Tag Archives: content

Creating content isn’t an easy job. Believe me, I know because it’s a big part of my role here at Sysomos. Luckily, I don’t have to do it all by myself because I’m surrounded by a ton of smart people both inside and outside our company and make sure I use their smarts whenever possible….

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The really great thing about really great content is that it’s timeless. This means that if you have produced a well performed piece of content, be it a blog post, a video, an infographic, or anything else, just sharing it once means you’re not sharing it nearly enough. Great content that has a long shelf…

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Content production and content marketing is key in today’s ‘attention economy’. There’s a reason that you keep hearing the phrase “content is king.” People are addicted to content, whether its writing, pictures, videos or more, people love sharing content, so it’s imperative to produce amazing pieces that resonate with your audience. Companies need to almost be…

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Social media is a great place to form relationships with customers, potential clients and other people. This is something we hear all the time. But if social media is meant for forming relationships, why is there so much content sharing going on through all the different networks? This was a question we tackled in this…

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It seems people who want to succeed in social media, keep ending up at the same starting point. All marketers, PR professionals and community managers need to realize the main engine of social media is content. Activity and engagement are obviously vital but they are a product of content. The question is how do you…

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Within the social media marketing landscape, content may be king but contests are the sexy queen. While a steady flow of solid content can be a beneficial way to engage with consumers, contests are the “digital honey” that catches their attention, pulls them into the “hive” and, as important, keeps them coming back. Let’s face…

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In previous posts, we’ve talked about the value of content as a key component of a viable social media presence. But an issue that many companies tend not to focus on is who creates the content. In a recent blog post, Brainzooming’s Mike Brown did a great job of putting this reality in the spotlight,…

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Social media is a beast with an insatiable and never-ending appetite. If it goes hungry, a company’s social media efforts can start to suffer as people lose interest and get less engaged. With steady flow of content so important, a key element of a tactical plan is an editorial calendar, a document that spells out…

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In the wake of all the buzz surrounding Quora, which is an old concept (online Q&A) wrapped in a nice social skin, one thing has become apparent: the novelty of social media is pretty much over. The major players and platforms are established – Facebook, Twitter, YouTube, LinkedIn, WordPress – and most people have heard…

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