Posts Tagged ‘google’

Social Media Outcry As Google Reader Gets Set To Shut Down

I’ve said this many times before, but I’ll say it again; when news hits the fastest way to learn about it is combing though social media.

Yesterday I was traveling and was in airports and on planes all day, so it wasn’t until I landed and opened Twitter that found out that Google announced yesterday that they were going to be shutting down Google Reader this summer. Google Reader, which launched in 2005 became one of the most used RSS readers by people around the world. Even many fancier RSS reader programs integrated with Google Reader to get their accounts and feeds from. I was upset about this news, but I wasn’t the only one.

This morning I took to MAP, our social media monitoring and analytics software, to take a quick look at some of the reactions around Google Reader. Just in the past few days there was almost 317,000 mentions of Google Reader. I found 7,823 blog posts, 2,388 online news articles, 5,223 forum postings and 301,551 tweets about it.

While this may not seem like a whole lot of reaction, it actually is compared to the amount of talk about Google Reader that was happening previously. When I looked at the mentions for Google Reader over the past seven days I found that there was virtually no talk of the RSS reader previous to yesterday’s announcement. But when the news hit, everyone started talking about it.

When I say everyone started talking about it, I mean it. A look at our geo-location heat map of where tweets were coming from about Google Reader shows that people all around the world had something to say about the sad news.

What were all of these people talking about? Well, many of them were talking about the news in general. Looking at our buzzgraph we can see words like “RSS” “feeds” and “shutting” down. Google said it was due to “declining” usage, but from the outcry we’ve seen it seems like a lot of people still rely on the service. Of course, when the news broke people also right away started to discuss “alternative” or “alternate” ways for people to read their RSS feeds.

A look at some of the popular phrases being used also shows that a lot of the talk is focused around the reporting of Google Reader being shut down. People are trying to get the word out (some thinking that this will hopefully lead Google to save it).

A look at the most RT’d tweets around the Google Reader news show the concern of people. Here I found people retweeting the news, talk about what to use instead, concern about current apps that rely on Google Reader, a petition to try and save it and of course people making jokes about the situation.

What do you think about the news? Are you upset about it as well?

We also want to know what you plan on using instead of Google Reader once it shuts down. Let us know in the comments.

Product Updates: Influencer Bio Searches, Google+ Fan Pages and More

Today we have some great product updates and a big announcement

In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy. But first, we have something even more exciting to tell you about…

Sysomos is now officially a Twitter Certified Partner!

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Being a part of the Twitter Certified Partner Program solidifies the benefit we provide in helping businesses learn and act upon what their customers are saying on Twitter. Being part of this program allows us to take full advantage of the Twitter platform and innovate to solve business needs. Essentially this means that our products will be constantly improving to make sure you are getting the best possible information and insights from Twitter to do your job better.

 

And now, here’s our latest round of product updates:

  

Twitter Trends

With brands always looking for ways to benefit from real-time marketing, it’s important for them to know what’s going on and what people are talking about at all times. That’s why we’ve added a new section to both MAP and Heartbeat that shows you what is currently trending on Twitter. These trending topics can be viewed on a worldwide basis, by country or even as specific as major cities around the world. So whether you’re a global, national or local business, you can see what the people who matter to you are talking about.

In MAP, this feature can be found in the left-hand column of the dashboard. In Heartbeat you can find it on the right-hand column of the Twitter tab.

Updated Tutorial Videos

As part of a continued commitment to our clients, you will notice updates to the Help section of both Heartbeat and MAP. In the Heartbeat Help section you can find 11 new tutorial videos and 5 new downloadable cheat sheets. In MAP there are 11 new tutorial videos and 2 new downloadable cheat sheets. The look and layout of the help section in Heartbeat and training section in MAP has also changed to make it easier for you to find the information you are looking for. Continue to watch for more updates in the coming weeks!

 

Twitter Influencer Bio Search

Not everyone talks a lot about their work or interests on Twitter, but that doesn’t mean they’re not influential to others about those things. With our new Twitter Bio Search you can now search directly in people’s bios for ways they describe themselves.  The Bio Search also allows you to look for people with certain numbers of followers and apply country filters to your search. So now, you can find moms from Toronto with more than 500 followers, but less than 1000. Or you can find dentists in Chicago with over 5000 followers.

 

Analyze A Google+ Fan Page

With Google+ being the latest social network to get its feet underneath it, it’s important to know what’s happening with your company’s page. Now you can link your Google+ Fan Page directly into your Heartbeat so you can always know exactly what is going on. Just like Facebook and LinkedIn pages in Heartbeat, the addition of Google+ will show you the latest activity on your page, a buzzgraph of what’s being said and the overall sentiment of the page. If you’d like to attach your Google+ Fan Page to your Heartbeat, your account manager would be more than happy to help you do so.

