It seems the more a digital marketer tries on Facebook, the more elusive it becomes to get your audience to share your content.
Nothing in social media is easy, but wherever there is a will there is a way.
One of the big goals for social media is making sure what you doreaches the largest audience possible.
How do you achieve this?
Well, here’s a couple of proven ideas and you should give them a shot to discover the results.
Timing is Everything
You need an editorial calendar to map out when you will be releasing content. It needs to be logical and reflective of your goals. Things shouldn’t just happen when it comes to digital marketing.
You also need to consider when your audience wants to receive key messaging. If you’re reaching out to a younger audience, you might want to approach it differently than an older demographic group.
Visuals Matter
Social media is a lot of content but you need to engage your audience in a way that is more enticing than just the written word.
An image or video can make someone more willing to click on a link or want to go a level deeper. Your job is to find a visual that enhances the copy. Not an easy task.
These are only two ideas but there are dozens more that are proven and effective. Take the time to learn what can work for you and build it into your strategy.
Remember a year ago when Facebook shocked the world and purchased Instagram for $1-billion? It seemed crazy at the time, didn’t it?
While digital marketers are trying to leverage social media to go after younger demographic groups, there’s an entire generation that has fallen in love with social media.
This blog has a strong focus on using best practices and good real-world examples to show digital marketers how it should be done.
Social media was once the ultimate digital playground for teens all over the world, but have the times changed?
We’re used to Coca-Cola and Pepsi battling for market dominance. Now, they’re going toe-to-toe in social media, particularly on Facebook.
We all have our favourite e-commerce Websites or places that we go to when we want to find new, shiny things to buy.
There are many things about Facebook that are polarizing but it also surprises me when people are outright dismissive of its business or future.

