Tag Archives: facebook

Facebook Topic Data Comes To Sysomos

Hot on the heels of our news about Expion becoming part of the Sysomos family, we have some more exciting news to share with you today. Today we’re thrilled to announce that we’ve partnered with DataSift to bring anonymized and aggregated Facebook topic data into our already industry leading roster of data sources accessed by our flagship…

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The question in today’s post has been one that has plagued marketers since social media started to rise and “followers” became an everyday term. A lot of times you’ll hear people say something like “I’d rather have 50 engaged followers than 500 passive ones.” So what will it take to make people look more at engagement…

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According to Forrester Research, many brands are wasting their time with Facebook and Twitter. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave,” said Nate Elliott, a vice-president and principal analyst, concluded in a report, “Social Relationship Strategies That Work.” “Yet most brands still use these sites as the centerpiece of…

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The last decade has delivered a lot of evidence that the customer experience begins and ends in social media. The digital experience tends to sandwiches the actual in-store or online shopping portion of a purchase. Expectations exist that if a customer has a question, inquiry or complaint that it will be satisfied on a popular social…

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For all the talk about social media being a place to engage and have conversations, sharing content is probably what most people do the most. The question is why so much sharing? What is it about social media that makes it such an active medium to share interesting articles, photos, infographics, videos, etc. with other…

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When news broke that CBC had fired Jian Ghomeshi and that he was subsequently suing the public broadcaster for 50 million dollars, Canadians immediately swarmed to social media to weigh in with their opinions. When Ghomeshi posted an open letter to Facebook about his sexual preferences and the part they played in his dismissal, the…

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According to a new survey by Piper Jaffray, teenagers are losing their fascination with Facebook. Between fall 2014 and spring 2014, Piper Jaffray found that Facebook use among 13 to 19-year-olds dropped to 45% from 72%. The news attracted a lot of media coverage but investors shrugged it off given Facebook is trading just below a 52-week high. In the…

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Ello seems to be the favourite new kid on the social media block as of the past few weeks. Yesterday on the blog Mark even wrote about how many users are claiming they’re moving over to Ello to “escape” Facebook. But is it really possible for Ello to replace Facebook? In my personal opinion, I’d…

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