Canada might have gained many followers with their recent tweet to Russia and its tongue in cheek nature, but did they do the right thing?
The tweet in question was a mocking jab at Russia equipped with a map that outlined Russian territory and what was not Russian territory. The tweet was labelled as a geography lesson after Russian trooped crossed the ukraine border and later claimed they did so accidentally.
The tweet came from Canada’s official Twitter account, was posted by a delegate working out of Brussels and has been shared more than 10,000 times.
Much of this stems from earlier events in March where Russia annexed Ukraine’s Crimea peninsula under much scrutiny and controversy.
Regardless of whether one respects Canada’s bold stance on the issue, and their forthright and direct communication on the subject, should they have done this?Twitter is many things to many people, brands and organizations. It can be a tool of diplomacy but might not be the best tool for antagonism.
While Canada’s Twitter account can be applauded on some level, could their message have been sent more professionally and earnestly? The answer is yes but clearly that was not their intention.
There’s no doubt they were trying to stoke the fires of an already explosive situation.
It would never be highly recommended for other nations to go down this route. Social media is a great tool to connect with citizens, less so to combat other nations or to mock them.
The reason being is that online actions have offline consequences. Canada opened itself to some kind of Twitter retaliation (not necessarily from Russia directly) and that’s unfortunate when the account should be devoted as a two-way communication pipeline to its citizens.
Diplomacy is an area of social media that is vital and proven. Canada has an exemplary record in social media, and let’s hope this was simply accidentally and not a reflection of activity to come.