Posts Tagged ‘heartbeat’

Big Growth and Big News

Now it’s not usually like us to toot our own horn, but we have some big news to share today and we thought this would be a good time to tell you a bit about what got us here first.

The first thing that we’re incredibly happy about is that in a few days the Sysomos engine that powers both our MAP and Heartbeat software will be processing 400 billion social conversations at any given time. That’s a 4 with 11 zeros behind it (400,000,000,000). That’s an incredible amount of data to process in mere seconds, but we do it every day.

And it’s just going to keep growing. On May 30, 2013 we looked at how many social conversations were happening in a day and found at that time 139 million conversations just across blogs, online news sites, forums and Twitter. Yesterday, we found that that number has grown to 401 million (that’s equal to over 4 terabytes of data a day). In a little over a year, the number of social conversations has more than doubled.

Sysomos MAP - Over 400 Million Social Conversations A Day

But we’re prepared to deal with this ever-growing world of social media by growing with it.

Since last September, we’ve grown our Sysomos family by 50%. We’ve added amazing teammates in every department of our company from accounts to engineering and all the way up to our executive team. All these people have been key in helping us to help you make sense of all those social conversations happening out there. In fact, we’ve had to grow so much because we’ve also grown over 500% on the accounts we’re helping, which we’re proud to say includes 8 of the top 10 brands on Interbrand’s list of the 100 best global brands.

And we’re not done growing.

Today, we’re very excited to announce that as part of this growth, we’ve added a new teammate to our team. As of today Amber Naslund (@AmberCadabra) will be joining our team as the Senior Vice President of Marketing for Sysomos.

Amber Naslund

Amber won’t say it herself, but she’s a big mover and shaker in the world of social media. She’s worked in the industry for over 8 years including experience with companies very similar to Sysomos. On top of her experience, she’s constantly being asked to speak at various events and conferences and even co-authored a book on how social media has impacted all business today, The NOW Revolution.

We’re incredibly excited to have Amber on our team and can’t wait to see what she has in mind to help Sysomos grow even more.

To learn more about Amber and find out what she has in mind for her new role, come back tomorrow when we’ll be posting a little Q&A with Amber.

Feel free to reach out to Amber at anytime on Twitter or in the comments below and help us welcome her to the team!

More On Timing Your Social Media Posts…

TimingYesterday here on the blog, Mark wrote about a an infographic that told people the best times to post to different social networks. The makers of that infographic, SurePayroll, are not the first people to try to tell the world about these “best times to post.” Buffer, the app that helps people share articles spread out over time, has made posts about this before and we even put out a report a few years ago that contained information on when Twitter users are most active, which could give you a good idea of when to post.

Seeing things like this give people a good idea as to when the majority of Twitter users seem to be most active, which could be a good place to start testing if those times work for your brand. However, I’ve personally always been a proponent of really knowing your audience, which means finding out what times are best for THEM specifically and not just everyone.

An example I’ve used many times when speaking to people about this topic is brands that focus on a younger demographic. While many reports and infographics show that peak times to tweet are somewhere between 9am-3pm Monday through Thursday, that’s not great timing for brands to reach teenagers as they should be in school at that time and (hopefully) not checking Twitter.

So, after reading yesterday’s post, I decided to put my theory to the test and to show the world.

In both our MAP and Heartbeat software we have a great feature that we call “Best Time To Tweet.” This feature looks at all of the people following a brand (usually your brand) to see when these specific followers are most active on Twitter. We then lay out a graph for you showing these levels of activity and suggest that some of these most active times of your followers would likely be the best time for your brand to tweet.

I picked a couple of interesting brands to highlight as an example below and show that each brand will have a unique best time to tweet that they can only really know by understanding their audience. The graphs below show that followers of a Twitter account are more active when the squares on the grid are a darker shade of blue.

In the sense of fairness, I started by analyzing my own Twitter handle. I live in Toronto and do a lot of my tweeting with the world during business hours. So, it was no surprise that a lot of my followers are active during those times too. As you can see, most of my followers are very active between 9am-5pm(EST) on weekdays.

@40deuce@40deuce's Best Time To Tweet

I then looked at our @Sysomos handle. While we have a lot of followers from around the world, it still seems that our followers are most active during business hours as well.

