Last week a new report came out about the most popular internet browsers. Yes, I know I covered this topic a few months ago, but this new report made it seem like a good time to bring it up again. According to the Wall Street Journal, the report says that Google’s Chrome browser has overtaken Mozilla’s Firefox as the number two browser in the world. Internet Explorer is still the most used browser, but Chrome isn’t doing too badly considering it only arrived on the scene in 2008.
Using MAP, our social media monitoring and analytics software, I thought it would be interesting to look at how each of the four top browsers around the world were talked about in social media this year. Comparing Internet Explorer, Chrome, Firefox and Safari, I found some interesting things. The first interesting thing being that by looking at share of voice the browsers were talked about more according to their use. Internet Explorer, the most widely used browser, actually accounted for just slightly over 50% of the conversation.
If we look at the actual numbers, Internet Explorer was mentioned almost 10,000,000 more times than the second most used browser, Chrome, this year.
Broken out over time we can see that Internet Explorer started off the year with a lot of talk, but then slowly went down as the year went on. The talk at the beginning of the year focused around the coming of and then release of IE9. At the same time, we can see that talk about Chrome actually rose ever so slightly throughout the year. Firefox, on the other hand, seemed to go down very slightly throughout the year. The only time that Firefox surpassed Chrome was in March when they released Firefox 4.0.
I then looked at the sentiment around each of the browsers. Chrome, seemed to have the most favourable talk about it. With 13% of the talk about Chrome negative it has the least amount of negative sentiment of all the browsers. However, Internet Explorer had the same amount of positive talk as Chrome. It also had the most amount of negative sentiment, which left IE with the least favourable talk.
Lastly I decided to break the browsers down a bit further and look at the activity by channel for each browser. Usually when I do these searches Twitter dominates most of the conversations. However, in this search I found that with talk about Firefox, Twitter and Forums were about even with 1.9 million mentions per channel. As well, talk of Internet Explorer in forums overtook Twitter by over a million mentions. Below I also included word clouds for each of the browsers. What’s interesting in the word clouds is that you can see that each of the other browsers is mentioned as well, which means that when people talk about one browser they like to compare it to the others.
So, what browser do you use?