Edit Email Alerts

We’ve made it easier to edit your email alerts that come from Heartbeat. The importance of things that you monitor can sometimes change from not important to very important, or from very important to not so important, so your update frequencies will need to change as well. Rather than starting from scratch on the alert, we’ve made it easy to go in and edit how and when you receive them. Simply go into the Email Subscriptions tab in your Settings and you can quickly change the settings to any of your email alerts.

New User Roles

As social media teams expand within companies, we’ve discovered a greater need for different roles and what they can do in Heartbeat. Because of this we’ve added two new roles that you can assign to people on your team; Supervisor and Director. These are in addition to the roles that already exist; User, Manager and Administrator. These changes can be made in the Manage Users section of Settings.

Should We Give Google+ More Love+?

Okay, you can admit it, you haven’t really checked out Google+ yet.

If you’re a digital marketer, then you might not be the only one.

Google+ arrived with a lot of buzz in June 2011, but it didn’t really resonate with North American audiences.

And while Google claims it has more than 340 million users, there are people such as Scott Stratten who claim this isn’t entirely accurate because it takes into account people logged into a Google account.

That said, 2013 might be the year for digital marketers to explore Google+ to learn how it might be able to enhance their brand’s digital presence and embrace new tools to share content and communicate.

Google+ does have some interesting features. These include Hangouts, which have become one of the service’s most popular features. And then there are the SEO benefits.

As a digital marketer it is your responsibility to devote some of your organization’s time to a resource that could help you better connect with your target audiences.

Maybe Google+ isn’t for you but it doesn’t mean it should be dismissed.

Do you use Google+? If so, what are the biggest benefits? What features do you use the most?

The Difference Between Search And Social Media Chatter

Well, the year is almost finished. That means it’s time for everyone and their mother to start releasing their “best of the year” lists. One of my favourites of these lists is the Zeitgeist that Google releases, which documents what the world searched for the most over the past year.

This list got released yesterday and had some interesting things in it. But I was most interested in the top 10 searches world-wide, which looked like this:

When I saw this list, it got me thinking about if social media chatter was reflective of what people also searched for. So using MAP, our social media monitoring and analytics platform, I thought it would be interesting to compare the two.

I pulled up social media chatter for the top 5 world-wide searches and found that there was definitely differences. Just to note, when I did my search through social media I tried to keep my searches as close to how Google listed their top 5 searches. For example, when searching for the iPad 3 I only searched for variations of “iPad 3″ and not “new iPad” as it is sometimes referred to, or I searched for variations of “Hurricane Sandy” and not just “Sandy”.

The results that I found were quite different from Google’s. In fact, the only search that kept it’s same place between both lists was Diablo 3 in the fifth position. In my results Gangnam Style was the most talked about in social media out of the five, while it came in second on Google’s list. Here is the order of results as by social media chatter:

I then looked at the mentions of each of these search terms for when they were being mentioned. This also wielded some very interesting results. Whitney Houston was talked about the most on the day of her death in February and then trailed off throughout the year. The iPad 3 was getting a lot of talk leading up to the big announcement about its release and then continued to be talked about for a long time after it was released to the public. Possibly the most interesting in this chart is to see how Gangnam Style was talked about. Gangnam Style started to be noticed around the beginning of August but didn’t peak until September. It then seemed to have remained a popular topic all the way up to today.

Lastly, I broke the comparison down by channels. Again, I saw some interesting, but not so surprising results. Hurricane Sandy was talked about the most through online news articles as the media was all over this devastating story. Diablo 3 saw it’s most talk happening in forums as gamers are notorious for talking and sharing gaming tips and tricks through forums and message boards. Whitney Houston came out on top in blogs, while Gangnam Style was all the buzz on Twitter.

It turns out that each of Google’s most searched terms for the year were also popular topics to discuss in social media, but it appears that the two don’t match up. There were some big differences between the way Google’s top five and mine looked. It’s not easy to say exactly why that is, but my guess would be that people talk about what’s interesting at the time in social media, where as search is used more to find information about anything at any time.

Finally, I thought it would be interesting to take a bit of a closer look at each of these searches individually. Below you will find each of the five searches done individually. I provided the activity summary for each search, which shows how many times each term got mentioned and where, a popularity graph to show when throughout the year each term was being discussed and a word cloud so we can see what was being said about each term.

Whitney Houston

Gangnam Style

Hurricane Sandy

iPad 3

Diablo 3

What do you think about these results? Why do you think that social mentions and Google searches don’t match up? Let us know in the comments.