@Sysomos@Sysomos's Best Time To Tweet

But what about consumer based brands? Their target audience and followers may not be people doing business during business hours.

I started by taking a look at @CocaCola, a brand known around the world. Coke has no specific demographic as they want to reach anyone interested in a refreshing beverage from around the world. When I analyzed their Twitter followers, it appeared that they were most active in the afternoons, which is probably a good time for people to take a break and grab a Coke. So for @CocaCola, it might be best to tweet at people looking for that break.

@CocaCola@CocaCola's Best Time To Tweet

To test my theory about kids being in school during what others say are the peak times to tweet, I looked at the @DisneyChannel, a channel with children’s programming all day in the US. As it turns out, their followers are being most active on Twitter between 1pm-10pm(EST). That shows that their fans start to become active on Twitter when school is ending, so for them to tweet in the morning may not make sense, but hitting up that after school crowd would.

@DisneyChannel@DisneyChannel's Best Time To Tweet

I then started to experiment a little bit more with this.

The next brand I decided to look at was the @WWE, who has a very active Twitter account all day every day. When I analyzed their followers it turned out that they are most active on Monday nights between 8pm-10pm. That also just happens to be the time that RAW, their flagship TV show airs. So, for the WWE, it pays for them to be the most active while people are watching and tweeting along with RAW.

@WWE@WWE's Best Time To Tweet

Next, I looked at @TacoBell, the Mexican fast food chain. Now, Taco Bell is known to have a stereotype of having a special affinity from a late night crowd of teenagers and college students. However, it may not actually be such a sterotype. When I analyzed their account to see when their followers are most active, it turned out they were tweeting the most between 8pm-midnight almost all week long. So, rather than shrugging off that stereotype, it may actually be better for them to embrace it and to tweet when their followers really are most active.

@TacoBell@TacoBell's Best Time To Tweet

Some friends of mine on Twitter suggested that @EAT24 is a great brand to follow on Twitter. I had never heard of them (because they are US based and not in Canada where I can use them yet), but they’re an app that makes ordering pick-up or delivery food easy for people across the US. As it turns out, being an app for food they want to be available when people are hungry. When I looked at their followers, they were most active from about 11am-1am(EST), all times when people are hungry and thinking about ordering food. Interestingly, Friday afternoons are when their followers are most active, which also just happens to be when people are thinking about ordering food for Friday night after a long week when they don’t want to cook.

@EAT24@EAT24's Best Time To Tweet

Lastly, I decided to get a little worldly. I looked at the account for @Westpac, a bank in Australia. Australia is currently 14 hours ahead of my Eastern Standard Timezone. So, when I analyzed their followers to see when they’re most active it wasn’t surprising to find that their best time to tweet was in the middle of my night.

@Westpac@Westpac's Best Time To Tweet

Now, these are just a few brands on Twitter. Every brand will see that their fans or followers are active during different times of the day. Also, different social networks see activity at different times of the day. For some of these networks where you may not be able to see follower analytics as easy, testing may be the best way to find out when your best time to post to them would be.

So, we want to know, how do you know when the best time to post to a social network is for your fan base? Let us know how you determine it in the comments.

Sysomos MAP and Heartbeat Updates: Tumblr, YouTube and Facebook

Let’s just say we’ve been busy. Very, very busy. 

At Sysomos, we’re always working behind the scenes to make our technology better. Whether it’s delivering greater speed and accuracy, or more data and more potent analytics, our ongoing mission is to provide you with the best social intelligence out there — so that you can make the kinds of business decisions that drive future success. With that in mind, we’d like to share some of the major enhancements we’ve made lately, including the addition of Tumblr to our ever-expanding data set.

We’ve put Tumblr on the MAP. 

Earlier this year we announced our partnership with Tumblr. Today we’re thrilled to announce our all-new Tumblr integration, which gives you the ability to glean insights from the full breadth of Tumblr’s data, has been added to MAP. In fact, you can search for mentions using text-based queries among all eight Tumblr data types — from photos, text, audio and video, to quotes, answers, links and chats. And you can evaluate those mentions using Overall Sentiment, Word Cloud and Buzzgraph analytics. Perhaps best of all, you can get started right now.

