Posts Tagged ‘heartbeat’

Mentions Gets a Makeover In The New Sysomos Heartbeat

This March we proudly debuted the brand new look that we gave Sysomos Heartbeat to the world. The response to the updated look and feel has been overwhelming and we were glad to hear all the positive feedback that people have been sending us. We were also more than happy to hear how people thought that we could make Heartbeat even better.

We’ve been listening to all of the feedback and are pleased today to introduce an update to the Mentions tab in Sysomos Heartbeat that we think you’re really going to love.

A whole new look and feel

As of today, you’ll notice that we’ve given the Mentions tab in the new Heartbeat a complete makeover that will make viewing all of your social media mentions more appealing to your eye, easier to navigate and even easier to use.

The first thing you’ll notice when you look at the new Mentions tab is that it looks completely different. We’ve made mentions even easier to look through and not lose your place by giving it a “mailbox” feel. This new look will allow you to scroll through all of your mentions in a single column on the left hand side, while getting more information about single posts on the right-hand side.

The Beautiful New Look For Mentions in Sysomos Hearbeat

The left-hand column shows you what social channel a post has originated from, such as Twitter, blogs, Instagram and others by way of a corresponding icon. You can also get top-level data about that particular post in this column such as what the article headline is, what the Tweet says and the sentiment around it.

We’ve also added quick use functions in this list column so that you can perform quick tasks like manually changing the sentiment on a post, star a post or reply to a Tweet with ease.

See more, do more

Clicking on a post in the left-hand column will reveal more detail in the Mention’s right-hand column without taking you away from all of the mentions. For example, clicking on a blog post or online news article will reveal the full article. Or clicking on a Tweet will show what the Tweet actually looks like on a beautiful Twitter card.

Sysomos Heartbeat - Mentions From Different Sources

Once you’ve expanded the detail of a social media post, you’ll notice along the top of this column a row of quick actions that you can take perform on the post. These include starring the post, manually changing the sentiment, assigning the post to someone, engaging with the post (currently only for Twitter and Facebook), manually adding a tag to the post, overriding the demographic information and deleting the post. These functions allow you to get more done in less time while looking through all of your mentions.

Sysomos Heartbeat - Quick Actions in the New Mentions Tab

Right below the row of quick actions we’ve also added a quick view of the source details around the post, including their Sysomos Authority Score. But not to worry, if you want more details, they’re just below.

When you first expand the details of a post you’ll be given the full view of that particular post. But you’ll also notice that there is a row of tabs to help you see and do more. Clicking on the Source Details tab will reveal more details about where the post in question originated from, such as traffic details for blogs and online news sites, or bio and follower count information for Twitter.

Sysomos Heartbeat - Source Details for Mentions

The next tab along that row is Workflow which will allow teams to see details on posts about if it’s been assigned to someone and what actions have been taken. And finally, the last tab, Translate will allow you to instantly translate a post on the fly that is not in your native tongue to one of 20 languages so you can read the post without ever leaving the Mentions tab.

Bulk actions

One big feature that we were asked to include in this latest iteration was for users to perform bulk actions on several posts at a time. We’re happy to say that this feature is now part of the new Mentions tab as well. By selecting multiple posts in the left-hand column, or even all posts in the column, users can star, change sentiment, assign to team mates, manually add a tag or delete multiple posts in bulk which will save you the time of having to do this post by post.

Sysomos Heartbeat - Take Bulk Actions With Mentions

The best part of Sysomos Heartbeat’s all new Mentions tab is that you can also use it in conjunction with all of your tags and filters just like you’ve always been able to. So, if you just want to see forum posts associated with a specific tag, that’s all you’ll see.

We hope you enjoy Heartbeat’s new look and actions that you can do with Mentions. If you’re already using Sysomos Heartbeat, reach out to your dedicated account person to learn more or find our documentation and video about it in the support portal.

And if you’re not already a Sysomos Heartbeat user, contact us and we’ll be happy to show you the new Mentions section and more.

4 Ways Your Product Team Can Benefit from Social Intelligence

How often have you heard the phrase “social media is the world’s largest focus group?”

You may have heard this phrase too many times to count, but how serious have you taken it? Maybe it’s about time that you did.

