Posts Tagged ‘Internet’

Death of SOPA and the Rise of PIPA

Does it strike you that the Web and social media have been on the defensive recently, playing the role of victim to the whims of the authorities who are attempting to instill some fairly radical, if not draconian, changes to possibly the greatest tool ever?

Powerful Web properties, search engines and social media services recently displayed their collective power of the digital world.

The Wikipedia blackout, Google’s blackout of its logo and the outspoken support of Mark Zuckerberg all played a vital role in this unprecedented act of Web activism.

Politicians gave up and SOPA has been shot down, but the sense of relief could be a short-lived mirage. A decision on PIPA (Protect IP Act) is nearing and Senate support seems to be high. Of course, the same was said about SOPA and we all know how that ended.

The voice of the Web transferred seamlessly to the political arena. It is fair to say SOPA and its aftermath will become a case study for years to come. The curious part is whether we can expect the same result for PIPA, which some believe has more legs.

It is imperative that we fight to secure the nature of the Web. We can achieve this by allowing social media to grow, not only in popularity but also in power and reach. If nothing else, we learned that our online voices can yield offline results.

SOPA and PIPA aren’t necessarily malicious and evil acts against the Web and its users, but they are out-of-touch posturing based on ideas that do not match our love and use of the web.

Ultimately, they have been born from people more concerned with political maneuvering, than with the unadulterated freedom and purpose of the internet.

For more, check out this video featuring Clay Shirky on why SOPA is going to disappear.

The Growing Power of Facebook

Picture 2According to new research by Drake Direct, Facebook now accounts for 25% of all pageviews in the U.S. On the surface, it’s an impressive number but perhaps more significant is the impact it could have on how marketers operate online.

If Facebook, in fact, becoming a more influential and powerful broker or middleman when it comes to driving traffic to Web sites, it means that companies will need to re-think their approach to Facebook or, in many cases, start paying attention to Facebook. The last thing you want to do as a business is ignore a market where a lot of the action is happening.

While Facebook now has more than 300 million active users, many companies have not paid much attention to Facebook because of the continued perception it is dominated by people under the age of 25. While that demographic still accounts for a healthy chunk of Facebook’s users, the fastest growing demographic groups are people over the age of 35-years-old.

In light of Drake’s research and Facebook’s growth, if a company doesn’t already have a Facebook Page, it better get one soon, and then start getting actively engaged with it.