Sysomos MAP - Tumblr Search Results

Sysomos MAP - View Tumblr Posts

Sysomos MAP - Tumblr Buzzgraph

 

You’ll love (not just ‘Like’) more Facebook results in MAP.

Enter search terms as usual and you’ll notice something right away: a lot more Facebook results. Why? We’re now pulling in tons more Facebook data. More data = more results. And that’s the kind of math everyone loves to do.

Run YouTube Analytics without skipping a Heartbeat.

You can now view no less than 17 of the most popular YouTube Channel metrics — including Geographical, Playback, Traffic Sources and Device, as well as Basic and Daily metrics — right from within the Heartbeat platform, without having to log in to YouTube.  All that’s required is a one-time permissions process in which your YouTube Channel administrator (maybe that’s even you) grants Heartbeat access to retrieve the metrics. Here’s a sample of how some of these new metrics will look in your Heartbeat:

Sysomos Heartbeat - YouTube Views

Sysomos Heartbeat - Youtube View Duration By Country

Sysomos Heartbeat - Youtube View Duration by Device

 

As always, if you’re already using MAP or Heartbeat please contact your account team with any questions.

If you’re not already using MAP or Heartbeat, please feel free to contact us to learn more about these great new updates and our software overall.

Sysomos and Spredfast Change the Rules of Engagement

New Partnership Between Sysomos & SpredfastSysomos Heartbeat has always given users the ability to engage with Twitter and Facebook communities from within the platform. In fact, it allows our clients not only to have messages approved before they’re posted, but also to track all engagements through workflow management. We engineered Heartbeat that way precisely so people could monitor conversation, gain insights, and engage with their audience—take action on those insights—in one place.

But we also recognize that there’s more than one way to do things. The fact is, some of our clients might prefer to use Sysomos for social intelligence, but feel more comfortable using another solution for engagement. And because it’s our job to anticipate the needs of clients and incorporate them into our solutions, we’ve got some great news to share.

We’re proud to announce a partnership that ensures Heartbeat users will get all the robust features they’re used to—plus the ability to engage with audiences using the Spredfast Social Marketing Platform. Catering specifically to large enterprises, Spredfast allows users to collaborate, coordinate and track all of a social media team’s engagement on Facebook and Twitter.

So if you’re a Heartbeat user with a Spredfast account, you will soon be able to connect the two platforms so that the Spredfast Engage Button appears in the Heartbeat interface alongside posts you can engage with. Click the button, and Heartbeat will send that piece of content directly to the Spredfast Platform, where you can plan, approve and send messages when ready.

To our way of thinking, combining the best in social intelligence with the leader in enterprise-scale social engagement offers shared clients not only a solution that is potentially more powerful, but an experience that is more seamless—eliminating the need to continually jump between one platform and the other. And any time we can make our clients’ jobs easier and help them do those jobs better in the process, it’s a win-win situation.

As Darin Wolter, our EVP of Sales, says: “Sysomos and Spredfast have many clients in common, so integrating our solutions gives customers and the market the best of both worlds. Now they can glean deeper social insights, while also targeting their messages more effectively.

Stay tuned for more information about the Sysomos partnership with Spredfast in the weeks ahead.

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to http://hb.sysomos.com/mhb and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

Product Updates: Influencer Bio Searches, Google+ Fan Pages and More

Today we have some great product updates and a big announcement

In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy. But first, we have something even more exciting to tell you about…

Sysomos is now officially a Twitter Certified Partner!

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Being a part of the Twitter Certified Partner Program solidifies the benefit we provide in helping businesses learn and act upon what their customers are saying on Twitter. Being part of this program allows us to take full advantage of the Twitter platform and innovate to solve business needs. Essentially this means that our products will be constantly improving to make sure you are getting the best possible information and insights from Twitter to do your job better.

 

And now, here’s our latest round of product updates:

  

Twitter Trends

With brands always looking for ways to benefit from real-time marketing, it’s important for them to know what’s going on and what people are talking about at all times. That’s why we’ve added a new section to both MAP and Heartbeat that shows you what is currently trending on Twitter. These trending topics can be viewed on a worldwide basis, by country or even as specific as major cities around the world. So whether you’re a global, national or local business, you can see what the people who matter to you are talking about.