Social intelligence can help companies discover what people are saying about them and their products currently, but it can also help to shape where you should be going with your products in the future.

Social intelligence is all about making sure the right people in your company are getting the right information from your social data to make better business decisions. While the folks on your product teams may not be the most social (no offence product people) that doesn’t mean that they can’t benefit from social intelligence.

Make sure they see all of the right information

Social Intelligence For Your Product Team

Product people likely spend most of their day with their heads down trying to constantly tweak and improve your products. They may not have time to sift through your company’s social media to see what people are actually saying about the products they work on. But that doesn’t mean that they shouldn’t be seeing all of these conversations.

If your company has someone on the front lines for social media, you can have them collect all of the conversations happening around your product and send them over to your product team as they come in or in a daily or weekly report. If you’re a Sysomos Heartbeat client you can even set up email alerts based around product related keywords to be sent over to your product team automatically on one of the reporting schedules just mentioned. This way the product team can still focus on their work on the actual product, but receive consistent updates on what your customers think of the product and where they think it could benefit from an upgrade.

Discover what to work on easily

It’s one thing to start handing over all of the social conversations that are related to your product over to your product team so that they can see what people are saying. But how can they know what is most important to focus on? Determining which improvements are most important to your customers will help to know where to start your focus.

Text analytics can be a quick and easy way to surface which developments will make your customers happy and either keep them using your product or wanting to buy your next and better product. Running all of the social conversations that have been collected around your product though a word cloud or buzzgraph can help to surface the words that are being used the most when people are talking about your product.

Sysomos Buzzgraph of people talking about features on Android phones

You could even look at these text analytics through different lenses to help steer you. Looking at just the negative sentiment mentions can help determine what people are having the most issues with in your product. But if you look at the positive mentions the same way, you might also discover what people love the most about your product and you may want to put some time into making that part of the product even better.

Learn from your competitors

The great thing about the processes mentioned above is that you just don’t have to get the social intelligence you need to make better products from what people are saying about you specifically. Chances are that you have some form of competition with a similar offering to yours. Well, there’s also a great chance that their audience is talking about what they like and dislike about their products too.

You can recreate the process of collecting what people are saying about your competitors products in the social media space as well. From there, you can also use text analytics to surface what people like the best about their offering, or what they really hate about it. Again, your product team can use these learnings to find new ideas to try on your own product by taking what the competition’s fans hate about their product and making it better in your own or adding something that people love that you don’t offer yet.

Better yet, if you’re a Sysomos user you can even set up tags so that you can always keep an eye on what people are saying about your competitors in real time. For example, let’s you’re Green Mountain Coffee and your main competition is Starbucks. You might want to keep a constant eye on people who don’t like Starbucks’s coffee to find out why so you can improve yours and win new customers. All you need to do is set your tags and filters so that you can monitor for mentions of “Starbucks” and coffee with negative sentiment. You can even save the filter set so that it’s easy for you to come back to time and time again.

Sysomos Heartbeat - Monitoring for negative mentions of Starbucks coffee

Don’t be afraid to ask questions

Once the product team has decided on what they want to focus on, they can go back through all of those collected social posts and find out who was talking about what feature. You can then start asking questions to get deeper into what the customers would like to see, or how they would improve on something they don’t like.

I’ll never forget when a product I use religiously everyday made a big change and forced all their users into this new upgrade. For me, it just wasn’t the same product anymore and I took to Twitter to let the world know. To my surprise, the next day their lead developer contacted me and asked me what I didn’t like about the update. We then went back and forth on Twitter for about an hour as he asked my questions and I told him my opinions. The best part was that in their next update I could see that he had actually taken some of my suggestions and built them into (or returned some of them) to the product. This not only made me like the product again, but also kept me loyal to them as I knew they cared about what I said.

There’s a lot that your product team can learn from social intelligence to make your products better regardless of if they’re active social media participants or not. The information is all there, you just need to know how to access it all.

Want to know more about how to get the right social intelligenece to the right people in your organization? Contact us and we can help.

Change Your Listening Strategy To Listen For Real Insights

Listen in social media to answers for your questionsBy now, social media monitoring is table stakes for just about any company. Many companies know that people are out there talking about their brand across any multiple of social networks. They’re saying what they like about your brand, what they don’t like, what they’re doing with your products, asking questions and much more.

