Tag Archives: facebook

Images on Social Media: How to Win

Last week Instagram announced that the photo sharing service now serves 400 million active users. There’s a very good reason for this; people are drawn to exciting and intriguing images. Images catch the eye a lot quicker and easier than just plain text does. Especially when users are quickly scrolling through social feeds of any kind. With…

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Facebook Topic Data Comes To Sysomos

Hot on the heels of our news about Expion becoming part of the Sysomos family, we have some more exciting news to share with you today. Today we’re thrilled to announce that we’ve partnered with DataSift to bring anonymized and aggregated Facebook topic data into our already industry leading roster of data sources accessed by our flagship…

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The question in today’s post has been one that has plagued marketers since social media started to rise and “followers” became an everyday term. A lot of times you’ll hear people say something like “I’d rather have 50 engaged followers than 500 passive ones.” So what will it take to make people look more at engagement…

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