Tag Archives: blogs

Blogging is hard work. It takes time, effort and creativity. But there are lots of ways to jump-start your blogging efforts – tools that make you more efficient, productive and creative, while driving distribution. Here are some of the most interesting tools that I have come across recently: 1. Atomic Reach: a free plug-in that…

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As Twitter and Facebook have become more popular as ways to share and react to content, the blog comment has lost a lot of its mojo. Sure, there are some blog post that generate a lot of comments but the enthusiasm for comments is nowhere close to what it was like five or six years…

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A recent trend among brands is the creation of multiple blogs, each specific to particular topics. For digital managers and content strategists, is this a good idea? Brands like Target and Apple have a variety of blogs that represent the company, which makes a lot of sense from a strategic standpoint. Different products, services and…

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As content marketing gains more momentum, blogging seems to be regaining some of its lustre. While blogs may not have the sex appeal as Twitter, Facebook or YouTube, they are the work horses of social media that provide much-needed content, as well as delivering insight and information to target audiences. The reality about blogging is…

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Why is it that so many corporate blogs only feature content about their products? What’s the purpose of this approach? Why do so many companies believe this content is interesting? Why would anyone read this kind of blog on a regular or even semi-regular basis? In doing some research recently on several different sector, it…

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Is the future of blogging fast and furious or long and insightful? As blogging matures and content marketing is embraced by more brands, there seems to be a growing amount of conversation around the key elements for a successful blog. Among them is the idea that longer blogs may, in fact, be a great way…

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Coming up with blog topics and content isn’t easy. Especially if you’re blogging a lot. We have posts five days a week on this blog and it’s not an easy task always having something to say that we think you would enjoy. We manage to pull it off though (in my opinion anyways), but it…

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What makes a blog successful? Is it all about the number of visitors? Is it the number of comments, tweets, shares or links? It is an interesting question posed by venture capitalist and blogger Tomasz Tunguz, who wondered if there was a way to know the identify of blog readers to get more insight into…

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There are many reasons for brands to embrace bloggers? Technorati’s “2013 Digital Influence Report”, which was published recently suggests blogs are powerful influencers when it comes to how consumers make buying decisions, ranking third behind retail Websites and brand Websites. The interesting part is that blogs rank low on the totem poll when it comes…

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