Monitoring for your company or brand is great and allows you to be reactive around what the social world is talking about in terms of your brand. But what can you do if you want to answer questions about your business beyond “what are people saying about us?”

Last week, Amber wrote a great post outlining what true social intelligence is. Social intelligence goes beyond just monitoring for your brand (but you should keep doing this as well) to help you really understand your audience and make accurate predictions to what they need in the future, both in terms of content you provide and what they want from your products or services or how to make them better.

So, the big question then becomes, how do you monitor differently to get true social intelligence out of the social data that you’re collecting?

The trick to doing this is to not go in to social monitoring thinking that if we listen to everything the answers will just show themselves. Instead, what you need to be doing is going in to your monitoring strategy with specific questions in mind already and then base how you’re listening on finding the answers to those questions.

For example, let’s say that you’re a large coffee chain and you want to know how you can make your customer’s experience with your employees even better. Listening for just your chain’s name will likely give you some conversations around your customers’ experience, but it will be mixed in with every other conversation about your brand. Instead, try setting up your social media monitoring to look for specific cues from your customers about their experience with your staff. Using a monitoring software like Sysomos that allows your to narrow your search down using complex searches and organizing tags will make this much easier.

If you’re setting up your monitoring to know how your customers’ experience is, you’ll want to monitor for mentions of your brand name and customer experience related words. Searches like Starbucks AND (barista OR employee OR “behind the counter”) will help you to narrow down on the conversations just about your staff and your customers. From there, you can look through these posts or use text analytic tools to surface the key things that people are talking about. You can see what people like and don’t like, or what they wish you would do in the future. You can even get more specific to find things to fix by just focusing in on the conversations from this bucket that are negative in sentiment. What are the negative things people are saying about your staff? Now, what can you do to fix those things?

Sysomos MAP - Negative Word Cloud Around Starbucks Employees

But social intelligence can go way beyond just monitoring for your brand. Also think about your products and services in a more general sense. Think about what kind of questions to ask to make your specific products or service better than your competitors.

For this example, let’s say that you’re a smartphone manufacturer and you need your next phone to be a big hit. How do you know what consumers want from their phones? In order to get your answer, think about how your audience in social media would answer that question. You can try monitoring social media with a query like “I wish” AND (phone OR smartphone) to find conversations about what people wish any phone would do. Look for the trends in what people are saying they wish for. You can then take their answers over to your R&D department and say “This is what people want, how can we make this happen?”

Sysomos MAP - Buzzgraph of Smartphone Wishes

These are just two examples for how you can approach social intelligence through monitoring.

The important thing to remember here is to not just jump into social media monitoring so you can only react. Think about what questions you’re interested in answering and then approach your monitoring with queries that will help you find those specific answers.

And if you ever need some help, remember that Sysomos can help you with your monitoring to find the answers to your most important questions. Request a demo today to find out how.

Customize Your Dashboard To Deliver The Most Value

Last week we were ecstatic to show the world the brand new Sysomos Heartbeat. We updated the look and feel of Heartbeat, but also added a whole bunch of new and exciting features to help you use it better.

One of the best features that we added to the new Sysomos Heartbeat was the ability for every user to create their very own dashboard. That means that every user can see the information that they need to know most at a quick glance as soon as they enter Heartbeat and they can configure that information in any way they see as a best fit for them.

But what setup would be best for you?

Only you really know the answer. Only you would know what information from the world of social is most important to you and what you need to always have ready to go. But thanks to the new Sysomos Heartbeat dashboards you can try different setups and keep modifying them until you have something that you absolutely love and can’t live without.

Today, we wanted to show you a few examples to get you thinking about how you could arrange your own dashboards inside the new Sysomos Heartbeat.

Executive Overview Dashboard

Now, every company is going to have their own goals they’re trying to achieve in social media and your dashboard should reflect those goals, but we’re going to pretend for this example that the executives at our company want to be able to quickly peak in and see what’s happening around our brand on social media. They want to be able to quickly see what people are saying about us so that they can be connected to the consumers voice. So, in this example dashboard below we’ve set it up to do just that.

