Posts Tagged ‘heartbeat’

Sysomos MAP & Heartbeat Updates: Social Footprint, Aggregated Analytics and Scheduled Tweets

If you’re a Sysomos subscriber you may have noticed over the past two weeks some new and exciting features trickling into the software. Today we want to highlight some of the big features that we think people will be very excited about in our MAP and Heartbeat platforms.

Social Footprint: The ability to connect the dots between where people are and what they do online is becoming more and more important. Being able to connect a Twitter account to the blog they write can come in handy when trying to contact people in many different situations like finding and talking to influencers or when dealing with a crisis situation. Users will now be able to connect these dots in both MAP and Heartbeat with Social Footprint. Social Footprint will allow users of MAP and Heartbeat to connect the author of posts viewed in the system to their other accounts around the web on sites such as Facebook, Twitter, Blogs, Youtube, About.me, LinkedIn, Quora, Foursquare and many others.

In order to view an authors Social Footprint just click on the second tab beside an individual post (the one that looks like a person) and both MAP and Heartbeat will pull up the author’s other online profiles.

Aggregated Analytics: Previously in MAP most data was available by individual mediums, but sometimes you want to know the big picture across more than one network. MAP now allows users to view data from more than one source at the same time. You can now view data such as sentiment, geography, word clouds and buzzgraphs across multiple channels at the same time.

These new data sets can be found on the right hand tab of the MAP dashboard. Users can select to look at the data from all sources or just the ones of interest at the time; such as blogs and Twitter, but not news or forums. Simply select the channels you’d like to aggregate the data from at the top of each page and click apply.

Scheduled Tweets: We all know that it’s hard to be in front of a computer all day long, but that doesn’t stop the need for information to go out at certain times. This is why we’ve introduced the ability to schedule tweets right from within Heartbeat. Simply navigate to the Twitter tab in Heartbeat and find the “Post a Tweet” section under the user profile. Enter your tweet into the box then select if you want to post the tweet immediately or at a future time. If you want to schedule a tweet for a future time select the date, then the time and then click “Post Status Update.” It’s that simple.

Those are just a few of the exciting updates that we’ve recently released. Some other updates now in MAP and Heartbeat include:

A cleaner look and UI for YouTube search in MAP
You can now remove words from the buzzgraph in Heartbeat just as you could previously in MAP
Detailed Entity reports in Heartbeat under the Text Analytics tab
The ability to email PDF’s of reports directly from Heartbeat
And secure HTTPS logins for both MAP and Heartbeat

An email containing details about these and other features will be coming out to all MAP and Heartbeat subscribers, but if you ever have any questions about updates please reach out to your account manager who will be more than happy to tell you more and teach you about all of our updates.

We have even more great updates scheduled to be released very soon, so stay tuned!

By Sheldon Levine - July 25th, 2011 - 4 Comments »
Tags: heartbeat, MAP, product updates, Social Media, sysomos
Posted in Announcements, Customers, Features, Social Media

Mr Obama Goes To Twitter Town

Yesterday was a historic event in the world of social media, the President of the United States, Barack Obama, used Twitter to answer questions from the general public. In what is set to be the first of many Town Hall meetings using the mico-blogging service, Twitter users were asked to send questions to the President by using the hashtag “#AskObama.” In turn, the President tried to answer those questions in little 140-character snippets.

While the idea was very progressive and interesting, some people felt that the event didn’t go exactly as they hoped it was going to. For one, an estimated 40,000 questions were sent via the #AskObama hashtag, but since the event only went for about an hour, the President only had time to take and answer 18 of those questions. Others spoke out about how the questions were chosen. The question were supposed to be coming from every-day Americans who wanted answers, but some said they only let through the soft-ball questions and others noticed that somehow a question from House Speaker John Boehner got asked while many others were passed over. The last criticism that I’ve seen apparent over the event was that the public was expecting the event to be more of a conversation via Twitter, as most people use the service everyday for, and it was rather more of the President dictating canned answers that seemed more like a broken up speech than an actual conversation with the people. To that end though, after the event finished Jack Dorsey, one of the cofounders of Twitter and moderator of the Twitter Town Hall, asked his 1.7 million followers how they can make these Town Hall events better in the future.

While Twitter is working with some partners to handle the official analytics and assessment of what actually happened on Twitter yesterday, we thought it would interesting to look at what the rest of the social media sphere was saying about the event using our Sysomos social media monitoring and analytics software. A look at just how much the event was talked about starting the day before the event to this morning showed us that the event was talked about in 4,715 online news articles, 2,545 blog posts, 627 forum posts, 149 YouTube videos and 1,386 public Facebook statuses.

