For business professionals, LinkedIn is ubiquitous. It’s the new digital resume (does anyone have a resume anymore?).
But LinkedIn is far from perfect, which is surprising given its size and how aggressive it has been to deliver more features beyond connecting with other people.
If I was running LinkedIn, here are a few things that I would improve.
1. Make it easier to make and ask for recommendations. Right now, you need to do the following:
– Click on “Account & Settings”.
– Log in, even if you are already logged in.
– Click on “Manage your recommendations, which is one of many options on the page.
– Click on “Ask for recommendations” or “Give recommendations”.
It’s a lot of work for what is an important part of the LinkedIn experience. It’s puzzling why the feature is buried deep inside the Website to the point where it’s almost inaccessible.
2. Write content, which is a feature that LinkedIn recently introduced. Too bad, it’s so difficult to find.
After some pecking around, I finally figured it. There’s a tiny pencil in the “Share an update” box that launches the publishing tool. It’s not the best or most prominent way display a key feature given LinkedIn wants to become a place where people create content. What about the idea of a call-to-action: “Write a Post” using a bright button? I bet that would probably get people to write more posts or, at the very least, discover the feature exists.
3. Better and easy way to search connections: It’s super-easy to request and accept connection using LinkedIn, which explains why there are a lot of people with hundreds or thousands of connections.
But why doesn’t LinkedIn make it easier to search through your contacts. There should be a more user-friendly, intuitive way to quickly discover your connections than the existing tools.
4. A powerful and/or effective lead nurturing tool. Now, this would be a super-cool tool that would amplify LinkedIn’s value. It would make LinkedIn far more interesting and valuable for people who have a lot of connections but would love a way to get more business from them.
The improvements I would like to seem like low-hanging fruit, and could probably be ticked off with some UX/UI work. So, what do you say LinkedIn?
What other improvements would you like LinkedIn to make?