Tag Archives: education

With this being the first day of the school year (where did summer go??!!), a growing number of students’ school supplies includes smartphones and tablets. In theory, these devices are supposed to enhance the learning experience, particularly media-friendly tablets. But we all know that a lot of digital activity has nothing to do with education…

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Social media has become a powerful and valuable tool for many businesses, organizations and individuals. We have touched upon this in previous posts, including this one about scouts in the world of sports. Now, the academic world is enthusiastically embracing social media in a major way. This includes professors, who are adopting social media. According to…

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Over the past week, I’ve given two presentations to groups that are not using social media or at the early stages of exploring how to embrace it. For those of us who take tweet, updates, posts and sharing for granted, it can be difficult to fathom there are still people who haven’t jumped on the…

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As we head into 2011, social media is firmly established as something that most companies should embrace. It’s a “when” rather than “if” proposition given social media’s potential as a new and different communications, marketing and sales platform, as well as the dynamics of the competitive landscape. That said, one of the most important considerations…

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When you’re in the middle of the social media “storm”, it can be difficult to realize there are lots of other people who have not embraced social media. This could be due to the fact they need more knowledge, they are not ready for it, or they don’t need it. Irregardless of people who have…

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