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Posts Tagged ‘facebook’

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Want More Shares on Facebook?

It seems the more a digital marketer tries on Facebook, the more elusive it becomes to get your audience to share your content.

Nothing in social media is easy, but wherever there is a will there is a way.

One of the big goals for social media is making sure what you doreaches the largest audience possible.

How do you achieve this?

Well, here’s a couple of proven ideas and you should give them a shot to discover the results.

Timing is Everything

You need an editorial calendar to map out when you will be releasing content. It needs to be logical and reflective of your goals. Things shouldn’t just happen when it comes to digital marketing.

You also need to consider when your audience wants to receive key messaging. If you’re reaching out to a younger audience, you might want to approach it differently than an older demographic group.

Visuals Matter

Social media is a lot of content but you need to engage your audience in a way that is more enticing than just the written word.

An image or video can make someone more willing to click on a link or want to go a level deeper. Your job is to find a visual that enhances the copy. Not an easy task.

These are only two ideas but there are dozens more that are proven and effective. Take the time to learn what can work for you and build it into your strategy.

 

 

 

By Mark Evans - May 17th, 2013 - 2 Comments »
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Posted in Social Media

Facebook & Instagram: A Beautiful Marriage

Remember a year ago when Facebook shocked the world and purchased Instagram for $1-billion? It seemed crazy at the time, didn’t it?

As it turns out, it was a match made in heaven, and Facebook once again proved that it knew what it was doing.

For digital marketers, you’ve had a year to discover and embrace Instagram and get on the bandwagon. It’s a marriage that can help you achieve your digital goals.

The best thing Facebook did was let Instagram be itself and grow naturally.

This being said, since coming under Facebook’s wing, Instagram has improved as a social network by leaps and bounds.

Adding profiles, new filters, extra translations amongst other features, Instagram is a great way for companies to visually share their story.

Facebook’s guidance, brand power and digital reach has allowed Instagram to reach great heights, while growing exponentially in terms of users.

You don’t have to be a particular kind of organization to use Instagram to your advantage; you really just need a story to tell.

This excited part in social media will hopefully yield even more positive marriages like this one. As digital marketers, you have to be ready to pounce.

Have you explored Instagram since it became party of Facebook? Do you enjoy the new features?

By Mark Evans - April 26th, 2013 - No Comments »
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Posted in Social Media

The Boomers Await You

While digital marketers are trying to leverage social media to go after younger demographic groups, there’s an entire generation that has fallen in love with social media.

The Boomers (people born between 1946-1964) offer an interesting opportunity for digital marketers to make strong connections.

Many brands need to appeal to more than one demographic, group but a lot of the time and money is spent going after younger people.

Part of the reason boomers might be ignored is they are not seen as tech savvy. This should now be seen as completely false.

Boomers have become a vested and engaged part of the social media landscape. As a result, they should be seen as an attractive market to target.

Boomers may not be all over Instagram but they have established strong presences on other popular networks, particularly Facebook. They also do a lot of their shopping online, so social media can be used by brands to influence their decision making.

A quick tip is to try as hard as possible to connect directly with Boomer using as much transparency as possible. Most Boomers expect business to be conducted a certain way.

If you are looking to target Boomers, find a way to integrate social media into your overall strategy. Everyone, including Boomers, is getting involved with social media, so digital marketers need to create opportunities to get involved with them.

By Mark Evans - April 19th, 2013 - No Comments »
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Posted in Social Media

T-Mobile Dials Into Social Media ingenuity

This blog has a strong focus on using best practices and good real-world examples to show digital marketers how it should be done.

T-Mobile can officially be listed as a brand you need to watch and can learn from.

Fro example, they have an active Facebook page, which spurs great spurring on conversation. Best of all, they have unique contests that separate them from some of the more generic offering in social media.

The Great Dress Debate is an interesting example. It was a contest that was run awhile back in which you could cast a digital vote on which dress would be used by T-Mobile in a campaign.

Simple, engaging and fun! T-Mobile has proven it can use social media in non-traditional ways, and that counts in this day and age.

The activity is really impressive. The best guess is they have a very deep, talented and committed team dedicated to ensuring their Facebook presence never wanes.

The one negative could be they should combat some comment threads more often. There is constant chatter about their customer service. The responses are not always quick or sometimes there isn’t even a reply.

Overall, T-Mobile is dialling it up on Facebook.

 

By Mark Evans - April 8th, 2013 - No Comments »
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Posted in Social Media

Are Teens Really Over Facebook?

Social media was once the ultimate digital playground for teens all over the world, but have the times changed?

It that teens are beginning to fall out of love with Facebook, their once beloved popular social media network.

So what happened exactly?

First, it is by no means a dire situation for Facebook or any digital marketers looking for the teen constituency.

Let’s be honest, Facebook still has more than one billion users. The so-called teen boredom with Facebook appears to be something to keep an eye on as opposed to a troubling trend.

One theory  is the influx of parents to Facebook put a damper on it from the perspective of their offspring. This is most likely a fair assumption.

The greatest threat seems to be new platforms, which are more appealing to teenagers. Instagram, for example, is compelling for young users – something Facebook is well aware of.