Does Google+ Just Need Time to Mature?

google+It’s easy to get signed onto Google+. Many people and brands are using Google Docs or the new Google Drive, and the social media service naturally comes with membership.

But if you’re like me, you’ve added a few friends, but then done little or nothing with them other than perhaps add them to Circles. There’s lots to do with other Google products but not much going on with Google+.

These thoughts are confirmed by a study by RJ Metrics, published in Fast Company. The real numbers are beyond grim. RJ Metrics chose a sample of 40,000 Google+ users and looked at their publicly available timelines.

The average post had less than one +1 (the equivalent of a Facebook like), less than one reply and less than one re-share. About 30% of users who made a public post never made a second one. Even those who make five posts have a 15% chance of not posting again.

Meanwhile, the metrics organization CircleCount says people in the U.S., India and Brazil are top users on the site. Students, developers, engineers, designer and photographers are frequent users.

While the signs seem to point to a decline, some social media watchers say Google+ simply needs to time to mature, and that it’s a well-designed site with lots of potential.

In any case, if you’re active on Google+, check out your analytics to see if your demographic is camping out there. You should be able to isolate your organic search referral traffic.

See what percentage of that traffic shows a referral of (not provided). This shows who found your site while logged into Google. Those people could be there to access documents or Gmail, but some might be on the social media spine.

And if they are there, they will see your postings, which won’t be surrounded by the noise of competitors.

Yes, Google+ is a quiet place, at least for now. But it’s still a player to keep your eye on, experiment with, test some content on it, and see where it goes long term.

The Social World Yodels Over Yahoo’s New CEO

Yesterday on the blog, Mark wrote about Yahoo’s new CEO Marissa Mayer. Our blog wasn’t the only one talking about the news either. In fact, the entire web seemed to be a buzz with what seems like good news for a company that hadn’t had too much good news lately. Since Mark already covered the basics of the Yahoo and Mayer story, the only thing left to do was to see what the masses are saying about it using our social media monitoring and analytics platform, MAP.

I first tried to do a search for just “Yahoo” since Monday of this week while keeping stories from yahoo.com out of the mix. This search brought in almost half a million results. There were 29,735 blog posts, 49,506 online news articles, 12,236 forum postings and 347,826 tweets. Turns out when I looked though the results that a lot of the content was stories being reposted from yahoo.com, so I had to narrow my search.

I then changed my sights to focus in on media that mentioned both Yahoo and Mayer (or her Twitter handle @marissamayer). This search landed me fewer, but much more accurate, results. This time I found 5,445 blog posts, 12,384 online news articles, 837 forum postings and 111,260 tweets.

It seems that the Yahoo and Mayer story intrigued people all over the world. A look at where all of these posts were coming from brought up a very large range of countries. The most talk about the new CEO came from within the United States (46.6%). However, since Yahoo is a site visited by people around the world there was significant talk from countries like the UK (6.2%), Germany (5.8%), Singapore (4.1%), and India (3.4%).

So what were people around the world actually saying about the news? A look at our buzzgraph and word cloud show a few of the key themes. One of the largest was “Google” as Mayer was with Google almost since it’s inception was played a key roll in some of their most popular products like “gmail”, maps and of course their search. “CEO” also shows up as a main part o the conversation. Of course part of that is due to everyone talking about Mayer becoming the new CEO. However, there also seemed to be a lot of talk about past CEOs that Yahoo had some issues with such as “Carol Bartz”, who was fired in September 2011, and “Scott Thompson”, who was ousted this past May after it was discovered that he had lied about his degrees on his resume. Both of their names also appeared prominently in my results. Not too much conversation seemed to appear about the future of Yahoo, but I’m sure that will come as the dust from this news settles.

Something interesting to note was the sentiment I found around the topic. While the news may be a positive step for Yahoo, the sentiment people were putting out about the news was almost split. 26% of the conversation had positive sentiment around it, but there was almost as much negative sentiment with 22%.

One last interesting thing to note from this search which seems to be happening more and more these days. Looking at the number of posts trended out over time shows how the new media landscape is changing how news like this spreads. The news of Mayer being appointed Yahoo’s new CEO was made public on Monday. We can see that the talk about this alos peaked on Twitter on Monday as people were quick to spread the news. However, the news didn’t peak on traditional online news outlets and blogs until the following day. Just an interesting tidbit I thought to include to show how Twitter, with it’s fast pace and ability to say things quickly and concisely, is changing the way the world finds it’s news.

Could Yahoo Finally be a Player?

Big news for Yahoo: the struggling search and content company has appointed former Google bigwig Marissa Mayer as its new CEO.

