Last month, just before the start of the Fifa World Cup, we looked at who would win based on online chatter. From our results we made the prediction that England would come out on top.
Boy, were we wrong! (Sorry England)
It’s now time to head down the final stretch into the big final to the tournament. This Sunday will see Spain play The Netherlands for the championship. Even more exciting is that neither of these teams has ever won a World Cup before.
Since our first prediction was wrong, we decided to take a look at who the social web thinks will win now; Spain or The Netherlands. Using the same methodology as our first attempt to predict the winner, we ran queries on the two World Cup contenders to assess the level of social media conversations over the past month (from June 11th, the date of the first match) using our social media monitoring and analytics platform.
In terms of overall conversation, Spain is by far the frontrunner. In the blogosphere Spain comes in first with 69.2% of the total conversation. As well, Spain is also towering above the Netherlands on Twitter with 77.4% of the conversation.
However, when we look at sentiment surrounding these two teams we seem to find a much closer battle. Spain has a 35% positive rating while The Netherlands is very close behind at 34%. We can also see that The Netherlands has less negative sentiment around them at 18% while Spain has 21%.
This is a tough one to call, but if we judge by share of voice and positive sentiment it looks like Spain will be taking home their first ever World Cup.
Who do you think is going to win the big game on Sunday?
