A week ago, Apple launched Snow Leopard, the much-anticipated upgrade of its increasingly popular operating system. The general reaction appeared to be positive even though Snow Leopard does not offer as many dramatic changes as its predecessor, Leopard.

To really get a handle how Snow Leopard is doing, we used MAP (our social media analytics service) to see who has been talking about Snow Leopard and what they’re thinking.

In general, Snow Leopard has been enthusiastically received with a 83% of the conversations being favorable – 44% positive, 39% neutral and 17% negative.

In terms of the most prominent terms shown in the BuzzGraph below, “10.6″ was the most popular. This is the current version of the Mac operating system.

There were also strong links to “Mac”, “update” and “compatible”, which reflects the conversations about some applications not working with Snow Leopard. Information Week has an article on 100 applications that are not compatible with Snow Leopard.

We also look at where the conversations within the blogosphere were happening. Not surprisingly, nearly one-third of all activity took place in the U.S. – with a lot of activity in California, Texas and New York. Outside the U.S., 6.3% of the conversations took place in Italy and Germany respectively, 5.9% in Spain, 5.1% in the U.K. and 3.7% in Japan.

We also checked out what people were saying about Snow Leopard on Twitter. Like blogs, the leading term was “Mac” but there were also strong links to “fixes” and “Flash”.

There was also a strong link to “ow.ly”, a URL shortening service used by many Twitter users. What’s interesting is Twitter’s default URL shortening service is bit.ly, suggesting there have been a lot of Twitter users writing tweets with tools and services other than Twitter.com.