Tag Archives: e-commerce

One big question that always seems to arise in business meetings around social media is “How has this helped our sales?” Sometimes this can be a very easy question to answer, but a lot of the time it’s a lot more complicated. Social media has the ability to help people make purchasing decsions, but sometimes…

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Why do you use Twitter? Engagement, conversations, relationship building, customer service, brand awareness, research? What about e-commerce? Would you buy products via Twitter? Just when people are getting used to having advertisements appear in their timelines, Twitter is aggressively pushing forward with T-commerce. This strategic initiative was thrust into the spotlight last week when Twitter…

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We all have our favourite e-commerce Websites or places that we go to when we want to find new, shiny things to buy. Most of us have accepted that these sites influence us and introduce us to new products and services. Facebook was seen as one of the most influential players when it came to…

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Another day, another popular social media network has arisen.  The Fancy has gained a lot of steam from fans of Pinterest and avid fans of online shopping. Similar to Pinterest, users of The Fancy are asked to publish photos of things they love. But unlike Pinterest you can purchase the items that pique your fancy….

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As much as some brands such as Dell have been able to sell products and services via social media, the general rule of thumb is that social media is, at best, a soft sales medium. It means brands will not enjoy much success if they try to drive sales via Twitter, Facebook, YouTube, et al….

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If there’s a digital marriage that makes complete sense, it’s social media and e-commerce. The lid is starting to be pulled off on the world of social  commerce, and within a few years it will be the norm. Consider this scenario: you’re shopping at a store and decide to check in on Foursquare. You’re then…

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I had an interesting conversation recently with Likeable Media’s Dave Kerpen, who suggested many people don’t use to Facebook to make purchases. Instead, he said, they use the Web to buy things. It’s an interesting statement given how much attention Facebook is attracting for its plans to aggressively drive sales – aka F-commerce. With an…

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