Tag Archives: hashtags

One of the great things about having access to Sysomos MAP, a tool that allows you to perform unlimited searches and receive unlimited results about what’s happening in social media, is that on a whim you can look up what people are saying about any trending topic or just things that interest you. You could…

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Hashtag campaigns don’t always go as planned. We’ve seen it happen before. We’ll likely see it happen again. One of the more memorable occasions of this happened a few years ago with McDonald’s. We won’t go into the details, but if you don’t remember it you can read about it here. This week we saw…

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The big news from the social media world recently is that Facebook will now use click-able hashtags. The embrace of the hashtag had been speculated for months so the announcement came as no surprise. Before we get into why this matters for digital marketers, it’s important to keep in mind that many people have been…

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The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in…

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