Posts Tagged ‘hashtags’

Jon Stewart And Fans Have Plans For CNN

Jon Stewart Starts A Kickstarter To Buy CNNOne of the great things about having access to Sysomos MAP, a tool that allows you to perform unlimited searches and receive unlimited results about what’s happening in social media, is that on a whim you can look up what people are saying about any trending topic or just things that interest you. You could imagine that around the Sysomos offices we use this quite often, both for serious and fun topics.

Here’s a topic that we’re currently having some fun watching:

Last week on The Daily Show with Jon Stewart, they ran a story about how Rupert Murdoch, the man behind News Corp and all their media holdings, wants to buy Time Warner. However, the deal would mean that Murdoch would have to sell off Time Warner’s channel CNN because he already owns another 24/7 news channel, Fox News. When Jon Stewart heard the news, he had a brilliant idea… to buy CNN. So, he decided to do what anyone with big dreams would do in our modern age; start a Kickstarter campaign to make the dream come true.

While the idea made for a funny joke on the show last week, The Daily Show has decided to run with it for a bit longer.

On Tuesday’s episode of The Daily Show, Stewart came to a realization about his lofty plans; if he owned CNN, he’d also have to program the channel with original shows that can run 24/7.

 

Admitting that he couldn’t come up with all the ideas by himself, he turned to the public for help. Stewart asked fans to help him come with some ideas, not just for programs, but also for new technology and slogans for CNN. He did so by asking fans to tweet their ideas using the hashtags #NewCNNshows#NewCNNtech and #NewCNNslogans. 

The Daily Show Asks For Users Suggestions Via Hashtags

We’ve been watching these hashtags for fun and thought we’d share some of the “great” ideas that people have been offering by looking through some of the most retweeted ideas on each hashtag.

#NewCNNshows

Since Tuesday night we’ve found the #NewCNNshows hashtag used in 1,249 tweets (with more new ones being added all the time). That’s about 17 new show ideas an hour. This is also the hashtag that has seen the most use so far.

Sysomos MAP - Twitter Activity Summary

Here’s a few of our favourites so far:

 

#NewCNNtech

The #NewCNNtech hashtag has been used the least with only 415 tweets so far, but has also produced some of the funniest ideas. (And apparently, people really like holograms)

Sysomos MAP - Twitter Activity Summary

 

Here’s some of our favourites so far:

#NewCNNslogans

The hashtag #NewCNNslogans has been used 930 times so far. This one has produced some of the meanest tweets towards CNN so far, but some of them will really make you chuckle.

Sysomos MAP - Twitter Activity Summary

Here’s some of the funnier ones we found:

 

And to our friends at CNN, we want you to know that we don’t have anything against you, we just think that Jon Stewart and The Daily Show are hilarious.

 

 

#MyNYPD Doesn’t Go Quite As Planned

NYPDHashtag campaigns don’t always go as planned. We’ve seen it happen before. We’ll likely see it happen again.

One of the more memorable occasions of this happened a few years ago with McDonald’s. We won’t go into the details, but if you don’t remember it you can read about it here.

This week we saw it happen again with when the New York Police Department launched a social media campaign to try and connect with it’s community. On Tuesday, the NYPD asked people to post friendly pictures of themselves with officers around the city and to tag them with the hashtag #MyNYPD. However, what happened next was the exact opposite of what the NYPD was trying to achieve.

Instead of people posting friendly pictures of the cops in their neighbourhood, people started posting pictures that featured police brutality, mostly from during the Occupy Wall Street days. And, of course, when the internet got wind of this, the whole world started talking about the #MyNYPD hashtag.

We decided to take a look at how the hashtag traveled through social media using MAP, our social media monitoring and analytics software.

The NYPD launched their hashtag campaign on Tuesday (April 22nd). Over the course of two days we found that the hashtag got used or appeared in over 153,000 social media conversations. Between Tuesday and Wednesday we found the #MyNYPD hashtag in 456 blog posts, 1,513 online news articles, 225 forum postings and 150,922 tweets.

