Tag Archives: customer

Q&A with Peter Shankman, Social Media Specialist and Keynote Speaker at Social and the Customer Intimacy Imperative Next week, leading social minds from some of the biggest brands in the world will gather in San Francisco for Sysomos’ Social and the Customer Intimacy Imperative. We sat down with the event’s keynote speaker, social media specialist and author…

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By John Sanchez   With Sysomos hosting an upcoming event in San Francisco about the link between social media and customer intimacy, I’ve been thinking even more lately about what “customer intimacy” really means. And it occurred to me that the term is really just the latest incarnation of a time-honored approach to delivering great…

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Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog headline “Social Media is a Waste of Time for B-to-B,” then your company may miss an a significant opportunity to create communication that leads to valuable business outcomes.  Given the nascent nature of the Social…

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