The dashboard starts by showing our executives what the conversation levels around our brand have been like over the past 7 days.  Below that we’ve included a share of voice chart so they can see how we’re doing compared to some of our competitors in terms of conversation levels. We then start moving into overviews of what people are saying us by showing our executives what hashtags are being used most in conversations about us and word cloud of the terms around our brand. We then give them a large and interactive buzzgraph so they can see how people are connecting to our brand in their conversations. We follow that up with a snapshot of where in the world people are talking about us and what the sentiment around our brand is. Finally, we have the latest mentions coming in to Heartbeat around our brand so they can see what people are talking about right at the time they are looking at this dashboard.

A setup like this would allow any executive at our company to take a quick look and see what the world is saying about our brand at any time. They may not have the time to manually go through all of the social channels that you’re active in to figure this out, but this dashboard allows them to get that information super quickly and whenever they’d like.

Sysomos Heartbeat - Executive Overview Sample Dashboard

 

The World At A Glance 

In this next example dashboard we’re a world-wide brand and we need to know all the time what key markets think about our brand. For us, it’s important to keep an eye on how much conversation is coming out of these key markets and to make sure that we’re still in favor with the people that live there.

We started this dashboard by showing a heat map of where conversations around our brand are coming from. Underneath we’ve broken down the languages that people are using when they talk about our brand to help us understand how we should be talking to these people. In the next section we’ve broken out how many mentions are coming from some of our key markets so we can keep a close eye on what the conversation levels are like in those markets. Under each market’s mention level we’ve placed a sentiment  chart so that we can also have a snapshot of how our brand is perceived in each of those key markets.

A dashboard like this will allow us to get a quick glimpse at how we’re performing in countries that are important to our company, and if we ever want to know more about any of those markets we can click on the dashboard widget and be taken to the Monitor section of Heartbeat with the filters for that region already set up so we can further explore what’s going on there.

Sysomos Heartbeat - World-Wide Brand Sample Dashboard

 

Demographic Research

In this last dashboard example we want to do some demographic research to find out who’s talking about our brand so that we can make sure that we’re aiming our efforts to better speak to those people most interested in our brand.

In the first line of this dashboard we have a few widgets that show us how much people are talking about our brand and what some of the key things driving that conversation are. Next, we’ve set up widgets that tell us more about our audience like age groups, gender breakdown, what languages they’re using to talk about us and what countries are talking the most about us. We rounded out this dashboard by looking at who the most authoritative sources are that are talking about us and what hashtags people are using most when they mention us, so we can be sure to be part of that conversation.

A dashboard such as this will allow a brand to keep a close eye on who we should be targeting our marketing messages at most and give us an idea of what they’re interested in when it comes to our brand.

Sysomos Heartbeat - Demographic Research Sample Dashboard

These are just a couple of quick example dashboards that we’ve put together to get you thinking about all the ways that you can customize your own Sysomos Heartbeat dashboards. If you have some great ideas on how to set up a dashboard, let us know in the comments or even send us a screen shot of your dashboard. We’d love to know how you’re using the all new Sysomos Heartbeat.

Not using Sysomos Heartbeat yet? Contact us and we’ll be happy to help you get your very own customized dashboard and a whole lot more.

Introducing The Brand New Sysomos Heartbeat

Three weeks ago we made a big announcement about Sysomos and it was just the beginning of our leap into a big and bright future.

Today, we’re beyond thrilled to tell you about the next step in our journey and to introduce the BRAND NEW Sysomos Heartbeat to the world. Sysomos Heartbeat has undergone a full transformation that still gives you the great data and ease of use that you’ve come to expect from Sysomos products, but it has been completely retooled with an elegant new interface and even more functionality than before.

Brand New Look and Feel

We’ve redesigned Sysomos Heartbeat from the navigation to the data points, charts and graphs, all to make it even easier to get the information you need. Have a look for yourself:

Sysomos Heartbeat - Brand New Ui

Incredibly Customizable Dashboards

Sysomos Heartbeat now gives users complete control over what they want to see on their dashboard and how they see it. With a few simple clicks users can add widgets that show them exactly what they want to see in the order and size that they want to see it. The best part is that every individual user can have their own customized dashboard so that the data and information they need most is always readily available to them.

