The big news from the social media world recently is that Facebook will now use click-able hashtags.
The embrace of the hashtag had been speculated for months so the announcement came as no surprise.
Before we get into why this matters for digital marketers, it’s important to keep in mind that many people have been using hashtags. Given this reality, it made sense for Facebook to jump on the bandwagon rather than continue to resist, even if the hashtags is closely associated with Twitter.
In making the announcement, Facebook said hashtags were introduced as a way for people to have a “simple” way to see “what’s happening or what people are talking about”:
“To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.
“Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”
So what does this mean for users? Here are a few things to consider:
1. The hashtags are searchable, making conversations more transparent. This is good for marketers because it will be easier to find specific conversations. It’s also good for Facebook by making content stickier and easy to discover.
2. This should create an even wider social network be leveraging the power and utility of the hashtag as a way to mark and find content.
3. There will be a feed dedicated to hashtags, which could create new channels to share and discover content.
Why does this matter for digital marketers?
You will now need to strategically integrate several social networks and understand how to leverage a much bigger audience. And you will have to think broader and act with more powerful strokes when it comes to tactical implementation.
Time will tell how you have to adjust tactically but now is the time to pay attention and figure out the best ways to adjust.
As well, it is important to remember the blending, blurring and perhaps merging of different social network may be on the horizon.