Tag Archives: google

Since 2010, digital technology has been implemented and featured in many classrooms across North America. Sometimes in small ways but more so in grand ways evolving how students learn. Now is the time for social media to take a seat at he front of the class. We live in innovative times with social media at the forefront,…

read more →

Given the amount of money being thrown at fast-growing startups and social media services, it should come as no surprise that Pinterest raised $200-million last week. The deal gives Pinterest a valuation of $5-billion. Putting aside the $200-million, the most interesting aspect is how Pinterest appears to be positioning itself as a rival to Google….

read more →

What now for Google+? It’s a question back in the spotlight following the departure last week of Vic Gundotra, who had headed up Google+ since 2011. Is Google+ a success? Is Google+ a failure? Will Google move on from Google+? These are difficult questions to answer because it’s a challenge getting a grasp on Google+’s…

read more →

Why Can’t Google+ Fill its Dance Card?

It’s difficult to believe Google+ is still kicking around without having picked up much steam over the past year or so. It offers many benefits for users and brands, but people are, frankly, ambivalent about Google+. For brands, Google + can be a smart strategic option, so why hasn’t it taken off if it can increase…

read more →

What to Expect from Social Media in 2014

Every year, social media delivers so many surprises and disappointments. It’s completely unreliable and unpredictable terrain. In 2013, good examples were the rise of Instagram and Vine, Twitter going public and the continued dominance of Facebook. By the sheer nature of social media and the competitive landscape, a social media network that rose to prominence in…

read more →

Google+ is a strange beast. On one hand, it’s compelling because it is one of the largest social media networks and, as important, owned, of course, by Google. On the other hand, it is hard for many brands to  understand what Google+ offers compared with Twitter, Facebook and LinkedIn. Yes, it is important to have…

read more →

Big news recently hit the digital world and it could have a major impact on how businesses operate online. The news is focused on Hummingbird, the newest Google algorithm that will have a profound change how search works and what it takes to be ranked. While it is important to understand from the perspective of…

read more →

How is Google+ doing? It’s difficult to tell whether Google+ is oozing with untapped potential or whether it’s a social bust. Many digital marketers are grappling with what to do with Google+. On one hand, it would be easy to dismiss Google+ from the mix because it doesn’t appear to have much real momentum (and…

read more →