Interbrand recently published their annual “Best Global Brands List” for 2009, which includes 100 companies ranked on criteria such as financial data, the scope of international operations and their economic value added. The top five brands are: Coca-Cola, IBM, Microsoft, General Electric and Nokia.
Interbrand’s ranking methodology does not include social media activity or online sentiment, so we decided to take look at how the top-20 companies on Interbrand’s list stack up. After running an analysis using our flagship MAP service, we discovered there is not a direct correlation between the two lists. In fact, the only company that occupies the same ranking on both lists is Microsoft (#3). Here’s the complete report
Below are the top-10 companies on Sysomos’ list, and how they ranked on the Interbrand list.



