Tag Archives: emarketer

Is the growing use of social media on mobile phones good for brands? Does it change the rules of engagement? These are interesting questions in the wake of a recent report by eMarketer that estimates 28 million people in the U.S. will use Twitter on a mobile device year. On the surface, it seems fairly…

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When we think about social media, leads and sales are somehow regarded as unseemly. It’s as if brands using social media are frowned upon if they attempt to actually generate business. But as brands look to drive more ROI from their social media activities, it makes complete sense to see leads and sales as a…

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In our last post, we talked about how Reebok has decided to reduce its social media footprint to focus on its most important brands and products. At a time when being social has become table stakes in the corporate world, it seems strange to do less by pruning services that aren’t important or performing. But there…

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From the outside looking in, Facebook is an exciting proposition. It’s expected to reach one billion users this year, while eMarketer estimates global ad revenue will hit $5.06-billion in 2012, a 60% jump from 2011. It’s not difficult to see why investors are salivating for Facebook’s impending IPO. But is it all good news for…

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It used to be that if you were upset or disappointed about a product or service, you’d have to send a letter to someone or call a 1-800 number. Niether approach offered much satisfaction, including the fact it made the consumer make a concerted effort. Today, complaining is a snap. Not happy about an experience…

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As Canadians, we’re proud about who we are. We’re proud about hockey, surviving winter every year, and donuts (Canadians are the world’s biggest donut consumers per capita just in case you didn’t know.) And, according to a new eMarketer report, we’re also really into social media, which shouldn’t come as a surprise to most Canadians…

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For most, if not all, consumer-facing companies, social media makes complete sense, which is why there’s so much attention on what high-profile companies such as Dell, Comcast and Starbucks have been doing. But what about the world of B2B? Does social media have a place within the marketing, communications and sales activity of businesses trying…

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