Tag Archives: IBM

Well, what do you know? CEOs are finally getting jiggy about social media…or so it seems. According to an IBM survey of 1,709 CEOs in 64 countries and 18 business sectors, social media will become the second-most popular way to interact with customers, behind face-to-face meetings. Right now, social media is sixth behind face-to-face, Websites,…

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Within the social media landscape, perhaps the most uninspiring part is corporate policies that provide guidelines about what kind of activity is acceptable and what isn’t. These policies are important but they’re far from sexy and often viewed as an after-thought as opposed to a necessity. For companies questioning the need or importance of social…

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In a recent blog post, we talked about the different ways that companies can scale their social media efforts. One of them is “outsourcing” your social media activities to employees, rather than having a social media team responsible for everything. In theory, this approach makes sense because a lot more social media territory can be…

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