In MAP, this feature can be found in the left-hand column of the dashboard. In Heartbeat you can find it on the right-hand column of the Twitter tab.

Updated Tutorial Videos

As part of a continued commitment to our clients, you will notice updates to the Help section of both Heartbeat and MAP. In the Heartbeat Help section you can find 11 new tutorial videos and 5 new downloadable cheat sheets. In MAP there are 11 new tutorial videos and 2 new downloadable cheat sheets. The look and layout of the help section in Heartbeat and training section in MAP has also changed to make it easier for you to find the information you are looking for. Continue to watch for more updates in the coming weeks!

 

Twitter Influencer Bio Search

Not everyone talks a lot about their work or interests on Twitter, but that doesn’t mean they’re not influential to others about those things. With our new Twitter Bio Search you can now search directly in people’s bios for ways they describe themselves.  The Bio Search also allows you to look for people with certain numbers of followers and apply country filters to your search. So now, you can find moms from Toronto with more than 500 followers, but less than 1000. Or you can find dentists in Chicago with over 5000 followers.

 

Analyze A Google+ Fan Page

With Google+ being the latest social network to get its feet underneath it, it’s important to know what’s happening with your company’s page. Now you can link your Google+ Fan Page directly into your Heartbeat so you can always know exactly what is going on. Just like Facebook and LinkedIn pages in Heartbeat, the addition of Google+ will show you the latest activity on your page, a buzzgraph of what’s being said and the overall sentiment of the page. If you’d like to attach your Google+ Fan Page to your Heartbeat, your account manager would be more than happy to help you do so.

Edit Email Alerts

We’ve made it easier to edit your email alerts that come from Heartbeat. The importance of things that you monitor can sometimes change from not important to very important, or from very important to not so important, so your update frequencies will need to change as well. Rather than starting from scratch on the alert, we’ve made it easy to go in and edit how and when you receive them. Simply go into the Email Subscriptions tab in your Settings and you can quickly change the settings to any of your email alerts.

New User Roles

As social media teams expand within companies, we’ve discovered a greater need for different roles and what they can do in Heartbeat. Because of this we’ve added two new roles that you can assign to people on your team; Supervisor and Director. These are in addition to the roles that already exist; User, Manager and Administrator. These changes can be made in the Manage Users section of Settings.

Introducing Sysomos Publishing

Monitor, analyze and publish all from within Heartbeat

When we first started, Sysomos focused primarily on monitoring and analyzing everything that is said in social media. Over the years, the social media landscape has evolved beyond simply listening to conversations – people are actively participating in discussions with their customers, peers and influencers. Our users wanted a single, unified platform to do everything in one place, from monitoring to publishing. Today, we are announcing exactly that.Throughout 2012 we released 104 product updates, making Sysomos not only the most advanced social media analytics platform, but also a place where brands can engage their online communities. To deliver a truly holistic, end-to-end social platform, we are releasing our Publishing Tab and Content Calendar.Keep reading to find out all of the great features that are now available with this latest update to Heartbeat.
Content Calendar
All published and scheduled messages are displayed in a user-friendly calendar format that helps your team maintain and stay on top of a well-defined content calendar for weeks at a time. All entries in the Content Calendar are colour-coded based on their status. A list view is also available for printing and exporting.Schedule Messages to Multiple Accounts with Multimedia
You can easily schedule messages to multiple accounts, including Twitter and Facebook, at once. For Twitter, you can also attach images and for Facebook, a customizable multimedia preview is added for URLs automatically.

Customize Time Zone
Each user can select the time zone in which they would like to schedule publishing and view the content calendar. This allows globally dispersed teams to collaborate more easily.

Manage Approvers
For each social channel, including Facebook and Twitter, you can define content approvers. Once this functionality is set up, nothing will be published without first being approved. This allows your larger team to create content, but go through an approval process before actually publishing.

Publishing Stats
Heartbeat’s new publishing section also provides statistics on how much content you are publishing. You can view this report across all social channels or for specific ones individually.

Outlook Integration
The Content Calendar can be easily integrated with your personal Outlook or mobile phone. No more logging in to Heartbeat to see what is scheduled and everything will be automatically synced in the cloud.

