Posts Tagged ‘Christmas’

The Nicest Person in Social Media 2012

Clifford Brown of Waukesha, Wisconsin says that he thinks that he’s a pretty nice guy and that he always tries to mind his manners in social media. It turns out though, that Clifford is actually the nicest man in social media for 2012.

You know the old Christmas lore that the kids on Santa’s naughty list get a lump of coal in their stocking? Well, Kingsford Charcoal, a client of ours, got sick of their product always being associated with the naughty side of the list and decided to do something about it by flipping Santa’s list on it’s head. Kingsford decided that they wanted to give the nicest person in social media a BBQ, grilling supplies and of course, a whole lot of coal.

Kingsford came to us for help developing a algorithmic script to dig through billions of Twitter conversations to find an “average joe” that said “please,” “thanks” and “thank you” the most on Twitter throughout 2012. Once we narrowed the list down to a few finalists we also looked for those who didn’t cuss and had an overall positive sentiment rating around them. In the end, the nicest man on Twitter wound up being Mr. Brown, who said “please,” “thanks” or “thank you” over 1,500 times.

Santa surprised Clifford last Friday with his coal:

This was a really great idea to put a twist on an old tradition and we were really happy to be a part of it.

Kingsford didn’t finish with Mr. Brown though. They also want to know who you think the nicest person in social media is. You can nominate someone by tweeting at them with your nomination and the hashtag #BeNiceGetCoal and a random winner will also receive a year’s supply of charcoal. You can check out their blog for the official contest rules.

Halloween versus Christmas (already)

We’re sliding into the holiday season. Canadians have had their Thanksgiving, Halloween is coming up and Americans are expecting to celebrate their Thanksgiving next month. Then we really get into the Holiday season.

Retail stores have already leapt into the holiday season. Spiders are hanging out next to Christmas cards, skeletons are relaxing next to tinsel and most of us might be thinking, “Christmas stuff is out already? Halloween isn’t even here yet!”

Since Halloween and Christmas items are in stores, it only seems appropriate to see what the social space is saying about both holidays.

Halloween is still ahead but doesn’t have that far a lead – it has 62 per cent share of voice compared to 38 per cent for Christmas.

On the blogs, the lead begins to shrink with Halloween grabbing 57 per cent share of voice versus Christmas’ 43 per cent.

The lead is completely gone in News. Both Halloween and Christmas are split evenly.


So Halloween might be coming in the next two weeks but depending on where you live, Christmas might be on top of mind.


When we broke down the Twitter demographics, we found that people in the United Kingdom were more focused on Christmas than Halloween. Americans were more focused on Halloween. Canadians seem to be pretty neutral to both – there was a one per cent difference between those focused on Halloween versus those focused on Christmas.

We opened our search range for the last two weeks and saw that while both subjects followed a similar pattern, as we got closer to Halloween, the gap between the two narrowed:

Are you ready for the holiday season or are you still trying to figure out your Halloween costume?

This Christmas is Powered by Social Media

Around the office we always love to hear and share stories of what our clients are doing with Sysomos. Every so often there’s a story that’s just so cool we have to share it with the world. This is one of those stories.

In Union Station, here in our home town of Toronto, stands a 30-foot Christmas Tree that relies on social media Christmas spirit to light it up. Created by Tribal DDB for Canadian Tire, a Canadian national retailer, the tree takes positive Christmas chatter in social media and uses the data to light up the 30,000 LED lights strung around it. Each colour of light represents Christmas spirit coming from a different social channel. White lights represent social networks like Twitter and public Facebook statuses, red for blog and forum posts, green for online news, and blue lights for messages sent through text message and on The more social media spirit that comes in at one time the brighter the tree shines. As well, there are a few easter egg words (#santa, #snowflake, #magic) that you can send to the tree to make it do some pretty fancy light patterns.

Using Sysomos Heartbeat, we pull in a list of 50 Christmas keywords, in French and English, such as Santa, Christmas or elf from social media talk across Canada. We then analyze the sentiment of the messages pulled in. From there all the positive mentions get sent through an API to a machine designed to turn the social media Christmas data into a spectacular light show. This is the worlds first Christmas tree powered by Christmas spirit and social media and we’re really excited that we were able to be a part of it.

You can view a livestream of the Christmas tree in action at

As well, take a look at this video that talks a bit more about how the Christmas Spirit Tree works:

Have a happy holidays from all of us here at Sysomos!

Sysomos Helps Santa

T’was the day before Christmas and Santa was all a flitter, trying to figure out what all the kids wanted on Twitter…

Ok, so I’m no Dr. Suess, but I can help Santa out. Using MAP, our social media monitoring and analytics platform, we thought it would be fun to see what all the little boys and girls across the social media universe were asking for for Christmas. By doing a proximity search between the words “want” or “present” and different variations of Christmas (Xmas, X-mas, etc) we were able to put together a wish list of some of the most wanted items.

First I tried to find this wish list by using our Buzzgraph, a chart that shows you the most common words used in conjunction with our search terms.

As you can see, the Buzzgraph pulled out a whole lot of holiday words like “winter”, “reindeer”, “jingle”, “snow” and “Santa” just to name a few. While these words are showing that people are really in the holiday spirit, they didn’t really help me make this list for the big man.

In order to get this right I had to explore a little deeper into the conversations. Luckily, a great feature of our MAP platform is we can delve further into conversations to skip over description words and use our Entities tool to just pull out proper nouns. This is where the good Christmas candy was hiding.

From here I was able to put together this quick list of some of the most asked for gifts via social media. So Santa, some of the most asked for gifts this year are:

  • iPhone
  • Android (phones?)
  • Android Tablets
  • Cameras
  • MP3 players
  • Video games

Obviously, the social media people seem to lean a little towards the tech side when it comes to asking for gifts. Well, only mostly. If you look really closely it looks like people are also asking for Sarah Connor (the girl from Terminator?).

Anyways, it was our pleasure to help Santa figure out this wish list and we wish that all our readers get everything they asked for.

Do you want something not on our list? Let us know in the comments.

Happy holidays from the whole Sysomos team!