Sysomos Heartbeat - Customize Your Dashboard

Share Dashboards

Once you’ve created your perfect dashboard, you’ll want to send it out into the world, or at least throughout your organization. Just share your customized dashboard with your boss, team or department and they’ll be able to see all the important information just like you.

Sysomos Heartbeat - Share Your Dashboard

Subscribe To Your Own Data

Even if you can’t login to your dashboards, you can still get the insights you need with Sysomos Heartbeat. Just hit the “Subscribe” button located at the top of the dashboard you want to receive updates on, enter the email you want it sent to, choose the time and frequency, and reports will be sent directly to you when you want and need them most.

Sysomos Heartbeat - Subscribe To A Dasdhboard

Dive Even Deeper

Not only have we given Heartbeat a makeover to look better, we’ve also made it a lot more interactive which will allow you to dive even deeper into the data.

Combine tags and filters in a whole new way

Filtering the content that you want to see most has become even easier than before. It’s as simple as clicking a checkmark beside what filters and tags you want to see and an X beside what you want to hide. Want to see all the mentions of your brand and a competitor together everywhere but Twitter? Done! The combinations you can make are endless.

Sysomos Heartbeat - Combine Tags and Filters

Interactive graphs and charts

Sysomos Heartbeat lets you drill down even further on data by clicking on one of the beautiful new charts. For example, if you notice a lot of chatter from a new geo, just click on that area of the map. We’ll focus on that area and provide insights into what the conversations are all about in that area.

Sysomos Heartbeat - Interactive Buzzgraph

There’s so much more happening in this latest iteration of Heartbeat that we know you’re going to love, so we encourage you to dig in and explore the new Sysomos Heartbeat.


Not yet a Sysomos Heartbeat client? What are you waiting for? Give us a shout and we’ll be happy to show you how to get the most out of social intelligence.

Sysomos MAP and Heartbeat Updates: Tweet Life and Spredfast Integration

We’re super excited to tell you about two new features that you’ll be able to find in our software starting today; Tweet Life in MAP and Spredfast Integration in Heartbeat.

Tweet Life

The way that a message spreads can be very important to you. Knowing how your message spreads beyond your immediate network can help make or break the resonance of your message. You can know how many times a message has been retweeted, but wouldn’t it be nice to know which people helped to spread your message the furthest?

Well, as of today, you no longer have to wonder how your tweets are spreading through the Twitter network. Today we’re super excited to tell you about MAP’s latest feature Tweet Life.

Tweet Life shows you the path of a tweet as it spreads. Tweet Life shows you which of your followers retweeted your message, which of THEIR followers retweeted your message, and so on.

Sysomos MAP - Tweet Life Tweet Tree

Tweet Life analytics can be accessed in a variety of ways. The first is to copy the tweet ID directly from a tweet’s URL and paste it into the ID box on the Tweet Life section of Twitter in MAP.

Sysomos MAP - Tweet Life - Analyze A Tweet by Tweet ID

The second way to access the Tweet Life analytics of a tweet is to find a tweet of interest under the Most Retweeted tab of Twitter in MAP and directly under all the tweets that appear on the page, you will have the ability to click a “Tweet Life” link.

Sysomos MAP - Tweet Life via Most Retweeted

So why would you want to see the life of a tweet? Here are just a few examples of how this new great feature can help you:

  • Compare the spread of different Tweets from your own accounts to investigate whether specific language, themes or times of day are most effective for spreading your message.
  • Discover how your message reached, and was spread by, Twitter users who are NOT your followers.
  • Benchmark how quickly your tweets spread to help you find ways to increase the velocity and virality of your social communications.
  • Compare the retweet engagement of your tweets against your competitors and identify the key individuals who are most likely to help your messages spread further.

For more information on how to use, understand and make the most of the new Tweet Life functionality, don’t hesitate to reach out to your Sysomos representative who will be happy to provide you with more information and answer any of your questions.

Spredfast Integration in Heartbeat

Back in June we announced a partnership between Spredfast and ourselves. This partnership would allow Heartbeat users who also have a Spredfast account to send social content found through Sysomos over to the Spredfast engagement platform.

