One big question that always seems to arise in business meetings around social media is “How has this helped our sales?”
Sometimes this can be a very easy question to answer, but a lot of the time it’s a lot more complicated. Social media has the ability to help people make purchasing decsions, but sometimes it’s hard to see the clear line someone followed from social media to actually buying a product in a brick and mortar store, or even an e-commerce site.
But what if you could press a “buy” button right from a tweet or a Facebook post?
The opportunity to do so really intrigues a lot of businesses, and that’s why a lot of people got excited about the possibility of these buttons becoming a reality.
Today’s “Best of 2014″ post is a favourite of some of our staff because they love this idea of being able to purchase something right from their favourite social network and think that a lot of our Sysomos clients are very interested in the idea as well.
This post was first published on October 1, 2014:
One of the world’s most active and popular social networks is trying to venture into digital regions that most other networks have been slow to set foot within.
News emerged recently that Twitter was testing a button which would appear on tweets and allow a user to instantly buy something. The button would be embedded and ideally relevant to the post.
Some reports claimed that a non-operational Buy button appeared for some users earlier this year.
The testing involves a small amount of U.S. users who will see and have access to the Buy Button and its functionality. The number will grow as time goes on.
This is a huge development not just for Twitter but for all of social media. The immediacy of learning about products and services both from brands and their fans, then being able to buy is a radical shift.
This is certainly one way to bolster the economy along with the bottom line of many online retailers. The biggest winner in all of this will be Twitter, which would naturally grow from influencing buying decisions to being a shopping mecca.
If successfully deployed, it has the potential to shift Twitter from a social network to a leader in e-commerce. It has the potential to even be the leader in both.
The initial rollout of the button didn’t require the button to be part of an advertisement or appear as a sponsored tweet. Businesses won’t have to pay for the service of the button which means even more businesses will look to Twitter as the place they need to invest their time.
The ease of purchasing will drive users to see Twitter as the ultimate newsfeed and shopping mall meaning the potential is through the roof on many fronts.
The Buy Button should drive advertising dollars, user engagement and most likely a slew of imitators.