Facebook might simply have lost some street cred over the years. For some teens, Facebook may not be cool anymore.

For digital marketers, this is the time to watch and wait if you are looking to connect with young adults. Never write off Facebook but consider that teens might be telling you there are better places to connect.

By Mark Evans - March 8th, 2013 - 1 Comment »
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Posted in Social Media

Facebook: The Digital Mood Ring

This might not surprise anyone but it appears Facebook might affect the mood of users. As a digital marketer, you’re may be wondering if this really matters or if it’s just something whimsical or fun.

It does matter and there are a few reasons why.

For starters, the fact that Facebook can have such an adverse affect on someone is amazing.

Getting over this initial point, it’s important to focus on the influential aspect of Facebook. If you haven’t scanned your newsfeed to see how influence is present everywhere, than I suggest you give it a try.

My interpretation of the report is that menial tasks seem to be elevated to positive levels with the inclusion of social media. Going for coffee is more fun because of Facebook, Foursquare and Instagram.

You have to devise tactics that will elicit emotional responses from users and fans, and hopefully find ways to positively affect their moods.

If your product or service is is useful but maybe not exciting, then you need to find a way to get people excited about it via social media.

This can happen via a status update, an ad or, even better, an entire campaign.

Since it will be difficult to plan or strategize to affect mood, you have to work diligently to create something that will simply be compelling.

By Mark Evans - February 22nd, 2013 - No Comments »
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Posted in Social Media

Soft Drinks Giants Show How to Battle Socially

We’re used to Coca-Cola and Pepsi battling for market dominance. Now, they’re going toe-to-toe in social media, particularly on Facebook.

How these two soft drink giants are doing business on social media offers a great learning opportunity for digital marketers.

Both are enormously popular around the world. Coca-Cola has an impressive 57.1 million fans on Facebook.

The most important aspect about Coca-Cola’s digital presence is the signficiant investment in time and money it has made. It understands where its target audience exist, and they know how to connect with them.

It is not easy to appeal to so different demographics in countries around the world. You don’t have to be a global brand to learn from their seamless marketing and advertising transition.

Pepsi, which has 9.3 million Facebook fans, is impressive for its out of the box thinking when it comes to anything digital.

Maybe the key lesson is about how two companies can successfully fight for the same piece of pie in the same space – be it the physical world of soft drink consumption or the digital and social worlds.

When creating your digital marketing plan, it is insightful and instructive to look at what your rivals are doing – both good and bad.

By Mark Evans - January 11th, 2013 - No Comments »
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Posted in Social Media

Sysomos Product Updates: We Snuck In A Few Extras For You Before The Year Ended

 

Find hashtags, compare Twitter users, add influencers to your media set quicker and more!

Just in time for Christmas! We have a few presents for you, in the form of product updates!

Today we’re very happy to introduce a few new and great features to make both MAP and Heartbeat even better than before. Some of these are features that we’ve received a lot of requests for, while others are a few extra stocking stuffers that we thought you would enjoy.

Some of these new features include:

  • a way to compare two or more Twitter accounts, side-by-side
  • an easy way to see what hashtags are being tweeted in conjunction with your search terms
  • an easier way to interact with your top influencers
  • new publishing permissions for users.

To find out more about these and all the other new updates, just keep reading.
   Top Twitter Hashtags
Our industry-leading text analytics have always been able to tell you what words people are using when they talk about your brand, your competition, or any other search terms you were interested in. But have you ever wondered what hashtags people were using to connect their conversations? Well, wonder no more. We’ve added the ability to pull the top 10 hashtags being used in any Twitter conversation.

You can now see what hashtags are associated with your brand, then use those hashtags to join in their conversation. Or maybe you notice that a #help hashtag is appearing a lot with a search for your company name. You can now know what people are looking for and respond accordingly. Knowing any hashtags associated with your topic of interest will give you a brand new way to make sure you’re on top of  conversations.

To find this new feature in MAP, head over to the Twitter section and find the “Hashtags” tab down on the left-hand side. In Heartbeat, this feature can be found under the Measure tab in the “text analytics” section.
Compare Twitter Users
Have you ever wanted to compare your Twitter handle to your competitor’s? Want to know if your followers also follow someone else? What your followers have in common? What the difference is? With this latest feature in MAP you can now know all of these things.

Simply head over to the Twitter section of MAP and click on the Compare Users tab. Then you can enter up to eight different Twitter handles to compare at one time.  Once you’ve entered the handles you’re interested in, hit “compare.” We’ll show you a breakdown for each account that includes their basic profile information, their authority ranking, the average authority of their followers, how many new followers they receive a month, a word cloud of their followers’ bios and a breakdown of their followers gender and country of origin.

As well, we will show you a venn diagram of how the followers overlap with the first account in your search and information about those overlapping followers.

 

 

New Compare Pages
We’ve made some minor updates to MAP’s compare section as well. You can now compare the sentiment of two or more search terms from Twitter, as well as the geography between searches in forums and online news.

 

Correlation Diagrams
Under the “Compare” tab of Heartbeat, we’ve now given you the ability to compare certain aspects of the terms that you’re already comparing.

