Tag Archives: community

The Power of Social Gravity

This post originally appeared on iMedia Connection. There’s an irony inherent in modern marketing — when you’ve done your job well, it actually becomes less necessary. You are no longer initiating tons of interactions with your customers, because they’re initiating them instead. This is the concept of social gravity, and you can see it exemplified…

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You’ve spent a lot time and effort growing your online community to get where you’re at today. You have a great group of people who are interested in interacting and championing your brand, but it’s not quite enough. The great thing about online communities is that they’re living organisms. They’re always changing and, maybe more…

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Last week we had the extreme pleasure of sponsoring The W2O Group’s 5th Annual PreCommerce Summit. This is a gathering of some very smart people to talk about what’s driving markets and people today. The event was a whole day of speakers from across a wide variety of industries that had something interesting to teach…

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It’s always fun when you get to work with someone you like, respect, and who is generally just a great human. I’m incredibly excited today to announce that Jason Harris will be joining the Sysomos family as Senior Manager, Community and Evangelism. I’ve known Jason for a few years now, mostly through our shared professional circles…

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Today is Community Manager Appreciation Day, a day to thank the many community managers out there that work tirelessly (and sometimes at insane hours) to make sure that brands and their audiences are always getting the best experiences possible. Over the past few years the role of a community manager has become more prominent as…

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Every company or brand out there has its fans and naysayers. It’s just a part of business. One great example where we’ve seen both types prominently over the past few years is the company formerly known as RIM (now known as just BlackBerry). The company was at one point the leader in smartphone technology. In…

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Within the social media world, size matters. It’s all about the number of followers, “Likes”, retweets, comments, Diggs, etc. But at the end of the day, size doesn’t matter. What? How does that work? Social media isn’t about quantity, it’s about quality. What really matters is creating a community that is engaged and involved even…

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My name’s Sheldon Levine, but some of you may know me by my social media alias, 40deuce. I just wanted to take the time to introduce myself as Sysomos’ new community manager.