Today, we’re happy to announce that all of the behind-the-scenes work has been completed and Spredfast integration is now live in Heartbeat!

If you’re a customer of Spredfast as well as Sysomos please contact your Sysomos representative who will be happy to help get your Spredfast account setup in Heartbeat.

Once you’re set up, the use couldn’t be easier. Simply click on the tool tip next to a tweet or Facebook post in the “Your Heartbeats” tab of Heartbeat. You will then see a new tab marked “Spredfast.” Under that tab you can reply to both tweets and Facebook posts and retweet tweets. Once you click one of the options a Spredfast window will pop up and allow you to take action. All actions will be recorded both in Heartbeat and Spredfast’s workflow logs for you to see afterwards.

Sysomos Heartbeat - Spredfast Integration

That’s all from us today. But we have a lot more cool stuff that we’re working on and can’t wait to share with you soon.

If you’re already a Sysomos customer and want to learn more about these great new updates, please feel free to reach out to your Sysomos representative.

If you’re not already a Sysomos customer but would like to learn more about these features and Sysomos overall, please feel free to contact us here.

Big Growth and Big News

Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first.

The first thing that we’re incredibly happy about is that in a few days the Sysomos engine that powers both our MAP and Heartbeat software will be processing 400 billion social conversations at any given time. That’s a 4 with 11 zeros behind it (400,000,000,000). That’s an incredible amount of data to process in mere seconds, but we do it every day.

And it’s just going to keep growing. On May 30, 2013 we looked at how many social conversations were happening in a day and found at that time 139 million conversations just across blogs, online news sites, forums and Twitter. Yesterday, we found that that number has grown to 401 million (that’s equal to over 4 terabytes of data a day). In a little over a year, the number of social conversations has more than doubled.

Sysomos MAP - Over 400 Million Social Conversations A Day

But we’re prepared to deal with this ever-growing world of social media by growing with it.

Since last September, we’ve grown our Sysomos family by 50%. We’ve added amazing teammates in every department of our company from accounts to engineering and all the way up to our executive team. All these people have been key in helping us to help you make sense of all those social conversations happening out there. In fact, we’ve had to grow so much because we’ve also grown over 500% on the accounts we’re helping, which we’re proud to say includes 8 of the top 10 brands on Interbrand’s list of the 100 best global brands.

And we’re not done growing.

Today, we’re very excited to announce that as part of this growth, we’ve added a new teammate to our team. As of today Amber Naslund (@AmberCadabra) will be joining our team as the Senior Vice President of Marketing for Sysomos.

Amber Naslund

Amber won’t say it herself, but she’s a big mover and shaker in the world of social media. She’s worked in the industry for over 8 years including experience with companies very similar to Sysomos. On top of her experience, she’s constantly being asked to speak at various events and conferences and even co-authored a book on how social media has impacted all business today, The NOW Revolution.

We’re incredibly excited to have Amber on our team and can’t wait to see what she has in mind to help Sysomos grow even more.

To learn more about Amber and find out what she has in mind for her new role, come back tomorrow when we’ll be posting a little Q&A with Amber.

Feel free to reach out to Amber at anytime on Twitter or in the comments below and help us welcome her to the team!

More On Timing Your Social Media Posts…

TimingYesterday here on the blog, Mark wrote about a an infographic that told people the best times to post to different social networks. The makers of that infographic, SurePayroll, are not the first people to try to tell the world about these “best times to post.” Buffer, the app that helps people share articles spread out over time, has made posts about this before and we even put out a report a few years ago that contained information on when Twitter users are most active, which could give you a good idea of when to post.

Seeing things like this give people a good idea as to when the majority of Twitter users seem to be most active, which could be a good place to start testing if those times work for your brand. However, I’ve personally always been a proponent of really knowing your audience, which means finding out what times are best for THEM specifically and not just everyone.

An example I’ve used many times when speaking to people about this topic is brands that focus on a younger demographic. While many reports and infographics show that peak times to tweet are somewhere between 9am-3pm Monday through Thursday, that’s not great timing for brands to reach teenagers as they should be in school at that time and (hopefully) not checking Twitter.

So, after reading yesterday’s post, I decided to put my theory to the test and to show the world.

