Tag Archives: econsultancy

What are your goals for social media? At the end of the day, what is social media going to do help drive your business? Maybe it’s customer service, brand awareness, content distribution or, heck, generating sales leads. In many cases, social media is leveraged to drive inbound traffic. All the time and energy spent on…

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Like anything new and shiny, many brands have fallen in love with social media. I mean, what’s not to like: social media delivers the power and ability to quickly and easily engage, educate and entertain a global audience to build relationships, goodwill and, hopefully, sales. At the same time, it is keep in mind that…

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According to a recent eConsultancy report, 41% of of more than 1,000 companies and agencies surveyed had “no return of investment figure for any of the money they had spent on social channels as of October 2011”, while only 8% could attribute ROI for all their investments in social media. Translation: It means far too companies…

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