Last Sunday night we started our way into “Awards Season” for 2015 with the airing of the 72nd annual Golden Globes.
As is the new norm, award shows generate a large audience interested in seeing their favourite celebrities and how their favourite TV shows and movies fare, but also those who want to be part of the global conversation around a large event through social media.
A lot of people are taking notice of this phenomenon and are interested in seeing how the social conversation around events like this play out. Especially when it’s compared to what is actually happening at the events and who is taking home the awards.
Our friends over at Way To Blue, a global digital communications agency, were keeping an eye on what was happening at the Golden Globes and on the social media activity around it. Using Sysomos to analyze the social media action and compare it to what was happening at the awards, Way To Blue put together two great infographics that we wanted to share you with you all today.
The team at Way To Blue broke down the Golden Globes into two categories; TV shows and movies, and produced an infographic around each.
The team started by looking at the movies and film actors that were up for nomination at 2015 Golden Globes. Some interesting things to note from their findings was that in most cases, the winner of a category also managed to garner the largest amount of social media chatter during the Golden Globes. However, there were a few anomalies that cause this to not always be the case.
Michael Keaton won the award for Best Actor in a Comedy Film for his part in Birdman. Keaton gave a moving speech while accepting his award and it caused mentions of his film Birdman to spike to a greater level than the movie that beat it for Best Comedy, The Grand Budapest Hotel.
Another actor who stole the spotlight was Benedict Cumberbatch. Cumberbatch was up for Best Actor in a Drama Film, but lost to Eddie Redmayne. However, Cumberbatch was caught photobombing others at the awards show, which people are now dubbing “The CumberBomb.” Being caught doing this led the actor to be mentioned more through social media than anyone else in the Best Actor in a Drama category, but also stole the evening as being the most mentioned event from the entire show.
Way To Blue also produced a separate infographic around the television awards side of the Golden Globes. Again, most of their findings found that social media chatter largely mirrored the winners of the evening in terms of actors or what films were being mentioned the most. However, there were a few exceptions to the rule again.
The most notable difference in television categories came from the Best Drama Television Series category. At the Golden Globes, The Affair took home the award, but it’s competitor House of Cards saw more social media talk around it as after it’s lead actor, Kevin Spacey, took the award for Best Actor in a Drama series got followed by a network commercial for season 3 of the show. House of Cards is wildly popular and the announcement of the new season had fans excited and talking about it.
The anomalies in what was being talked about compared to the actual winners at the 72nd Golden Globes shows that while the awards and their winners are a very important to the audience trying to be involved from where ever they are though social media, but interesting moments are still the attention grabbers. You don’t always have to come out on top to produce the attention that you want.