For example, let’s say you’re comparing mentions of Starbucks and Dunkin’ Donuts and you want to know how many of their mentions came from Twitter, or from just males, or even what percentage of those mentions were negative. These are only a few of the areas you can compare. You can take a much deeper dive into a number of other areas available in the drop down menu.

 

Publishing Permissions
There is also a new way to assign publishing permissions from within Heartbeat. Now both Facebook and Twitter accounts are linked directly to a Heartbeat (previously, Twitter accounts were only linked to a specific users’ login). You can then define which team members/Heartbeat users can publish updates to either Facebook or Twitter.

Just head into your Heartbeat’s settings and down to the “Publish Permissions” tab. Choose to allow every user in a Heartbeat the ability to publish, just the Admin users, or just a selected few people.

 

Influencers and Most Mentions Usability Update
It’s also easier to do things with the users that appear in your Influencers or Most Mentions sections of Heartbeat’s “Measure” tab. If you click on the “edit” tooltip to the right of a user, you can quickly remove the user from ever showing up in the section again, or add them to one of your existing media sets so you can keep a close eye on them.

Lastly, you may have noticed sometimes that when you exported a page as a pdf some charts would occasionaly get caught in the middle of page break. We’ve made sure that isn’t going to happen anymore, so feel safe when creating pdfs for reports again.

If you are already a Sysomos subscriber and would like further information on these exciting new features for Heartbeat and MAP, please contact your Sales Representative or Account Manager. 

If you are not already a Sysomos subscriber and would like to find out more about MAP or Heartbeat, please feel free to contact us.

Have a wonderful holidays and we’re looking forward to bringing you many more great updates in 2013!

By Sheldon Levine - December 20th, 2012 - No Comments »
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Posted in Announcements, Samples, Social Media, Technology

Pinterest: The King of E-commerce Influence

We all have our favourite e-commerce Websites or places that we go to when we want to find new, shiny things to buy.

Most of us have accepted that these sites influence us and introduce us to new products and services.

Facebook was seen as one of the most influential players when it came to consumers’ buying decisions, but a recent survey by BizRate Insight has unearthed a brand new development.

Pinterest is influencing buying decisions greater than any other popular forum.

While Facebook is still the king of all social networks (ignoring their recent stock market issues for a moment), Pinterest naturally gives people the fever and will to purchase products online.

This might be the best way for Pinterest to position itself going forward, especially as the expected competition becomes much more fierce.

As for any brand or marketing and communications department, this is where more time needs to be invested to discover an increase in e-commerce sales. You have to build tactics focused on Pinterest and the appeal of posting photos, videos and graphics.

As we all know things in social media change fast, but Pinterest’s hold on our buying psyche might only tighten as we go forward.

It would be a good idea for everyone not to resist but delve deep into Pinterest and find out if it is the best place for you to discover what you want to buy next.

More: Tara Hunt had an interesting post in Forbes about how Facebook is a social graph while Pinterest is an interest graph.

 

By Mark Evans - October 31st, 2012 - 1 Comment »
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Posted in Social Media

Dismiss Facebook at Your Own Risk

FacebookThere are many things about Facebook that are polarizing but it also surprises me when people are outright dismissive of its business or future.

Case in point is a radio interview I heard on the weekend in which Vivek Wadhwa, Vice President of Academics and Innovation at Singularity University, suggested Facebook’s IPO over 75% over-valued, it wasn’t an innovative company, and it could disappear in three years.

I realize people are down on Facebook given the post-IPO performance of the stock but, frankly, it’s far too easy to jump on the anti-Facebook bandwagon.

Facebook’s business is far from perfect, Mark Zuckerberg will never be warmly embraced by the tech crowd and the stock has been a disaster, but it doesn’t mean Facebook hasn’t been innovative or it’s going to disappear any time soon.

Putting aside Facebook’s ability to attract more than one billion users, one of the most impressive things about the service is how the platform has continued to evolve and expand. If there’s anything Facebook isn’t afraid to do, it’s innovate – even it means taking two steps forward and one step back.

This willingness to keep pushing forward may be frustrating to some but it’s one of the reasons why Facebook has stayed relevant, maintained its user growth, and, as important, repelled any competitors, including Google+.

While strong growth will be a challenge to Facebook, it isn’t going away or even showing signs of erosion. Sure, some people may be suffering from Facebook fatigue but there’s more than enough users who are enthusiastic and engaged about how it can connect family, friends and, sometimes, brands.

Anyone who suggests Facebook is going to disappear is trying too hard to capture the spotlight.

If Facebook deserves criticism, it will be focused on how well it can grow and evolve as a business. While wireless was seen as a weakness, there are indications this may not be the case as advertisers seem to be leverage Facebook’s large mobile footprint.

While this is a positive sign for Facebook, the realities of being a publicly-traded company mean it must continue to drive sales and profit growth. If not, Wall St. will be disappointed, and Facebook will be penalized for under-performing.

If you’re a Facebook critic, it is important to criticize based on marketing and economic realities, rather than making assertions that are difficult to swallow.

By Mark Evans - October 29th, 2012 - No Comments »
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Posted in Social Media

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