Tag Archives: blogging

Blogging is hard work. It takes time, effort and creativity. But there are lots of ways to jump-start your blogging efforts – tools that make you more efficient, productive and creative, while driving distribution. Here are some of the most interesting tools that I have come across recently: 1. Atomic Reach: a free plug-in that…

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I always find it interesting to read articles about how to discover ideas for blog posts, how to stay organized, or how to drive distribution. It’s helpful advice but it tends to over-complicate blogging, which has much to do with writing content on interesting topics. It’s really that simple. The problem, however, is people tend to…

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Every digital marketer and PR practitioner should be searching for social networks that can help to drive their brands, communicate their core business propositions and connect with fans. This means looking beyond what is popular today – Facebook, Twitter, Instagram, Pinterest, etc. – to discover what has a chance to be popular tomorrow. After all,…

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Have a corporate blog? Want to make it as good as you can? Here are seven straightforward tips to improve your blog. 1. Focus on your customers If you’re just promoting your products, your readers will quickly turn away. A blog is not meant to be an ad or an online brochure. Focus on what…

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A recent trend among brands is the creation of multiple blogs, each specific to particular topics. For digital managers and content strategists, is this a good idea? Brands like Target and Apple have a variety of blogs that represent the company, which makes a lot of sense from a strategic standpoint. Different products, services and…

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As content marketing gains more momentum, blogging seems to be regaining some of its lustre. While blogs may not have the sex appeal as Twitter, Facebook or YouTube, they are the work horses of social media that provide much-needed content, as well as delivering insight and information to target audiences. The reality about blogging is…

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Why is it that so many corporate blogs only feature content about their products? What’s the purpose of this approach? Why do so many companies believe this content is interesting? Why would anyone read this kind of blog on a regular or even semi-regular basis? In doing some research recently on several different sector, it…

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What makes a blog successful? Is it all about the number of visitors? Is it the number of comments, tweets, shares or links? It is an interesting question posed by venture capitalist and blogger Tomasz Tunguz, who wondered if there was a way to know the identify of blog readers to get more insight into…

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Last week, Livefyre raised $15-million in venture capital from a blue-chip group of investors that includes U.S. Venture Partners, Greycroft Partners, Cue Ball, HillsVen Group, and ff Venture Capital. Among other things, the money will be used to let Livefyre continue its “aggressive growth”. So what’s interesting about a $15-million financing at a time when…

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A few weeks ago, we had a meeting at corporate HQ about the blog and its editorial focus. This included an interesting discussion about the number of blog posts created each week. Since the blog was launched in early-2009, we have published five posts a week on a consistent basis. Given the amount of activity…

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