In both our MAP and Heartbeat software we have a great feature that we call “Best Time To Tweet.” This feature looks at all of the people following a brand (usually your brand) to see when these specific followers are most active on Twitter. We then lay out a graph for you showing these levels of activity and suggest that some of these most active times of your followers would likely be the best time for your brand to tweet.

I picked a couple of interesting brands to highlight as an example below and show that each brand will have a unique best time to tweet that they can only really know by understanding their audience. The graphs below show that followers of a Twitter account are more active when the squares on the grid are a darker shade of blue.

In the sense of fairness, I started by analyzing my own Twitter handle. I live in Toronto and do a lot of my tweeting with the world during business hours. So, it was no surprise that a lot of my followers are active during those times too. As you can see, most of my followers are very active between 9am-5pm(EST) on weekdays.

@40deuce@40deuce's Best Time To Tweet

I then looked at our @Sysomos handle. While we have a lot of followers from around the world, it still seems that our followers are most active during business hours as well.

@Sysomos@Sysomos's Best Time To Tweet

But what about consumer based brands? Their target audience and followers may not be people doing business during business hours.

I started by taking a look at @CocaCola, a brand known around the world. Coke has no specific demographic as they want to reach anyone interested in a refreshing beverage from around the world. When I analyzed their Twitter followers, it appeared that they were most active in the afternoons, which is probably a good time for people to take a break and grab a Coke. So for @CocaCola, it might be best to tweet at people looking for that break.

@CocaCola@CocaCola's Best Time To Tweet

To test my theory about kids being in school during what others say are the peak times to tweet, I looked at the @DisneyChannel, a channel with children’s programming all day in the US. As it turns out, their followers are being most active on Twitter between 1pm-10pm(EST). That shows that their fans start to become active on Twitter when school is ending, so for them to tweet in the morning may not make sense, but hitting up that after school crowd would.

@DisneyChannel@DisneyChannel's Best Time To Tweet

I then started to experiment a little bit more with this.

The next brand I decided to look at was the @WWE, who has a very active Twitter account all day every day. When I analyzed their followers it turned out that they are most active on Monday nights between 8pm-10pm. That also just happens to be the time that RAW, their flagship TV show airs. So, for the WWE, it pays for them to be the most active while people are watching and tweeting along with RAW.

@WWE@WWE's Best Time To Tweet

Next, I looked at @TacoBell, the Mexican fast food chain. Now, Taco Bell is known to have a stereotype of having a special affinity from a late night crowd of teenagers and college students. However, it may not actually be such a sterotype. When I analyzed their account to see when their followers are most active, it turned out they were tweeting the most between 8pm-midnight almost all week long. So, rather than shrugging off that stereotype, it may actually be better for them to embrace it and to tweet when their followers really are most active.

@TacoBell@TacoBell's Best Time To Tweet

Some friends of mine on Twitter suggested that @EAT24 is a great brand to follow on Twitter. I had never heard of them (because they are US based and not in Canada where I can use them yet), but they’re an app that makes ordering pick-up or delivery food easy for people across the US. As it turns out, being an app for food they want to be available when people are hungry. When I looked at their followers, they were most active from about 11am-1am(EST), all times when people are hungry and thinking about ordering food. Interestingly, Friday afternoons are when their followers are most active, which also just happens to be when people are thinking about ordering food for Friday night after a long week when they don’t want to cook.

@EAT24@EAT24's Best Time To Tweet

Lastly, I decided to get a little worldly. I looked at the account for @Westpac, a bank in Australia. Australia is currently 14 hours ahead of my Eastern Standard Timezone. So, when I analyzed their followers to see when they’re most active it wasn’t surprising to find that their best time to tweet was in the middle of my night.

@Westpac@Westpac's Best Time To Tweet

Now, these are just a few brands on Twitter. Every brand will see that their fans or followers are active during different times of the day. Also, different social networks see activity at different times of the day. For some of these networks where you may not be able to see follower analytics as easy, testing may be the best way to find out when your best time to post to them would be.

So, we want to know, how do you know when the best time to post to a social network is for your fan base? Let us know how you determine it in the comments.

