim Tebow and his mother, which garnered a lot of attention leading up to the game.
Some people suggest the Snickers ad (below), which appeared just before the Tebow ad, may have defused the situation. The Snickers ad featured 88-year-old actress Betty White being tackled during a pick-up football game.
The best ad, according to the LA Times, was from Coca-Cola, in which Homer Simpson’s boss, Mr. Burns, loses all his money, but the people of Springfield cheer him up with a Coke and a smile.
In terms of the total social media conversations about the Super Bowl, there have been 1.6 million tweets, 40,338 blog posts and 11,548 articles since yesterday.
For the past week, there have been 2.3 million tweets, 96,684 blog posts and 37,467 articles.