It’s become very clear over the past few years, you need to have personality to succeed in social media. Every brand that thrives in the long term understands this reality.
One of the best examples of this proposition is Conan O’Brien – and, yes, it is fair to call him a digital brand just like most celebrities who spent time connecting with their audience online.
He’s someone who all digital marketers can learn from.
Conan has become a master of interpreting his real personality into the online world, and offers a lot of great lessons for digital marketers in any industry.
His latest stunt was starting a LinkedIn profile and embedding it with the same touch of humour and levity that he did on Facebook and Twitter.
He describes himself as “CEO of Conan”, and his experience includes being a “temporary consultant” on The Tonight Show from June 2009 to February 2010.
For Conan to displays his quirky personality on a fairly dry and utterly professional network like LinkedIn shows any it is possible for any brand to have a personality.
It is important consumers be allowed to connect with your true brand. This doesn’t mean your brand has to be funny or edgy; it just means you need to be fully replicated in the online world.
If you do this you are going to find a lot of success!
Do you show your brand’s true personality in social media, or are you holding back?