Have you seen the #NoMakeupSelfie hashtag making it’s way across social channels such as Twitter, Facebook or Instagram recently? Did you know that because of that hashtag over £8 million was raised for Cancer Research UK?
What’s impressive about this is that Cancer Research UK had nothing to do with this campaign. It was started by everyday people.
Even more impressive though, is that the #NoMakeupSelfie hashtag didn’t even really exist a little over a week ago.
Before March 17, our social media monitoring and analytics software, MAP, could barely find any trace of the hashtag across social channels. Yet, according to a post on Cancer Research UK’s Google+ page, in just 6 days, the hashtag has helped to bring awareness of the charity to the masses and also resulted in over £8 million in donations.
Since March 17th we found that the #NoMakeupSelfie hashtag appeared 394 blog posts, 1,213 online news stories, 68 forum postings and 147,395 tweets.
And if that wasn’t enough, the hashtag has also appeared in over 95,000 Instagram photos.
The #NoMakeupSelfie movement didn’t just stay in the UK though. Looking at just Twitter, we found that while the majority of tweets with the hashtag were coming from the UK (69.6%), the movement has also spread around the world and picked up steam in Ireland (8.5%), the United States (7.5%), Australia (2.8%) and Canada (2.6%).
And that 9% of tweets that are listed as “other”? Well, a look at our geo location heat map of tweets shows that “other” is actually all corner of the globe.
When we look at social channels combined though, we found that there are also a lot of other countries making noise about this. The UK is still the country mentioning the hashtag the most (51.1%), but we can also see that other countries like Armenia (15.8%) and Italy (3.5%) have also gotten on board with #NoMakeupSelfie.
Part of the spread of this citizen started campaign can likely be attributed to some big stars helping to spread the word. A look at the most retweeted tweets that contain #NoMakeupSelfie show that stars like English actress Michelle Keegan, pop star George Shelley and Ricky Gervais all helped to spread the word of this movement.
Now, while the movement has been doing a lot of good to help raise awareness and money for cancer research, there has also been many critics who have said that once the hashtag caught on it started to lose it’s original purpose. However, during our search around the #NoMakeupSelfie hashtag we found that 6 most used hashtags that appeared in conjunction with it all had some sort of a cancer awareness message to them.
As well, when we pulled up a word cloud around the hashtag being used across social media channels, the word “cancer” and the hashtag “#CancerAwareness” do appear as some of the larger words in the cloud (meaning they’re appearing still quite often). However, they aren’t as large as #NoMakeupSelfie.
But, that’s why we wanted to get this blog post up. We want to take the focus back away from just the pictures and remind the world that the point of this movement was to raise awareness and money for cancer research (now not just in the UK, but worldwide). So, if you’ve been wondering what the #NoMakeupSelfie hashtag was all about, we hope that we’ve enlightened you a bit, and we hope that you’ll help us spread the word that this hashtag isn’t just a latest trend, but that it’s actually a movement to do some good.
So, if you’re going to take a #NoMakeupSelfie, we also urge you to donate to a local cancer research fund of your choosing. And if you don’t know of a local one, check out World Cancer Research Fund International to find one.