Workflow Log
Everything you do is recorded in our Workflow module, making the entire process auditable and accountable.

Best of all, everything is fully integrated in Heartbeat’s existing monitoring and analytics user interface. This means that whether you engage from the Your Heartbeats page, reply from Twitter Engagement Central, or schedule using the Publish page, everything works in unison. For the first time, our users have a fully integrated social platform providing end-to-end functionality.

 

If you’re already a Sysomos subscriber and would like to learn more about our new publishing features, please feel free to reach out to your account manager.

If you’re not a Sysomos subscriber and would like to learn more about the new publishing and other great Sysomos features, feel free to contact us.

 

UPDATE: Check out our tutorial on how Sysomos Publishing works

Using the Publish Tab from Marketwire on Vimeo.

Social Activity From New Media Expo

This week in Las Vegas we were very honoured to attend one fo the world’s largest social focused conferences known as the New Media Expo (but you may know it by it’s old name, Blog World). The conference brought together some of the most social people from around the world including brands, bloggers, podcasters, marketers and PR professionals. All of these people flocked to Sin City to learn facts, tips and tricks to help with how they approach social media. We also tracked the social conversations around the whole event and wanted to share them with you.

Looking at the three days that New Media Expo ran for we found quite a bit of social action happening, especially on Twitter as people connected and shared what they were learning through the channel. For the three days we found 379 blog posts, 293 online news articles, 70 forum postings, 37 YouTube videos and 38,293 tweets mentioning New Media Expo or containing the #NMX hashtag.

Since most of the activity for the conference happened on Twitter, we looked a little bit deeper into what was happening there. We pulled up the top four retweets that we found coming from the conference. Here we found an interesting mix of tweets that were being reshared from a tweet about one of the keynote talks, to a tweet about a campaign that was running along side the conference, to a tweet about meeting up with new and old friends, and even a joke tweet that too many twitter users could relate to. Here are those top four RT’s:

We then looked at who was making the most noise at New Media Expo. The top source for New Media Expo tweets was Bryan Kramer, or @BryanKramer on Twitter. The rest of the top ten tweeters from NMX appear in the following chart:

Something really interesting that we found when looking at all the New Media Expo tweets was how people were sharing information. Out of the 38,000 tweets we looked at 35% of them were regular tweets, meaning that it was people sharing the information they were learning at the conference. What’s incredible though is how much of that information that was being shared by others passing that information on to their own followers and networks. A whopping 55% of the New Media Expo tweets were retweets.

We also looked at buzzgraph to see what people were talking about during the three days of New Media Expo. In the buzzgraph we found some general talk that you would expect at a conference focused around social media like “social media” (of course), “marketing,” “engage,” “marketing” and “SEO.” We also found that “Vegas” was being mentioned quite a bit, as that’s where we all were and that while the conference has changed names, people still were referring to it as “BlogWorld.” In the buzzgraph, the darker and thicker the lines between words are, the more we found those words to be used in conjunction were. With that in mind, it seems quite fair to say that one of the most popular things we saw around the “NMX” hashtag was “Dana White,” the owner of UFC’s “keynote” talk.

Now we want to give you a break down of day-by-day activity we found throughout the New Media Expo. Below you will find the social activity levels for each day indivdually along with a buzzgraph and word cloud of the conversations from that day.

Day 1 – January 6th

Day 2 – January 7th

Day 3 – January 8th

Were you at New Media Expo or following along online? Leave us a comment and let us know your highlight or the most interesting thing you learned from the conference.

Sysomos Product Updates: We Snuck In A Few Extras For You Before The Year Ended

 

Find hashtags, compare Twitter users, add influencers to your media set quicker and more!

Just in time for Christmas! We have a few presents for you, in the form of product updates!

Today we’re very happy to introduce a few new and great features to make both MAP and Heartbeat even better than before. Some of these are features that we’ve received a lot of requests for, while others are a few extra stocking stuffers that we thought you would enjoy.

Some of these new features include:

  • a way to compare two or more Twitter accounts, side-by-side
  • an easy way to see what hashtags are being tweeted in conjunction with your search terms
  • an easier way to interact with your top influencers
  • new publishing permissions for users.

