Tag Archives: facebook

Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars

Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars to gain fans and followers while enabling organic content to reach audiences through limited targeting and ever changing newsfeed algorithms.  As social media channels developed functionality for targeted content distribution marketers were allowed to drive…

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Why Paid Social Is More Important Than Ever

The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a Twitter, LinkedIn, or Facebook account for your business and it’s easy to publish links or original content out via your earned properties. Getting your message into the streams, timelines, and inboxes of those who matter to your…

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Sysomos Scout (y Facebook Topic Data) están aquí

Facebook ofrece a los negocios una oportunidad asombrosa. Con una audiencia global de más de mil millones, cubriendo toda región y segmento demográfico, Facebook proporciona más datos cada minuto que ninguna otra plataforma podría procesar. Desde hace mucho tiempo la red social reconoció la necesidad de proporcionar herramientas para ayudar a los anunciantes y mercadólogos…

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Sysomos Scout (and Facebook Topic Data) Are Here

Facebook provides businesses with an amazing opportunity. With a global audience of over 1.6 billion, covering every region and demographic, it provides more data every minute than anyone could possibly process. The social platform long recognized the need to provide tools to help advertisers and marketers sift through this data, and recently made Facebook Topic…

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Algorithms and Ad-Blocking: Why Influencer Marketing Is As Important As Ever

The tides of social marketing are an ocean of constant change. Between constant buzzwords being thrown out such as artificial intelligence, content marketing, influencer marketing, customer service, there’s so much that keeps marketers on their toes. In March, Instagram made headlines by telling the world that the uber-popular social network based on images was going to ‘go…

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How Many People Use Social Media?

You already know that social media is here and growing all the time. That said, it’s important to keep track of some of the specific data regarding the different social networks; it allows you to target the right social networks and plan more effective campaigns. So let’s take a look at some recent developments in social media…

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