Posts Tagged ‘hashtags’

What’s the Big Deal About Facebook Hashtags?

The big news from the social media world recently is that Facebook will now use click-able hashtags.

The embrace of the hashtag had been speculated for months so the announcement came as no surprise.

Before we get into why this matters for digital marketers, it’s important to keep in mind that many people have been using hashtags. Given this reality, it made sense for Facebook to jump on the bandwagon rather than continue to resist, even if the hashtags is closely associated with Twitter.

In making the announcement, Facebook said hashtags were introduced as a way for people to have a “simple” way to see “what’s happening or what people are talking about”:

“To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”

So what does this mean for users? Here are a few things to consider:

1. The hashtags are searchable, making conversations more transparent. This is good for marketers because it will be easier to find specific conversations. It’s also good for Facebook by making content stickier and easy to discover.

2. This should create an even wider social network be leveraging the power and utility of the hashtag as a way to mark and find content.

3. There will be a feed dedicated to hashtags, which could create new channels to share and discover content.

Why does this matter for digital marketers?

You will now need to strategically integrate several social networks and understand how to leverage a much bigger audience. And you will have to think broader and act with more powerful strokes when it comes to tactical implementation.

Time will tell how you have to adjust tactically but now is the time to pay attention and figure out the best ways to adjust.

As well, it is important to remember the blending, blurring and perhaps merging of different social network may be on the horizon.

Are Hashtags In Commercials Effective? [Infographic]

The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in front of your eyes for 30 seconds at a time.

This year, we noticed something really interesting during the Super Bowl commercials; half of them made mention of social media of some sort. In fact, a lot of commercials actually suggested a hashtag for people to use when tweeting about the commercial. This is a huge increase from 2012 when we counted 5 of the 62 commercials from Super Bowl 46 had hashtags. But, are these hashtags really effective?

We looked at 21 hashtags from Super Bowl 47 commercials to see just how much they were actually used on Super Bowl Sunday. The commercials were talked about quite a lot throughout the big game, but on further inspection we found that people on Twitter actually referred to the brand behind the commercial more than they used the specific hashtag for that commercial. Because of this, we found that the two brands that suggested their own names as the hashtag to use, Doritos and Clavin Klein, came out on top. The popularity of the commercial also played a role in how many times the suggested hashtag was used. GoDaddy’s commercial of model Bar Refaeli making out with a nerd got them a lot of talk and also landed their hashtag, #TheKiss, in third place.

Below you’ll find an infographic showing which hashtags that were featured in commercials got used the most on Twitter on February 3rd.

Were you watching the Super Bowl commericals? Were you tweeting about them? Were you using their suggested hashtags? We want to know, so tell us in the comments.