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Posts Tagged ‘heartbeat’

Heartbeat Now Available in FPinformart

As Sysomos Heartbeat continues to gain more traction as a leading-edge social media monitoring service, we’re excited to announce a new partnership with FPinformart, which will now make Heartbeat available to its subscribers.

The agreement is another indication of how Heartbeat as established itself in the market as a valuable and powerful tool to provide companies and organizations with a robust, flexible, user-friendly and cost-effective way to monitor and measurement social media activity,

Heartbeat’s key features include the ability to:

  • Measure Key Metrics around buzz and sentiment
  • Identify and engage with key influencers and opinion leaders
  • Conduct comparisons between competitors and topics
  • Use geo-demographics to see where the conversations are happening.

Heartbeat is also integrated with Salesforce.com to provide users with social CRM tools. Sysomos plans to add more applications into Heartbeat to transform into a powerful enterprise platform.

For more details on the FPinformart agreement, check out the FPinformart blog.

By Mark Evans - May 6th, 2010 - No Comments »
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Posted in Social Media

Sysomos Integrates Facebook’s New Graph API

Among the developments to come out of Facebook’s F8 Conference yesterday was that Facebook’s new Graph API now makes it possible to search for  all public data while removing restrictions on developers storing data - a major step forward for a platform that has been tightly controlled and protected.

As Facebook announced these updates, Sysomos’ engineers were been busy integrating the new Graph API into our social media platform. As a result, it will now be possible to use Sysomos’ products to do searches for public posts on Facebook. This makes Sysomos the first social media analytics company to offer Facebook public status updates.

Given the size of the Facebook community, the change in the API and the availability of all this public data will be a huge boom for marketers looking for more information and intelligence of what consumers are thinking and talking about.

The ability to find information about and analyze Facebook Fan Pages has been available within our platform for a few months. MAP, our social media analytics service, lets users search for public discussions happening on groups and Fan pages.

As well, these private Facebook communities have been brought into our social media monitoring service, Heartbeat.

With this change in Facebook’s  developer platform, Sysomos MAP can now be used to search for “status updates” posted by Facebook users. All of our analytics capabilities, including our BuzzGraph and Key Conversations can now be used with this new Facebook data. Sentiment, using our specialized sentiment-engine for short text, is also available on this data.

Sysomos’ ability to quickly capitalize on Facebook’s API is another illustration of our innovation and the flexibility of our leading-edge platform.

“We are strongly committed to innovation, R&D and maintaining our comprehensive coverage of the entire social media universe”, said Nick Koudas, Sysomos’ co-founder and CEO.

By Mark Evans - April 22nd, 2010 - 10 Comments »
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Posted in Events, Technology

Hachette Inks Deal With Sysomos

Since our official launch in late-2008, Sysomos has attracted a growing number of major global companies looking for leading-edge social media monitoring and analytics services.

Today, we’re excited to announce a new customer, Hachette Filipacchi Media U.S., whose portfolio of popular magazines include ELLE, ELLE DECOR, Woman’s Day, Car and Driver, Road & Track and Cycle World, which has selected Sysomos to provide it with social media monitoring and analytics services.

“Increasingly, brands with a global footprint are relying on Sysomos for their social media monitoring and analytics,” said Nick Koudas, Sysomos’ president and co-founder. “Social media in changing rapidly, and more brands realize that the new generation of social media software offers functionality well beyond monitoring.”

Steve Goldner, Director, Social Media with HFM U.S., said the company selected Sysomos because its technology and services provide the required depth and breath of social media analytics.

“We’re looking to tap into the wealth of data and analytics that Sysomos offers to understand trends and opinions for our brands and the general topics that a single search cannot capture,” Goldner said.

Sysomos’ products include Heartbeat, a robust and cost-effective social media monitoring and measurement service, and MAP, which provides powerful analytics and in-depth reporting tools.

By Mark Evans - April 12th, 2010 - No Comments »
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Posted in Announcements, Social Media

Sysomos Heartbeat: Now with Twitter Integration

Over the past few months, we’ve been steadily expanding and enhancing Heartbeat’s features and usability – making it an even more compelling tool to monitor and engage with social media activity.

We’re particularly excited about the newest upgrade: the ability to use Twitter from within Heartbeat.

Workflow and user experience is a big component of any software’s usefulness. As larger social media teams start to collaborate using the Heartbeat’s built-in social CRM, engagement workflow becomes even more important.

Using our latest Twitter integration, users in a team can link multiple Twitter accounts with Heartbeat to respond, and all the activity will be automatically recorded in the engagement trail. This means users no longer have to switch to Twitter.com or another client if they want to respond to a tweet monitored by Heartbeat, and they do not need to manually record their activities.

Linking your Twitter account with Heartbeat is easy. To start, click on “Settings” on the top-right, and then “User Settings”. You will need to provide your Twitter username and password and click Allow. You need to do this only the first time.

Once Twitter is connected to Heartbeat, it’s easy to respond to tweets from the “Your Heartbeats” page by clicking on the content icon on the right side of the tweet. The engagement trail records all the tweets posted by you as part of the workflow management.