We also found that the two age groups that seemed to be most interested in the event were those 21-35 and the 51-and-over crowd who accounted for 33% of the conversation each. Not surprising was that those 20-and-under only accounted for 4% of the conversation outside of Twitter. As well, we found that outside of Twitter males seemed to be the ones talking the most about the Town Hall event.

While the event took place in the United States and was aimed at citizens from the country, a look at our heat map of the world shows that people around the world were still talking about the historic event. Of course though, the most conversation was coming from the USA as shown by the darker colouring.

A buzzgraph that we put together from all sources outside of Twitter gives us a look at what people were talking about in relation to Obama’s Twitter Town Hall. Near the center of the buzzgraph we can see that the people involved were being talked about the most; “pres” and “Barack” Obama as well as “Dorsey” who moderated. As well, we can see a strong connection to “Boehner” because of all the people calling foul on the fact that House Speaker got a question asked when it was supposed to be questions from the general public. We also see a strong connection to “140-characters” because a lot of news organizations talking about the event felt the need to explain how Twitter works to the non-tweeters. Around the edges we can also find some of the topics that were addressed including “taxes,” “debt,” “economies” and “jobs.”

When we focused in on specific mediums to see if different talk was coming from within we found that both online news and blogs seemed to be talking about the same sorts of things. The buzzgraphs for both online news and blogs looks very similar to the overall buzzgraph above. However, when we looked at what was being said about the event through public Facebook statuses we found that people weren’t really analyzing the event as much there. Instead, Facebook seemed to be being used by people to inform their friends that the event was happening. This is most evident by the time of the event “2pm” being right in the center of our buzzgraph. We also see words like “today,” “ask,” “hashtag” and “whitehouse.gov” being used to inform people of what was going on.

Overall, the Twitter Town Hall seemed to be a successful event despite some of the criticism it received. Lots of people got involved by sending questions and watching for the Presidents responses. Twitter also plans to do more of these types of events and wants to make them better experiences for their users. It was a very interesting experiment to see how politics and social media can mix, but what did you think of the whole event? Let us know in the comments bellow.

By Sheldon Levine - July 7th, 2011 - No Comments »
Tags: analytics, barack obama, heartbeat, MAP, Social Media, sysomos, Twitter Town Hall
Posted in Samples, Social Media

Sysomos Product Update: Gender Analysis for Twitter and Facebook

Once again, we at Sysomos are pleased to bring you another big and unique update to both our MAP and Heartbeat software.

Unlike many of the other social networks, Twitter users are not asked to reveal their gender. On Facebook, users identify themselves as male or female, but that information is not publicly accessible. However, people who are trying to reach specific target audiences still want this information. So, over the weekend we updated both MAP and Heartbeat to include a new analysis feature that will help identify the gender for Twitter and Facebook users in an easy to read graph.

How are we able to do this? We spent a long, long time creating a database of names. Our list contains common names in English and many languages from around the world. In addition to just reading names, our latest analysis feature looks for clues in a user’s profile and content. There always are cases where a machine can not judge if a user is male or female, e.g., ambiguous names or brands. In a case like the name Jamie, which could belong to either a male or female, we look for clues in their profile like “mother of 3″ to determine that this Jamie is a female. We have tuned our algorithm to be conservative such that it makes almost no mistakes. Using disclosed names along with clues from user profiles and content, it is able to accurately classify two users out of three, with the remaining one-third being marked as “don’t know”.

This latest update is one of the most unique in the entire industry, especially with such a high level of accuracy. We think that everyone using our software to accurately approach and/or research their target audiences will find this feature extremely useful.

As always, if you are a current Sysomos subscriber and have any questions about our latest updates, don’t hesitate to contact your account manager.

Keep your eyes here on the blog for more updates coming in the future.

By Sheldon Levine - May 31st, 2011 - 3 Comments »
Tags: heartbeat, MAP, product updates, Social Media, sysomos
Posted in Announcements, Customers, Features, Social Media, Technology

Sysomos MAP & Heartbeat Updates – New Facebook Features Make Engagement and Competitive Analysis Easier

This week, we’re super happy to announce some major updates to how Facebook is integrated into our MAP and Heartbeat services. Here’s a quick look at what these updates include:

Analyze any Facebook Fan Page in MAP: MAP subscribers previously could search for key terms being used in publicly available Facebook status updates to analyze. With our latest update you can now also perform ad-hoc research and analysis on any Fan Page in the Facebook network.

All of MAP’s usual powerful analysis tools can now be applied to Fan Pages; including understanding the volume of conversation, the overall positive vs. negative sentiment, text analysis, and who the top fans are of any page. MAP can now be used to perform a direct comparison of fan pages to obtain insights into competitive brands and your industry.