Sysomos MAP - Activity Summary

Since the hashtag was meant to be used to promote photos, we also checked for its use on Instagram. Here we found the #MyNYPD used to tag 1,182 photos.

Sysomos MAP - Instagram Activity

It’s also interesting to note how word of the hashtag spread through the different social channels. When the hashtag debuted, it was meant to be a Twitter thing. If we look at the popularity chart below we can see that it took off on Twitter on Tuesday and kept going (although slowing down just a bit) into Wednesday.

Sysomos MAP - Popularity Chart

However, when we take Twitter out of that chart so we can see the other channels we can see that both online news sites and blogs started to catch wind of the hashtag on Tuesday, but most of the coverage about it didn’t really come into play until Wednesday. This shows that Twitter is great for real-time as they happen things, while channels like blogs and online news can be a great way to recap what had already happened in real-time and in a longer format than 140 characters.

Sysomos MAP - Popularity Chart Without Twitter

While the idea behind the #MyNYPD social campaign was to connect with citizens in New York, once it caught on, it spread much further.  A look at this heat map of the United States shows that the greatest concentration of the hashtag’s use on Twitter was coming from New York, however, it was also being used across the country.

Sysomos MAP - Country Heat Map

However, the hashtag and news of its use didn’t just stop with the United States. A look at our geo location map of tweets shows that the hashtag spread and was then getting used or spoken about by people around the world.

Sysomos MAP - Twitter Geo Location Heat Map

While some people did start using the #MyNYPD hashtag in a malicious way, not everyone was posting brutality pictures of their own. A closer look at the tweets that contained the hashtag actually show that it was more likely that people were spreading what a few malicious people were tweeting. A look at the types of tweets we found that contained the hashtag shows that 75% of all the tweets over the two days were actually retweets. Only 23% of the tweets with #MyNYPD were original tweets.

Sysomos MAP - Tweet Type

The last thing we looked at was who were the people spreading the hashtag the most. Not super surprising was that the top two Twitter accounts that were using the #MyNYPD hashtag the most were accounts that seem to be very anti the NYPD in general. The top two accounts that tweeted the hashtag the most were an account called @CopWatch, who tweeted with #MyNYPD 255 times in the two days we examined and @OccupyWallStNYC.

Sysomos MAP - Top Twitter Sources

While the NYPD had nothing but good intentions when they came up with this campaign, once it got out to the public it was out of their hands. Just like everything else in social media.

So, should all companies and organizations be wary of starting hashtag campaigns? Could this happen to anyone? What do you think? Let us know in the comments.

Super Bowl Commercial Hashtags: Which Ones Worked? [Infographic]

Half of the fun around the Super Bowl doesn’t even come from the game. It comes from the larger than life commercials that brands show during the game.

With the rise of the second screen in the past few years brands have moved from just showing you their commercials to trying to get you to actively participate and talk about their commercial. The number one way brands are doing this is by giving hashtags for people to use when tweeting about their Super Bowl commercials. But do these Super Bowl commercial hashtags actually work?

Yesterday, during Super Bowl 48, we recorded 31 commercials (out of 54) that suggested specific hashtags for viewers to use when talking online about the ad. Some of them performed amazingly on Super Bowl Sunday, while others were most ignored. Below we’ve put together an infographic that shows each of those 31 hashtags suggested in commercials and how much each one was tweeted out on Super Bowl Sunday.

The most used Super Bowl commercial hashtag on Sunday was Budweiser’s #BestBuds which accompanied it’s commercial of their legendary clydesdale making friends with a puppy. While this commercial did gain the most notoriety, it should be pointed out that the ad was released online earlier in the week and started to gain steam well before it actually showed during the Super Bowl. Budweiser  also took the third highest spot with it’s #Salute commercial hashtag. Second place for the most used commercial hashtag went to Coca-Cola for their #AmericaIsBeautiful commercial.

