As social media becomes an integral part of how companies communicate and market themselves, a new breed of jobs is being established to create, manage and operate social media programs and activity.

So far, we’ve seen positions such as community managers, community evangelists and Twitter specialists. There have also been suggestions for chief social media officers, who would be part of senior management.

In a blog post, Rohit Bhargava raises the idea of a new position: Content Curator. Bhargava suggests that a content curator would be part of corporate communications team, and be responsible for “continually” identifying, grouping, organizing and sharing the best and most relevant content on a specific issue online.

“The most important component of this job is the word “continually”, ” he said. “In the real time world of the Internet, this is critical. If you look at how many individuals are currently using their Twitter account to highlight interesting bits of content they locate or how del.icio.us users have tagged and shared content on that site for years, you’ll understand that this idea has been steadily growing organically.”

In theory, a content curator makes a lot of sense. However, I think it could take awhile before these positions exist given many companies are still trying to get a handle on what to do with social media and how social media programs should be run. As a result, they’re are going to be cautious in terms of staffing up.