The best part is it’s super simple to do. All you have to do is navigate to any Facebook Fan Page and copy the URL. Then in MAP, select “Facebook” under the “Social Media” tab, and click “Analyze a Fan Page”. There will an empty text box where you can now drop in the copied Fan Page URL, click “Analyze” and MAP will instantly pull up current/historical info for that page.

Directly engage with your Facebook fans in Heartbeat: Being able to directly engage with your fans in an easy way is very important to any brand. With our latest update, you can now easily engage with your audience on your Facebook Fan Page Wall to provide status updates or comment on wall posts without ever leaving Heartbeat.

Easier integration of Facebook Pages in Heartbeat – including those of your competitors: In the past, integrating your Facebook Page into Heartbeat and Facebook Page Central required the page’s administrator to dig into the page’s FBML code and place a token (a piece of code) inside. With our latest update it has now become simpler: copy the Facebook Page’s URL and paste it into Heartbeat. The pages can then be accessed like all other information in Heartbeat, including automated email alerts for important activity on your page or your competitors pages.

To add a new Facebook Page to your Heartbeat, copy the URL of the Facebook Page you’d like to add. Then, within Heartbeat, access Facebook through the “Settings” tab and paste the unique URL of the Facebook Fan Page into the address bar. Next, hit “Link Page” and begin analyzing. Any page linked to your Heartbeat can be accessed quickly and easily from the right side navigation entitled Facebook Pages.

If you are a Sysomos user and have any questions about any of these new features, please don’t hesitate to contact your account manager.

That’s our big Facebook update, but keep your eyes peeled for more exciting Sysomos updates in the future.

By Sheldon Levine - May 16th, 2011 - No Comments »
Tags: analytics, facebook, facebook page central, heartbeat, MAP, monitoring, product updates, Social Media, sysomos
Posted in Announcements, Social Media, Technology

A Quick Look at Canada’s Federal Election Through Social Media

The following post has been contributed by Nygel Weishar.

Yesterday I had the privilege of working on a virtual team with Mark Blevis (@markblevis), Ellis Westwood (@elliswestwood), and Stephanie Brooks (@stephbrooks_) where we conducted some comprehensive analysis regarding social media traffic on the 41^st Canadian Federal Election (#elxn41). Down here in Toronto, command central was nothing short of an apartment, two laptops, and a flurry of notes. Up in Ottawa my accomplices were working out of the Canadian Press headquarters.

Throughout the afternoon we collaborated, generating real time reports, and furthermore refining our criteria for what we would define as legitimate election conversation (as anyone who’s conducted SM monitoring knows: clean data is imperative). That being said, we’re currently swimming in data and are just trying to remain calm regarding all the fun we’re going to have pulling it apart. So for today, I’ll present some high level stats with the promise that there is more juicy stuff to come.

In terms of election conversation volume, we saw a pretty consistent Conservative majority hovering around the high 30% range all day. A steady second place was held by the NDP with a volume hold of about 33%. Liberals at 16% while the BLQ and GPC frequently traded somewhere between 5-8%.

Come the end of the day (when riding announcements were becoming final), we saw a pick up in BLQ and Liberal chatter, which unfortunately for them was due to their poor performance at the ballots. Below we have the overall day’s share of voice distribution for the five main parties in the election.

Now the really interesting part is when you compare the overall volume of conversation to the reported election outcome numbers coming in from CBC.ca. Further analysis needs to be done, but in this case it seems that the overall volume of conversation may have been pointing to the popular vote outcome. Food for thought…

When we looked at the tone of the conversation regarding positive/negative sentiment, a stronger negative voice was observed. The automated sentiment tool from Sysomos, benchmarked at 88% accuracy, shows us a 39%/61% split for positive vs. negative conversation respectively. Seems that politics are not only portrayed negatively in traditional media sources (ie: smear campaigns, exploiting commercials), but those messages permeate into social media channels as well.

Observing who was talking and in what language, we saw that overall it was a 21-35 year old male dominated conversation. English also was king on the scene with almost 10x the French conversations taking place.

That’s all for now, but as I promised much more post-analysis to come.

Also, thanks again to Sysomos for the incredible technology and the team up in Ottawa, it was a great experience!