To find out more about these and all the other new updates, just keep reading.

   Top Twitter Hashtags
Our industry-leading text analytics have always been able to tell you what words people are using when they talk about your brand, your competition, or any other search terms you were interested in. But have you ever wondered what hashtags people were using to connect their conversations? Well, wonder no more. We’ve added the ability to pull the top 10 hashtags being used in any Twitter conversation.

You can now see what hashtags are associated with your brand, then use those hashtags to join in their conversation. Or maybe you notice that a #help hashtag is appearing a lot with a search for your company name. You can now know what people are looking for and respond accordingly. Knowing any hashtags associated with your topic of interest will give you a brand new way to make sure you’re on top of  conversations.

To find this new feature in MAP, head over to the Twitter section and find the “Hashtags” tab down on the left-hand side. In Heartbeat, this feature can be found under the Measure tab in the “text analytics” section.

Compare Twitter Users
Have you ever wanted to compare your Twitter handle to your competitor’s? Want to know if your followers also follow someone else? What your followers have in common? What the difference is? With this latest feature in MAP you can now know all of these things.

Simply head over to the Twitter section of MAP and click on the Compare Users tab. Then you can enter up to eight different Twitter handles to compare at one time.  Once you’ve entered the handles you’re interested in, hit “compare.” We’ll show you a breakdown for each account that includes their basic profile information, their authority ranking, the average authority of their followers, how many new followers they receive a month, a word cloud of their followers’ bios and a breakdown of their followers gender and country of origin.

As well, we will show you a venn diagram of how the followers overlap with the first account in your search and information about those overlapping followers.

 

 

New Compare Pages
We’ve made some minor updates to MAP’s compare section as well. You can now compare the sentiment of two or more search terms from Twitter, as well as the geography between searches in forums and online news.

 

Correlation Diagrams
Under the “Compare” tab of Heartbeat, we’ve now given you the ability to compare certain aspects of the terms that you’re already comparing.

For example, let’s say you’re comparing mentions of Starbucks and Dunkin’ Donuts and you want to know how many of their mentions came from Twitter, or from just males, or even what percentage of those mentions were negative. These are only a few of the areas you can compare. You can take a much deeper dive into a number of other areas available in the drop down menu.

 

Publishing Permissions
There is also a new way to assign publishing permissions from within Heartbeat. Now both Facebook and Twitter accounts are linked directly to a Heartbeat (previously, Twitter accounts were only linked to a specific users’ login). You can then define which team members/Heartbeat users can publish updates to either Facebook or Twitter.

Just head into your Heartbeat’s settings and down to the “Publish Permissions” tab. Choose to allow every user in a Heartbeat the ability to publish, just the Admin users, or just a selected few people.

 

Influencers and Most Mentions Usability Update
It’s also easier to do things with the users that appear in your Influencers or Most Mentions sections of Heartbeat’s “Measure” tab. If you click on the “edit” tooltip to the right of a user, you can quickly remove the user from ever showing up in the section again, or add them to one of your existing media sets so you can keep a close eye on them.

Lastly, you may have noticed sometimes that when you exported a page as a pdf some charts would occasionaly get caught in the middle of page break. We’ve made sure that isn’t going to happen anymore, so feel safe when creating pdfs for reports again.

If you are already a Sysomos subscriber and would like further information on these exciting new features for Heartbeat and MAP, please contact your Sales Representative or Account Manager. 

If you are not already a Sysomos subscriber and would like to find out more about MAP or Heartbeat, please feel free to contact us.

Have a wonderful holidays and we’re looking forward to bringing you many more great updates in 2013!

Product Updates: We Tell You The Best Time To Tweet and More

The year may almost be over, but we’re not slowing down.  We have a ton of new features for MAP and Heartbeat that we’ve recently added and are excited to share with you. A lot of these features make your social media data easier to access, view, understand and, of course, give you insights into your online communities.Some of these new features include a way to see when the best time to reach your Twitter followers, quick access to data around spikes in conversations, and aggregated data for companies using multiple Heartbeats. Just keep reading to learn more about these and other exciting updates.
   Best Time To Tweet
Over the years, multiple studies have been done to show when Twitter users are most active. We even released some statistics around this a few years ago. The problem with these stats is that they’re a generalization of the entire Twitterverse, but may not necessarily be true of your specific Twitter audience. As of right now, we have a solution to that problem for you.

