Tag Archives: demographics

It goes without saying that social media’s march toward ubiquity continues to move forward. But a recent study by the Pew Internet and American Life Project has some interesting factoids, highlighted by the fact that 75% of online women use social media compared with 63% of men. As well, women are more active with 54% using…

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Social studies into our use of social media and the world’s most popular site abound these days. Facebook has become such an integral part of many people’s everyday social lives, it is changing how we interact. As well, it has been able to attract more users, more visits and more social impact than any other…

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It seems like the social media world is asking this question a lot of late. For different reasons, this demographic information is becoming pivotal for the marketing and the content on our hottest social media services. Twitter is testing out an age-screening tool to separate young from old. It wants to be able to attract…

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Do you Twitter? If not, you probably should. After all, it’s becoming all the rage. Who says? The Pew Internet & American Life, that’s who. In a survey unveiled last week, Pew said 8% of online adults use Twitter daily. It may seem relatively small but daily usage has doubled since May 2011, and quadrupled…

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If you believe in the adage “Numbers don’t lie”, then it would be fair to say that sooner or later everyone is going to be on the social media express. According to a study by Experian Simmons, 91% of online U.S. adults visit a social networking service (social or professional networking sites, photo or video…

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Not that long ago, social media was seen as a young person’s game – a notion perpetuated by Facebook’s emergence into the mainstream from its roots as a social network used by university students. The new reality, however, is that social is no longer a young person’s game. In fact, it’s becoming a landscape dominated…

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Anyone who suggests that social networks are dominated by young people will slowly, but surely, discover this is no longer the case. According to a recent Pew Internet study, the number of online users over 50-years-old using social neworks nearly doubled to 42% in May 2010 from 22% in April 2009, while social networking usage…

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The blogosphere is all abuzz in the wake of a Morgan Stanley report written by a 15-year-old intern, Matthew Robson, that suggests, among other things, that “teenagers do not use Twitter” because they would rather use their credits sending text messages to friends. The report caught the attention and imagination of a large number of…

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