Among the developments to come out of Facebook’s F8 Conference yesterday was that Facebook’s new Graph API now makes it possible to search for  all public data while removing restrictions on developers storing data - a major step forward for a platform that has been tightly controlled and protected.

As Facebook announced these updates, Sysomos’ engineers were been busy integrating the new Graph API into our social media platform. As a result, it will now be possible to use Sysomos’ products to do searches for public posts on Facebook. This makes Sysomos the first social media analytics company to offer Facebook public status updates.

Given the size of the Facebook community, the change in the API and the availability of all this public data will be a huge boom for marketers looking for more information and intelligence of what consumers are thinking and talking about.

The ability to find information about and analyze Facebook Fan Pages has been available within our platform for a few months. MAP, our social media analytics service, lets users search for public discussions happening on groups and Fan pages.

As well, these private Facebook communities have been brought into our social media monitoring service, Heartbeat.

With this change in Facebook’s  developer platform, Sysomos MAP can now be used to search for “status updates” posted by Facebook users. All of our analytics capabilities, including our BuzzGraph and Key Conversations can now be used with this new Facebook data. Sentiment, using our specialized sentiment-engine for short text, is also available on this data.

Sysomos’ ability to quickly capitalize on Facebook’s API is another illustration of our innovation and the flexibility of our leading-edge platform.

“We are strongly committed to innovation, R&D and maintaining our comprehensive coverage of the entire social media universe”, said Nick Koudas, Sysomos’ co-founder and CEO.