While those were the top three Super Bowl commercial hashtags used on Sunday, some others did not get as widely used, despite their suggestion. For example, Chrysler made a fantastic commercial that featured Bob Dylan talking about cars that are made in America. However, Chrysler suggested that people tweet about the commercial using the #AmericansImport hashtag, but people ignored it and opted to just talk about Dylan when tweeting about the commercial.

To see the full rankings of how Super Bowl commercial hashtags did on Sunday, check out the infographic:

The 2014 Hashtag Gridiron Infographic, Powered by Sysomos

Interestingly, some brands that ran commercials during the game did not suggest hashtags in their actual commercials but then promoted ones that supported their ad on Twitter. For example, Radio Shack only referenced their Twitter handle at the end of their commercial, but on Twitter they were using the hashtag #InWithTheNew. This hashtag wound up being used 2,330 times on Sunday. As well, Cheerios promoted their #FamilyLove hashtag on Twitter despite no mention of it in their commercial (which got tweeted 1,573 times). Other hashtags were also present on Twitter as some brands created their own hashtags with no accompanying ad at all.

Twitter was quite a buzz on Sunday night as what seemed like every brand tried to get in on some Super Bowl action.

Which commercials stood out most to you? Or which hashtag stuck out to you on Twitter during the Super Bowl regardless of if it had a corresponding commercial? Tell us in the comments. We want to know how your Super Bowl and brand experience mixed in social media.

What’s the Big Deal About Facebook Hashtags?

The big news from the social media world recently is that Facebook will now use click-able hashtags.

The embrace of the hashtag had been speculated for months so the announcement came as no surprise.

Before we get into why this matters for digital marketers, it’s important to keep in mind that many people have been using hashtags. Given this reality, it made sense for Facebook to jump on the bandwagon rather than continue to resist, even if the hashtags is closely associated with Twitter.

In making the announcement, Facebook said hashtags were introduced as a way for people to have a “simple” way to see “what’s happening or what people are talking about”:

“To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”

So what does this mean for users? Here are a few things to consider:

1. The hashtags are searchable, making conversations more transparent. This is good for marketers because it will be easier to find specific conversations. It’s also good for Facebook by making content stickier and easy to discover.

2. This should create an even wider social network be leveraging the power and utility of the hashtag as a way to mark and find content.

3. There will be a feed dedicated to hashtags, which could create new channels to share and discover content.

Why does this matter for digital marketers?

You will now need to strategically integrate several social networks and understand how to leverage a much bigger audience. And you will have to think broader and act with more powerful strokes when it comes to tactical implementation.

Time will tell how you have to adjust tactically but now is the time to pay attention and figure out the best ways to adjust.

As well, it is important to remember the blending, blurring and perhaps merging of different social network may be on the horizon.

Are Hashtags In Commercials Effective? [Infographic]

The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in front of your eyes for 30 seconds at a time.

This year, we noticed something really interesting during the Super Bowl commercials; half of them made mention of social media of some sort. In fact, a lot of commercials actually suggested a hashtag for people to use when tweeting about the commercial. This is a huge increase from 2012 when we counted 5 of the 62 commercials from Super Bowl 46 had hashtags. But, are these hashtags really effective?

We looked at 21 hashtags from Super Bowl 47 commercials to see just how much they were actually used on Super Bowl Sunday. The commercials were talked about quite a lot throughout the big game, but on further inspection we found that people on Twitter actually referred to the brand behind the commercial more than they used the specific hashtag for that commercial. Because of this, we found that the two brands that suggested their own names as the hashtag to use, Doritos and Clavin Klein, came out on top. The popularity of the commercial also played a role in how many times the suggested hashtag was used. GoDaddy’s commercial of model Bar Refaeli making out with a nerd got them a lot of talk and also landed their hashtag, #TheKiss, in third place.

Below you’ll find an infographic showing which hashtags that were featured in commercials got used the most on Twitter on February 3rd.

Were you watching the Super Bowl commericals? Were you tweeting about them? Were you using their suggested hashtags? We want to know, so tell us in the comments.