Tag Archives: goals

Today’s blog has been written by Marketwire and Sysomos’ COO, Jim Delaney If you were to believe the recent blog headline “Social Media is a Waste of Time for B-to-B,” then your company may miss an a significant opportunity to create communication that leads to valuable business outcomes.  Given the nascent nature of the Social…

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When I talk to companies about social media, one of the first questions I ask is “Why do you want to get into social media?”. In many cases, the reaction is a puzzled look that says “Why are you asking me that? I want to get into social media because I want to get into…

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As companies spend more time embracing social media, there’s a lot of focus on strategic and tactics – what services should be used, who should manage them, and what’s the return on investment. Another important issue that shouldn’t be overlooked is establishing social media goals so the time, energy and money invested on social media…

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