Sysomos MAP and Heartbeat Updates: Tumblr, YouTube and Facebook

Let’s just say we’ve been busy. Very, very busy. 

At Sysomos, we’re always working behind the scenes to make our technology better. Whether it’s delivering greater speed and accuracy, or more data and more potent analytics, our ongoing mission is to provide you with the best social intelligence out there — so that you can make the kinds of business decisions that drive future success. With that in mind, we’d like to share some of the major enhancements we’ve made lately, including the addition of Tumblr to our ever-expanding data set.

We’ve put Tumblr on the MAP. 

Earlier this year we announced our partnership with Tumblr. Today we’re thrilled to announce our all-new Tumblr integration, which gives you the ability to glean insights from the full breadth of Tumblr’s data, has been added to MAP. In fact, you can search for mentions using text-based queries among all eight Tumblr data types — from photos, text, audio and video, to quotes, answers, links and chats. And you can evaluate those mentions using Overall Sentiment, Word Cloud and Buzzgraph analytics. Perhaps best of all, you can get started right now.

Sysomos MAP - Tumblr Search Results

Sysomos MAP - View Tumblr Posts

Sysomos MAP - Tumblr Buzzgraph

 

You’ll love (not just ‘Like’) more Facebook results in MAP.

Enter search terms as usual and you’ll notice something right away: a lot more Facebook results. Why? We’re now pulling in tons more Facebook data. More data = more results. And that’s the kind of math everyone loves to do.

Run YouTube Analytics without skipping a Heartbeat.

You can now view no less than 17 of the most popular YouTube Channel metrics — including Geographical, Playback, Traffic Sources and Device, as well as Basic and Daily metrics — right from within the Heartbeat platform, without having to log in to YouTube.  All that’s required is a one-time permissions process in which your YouTube Channel administrator (maybe that’s even you) grants Heartbeat access to retrieve the metrics. Here’s a sample of how some of these new metrics will look in your Heartbeat:

Sysomos Heartbeat - YouTube Views

Sysomos Heartbeat - Youtube View Duration By Country

Sysomos Heartbeat - Youtube View Duration by Device

 

As always, if you’re already using MAP or Heartbeat please contact your account team with any questions.

If you’re not already using MAP or Heartbeat, please feel free to contact us to learn more about these great new updates and our software overall.

Sysomos and Spredfast Change the Rules of Engagement

New Partnership Between Sysomos & SpredfastSysomos Heartbeat has always given users the ability to engage with Twitter and Facebook communities from within the platform. In fact, it allows our clients not only to have messages approved before they’re posted, but also to track all engagements through workflow management. We engineered Heartbeat that way precisely so people could monitor conversation, gain insights, and engage with their audience—take action on those insights—in one place.

But we also recognize that there’s more than one way to do things. The fact is, some of our clients might prefer to use Sysomos for social intelligence, but feel more comfortable using another solution for engagement. And because it’s our job to anticipate the needs of clients and incorporate them into our solutions, we’ve got some great news to share.

We’re proud to announce a partnership that ensures Heartbeat users will get all the robust features they’re used to—plus the ability to engage with audiences using the Spredfast Social Marketing Platform. Catering specifically to large enterprises, Spredfast allows users to collaborate, coordinate and track all of a social media team’s engagement on Facebook and Twitter.

So if you’re a Heartbeat user with a Spredfast account, you will soon be able to connect the two platforms so that the Spredfast Engage Button appears in the Heartbeat interface alongside posts you can engage with. Click the button, and Heartbeat will send that piece of content directly to the Spredfast Platform, where you can plan, approve and send messages when ready.

To our way of thinking, combining the best in social intelligence with the leader in enterprise-scale social engagement offers shared clients not only a solution that is potentially more powerful, but an experience that is more seamless—eliminating the need to continually jump between one platform and the other. And any time we can make our clients’ jobs easier and help them do those jobs better in the process, it’s a win-win situation.

As Darin Wolter, our EVP of Sales, says: “Sysomos and Spredfast have many clients in common, so integrating our solutions gives customers and the market the best of both worlds. Now they can glean deeper social insights, while also targeting their messages more effectively.

Stay tuned for more information about the Sysomos partnership with Spredfast in the weeks ahead.