Posts Tagged ‘frankenstorm’

Hurricane Sandy, the Tweeting Hurricane

By now you’ve surely heard about Hurricane Sandy that has swept over the eastern side of North America causing flooding and terrible damage in her path. You also probably saw social media lighting up with talk of the hurricane over the past few days. Well, that wasn’t just your imagination.

Using MAP, our social media monitoring and analytics platform, I quickly ran a search to see just how much social media activity has been happening around the storm. Since Sunday until this morning I found over 6.2 million mentions across social channels.

Taking a closer look at blogs about Sandy, we can see that 70% of blogs written about the hurricane came from the United States, which isn’t very surprising. Interestingly, I also found that both males and females were blogging at a similar pace.

Over on Twitter is where most of the action was happening though. Over the time looked at, there were 5.9 million tweets about Hurricane Sandy. If we break that down, that’s anĀ astoundingĀ over 82.000 tweets per hour. As well, I found an exact 50/50 split here of men and women tweeting about the hurricane.

And just what were people talking about? Below is a buzzgraph and word cloud taken from all sources.

As well, I noticed that while the majority of activity was coming from the east coast of the United States, they weren’t the only ones talking. A look at the heat map below shows that people all over the world were tweeting along with those caught in the crazy storm.

It seems that social media played a key role in this event that kept a lot of people glued to their screens. It was used to stay in touch with friends and loved ones, spread news and information, and of course, keep each other entertained.

That’s it for me. I just wanted to share some of these stats with everyone. But now I’d love to hear from you. Were you tweeting about Hurricane Sandy? Did you see anything amazing come though social media in relation to helping people in the storm? Tell us about it in the comments.