Posts Tagged ‘charity’

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

Mid MOvember Update

Is it just me, or does there seem to be a lot more creepy looking men around these days? Just kidding.

As most of you are probably aware we’re currently in the middle of what is known as MOvember. This has become an annual tradition in the month of November where men around the world grow moustaches to create awareness and raise funds for prostate cancer research. A noble cause with a fun component to it. And, of course, we’re taking part in the festivities too.

So,  since today marks exactly half way through this magical moustache ride, I thought I’d do a little digging to see what the conversation around MOvember has been so far in social media using MAP, our social media monitoring and analytics platform.

So far this month, MOvember has been mentioned over a million times though social channels. I found 9,061 blogs posts, 5,148 online news articles, 14,811 forum postings and 1,068,814 tweets about MOvember so far.

Trending those mentions out over time, we can see that the most amount of chatter happened on the first day of the month as everyone got ready to say goodbye to their upper lips for a month. Since then, the talk seems to have balanced out averaging about 50-60,000 mentions per day.

And who’s talking about MOvember the most? It looks like the United States is so far holding the lead on MOvember conversation with 37.5%. Right behind them is the UK, with 24.6%, and then Canada at 14.5%. Australia, where MOvember originated from, has 3.5% of all the MOvember conversation.

However, looking at the countries talking about MOvember as a percentage does very little to show how active this movement is around the world. Below is a heat map showing where MOvember tweets are coming from. In this more visual format we can see that people in every corner of the globe are talking about this (and probably looking extra creepy while they do so).

And what are all these people talking about? Well, it turns out that they’re spreading the message of MOvember. Of course we can see the words “moustache” and “stache” appearing quite often as it’s a major component of this charity. But we can also see words like “prostate”, “cancer”, “support”,  ”awareness”, “donating” and “fundraising” appearing quite frequently, and these are the things that MOvember is all about.

Just for fun, I thought that I’d also pull up the most retweeted tweets about MOvember. I was very surprised and happy to find the most RT’d MOvemeber tweet is from Mr Clean, who is growing his own ‘stache this month, who has promised to donate up to $10,000 towards MOvembers cause for every retweet he gets.

Don’t forget that us here at the Sysomos and Marketwire family are also participating in MOvember. If you’d like to help us out, head over to our MOvember network page where you can choose to donate to our American, Canadian or UK teams. You can also donate to one of your favourite employees here too if you like.

Finally, for a little extra motivation to get you all talking and donating, I’ve decided to post a public photo of myself looking as creepy as possible with the ‘stache that I’m currently rocking. Enjoy (and please consider donating to this very worthy cause):