Tag Archives: engagement

The Power of Social Gravity

This post originally appeared on iMedia Connection. There’s an irony inherent in modern marketing — when you’ve done your job well, it actually becomes less necessary. You are no longer initiating tons of interactions with your customers, because they’re initiating them instead. This is the concept of social gravity, and you can see it exemplified…

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Last week we had the extreme pleasure of sponsoring The W2O Group’s 5th Annual PreCommerce Summit. This is a gathering of some very smart people to talk about what’s driving markets and people today. The event was a whole day of speakers from across a wide variety of industries that had something interesting to teach…

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Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future. Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a…

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The question in today’s post has been one that has plagued marketers since social media started to rise and “followers” became an everyday term. A lot of times you’ll hear people say something like “I’d rather have 50 engaged followers than 500 passive ones.” So what will it take to make people look more at engagement…

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For social media success, what is more important: engagement or followers? This question came up recently during a strategic planning session when an organization talked about how the number of Facebook followers surged after a recent contest. While having more followers looks impressive, the digital marketing team was asking what it really meant. Does having more followers…

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Sysomos Heartbeat has always given users the ability to engage with Twitter and Facebook communities from within the platform. In fact, it allows our clients not only to have messages approved before they’re posted, but also to track all engagements through workflow management. We engineered Heartbeat that way precisely so people could monitor conversation, gain…

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What do consumers want from brands on social media? Is it relevant or interesting content? Is it engagement and conversations? Free pastries? Contests? Or are consumers looking to be engaged at all when push comes to shove? The whole idea of engagement is starting to get more attention as having a social media presence is…

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Lots of updates to Sysomos products including sentiment in Spanish and German, a new look for the MAP dashboard and more engagement features  We updated our Sysomos software just a little over a week ago by introducing Engagement Central and we’ve already made some more great updates to both MAP and Heartbeat. In this update…

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Introducing Engagement Central in Sysomos Heartbeat Engaging with your audience has become the main reason that most companies venture into the social space. The problem is that you have one tool for listening, one for publishing to one platform, one for publishing to another, one tool for learning about your fans and followers, and one…

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