Mayer joined Google as a programmer in 1999, and she has been a key player in turning this once obscure search engine into an Internet powerhouse (she was VP of local and location services when she resigned earlier this week), as well as  that now combines social media attributes through Google+.

But back to Yahoo. The arrival of Mayer brings with it the possibility of revitalization, either through search, content or social media. In its last incarnation, the site was focused on e-commerce. What a mess!

Much of this mess is due to a revolving door of CEOs. Scott Thompson lasted just four months after it was revealed he had false information on his resume. When the Yahoo board found out he didn’t have a computer science degree as advertised, they booted him last May. There was a long string of short-term leaders before him.

With Yahoo groups and email addresses still lingering out there, and a whole lot of brand awareness, there is an audience out there who would embrace innovation and unique ways to chat and share via Yahoo. The social media world is always hungry for something new. A reinvention would be just fine.

While no one questions Mayer’s experience, some are quibbling over her ability to be a visionary for a company that has a big name but no meaningful focus. To some social media innovation via Yahoo, we say bring it on.

 

 

Google+ Offers Reasons for Conversion

Google+ is still kicking around the social media universe. Even though Google+  hasn’t gotten the expected, there are many reasons for people to invest their time in this growing community.

The main reason is you’re already using and enjoying one or two members of Google’s extensive product family such as search, GMail, Google Docs, etc. By joining Google+, you’re Google experience becomes that more enhanced.

The key issue is that until your friends and family are part of the Google+ community, your interest will be low. Facebook understands social connection, whereas Google+ understands Web creation and integration.

Maybe the two giants can teach each other and together redefine the entire digital industry?

This probably won’t happen, but Google+ has become a lot more appealing since their launch. Many of the features are well conceived and executed, and while it still doesn’t match Facebook’s prowess, it is closing the gap somewhat.

The concept of social circles and hangouts as part of the user experience is really solid, and the way it monitors hot topics is also fairly ingenious.

The ability to add whoever you want seems weird at first, but over time should be seen as unique and innovative. The greatest feature might be to brands, as Google+ offers brands much more opportunities – something Facebook has worked tirelessly to do.

The future might be bright for Google+, but at the end of the day they need users and advocates to convince the masses.

Have you experienced Google+ yet? If not, what are you waiting for?

 

The Facebook and Google Rivalry Heats Up

Facebook and Google, the two digital behemoths, just can’t seem to get along.

Don’t be fooled, this is not a David vs. Goliath situation, but more along the lines of two giants battling it out for digital supremacy.

Back in January, I posted a post article about Google potentially opening the door to search engine rivals. Lo and behold, it seems the door has opened much wider than initially anticipated.

Recently, word leaked that Facebook might be creating a strategy to get into the search engine fray. This is an interesting counter-attack to Google entering into social network (albeit to mixed results) last year.

Facebook may never admit they are going for the jugular, but by assembling a team of engineers to work on a search engine does send a powerful message.

The message is not just directed at Google. It is another sign to users and admirers that Facebook is are more than just a social network; it is quickly trying to become the entire Web.

It’s too early to make assumptions or wonder how a Facebook search engine will improve on Google’s, but you should never underestimate Zuckerberg and company.

This isn’t to say Google is on the precipice of being a thing of the past, but how many more digital markets can Facebook corner before someone has to raise some monopoly and ethics questions, or before others just stop trying.

Social media can be a ruthless world. A world where those on top can find themselves on the bottom very fast. Especially, when it feels at every turn that Facebook has a personal vendetta against you.

Maybe it is more of a David vs. Goliath situation than originally thought.

Google+ Strategy: Cut & Paste Your Facebook Content?

google+“Google+ is a really interesting, cost-effective platform because you can mirror Facebook content” – a PR executive’s interesting take.

As brands scramble to figure out how to effectively use Google+, many of them have jumped on the bandwagon out of necessity more than need whether it makes sense. The embrace of Google+ is driven by the belief that Google will favor Google+ content within its search results, so if you’re not on Google+, you’re doing yourself a disservice.

But what does a brand do with Google+? How or if does it embrace a different approach or content from what’s being done Facebook?

So far, it appears many brands are still trying to figure things out. In the meantime, many brands such as HubSpot and KissMetrics, which rank among the leaders in content marketing, are simply parroting what they do on Google+ with what they’re doing Facebook.

Another intriguing part of Google+, which may have brands thinking twice about how to use it, is a recent comScore report that users only spent an average of 3.3 minutes on Google+ in January 2012, compared with 5.1 minutes in November 2011 and 4.8 minutes in December.

So, what do you think? Are there brands using Google+ in different and creative ways? If so, who are they?

Google+