Tag Archives: coca-cola

As a former newsletter journalist, I have always believed that content is king. As much as social media is a powerful medium to engage consumers and drive conversations, a lot of activity is powered by how brands that different networks to efficiently share content to a global audience. One of the reasons content marketing has…

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We’re used to Coca-Cola and Pepsi battling for market dominance. Now, they’re going toe-to-toe in social media, particularly on Facebook. How these two soft drink giants are doing business on social media offers a great learning opportunity for digital marketers. Both are enormously popular around the world. Coca-Cola has an impressive 57.1 million fans on Facebook….

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The Olympics are over. The medals have all been won. The ceremonies have all been held. The tweets have all been tweeted. What was known as the first ever social Olympics has come to a close. There’s no doubt in anyone’s mind that this year’s Games was the most social worldwide event ever. People took…

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 The world is all a-Twitter about the much-speculated launch of Twitter brand pages. According to Business Insider, these brand pages will “to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand’s site without actually leaving the Twitter environment.” Okay, that, in theory, sounds interesting…

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Within the social media landscape, perhaps the most uninspiring part is corporate policies that provide guidelines about what kind of activity is acceptable and what isn’t. These policies are important but they’re far from sexy and often viewed as an after-thought as opposed to a necessity. For companies questioning the need or importance of social…

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