Tag Archives: community managers

A community manager may be the unsung hero of most companies and organization. In fact, you might even consider hiring more than one. While we’ve discussed this topic before, the role and value of a community manager should not be under-estimated. As social media becomes a bigger part of the marketing and sales mix, the…

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Happy Community Manager Appreciation Day! What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any…

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Today is Community Manager Appreciation Day, although I suspect few community managers will be given a holiday. Truth be told, they should get a holiday given community managers are the workhorses of social media. While Facebook Pages, Twitter and Old Spice ads get all the attention, community managers are toiling away behind the scenes to…

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The sizzle within social media is the tools – Facebook, Twitter, YouTube, Flickr, WordPress, Ning, etc. But sizzle only gets you so far without substance. Substance leverages the tools, creates strategic plans and tactically implements social media programs that are well integrated into a company’s communications, marketing and sales efforts. For a company’s social media…

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Within the social media ecosystem, the unheralded stars are the community managers who toil away behind the scenes. These are the people who spend countless hours on the Web (seemingly 24/7), engaging with customers, writing blog posts and leaving comments, tweeting, updating Facebook, uploading videos, and answering questions from the media/bloggers, customers, partners and investors….

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