With this update, Heartbeat is now an even better engagement platform. Thanks to all the great feedback from our users, we have a lot more in store for both MAP and Heartbeat, so keep it coming.

By Mark Evans - February 10th, 2010 - No Comments »
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Posted in Social Media, Technology

Say Hello to Heartbeat 2.0

Since Heartbeat made its debut in June, it has received an extremely enthusiastic reception, attracting clients from the around the world looking for a user-friendly, robust and flexible social media monitoring service.

To ensure that Heartbeat continues to stay ahead of the pack, we’re excited about the launch today of an upgraded version, highlighted by the integration of Facebook and a new look and feel. Here’s a short video about Heartbeat’s features.

Sysomos Heartbeat Video.

Many of the changes and improvements were made after we received valuable feedback from customers such as Shell Oil, Roche, Sony Ericsson, Ketchum and Hill & Knowlton, who asked for new ways to monitor social media conversations, including key metrics and built-in engagement.

“The new version of Heartbeat demonstrates how Sysomos is pioneering the evolution of this industry by listening to customer needs, and then developing innovative tools to support social media professionals,” said Nick Koudas, Sysomos’ president and chief executive.

We’re particularly excited about being to integrate Facebook into Heartbeat. Heartbeat users can now monitor conversations happening on Facebook, and directly manage their public or private Facebook Pages. This offers superior flexibility so clients manage their communities in a fully secure and flexible way.

We’ve also really pleased with Heartbeat’s new and improved design that makes it even more user-friendly.

But don’t let Heartbeat’s elegance and intuitiveness fool you; under the hood, there’s sophisticated and leading-edge technology that powers an industry-leading suite of features such as demographics, geo-location, text analytics and automated sentiment.

As important, Heartbeat is a cost-effective solution that will meet your social media monitoring needs and budget.

heartbeat-screens

By Mark Evans - November 19th, 2009 - 3 Comments »
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Posted in Announcements, Technology

Heartbeat: Monitoring the Pulse of Social Media

Since Sysomos officially launched earlier this year, our flagship product, Media Analysis Platform (aka MAP) has attracted a lot of attention for its ability to provide in-depth analytics so users can listen, measure, understand and engage, as well as generate reports that provide valuable insight and information.

While MAP has enjoyed the spotlight, it has perhaps overshadowed our second service, Heartbeat, which provides leading-edge social media monitoring and measurement tools.

Heartbeat is user-friendly, flexible and cost-effective – features that we think makes it the leading social media measurement and monitoring service when compared with any of our competitors.

Since Heartbeat was introduced a couple of of months ago, it has seen an enthusiastic reaction from customers looking for a service that provides real-time social media measurement and monitoring, and a user-friendly, intuitive interface.

Heartbeat also features a database with billions of social media conversations collected by Sysomos over the past three years. This is real-time and historical data that we’ve collected, indexed and made spam-free.

What also differentiates Heartbeat from the crowd is its flexibility. With Heartbeat, you can make as many queries as you like; there are no restrictions so search to your heart’s content to get the information you need.

Heartbeat’s other features include the ability to automatically measure buzz and sentiment – something the New York Times wrote about earlier this week. You can also do comparisons between competitors and topics, and engage with key influencers.

This makes Heartbeat the obvious choice for companies looking for a powerful and valuable social media and monitoring tool.

If you’d like more information about Heartbeat or like to see a demo, let us know. To see how MAP and Heartbeat compare, here’s a chart showing their respective features.

By Mark Evans - August 26th, 2009 - No Comments »
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Posted in Technology

Introducing: Sysomos MAP and Heartbeat

Four years ago, Sysomos started as an advanced research project at the University of Toronto. So it goes without saying the company has come a long way from then to today with the official – and exciting – launch of Sysomos’ two social media analytics products – Media Analysis Platform (MAP) and Heartbeat.

We’re confident MAP and Heartbeat are going to shake up the social media analytics market by providing customers with the real-time insight and intelligence that hasn’t been available before.

“We help them see not only what’s happening but where it is happening, what it means, and who’s driving the most important or relevant conversations,” said Nick Koudas, Sysomos’ CEO, who started the company with Nilesh Bansal. “We give users a level of granularity and context that is currently unequalled in the industry.”

So, let’s talk about MAP and Heartbeat.

MAP lets users analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites, wikis and micro-blogs. MAP provides real-time results, geo-demographic and key influencer information, collaboration tools, multi-language support and value-added information to generate customizable detailed reports.

Heartbeat is a cost-effective, real-time monitoring and measurement service. Heartbeat offers constantly updated snapshots of social media conversations delivered using user-friendly and intuitive graphics.

With MAP and Heartbeat, Sysomos offers a powerful one-two social media analytics punch to meet the needs of anyone who needs to know what’s happening, what’s being said, and who’s leading the conversations.

Getting from Sysomos’ roots to today has involved a lot of hard work so it’s great to see Sysomos take a huge step forward by “going public”.

For more information about Sysomos, MAP and Heartbeat, check out the launch page, which includes a press release, a video explaining what Sysomos does, and some screen captures and logos.

By admin - June 4th, 2009 - No Comments »
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Posted in Announcements, Social Media, Technology

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