Posts Tagged ‘Blog World’

Social Activity From New Media Expo

This week in Las Vegas we were very honoured to attend one fo the world’s largest social focused conferences known as the New Media Expo (but you may know it by it’s old name, Blog World). The conference brought together some of the most social people from around the world including brands, bloggers, podcasters, marketers and PR professionals. All of these people flocked to Sin City to learn facts, tips and tricks to help with how they approach social media. We also tracked the social conversations around the whole event and wanted to share them with you.

Looking at the three days that New Media Expo ran for we found quite a bit of social action happening, especially on Twitter as people connected and shared what they were learning through the channel. For the three days we found 379 blog posts, 293 online news articles, 70 forum postings, 37 YouTube videos and 38,293 tweets mentioning New Media Expo or containing the #NMX hashtag.

Since most of the activity for the conference happened on Twitter, we looked a little bit deeper into what was happening there. We pulled up the top four retweets that we found coming from the conference. Here we found an interesting mix of tweets that were being reshared from a tweet about one of the keynote talks, to a tweet about a campaign that was running along side the conference, to a tweet about meeting up with new and old friends, and even a joke tweet that too many twitter users could relate to. Here are those top four RT’s:

We then looked at who was making the most noise at New Media Expo. The top source for New Media Expo tweets was Bryan Kramer, or @BryanKramer on Twitter. The rest of the top ten tweeters from NMX appear in the following chart:

Something really interesting that we found when looking at all the New Media Expo tweets was how people were sharing information. Out of the 38,000 tweets we looked at 35% of them were regular tweets, meaning that it was people sharing the information they were learning at the conference. What’s incredible though is how much of that information that was being shared by others passing that information on to their own followers and networks. A whopping 55% of the New Media Expo tweets were retweets.

We also looked at buzzgraph to see what people were talking about during the three days of New Media Expo. In the buzzgraph we found some general talk that you would expect at a conference focused around social media like “social media” (of course), “marketing,” “engage,” “marketing” and “SEO.” We also found that “Vegas” was being mentioned quite a bit, as that’s where we all were and that while the conference has changed names, people still were referring to it as “BlogWorld.” In the buzzgraph, the darker and thicker the lines between words are, the more we found those words to be used in conjunction were. With that in mind, it seems quite fair to say that one of the most popular things we saw around the “NMX” hashtag was “Dana White,” the owner of UFC’s “keynote” talk.

Now we want to give you a break down of day-by-day activity we found throughout the New Media Expo. Below you will find the social activity levels for each day indivdually along with a buzzgraph and word cloud of the conversations from that day.

Day 1 – January 6th

Day 2 – January 7th

Day 3 – January 8th

Were you at New Media Expo or following along online? Leave us a comment and let us know your highlight or the most interesting thing you learned from the conference.

What Happened at Blog World: Some Social Media Stats

Last week I had the pleasure of attending Blog World in Los Angeles. Blog World is one of the largest North American social media conferences and brings together people from all over the world to learn and discuss social media, meet new people in the social media world, see old friends and of course, have fun doing it all. I had a great time over the three day conference and even though I was at our Sysomos booth most of the time, I was still able to keep track of what was going on through social media.

Using our Sysomos social media monitoring and analytics tools, I decided to take a look back at some of the statistics that came out of Blog World. Over the three days of the actual conference I was able to find 933 blog posts, 336 online news articles, 18 forum posts and 24,402 tweets talking about Blog World.

Usually when I do analysis on events Twitter is the dominant channel. That’s no surprise given the nature of the medium. It’s an easy and quick way to share information, so when you’re sitting in a conference you’re able to quickly share tidbits of information that you think others who aren’t there would also like to know. In the case of Blog World, the tweets greatly over shadowed the mediums and it’s even more apparent when you see it as pie chart.

However, Twitter is a great way to get information to people who couldn’t actually be there. From those 24,000 tweets about Blog World there was a potential reach of 199 million impressions. 44.49% of the tweets were original tweets. However, 36.35% of the tweets were retweets. That means that a good portion of the tweets about Blog World, meaning information from sessions and other discussions, were people passing on the talk to even secondary sources and beyond.

The conference also had people all over the world talking about it. A look at where tweets about Blog World were coming from shows us that people around the world were either at the conference, retweeting tweets from the conference or discussing the information that was coming from it.

Next I pulled up a word cloud that shows us some key themes from all three days. As you can see by the range of words below the conference seemed to span a wide range of social and digital topics. We can see words like “marketing,” “mobile,” “bloggers” and networks like “Facebook,” “Twitter” and “blogs.”

Lastly, for my look at Blog World as a whole I pulled up the sentiment analysis around it. Looking at sentiment across all mediums it’s very apparent that most people enjoyed the conference and what they heard. Negative sentiment only accounts for 3% of the entire conversation while positive makes up 58%.

I then wanted to break down the days. First I compared talk on each of the days by share of voice. The first day, November 3rd, had the most talk and accounted for 41% of the conversation. Some of this may be due to people showing up and trying to find people to meet up with, but as you’ll see from the buzzgraph coming up, that doesn’t show as one of the main themes for the day. Friday accounted for 32.2% of the conversation and Saturday only 26.6%.

Next i pulled up buzzgraphs for each day. While a lot of different subjects are evidently talked about each day, there clearly is a difference in what stands out each day. For instance, the words with strong connections on Thursday all seem to be about speakers. We can see strong connections to names like [Chris] “Brogan,” “Jostein” “Svendsen” and “GuyKawasaki.”

Thursday

From Friday we can again see a range of topics and speakers as key parts of the conversation, but there’s one specific topic that stands out. On Friday there seemed to be a lot of talk about making money by blogging. This is evident by very strong connections to the words “blogger” and “blogosphere” and those are connected to “monetize” and “monetization.”

Friday

Lastly, Saturday seemed to focus around two main things. The first was one with “iJustine,” internet celebrity, and the second was about the “Tricaster,” a portable device for putting together quality video productions. What’s also interesting about this day’s buzzgraph is that there is less words in it than the other days. This is most likely because there was less activity on Saturday as we saw in the share of voice between days. Because of this, the conversation was more focused on a few larger topics rather than on a wide range as the other days where more activity was happening.

Saturday

Lastly, using Heartbeat, which was tracking the entire conference, I decided to pull up a list of the 10 most influential Twitter handles around those three days of the conference. These are the Twitter handles with high authority rankings that were tweeting, being retweeted and mentioned the most over the course of the conference. They were:

  1. @Ford
  2. @MariSmith
  3. @Problogger
  4. @mayhemstudios
  5. @prosperitygal
  6. @WeBlogtheWorld
  7. @TedRubin
  8. @chrisbrogan
  9. @markdavidson
  10. @blogworldexpo (the official Twitter account of the conference)

That’s it for my overview of Blog World. I had a great time, some great conversations with great people and can’t wait to do it again next year. Were you at Blog World? Were you following along online from home and work? Let us know if you had any part of Blog World and what your thoughts on the event were.