It seems the more a digital marketer tries on Facebook, the more elusive it becomes to get your audience to share your content.
Nothing in social media is easy, but wherever there is a will there is a way.
One of the big goals for social media is making sure what you doreaches the largest audience possible.
How do you achieve this?
Well, here’s a couple of proven ideas and you should give them a shot to discover the results.
Timing is Everything
You need an editorial calendar to map out when you will be releasing content. It needs to be logical and reflective of your goals. Things shouldn’t just happen when it comes to digital marketing.
You also need to consider when your audience wants to receive key messaging. If you’re reaching out to a younger audience, you might want to approach it differently than an older demographic group.
Social media is a lot of content but you need to engage your audience in a way that is more enticing than just the written word.
An image or video can make someone more willing to click on a link or want to go a level deeper. Your job is to find a visual that enhances the copy. Not an easy task.
These are only two ideas but there are dozens more that are proven and effective. Take the time to learn what can work for you and build it into your strategy.