Now in both MAP and Heartbeat you can see when a specific Twitter account’s followers are most active. This chart looks at when the account’s followers tweet and colour codes the activity by date and hour. The darker blue a square is, the more activity is happening in that hour. This will give brands the knowledge to know when their communities are most engaged on Twitter, which is likely the best time to tweet to them. The chart will also show you averages for weekdays and weekends.

The Best Time To Tweet chart can be found under the Twitter User Details tab in MAP and the Analyze tab of Twitter Engagement Central.

Highlights of Activity Spikes from Popularity Charts
We’ve made it easier to see what’s causing an activity spike in MAP’s Popularity Charts. Previously, you would highlight an activity spike to narrow in on specific dates and spike, then refine your entire query to look at data from the spike. Now, when you highlight an activity spike in the chart, highlights of that spike appear underneath.

When you highlight an activity spike, we now show you a word cloud and buzzgraph to show you highlights of the conversation causing the spike. As well, the highlights section shows you demographic data about who’s talking to cause the spike.

See More Data Around the Most Retweeted Tweets
Have you ever wanted to know more about who’s retweeting popular tweets? Well, MAP now gives you a way to see more data around the people retweeting. Under the Most Retweeted Twitter tab, hover over a specific popular retweet and you’ll now see options to click on more information about the Reach of the tweet in question and the Demographics of the retweeters.

Analyze A LinkedIn Page
MAP now gives you the ability to analyze the activity on any companies LinkedIn page. This could be your page, a competitors, or any company you might be interested in knowing more about. Simply put in the company’s LinkedIn page’s URL and click analyze.

MAP will then bring up information around what’s happening on that page. You’ll see information around how many people follow that page, number of posts, number of likes for posts, product information and recommendations, latest updates, a word cloud of the activity on the page and sentiment.

New CSV Formatting
Content search CSV exports will be updated to a new enhanced format on Friday, November30th. Currently, different media sources each have their own format for content CSV exports. With this update, a single unified format will be used across all sources when exporting search content. New CSVs will also include local time in addition to EST timestamps.

If you are not ready for the new CSVs, you can temporarily switch back to the existing format by navigating to the Settings page. The current format will be available till Jan 31, 2013 for compatibility before being retired.

 

New Activity Summaries for Click-Throughs on Charts
On the Heartbeat dashboard we give you a high view of all the information that you can find as you make your way through the platform. But sometimes you want that information even faster. We heard you ask, and have now made all the charts in the dashboard clickable to take you to a summary page for that specific information.

For example, if you notice a spike in Twitter activity for a certain day on your dashboard, simply click on that spike in the activity summary and you’ll be transported to a summary page for that information. The summary page will show you a 24-hour breakdown of the Twitter activity on that day. You will also find other Sysomos leading analytics, such as sentiment and text analytics, for the specific data you’re looking at on the summary page.

More Aggregated Data for Heartbeat Enterprise View
Some of the larger brands that we work with require more than one Heartbeat to keep track of all their data. That was why earlier this year we released Heartbeat Enterprise View. As of today, it’s now easier to see all the information you need from these multiple Heartbeats together in one place.

First, we have updated the Enterprise View measure page. You can now compare your Heartbeats side-by-side to see how different aspects of your social business are stacking up. In addition to this, we’ve also given you the ability to see the information from multiple Heartbeats combined.

Second, we have added advanced filtering to the Enterprise View measure tab. This means that you can get very specific with the aggregated data that you’re looking at. For example, you can now look at the data from multiple Heartbeats together, but only in the USA and all data but not Twitter.

Lastly, we’ve also updated the email updates for Enterprise view. You can now get email updates sent to you that compare your multiple Heartbeats, or see all the data combined right in your inbox.

If you are already a Sysomos subscriber and want to learn more about any of these updates, please don’t hesitate to contact your account reps.

And if you’re not a Sysomos subscriber but would like to learn about these and other features of MAP and Heartbeat, please feel free to contact us.