Google+ is still kicking around the social media universe. Even though Google+ hasn’t gotten the expected, there are many reasons for people to invest their time in this growing community.
The main reason is you’re already using and enjoying one or two members of Google’s extensive product family such as search, GMail, Google Docs, etc. By joining Google+, you’re Google experience becomes that more enhanced.
The key issue is that until your friends and family are part of the Google+ community, your interest will be low. Facebook understands social connection, whereas Google+ understands Web creation and integration.
Maybe the two giants can teach each other and together redefine the entire digital industry?
This probably won’t happen, but Google+ has become a lot more appealing since their launch. Many of the features are well conceived and executed, and while it still doesn’t match Facebook’s prowess, it is closing the gap somewhat.
The concept of social circles and hangouts as part of the user experience is really solid, and the way it monitors hot topics is also fairly ingenious.
The ability to add whoever you want seems weird at first, but over time should be seen as unique and innovative. The greatest feature might be to brands, as Google+ offers brands much more opportunities – something Facebook has worked tirelessly to do.
The future might be bright for Google+, but at the end of the day they need users and advocates to convince the masses.
Have you experienced Google+ yet? If not, what are you waiting for?