By Sheldon Levine - May 3rd, 2011 - 2 Comments »
Tags: #elxn41, analytics, Canadian election, heartbeat, Social Media, sysomos
Posted in Events, Samples, Social Media

Sysomos Heartbeat Updates – Advanced Filters, Bulk Sentiment and Highlighting Optimization

Yesterday we made some big updates to Heartbeat, our real-time social media monitoring and engagement software. Some of the key features of this update are:

Advanced Filter System: Heartbeat has always allowed users to stack filters on top of each other to really refine the data you were looking at. The tagging rules let you define different competitors and topics, which can be combined with one or more filters on age, gender, location, source, authority etc. With today’s update we are taking this filtering to the next level by allowing you to combine your filters in any possible combination. You can now slice and dice the data however way you like.

For example, you can now easily do something as complicated as: ”BlackBerry Playbook” OR the ”Motorola Xoom” that mention “Apps“ OR “gaming“ but only “High Authority” (7+) “Blogposts” that don’t have ”Positive Sentiment” with the new advanced filter interface.

To use these new filtering options just select “Advanced Filter” from the Filter drop-down menu in either the “Your Heartbeats” or “Measure” tabs. As always, you can also set up email alerts and bookmark your filter sets for future reference.

Bulk Sentiment Change: Heartbeat has always allowed you to manually update sentiment of any single posts to positive, negative, or neutral in a single click. Working with large Heartbeat accounts, it can however become cumbersome to update many posts. With our latest update, you can now update the sentiment of up to 100 posts in a single action just like you already could for Delete, Star, Unstar, and Close Case for multiple posts. You can also use custom tagging rules to identify positive and negative conversations using your industry specific terms.

To do so, select “Change Sentiment” from the drop-down menu at the bottom of the Your Heartbeats page. With this change, Heartbeat offers three ways to update sentiment: opening the right most dropdown to edit demographics and sentiment, one-click change by clicking the small sentiment icon, and the new bulk sentiment change.

Highlighting in Your Heartbeats Optimization: We’ve optimized how keywords of interest in posts are highlighted. Heartbeat now highlights the post of interest in yellow based on the tagging rules for just the tags that are assigned to that post. Previously we used either all queries or all tagging rules in the Heartbeat. With this change the highlighting is more relevant and meaningful to the post you are reading.

If you are a Sysomos user and have any questions about any of these new features, please don’t hesitate to contact your account manager.

Look out for more exciting updates around Facebook we have coming very soon.

By Sheldon Levine - April 28th, 2011 - No Comments »
Tags: heartbeat, product update, sysomos
Posted in Announcements, Features, Social Media

Sysomos Heartbeat Updates – Multiple Twitter Handles, Additional Forum Coverage, Weekly Reports and More

We are constantly improving all of our software offerings, releasing updates based on user feedback every couple of weeks. If you are a Sysomos user you’ll know this from the emails that we send out with each major update. We’ve decided to now also post each of our feature updates right here in the blog where they’re easy to find and all our readers can see just how often we are updating the software to work better for you. Keep your eyes out for many more of these posts in the future.

Yesterday we rolled out our latest update for Heartbeat, our real-time social media monitoring and engagement offering. Some of the key features in this update were:

Additional Forum Coverage: In December we updated our forum and message board coverage for MAP to cover 30-40% more content. Now, we bring that same coverage over to Heartbeat to crawl additional 200 million forum posts per month to help find your search terms.

Multiple Twitter Handles: While you’ve always been able to engage on Twitter right from within Heartbeat, you were only able to attach one Twitter profile to each account. We now offer you the option to attach multiple Twitter accounts to each Heartbeat account so you can engage from different handles with the click of a button.

Weekly Summary Report Email: Not every company/brand needs a updated report seven days a week. While you could get daily reports before, we’ve now allowed users to get a weekly summary instead if that fits your needs better.You can configure this through the “Email Alerts” area under the Settings Tab.

Highlighting Based on Tagging Rules: When viewing the content in the “Your Heartbeats” tab, you may have noticed that keywords from “Queries” were highlighted. We have now changed the yellow highlighting to instead use keywords from the “Tagging Rules” to make it easier to see why a post is assigned a particular tag.

Flag-Query with Option to Delete: If you are a Facebook Page Central user you most likely know of the ability to flag specific words that need to be brought to your attention. This allows you to receive email updates every time certain specified terms have been posted/commented on your fan page. Now you have the ability to delete the mentions right from the email. Just click the X beside the Facebook users name and it will delete the wall post or comment from your Facebook Fan Page.

If you are a Sysomos user and have any questions about any of these new features, don’t hesitate to contact your account manager.

We’ll have some more updates to highlight in the near future, so keep your eye out for these.

By Sheldon Levine - March 24th, 2011 - No Comments »
Tags: heartbeat, product updates, sysomos
Posted in Announcements, Features, Social Media, Technology

Social Media Week Wrap Up

Social Media Week is officially over and done with. Sysomos was very grateful to have been able to play such a large role globally in this coming together of social media minds as the official monitoring and analytics partner. We were able to watch the conversations happening around the world from all nine official Social Media Week cities and saw some pretty interesting things. If you missed my daily posts from last week you can click here to see daily metrics and insights from Social Media Week.

The greatest part about Social Media Week was that even if you were in one of the nine cities, you could still watch the conversations through what was being said through social media. By using Sysomos’ social media monitoring and analytics software, MAP and Heartbeat, I was able to watch the conversations that went on throughout New York, San Francisco, Rome, Paris, São Paulo, London, Hong Kong, Istanbul and here in Toronto. Overall, we found that there was 954 online news articles, 582 forum posts, 2,429 blogs and over 75,500 tweets talking about Social Media Week in just five days.

All of this activity was coming from a variety of people. Looking at demographics we can see how different age groups and sexes participated in the conversation.

Most of the activity that we saw over the week came from our nine Social Media Week cities, but we can see Twitter activity coming from all over the world. We calculated that all that twitter activity had a reach of 266 million impressions. That’s a lot of people who were able to be exposed to Social Media Week no matter where they were.

The following is a chart of the top ten Twitter users who were tweeting about Social Media Week. Apparently I made the list. That’s probably because I was live tweeting every event that I attended over the week… and I tweet too much.

While those are just the top ten Twitter sources, they were by no means the only ones spreading the SMW word. When we looked at the types of tweets that were happening we found that 46% of all tweets were original tweets, while only 38% were retweets. That means that people were spreading what they were learning in their own words to the Twitter networks instead of just RTing other people’s words.

A look at our buzzgraph, a chart that shows the words most used in connection with our search term(s), we can see a large variety of terms. Some talk about the use of social media, for business and pleasure, some words talk about the events happening and some seem to talk about the experiences people were having over the week.

While Twitter was the main communication method, it wasn’t the only way that Social Media Week information was spread though. Online news media sources were also covering the week. The following are the top ten online news sources that we found covering SMW.

Finally, the best piece of information I have to show that Social Media Week was a success is our sentiment chart. The following chart shows that there was a 95% overall positive rating for the week.

BREAKDOWN

The above was combined stats for Social Media Week around the world. The following is a breakdown of each official city. In each city you can see the activity levels, share of voice across media and word buzzgraph for Social Media Week.

HONG KONG

ISTANBUL

LONDON

NEW YORK

PARIS

ROME

SAN FRANCISCO

SÃO PAULO

TORONTO

On behalf of Sysomos, I’d just like to thank all the organizers, presenters, sponsors, participants and everyone watching the conversation around the world for making Social Media Week so great. I had a fantastic week and I hope you did too.

Can’t wait to do it again next year!

By Sheldon Levine - February 17th, 2011 - 3 Comments »
Tags: #SMW, analytics, heartbeat, MAP, monitoring, Social Media, Social Media Week, sysomos
Posted in Events, Samples, Social Media, Technology

Sysomos Integrates Facebook’s New Graph API

Among the developments to come out of Facebook’s F8 Conference yesterday was that Facebook’s new Graph API now makes it possible to search for all public data while removing restrictions on developers storing data - a major step forward for a platform that has been tightly controlled and protected.

As Facebook announced these updates, Sysomos’ engineers were been busy integrating the new Graph API into our social media platform. As a result, it will now be possible to use Sysomos’ products to do searches for public posts on Facebook. This makes Sysomos the first social media analytics company to offer Facebook public status updates.

Given the size of the Facebook community, the change in the API and the availability of all this public data will be a huge boom for marketers looking for more information and intelligence of what consumers are thinking and talking about.

The ability to find information about and analyze Facebook Fan Pages has been available within our platform for a few months. MAP, our social media analytics service, lets users search for public discussions happening on groups and Fan pages.

As well, these private Facebook communities have been brought into our social media monitoring service, Heartbeat.

With this change in Facebook’s developer platform, Sysomos MAP can now be used to search for “status updates” posted by Facebook users. All of our analytics capabilities, including our BuzzGraph and Key Conversations can now be used with this new Facebook data. Sentiment, using our specialized sentiment-engine for short text, is also available on this data.

Sysomos’ ability to quickly capitalize on Facebook’s API is another illustration of our innovation and the flexibility of our leading-edge platform.

“We are strongly committed to innovation, R&D and maintaining our comprehensive coverage of the entire social media universe”, said Nick Koudas, Sysomos’ co-founder and CEO.

By Mark Evans - April 22nd, 2010 - 10 Comments »
Tags: facebook, Graph API, heartbeat, MAP, sysomos
Posted in Events, Technology

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